GUEST!! 🚫 The Truth About "SPAM WORDS" in Subject Lines w/ZeroBounce COO Brian Minick | Ep. 473

Visit ZeroBounce.net to access free tools for email validation and warmup, or connect with Brian directly on LinkedIn.

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Everyone thinks they know why their emails hit the spam folder, but Brian Minick is here to prove most of us wrong. As the COO of ZeroBounce, he breaks down the real technical reasons behind deliverability without making it sound like a boring lecture. Jay Schwedelson presses him on the biggest myths in email marketing, including the truth about using the word "free" in your subject lines.

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Best Moments:

(02:30) Why hitting 100% inbox placement is actually impossible

(04:09) The truth about using trigger words like "free" in your subject lines

(04:51) Why unsubscribes actually help your sender reputation

(05:46) You should want your sales emails to land in the Promotions tab

(07:30) How to safely migrate email platforms without ruining your deliverability

(09:00) The real difference between shared and dedicated IP addresses

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Partner with Jay: https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Register for GuruConference (FREE + VIRTUAL!) https://www.guruconference.com

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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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