🟠HUBSPOT'S CMO Kipp Bodnar🟠on AI and Showing UP! | Ep. 529

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Listen to Kipp's podcast Marketing Against the Grain, and pre-order his new book with Kieran Flanagan, Loop: Outlearn. Outmarket. Outgrow.

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Jay Schwedelson wanted Kipp Bodnar on the show since day one, and it's easy to hear why once the two of them get going on the one thing keeping marketers up at night: whether AI has quietly torched the playbook everyone spent fifteen years building. HubSpot's CMO makes the case that content isn't dead, it just has a brutally short shelf life now, and the marketers who win are the ones who treat originality and taste like the scarce resources they've become. Along the way they get into why the new robots reward writing for actual humans, what a real content engine looks like when you're starting from zero, and the reasoning behind Kipp's new book in a year when four million others got published.

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Best Moments:

(02:01) Why AI didn't kill content marketing but did break the old playbook and slash content's shelf life

(04:16) The T-Swift theory of content, why being good isn't enough anymore and you have to be prolific too

(05:56) Writing for the new robots, how AEO flips twenty years of SEO into a human-first game

(08:48) Why Reddit, LinkedIn, and YouTube quietly became the sources AI search trusts most

(10:53) The one content engine Kipp would build first if he were starting with nothing today

(13:18) Why he wrote a book in the middle of the short-form video era, and who it's really for

(16:17) The journalism-school lesson that beats a business degree, repetition doesn't ruin the prayer