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Chiro Hustle

Jim Chester and Luke Millett

Chiro Hustle Podcast is a business, mindset, and marketing podcast for chiropractors who want more—from their practices, their profession, and themselves.


Hosted by James Chester and produced by Luke Millett, Chiro Hustle delivers real conversations with chiropractors, entrepreneurs, and industry leaders who are actively building successful, principled practices. This is not theory or recycled advice. It’s practical insight from people who have done the work and continue to push chiropractic forward.

Each episode explores what it actually takes to succeed in today’s chiropractic landscape—practice growth, branding, leadership, systems, patient communication, and personal development. Just as important, Chiro Hustle tackles the mindset behind success: discipline, consistency, accountability, and the willingness to stand for chiropractic without apology.


The podcast respects chiropractic’s roots while addressing modern business realities. Whether you’re straight, mixer, cash-based, insurance-based, or somewhere in between, the mission is the same: help chiropractors build influence, impact, and long-term sustainability without compromising their values.


Guests share their wins, failures, and lessons learned—openly and honestly—so listeners can avoid common pitfalls and accelerate their own growth. Students, associates, and seasoned doctors alike will find perspective, motivation, and actionable ideas they can apply immediately.


Chiro Hustle is more than a podcast. It’s a mindset and a movement—encouraging chiropractors to take ownership of their outcomes, lead with integrity, and hustle with purpose.


If you’re serious about chiropractic and committed to building a practice that reflects your values and vision, this podcast is for you.


Welcome to Chiro Hustle. 

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  • 807 episodes
  • a few times a week
  • Avg 43 min
  • English
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  • #28
    Jan 8, 2018 · 41 min

    Chiro Hustle Podcast 028 – Cyndy Shaft-Toll, DC

    Dr. Cynthia Shaft-Toll was raised in a chiropractic family eventually numbering 22 in all in 3 generations. She was surrounded by chiropractors and spent much of her childhood listening in on seminars and conversations about the profession. The youngest of 3 children of Ray Elwart DC and Mary Elwart, her two siblings Dan Elwart DC and Linda Atkinson DC distinguished themselves in the profession as well. Linda held the first license to practice chiropractic on mainland China. Dr. Shaft-Toll always wanted to be a chiropractor and finished high school early and accelerated the rest of her education graduating at age 22 as the youngest in her class as well as being a mother of 2 children. She eventually completed her family and now has 7 children and 8 grandchildren. She is married to William Toll IV. The difficulties of balancing family life with practicing as a chiropractor inspired her to reach out to other WDCs and create a network of WDCs who are passionate about chiropractic. This led to the creation of Women Chiropractors, a nonprofit group working together to achieve these ideals. Dr. Shaft-Toll has created a pilot program for struggling Doctors who have been out of chiropractic college for 2 years or have never been in practice because of health-related, pregnancy or other issues. This program which is called ReEntry which is currently in the trial phase is already changing these Doctors lives for the better. She enjoys speaking and sharing her love of chiropractic and spreading the word about the Women Chiropractors organization she founded.

  • #27
    Jan 1, 2018 · 42 min

    Chiro Hustle Podcast 027 – Barbara Eaton, DC

    I am a farm-girl at heart, which taught me a number of invaluable lessons: work hard when the time is right or you’ll never get your crop planted or harvested; God and family are what matters most-the rest is just “stuff”; you only get ahead when the whole team wins; and of course-early to bed and early to rise… These truths cultivated a strong foundation for me as I entered the world of entrepreneurialism. I opened my chiropractic practice in Dec 1998 at the tender age of 29. In less than 90 days I was serving over 180 office visits per week. This momentum lead to massive growth and in less than 5 years, I generated over $1.3million in a tiny town of 5000. I attribute my success first to God and secondarily to: innovative systems; creative marketing; consistent personal growth; and polished teamwork. While still in practice, I began coaching my chiropractic colleagues from around the world and continue to do so today. Chiropractors hire me as their coach when they’re at a plateau and know they’re capable of so much more! New doctors recognize that they learned a lot about being a doctor, but virtually nothing about being a savvy business owner and thus they hire me to make sure they start out on the right chiropreneur foot to grow fast with massive profits! Upper 6 and 7-figure chiropractors hire me to systematically expand their brand year-after-year and to ensure they’re not OWNED by their business, but instead that they’re dominating their community and ROCKIN big!! Veteran doctors enroll their associates and teams in my coaching to ensure their team is expertly trained to rapidly be assets in their business. I invite you to ask anyone who is coaching with me now, or who has in the past, and they will affirm that I drive hard and that I am obsessed with helping others see their optimum potential and then customizing their plan to live it. Life is about ABUNDANCE and being wildly obsessed with all aspects of our lives. I look forward to helping YOU see your brilliance and untapped potential. Contact me. I can help. ROCK it BIG! Choose TODAY instead of one day…

  • #26
    Dec 25, 2017 · 1 hr 4 min

    Chiro Hustle Podcast 026 – Liam Schubel, DC

    Dr. Liam Schübel is a chiropractic ambassador to the world. He is a master at taking the chiropractic message to the mass media. He has been seen and heard by millions internationally via radio and television. He is the co-author of the internationally acclaimed book CAST TO BE CHIROPRACTORS, an inspirational story that illustrates two chiropractors lifelong journey of passionate service to humanity through the practice of chiropractic. Less than a year after graduating Chiropractic College in 1995 his practice grew to 1000 visits per week. Currently, he owns 20 chiropractic offices and employs 25 chiropractic associate docs. Doctors and students around the world seek out his business expertise. Many claim he has the “Midas Touch” when it comes to chiropractic business success. This demand for cutting-edge business systems moved Dr. Schübel to create Schubel Vision Elite in 2017. It is by far the most comprehensive business system online training and mastermind program ever created for the chiropractic profession. He speaks to tens of thousands of students and doctors around the world teaching the most powerful methods to communicate chiropractic to the masses. This lead him to Co-found one of the most successful chiropractic communications companies in the world named Schubel Vision. Dr. Schübel Co-founded a chiropractic mission trip experience like none other appropriately named "thebestmissiontripever" in order to help doctors and students alike reconnect with their passion to serve the masses who so desperately need what chiropractic care has to offer. Dr. Schübel served for 8 years on the Board of Trustees for Sherman College of Chiropractic as Vice Chairman. He is currently a board member of the International Federation of Chiropractors and Organizations whose goal is to bring vertebral subluxation-centered chiropractic to the world. He is a regular speaker at chiropractic seminars like Schubel Vision Seminars, Schubel Systems Seminars, Berkshire Philosophy Event, Focus Oklahoma, United Chiropractic Association Seminars, New Beginnings, The IFCO Global Summit, Cal Jam, Edinburgh lectures, Life West Wave, Sherman and New Zealand Chiropractic College Lyceum, DE, CORE, and EPOC. His home base is in his hometown of Freehold, New Jersey – U.S.A where he resides with his wife Parinda and his children Liam Jr., Max, Star, and Skye. “The Schübelnator”, as he is affectionately known by on the international speaking circuit is unstoppable when it comes to bringing principled chiropractic to the world.

  • #25
    Dec 18, 2017 · 45 min

    Chiro Hustle Podcast 025 – Frank Vaught, DC

    Dr. Frank Vaught Jr. D.C. is the founder and owner of Health on Earth Wellness Centers, LLC. Dr. Vaught is a Chiropractic physician, community leader for personal health and wellness and an inspirational speaker. Early in his life sacrifice, ethics and hard work was a choice and ingrained in his DNA. Growing up in Detroit, Michigan, Dr. Vaught’s primary focus was helping people maintaining composure in the face of adversity. After college, he served 8 years in the US Army. His military schooling was hospital medical nutrition in Fort Lee VA. and Fort Sam Houston, TX. Since 2004, he has been practicing Chiropractic and Physical Rehabilitation at the Health on Earth Wellness Centers, LLC in Crestwood, IL. The practice focuses on prenatal / family wellness care, athletic injuries, and personal injury. Also, Dr. Vaught is the co-founder of three other health and wellness locations in Illinois. Dr. Vaught has a Bachelor of Science and Psychology from Central Methodist University. He received his bachelors in Human Anatomy and Doctorate of Chiropractic from Logan College of Chiropractic, St. Louis, MO. He has advanced certifications in prenatal, pregnancy and brain traumatology, MVA reconstruction and Whiplash. He holds a membership in the ICA, ICPA, ABCA, and Omega Psi Phi, Incorporated. Dr. Vaught was the recipient of the 2013 African American Male Image Awards. He speaks both locally and internationally. In 2014, he was invited to lecture on his research at a Sport and Society Conference in Rio de Janero, Brazil. In 2016 he entered the Chicago Defender Men of Excellence class in Chicago, IL. Also the 2016 C.A.T Distinguished Men of Illinois Award and 2016 Georgia Doty HIV and Hepatitis Education Foundation Pain Management Pioneer of the Year. Dr. Vaught currently resides in the Chicagoland area with his wife and two daughters. His hobbies include traveling, mission trips, and running, completing his first half marathon in October 2015. He is finishing his first book on the 5P’s to Breaking down any Barrier to Achieve success for our youth.

  • #24
    Dec 11, 2017 · 44 min

    Chiro Hustle Podcast 024 – Dane Donohue, DC

    Dr. Dane Donohue is the CEO of one of the largest Chiropractic wellness center in the United States. Sought after, this world-renowned speaker will motivate and invigorate your audience to new paradigms around the future of healthcare. As a recognized leader in the Wellness Movement, Dr. Dane will discuss how 8 Weeks to Wellness™ has changed the lives of thousands of individuals across the world. His vision is to unite the Chiropractic community around this clinical system and operational model of wellness in Chiropractic that is specific, reproducible and financially rewarding. 8 Weeks to Wellness™ doctors are given the opportunity to provide a revolutionary and scripted wellness program for their patients. This 8-week program has consistently produced outstanding clinical results for each patient, including dramatic and measurable changes in posture, x-ray findings, weight, body fat %, blood pressure, inflammatory markers, as well as blood sugar markers and cholesterol levels—changing the lives of each patient and dramatically increasing the profitability of each practice. Currently, there are 75 8WW offices in 30 states, the UK, Norway, Puerto Rico and Italy—enabling thousands of patients to benefit from this program.

  • #23
    Dec 4, 2017 · 44 min

    Chiro Hustle Podcast 023 – Charles Ward, DC

    Dr. Charles Ward has dedicated the past 33 years to teaching people success principles and strategies. He is committed to helping people to be the best they can be, in all areas of their lives. There are basic things you need to apply each and every day to make your life a success. Dr. Ward is a frequent key-note speaker throughout the United States and Canada. His pearls of wisdom are priceless to those who have the opportunity to hear him speak.

  • #22
    Nov 27, 2017 · 30 min

    Chiro Hustle Podcast 022 – Shane Kurth, DC

    Dr. Shane Kurth is a nationwide speaker, Doctor of Chiropractic and a Social Media Marketing Expert and Consultant. He is the Founder of Apex Chiropractic as well as Vantage Point Marketing, a full-service social media marketing agency. Between his two companies, he has received multiple awards due to his marketing strategies and tactics. After graduating from Auburn University, Shane went on to get his Doctorate of Chiropractic from LIFE University. He majored in Microbiology and received his Bachelor of Science from Auburn University. Dr. Shane is one of the very few TRT (Torque Release Technique) practitioners in the world and adjusts with a handheld instrument known as the Integrator. TRT is the newest and the most scientific chiropractic technique to date. Dr. Shane also has a huge passion for business and helping other small and large companies reach their goals through social media. He states, “For the first time ever we can REVERSE ENGINEER marketing by seeking out our clients target customers online and showing them their products and services.” After training under some of the best in the world, Dr. Shane has now brought his social media marketing strategies to life. Currently, he is working with dozens of companies worldwide ranging from small coffee shops, gyms, chiropractic clinics, as well as large multimillion dollar corporations! During Dr. Shane’s off time, he enjoys embracing the great outdoors. He is an avid cyclist that travels throughout the Rocky Mountains, camping, and enjoys going all out on his mountain and road bikes. He competes in cycling races for fun to relax the mind and body.

  • #21
    Nov 20, 2017 · 38 min

    Chiro Hustle Podcast 021 – Tom Potisk, DC

    Dr. Tom Potisk is a semi-retired DC, author of several best selling books, consultant/coach for DCs, creator of the Giant Spine Parade Costume, and currently serves as President of the CS Gonstead Chiropractic Foundation. He lives in Wisconsin with his family and enjoys world travel, antique autos, and many outdoor sports.

  • #19
    Nov 6, 2017 · 29 min

    Chiro Hustle Podcast 019 – Alok Trivedi

    Dr. Alok Trivedi is an expert in the field of performance. He is the author of the book Chasing Success: Lessons in Aligned Performance. After building one of the largest health care clinics in the world seeing over 1200 patient visits a week he went on to become the President of Mental Toughness University. Mental Toughness’ past clients include Coke, Proctor and Gamble, and Toyota and has been featured on every television station from CNN, Good Morning America, and The Today Show. He has shared the stages with legends in the personal development industry ranging from Bob Proctor (From the movie the Secret), Brian Tracy, Don Yaeger, Steve Siebold and Grant Cardone. Since 2010 he has been working with leaders and sales teams to create a high-performance culture using a combination of processes that inspire teams to drive sales and increase profit. Combining his expertise as a doctor and psychological performance, he has created Aligned Performance Institute. Aligned Performance is a behavior modification system using neurology and psychology to maximize performance. The Aligned Performance Institute is dedicated to expanding human awareness and performance globally through media, audio, video products, live trainings and workshops.

  • #18
    Oct 30, 2017 · 40 min

    Chiro Hustle Podcast 018 – Todd Pickman, DC

    Dr. Todd grew up in Southern California, where he completed his Doctor of Chiropractic degree from Cleveland Chiropractic College, Los Angeles in 2003. He practiced in Albuquerque New Mexico at Gonstead Chiropractic from 2003- 2012, where he quickly built one of the largest corrective care practices in New Mexico.Dr. Todd oversaw the health of dozens of elite level Mixed Martial Arts athletes, serving as the official team Chiropractor of the world famous Jackson/ Winklejohn Mixed Martial Arts Academy in Albuquerque. He and his wife, Linda, left a very successful Chiropractic practice in Albuquerque, to be the first Lead Chiropractor and partner at the Ideal Spine Health Center in Eagle, Idaho. Dr. Todd and his wife then went on to fulfill their dream of opening up their own clinic that combines the two most powerful, life-changing systems in Chiropractic, and then later to implement a fully equipped corrective exercise department. As the only clinic of this kind in the world, we proudly serve our community utilizing: • The Gonstead Method • Chiropractic BioPhysics (CBP) rehabilitation • MoveWell Functional Movement Corrective Exercise Program Chiropractors from around the country have had their eyes on Dr. Todd’s clinic, as it is the only facility in the country to combine these unique methods, and they have developed a system of procedures and protocols that make it run like a machine. Dr. Todd launched “MoveWell University” earlier this year, sharing the secrets that he has learned in the process of building this one of a kind practice. Currently, there are dozens of clinics across the country that are using the MoveWell University systems to incorporate corrective exercise into their practices as well!

  • #17
    Oct 23, 2017 · 52 min

    Chiro Hustle Podcast 017 – Chris Burfield

    Chris Burfield is and CEO and Founder of VanBurf Media, a Facebook Ad Agency that helps small business owners and entrepreneurs generate more leads and sell more products and services through social media and other online platforms. Chris is also the Producer and Host of VanBurf Media's weekly show, Propaganda Marketing Machine! The show is hosted on Facebook and YouTube at http://Facebook.com/VanBurfMedia and airs every Friday at 12 Noon (EST) The show is designed to help you spread your unique message into the world, manufacture desire and trust in your marketplace for the products and services you offer and help you create an insanely loyal tribe of followers! Chris is not a Chiropractor but has dedicated the last 20 years of his life to the chiropractic profession. First as a Chiropractic Assistant, then as a Practice Owner and now as a Strategic Marketer. His Mission is life is to make sure every person on the planet has the opportunity to hear the Chiropractic Story and learn where true health and healing come from...above-down-inside-out.

  • #16
    Oct 16, 2017 · 44 min

    Chiro Hustle Podcast 016 – Ashly Ochsner, DC

    “Doc O” as his patients affectionately call him, is a wellness expert with over 15 years experience and thousands of continuing education hours regarding natural health. His areas of expertise include pediatric and family health, team sports, and wellness in the workplace. He has extensive education, experience, and a passion for what he does. He owns and operates one of the largest pediatric and family healthcare clinics in the country. Doc O is now a sought after speaker in his profession and the world, delivering continuing education to his peers and delivering hope to parents, teachers, businesses, and teams. Doc O and his amazing wife Rachelle have four of the healthiest boys you will ever meet. Doc O believes this is because the very same principles that he teaches others, he applies to his very own family.

  • #15
    Oct 9, 2017 · 35 min

    Chiro Hustle Podcast 015 – Tabor Smith, DC

    Dr. Tabor Smith is a practicing chiropractor in Houston TX. His practice members not only receive top-notch chiropractic care, they also receive a unique and very valuable education in spinal health and hygiene. Dr. Smith is a trailblazer in the subject of spinal hygiene and holds many events and lectures on the subject. Dr. Smith owns and runs two of the largest chiropractic offices in the state of Texas, where he has treated thousands of patients and developed some of the life-changing lessons that he teaches today. Dr. Tabor Smith graduated from Eastern New Mexico University in May 2004 with a Bachelors degree in Biology. He graduated with a Doctor of Chiropractic degree from Parker Chiropractic College in 2007. He is a student for life and continues to study the fields of chiropractic, spinal hygiene, and overall natural health.

  • #14
    Oct 2, 2017 · 25 min

    Chiro Hustle Podcast 014 – Shawn Andrews, DC

    My name is Dr. Shawn Andrews. I am a ten-year chiropractic veteran. My wife and I practice in a medium-sized city in southern Minnesota. I am not a coach or a consultant. I am a guy just like you. I have been on the brink of bankruptcy. I came back from the edge of the abyss and now: • My clinic has seen a minimum of 10% growth every year since that fateful year of nearly losing it all. (I am a slow and steady kind of guy.) • I now take home way more than the average chiropractor. • My wife and I have five amazing kids. We have the freedom to take vacations, and she homeschools our children because SHE CAN! We have the life we want to have and the freedom to grow and change. • I have a fantastic staff. Three of the four of them have been with me for almost five years. (How many clinics can say that?) • I am absolutely in love with what I do for a living! I love CHIROPRACTIC. I may not have the biggest clinic, but I am doing better than most. I am a bit of a leadership and personal growth junky. That has helped me grow my practice and succeed in life. So my hope is that you will come along side me, and together we can elevate each other, our businesses, and our beloved profession. I will take what I have learned over the years and distil it into bite-sized, actionable chunks to help you grow yourself and your practice! I am also the founder of The Facebook Ads mastery Academy and The Inspired Chiropractor Community, your go to place for ethical, reliable, and evergreen Facebook marketing strategy.

  • #13
    Sep 25, 2017 · 38 min

    Chiro Hustle Podcast 013 – Chad Woolner

    Dr. Chad Woolner is the go-to guy for creating online Chiropractic marketing funnels that effectively attract & convert high-quality new patients. He started building online funnels several years ago. In fact, he was the first chiropractor to use the software platform Clickfunnels for marketing his Chiropractic practice back when it was only in beta! Since then, he has been able to effectively crack the code, so to speak, on how to create effective funnels that actually work in the real world. Having struggled early on in practice he is acutely aware of the need for effective marketing strategies for Chiropractors. In 2016, Dr. Woolner launched his ChiroFunnel Secrets program that teaches Chiropractors his 3 core funnels that he has tested and proven in practice. These funnels help reactivate old patients as well as acquire new, paying patients. He has made it a goal to base his practice around his lifestyle so that he can spend more time with his family and building funnels has done just that. He strives to help other doctors do the same and since launching, he has helped doctors all throughout the country change both their practice and their lives. Dr. Woolner lives in Meridian, Idaho with his beautiful wife, Amber, and three kids, Sam, Noel, and Ruby. He loves fishing and spending time with his family.

  • #12
    Sep 18, 2017 · 44 min

    Chiro Hustle Podcast 012 – Charles Francis, DC

    Dr. Charles Francis is a chiropractor and wellness expert. His passion, however, is business development and entrepreneurship. In 2014 he decided, intentionally, to sell his 15-year-old, high-volume chiropractic office to combine all his skill sets with his entrepreneurial passion. In 2015, he opened The Integrative Health Centers, where his goal is to help the world shed 1 million pounds in 1 million minutes. He developed an integrative system that incorporates his passion for bringing health to others while having financial and physical freedom from his office. In this targeted, integrative approach he skyrocketed his practice to reach an immense number of individuals while developing a 1-million-dollar practice in under 10 months. His mission is to bring this integrative system, business structure and principals to other professionals to enable them to reach their full potential, personally, professionally and financially to create their freedom. Recently Dr. Francis has launched “Integrative Freedom” a program designed for other professionals who want to create their freedom on their terms!

  • #11
    Sep 11, 2017 · 46 min

    Chiro Hustle Podcast 011 – Jeffrey Langmaid, DC

    As an author, speaker, and founder, Dr. Jeff Langmaid is dedicated to helping chiropractors achieve more in practice. He is the founder of The Evidence Based Chiropractor, a company dedicated to helping chiropractors build referral relationships, as well as being the co-founder of The Smart Chiropractor; a chiropractic marketing agency with a focus on research and social media. Additionally, he is the director of Laser Spine Institute’s Total Spine Care Network. Over the years he has been featured on Yahoo Health, Prevention Magazine, Chiropractic Economics, CBS News, MSN Health, and more.

  • #10
    Sep 4, 2017 · 37 min

    Chiro Hustle Podcast 010 – Rob Vasquez, DC

    Rob Vasquez is a lifestyle entrepreneur, high performance business coach, mentor and keynote speaker. He is one of the leading Chiropractor’s and has run one of the largest Wellness Centers in Texas for 20 years. He is a contributing doctor for Good Morning Texas, SA Live and Great Day SA. He has coached hundreds of entrepreneurs to help them grow their LIFE. He also leads Strategic Purpose Academy & Live Free 360, which are mentoring programs focused on helping entrepreneurs to fulfill their purpose in life and business.

  • #9
    Aug 28, 2017 · 49 min

    Chiro Hustle Podcast 009 – Billy DeMoss, DC

    Dr. Billy DeMoss is an energetic and passionate speaker who has been a chiropractor and powerhouse within the profession for over three decades. His passion for chiropractic care, community wellness, and global sustainability is far-reaching and his influence is international. Along with heading an innovative practice that educates and strengthens his community, Dr. Billy is the founder the Dead Chiropractic Society (DCS), a coalition of Southern California chiropractors who meet monthly to discuss chiropractic philosophy and advancements. In 2008, he decided to expand DCS by founding California Jam, which has grown to be the largest chiropractic seminar on the planet. Cal Jam allows Billy to invite world-renowned experts in natural health and global sustainability to educate and empower people from around the world who find natural solutions more attractive than harmful man-made ones and share a desire to ensure the well-being of future generations. California Jam 2018 takes place January 26th-28th, 2018 and will boast over two dozen expert speakers and a rock n’ roll show playing throughout the weekend! The mission of this event is simple: awaken, empower, action.

  • #8
    Aug 21, 2017 · 53 min

    Chiro Hustle Podcast 008 – Dave Mager

    When Dave Mager puts foot to stage the air becomes charged with heart pounding excitement as he shares, with spectacular energy, his absolute love for the Lord. With 20 years of professional athletic coaching skills and abilities Dave is qualified to share his own story of poor health and the JOURNEY INTO HEALING every man, women and child has the opportunity to own as children of God. Dave is a man with ‘GAMEFACE’ attitude dynamically structured to complete and unyielding focus on all of life’s tasks. Dave Mager is a nationally known motivational speaker who has been featured on the Discovery Channel and is the author of Health is a Journey a publication with over 2 million copies sold. Mager is devoted to; his walk with God - preaching the Word in every public encounter, his country, his community and has dedicated himself to bringing the message to all people… that the true joy of life comes from… above, down, inside, out! Pass the message on.

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