Do This, NOT That: Marketing Tips with Jay Schwedelson

GUEST: STOP Boring Your Audience! Public Speaking Secrets! 🛑 GUEST!! Bestselling Author and Founder of Speaking School w/Eileen Wilder | Ep. 481

March 26 · 21 min · Episode 481 · 20.3 MB

0:00-21:06

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Grab a free copy of Eileen's book Move The Room by visiting movetheroombook.com and just covering the shipping costs.

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Have you ever sat through a presentation so boring you had to fake a phone call just to escape the room? Eileen Wilder knows exactly how to prevent that from happening. Jay Schwedelson sits down with the master of the stage to uncover how she went from a broke pastor to a multimillion-dollar speaking powerhouse in just a few short years. She shares her exact scripts for capturing an audience's attention instantly and explains why charging premium prices is actually the best way to serve your clients.

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Best Moments:

(03:15) The crucial difference between a boring speaker and someone who actually causes an audience to buy.

(04:55) Why shifting your opening statements from the word "I" to "you" instantly makes you more magnetic.

(07:35) The exact phrase you should use early on to make your room relax and trust you.

(10:00) Using a Mr. Rogers ending to close your presentations and drive high emotional engagement.

(12:55) A mental reframe to turn stage fright into pure excitement by focusing strictly on the needs of your audience.

(16:45) Structuring a massive six-figure VIP day and how to confidently ask for what your knowledge is truly worth.

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Partner with Jay: https://www.jayschwedelson.com/contact

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Pre-order Jay Schwedelson's new book, Stupider People Have Done It (out June 9, 2026).

All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206

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Subscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletter

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Check out Eventastic (FREE + VIRTUAL!) https://www.eventastic.com

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Connect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/

Check out Jay's YouTube channel: https://www.youtube.com/@schwedelson

Check out Jay's Instagram: https://www.instagram.com/jayschwedelson/

Ask Jay anything: https://www.jayschwedelson.com/ask

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