Big Roofs Podcast

ProLine

Welcome to the Big Roofs Podcast, where ProLine Founders, John DeLaurier & AJ Briley, talk all things roofing.

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20 episodes
Updated April 26

Episodes20

Newest first

April 26 · 53 min
Roofing Cash Flow from 133 Days to 13 w/ Jim Johnson | Ep. 93
Jim Johnson built a roofing company to $40M in annual revenue, spent 28 years in the industry, and now coaches contractors through the system that cut his cash flow cycle from 133 days to 13. In this episode of the Big Roofs Podcast, Jim and John break down the big squeeze hitting roofing contractors right now, why most roofing sales reps are order takers who never learned to actually close, and the neuro-story sales framework behind 63% close rates across his client base. If you're serious about roofing sales training, tightening your roofing business cash flow, or building a roofing sales presentation that closes at a higher rate, this one earns the full hour. 0:00 Introduction 1:47 Why Selling on Price Is Killing Your Margins 4:53 The Roofing Cash Flow Breakthrough 13:01 Why Your Roofing Sales Reps Keep Losing Deals 17:21 Emotional Drivers and the Logic Sequence in a Roofing Sales Presentation 23:01 Community Presence, Personal Branding, and Showing Up as a Human 26:17 The 3 KPIs That Actually Tell You If a Rep Is Performing 38:52 Online Roofing Sales Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips ___________________________________ Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101 Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471 Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Create a Free ProLine CRM Account:https://proline.app/get-started _________________________________________ Connect with us! IG: https://www.instagram.com/prolineapp/ FB: https://www.facebook.com/prolineapp LinkedIn: https://www.linkedin.com/company/prolineapp Twitter: https://x.com/prolineapp Tiktok: https://www.tiktok.com/@prolineapp Question - What is your Roofing CRM missing?
April 23 · 44 min
Stop Judging Homeowners w/ Michael Fredricks | Ep. 92
Michael Fredricks has been in home improvement sales since 1990, long before mobile apps, CRMs, or instant credit decisions existed He watched the industry go from paper loan applications faxed to human underwriters to GreenSky's first mobile app to what Skeps is building now: a financing platform with 25+ lenders, no bank fees, and a pre-screen that routes customers to approvals before a turndown ever happens. Follow Michael: https://www.linkedin.com/in/michaelfredricks/ Learn more about Skeps: https://www.skeps.com/ 0:00 Introduction 1:00 Michael's 30-Year Background in Home Improvement 2:00 What Contractor Financing Looked Like in 1990 4:03 The Sears Lesson: Sell the Payment, Not the Price 5:14 Green Sky and the First Mobile Financing App 6:10 Second-Look Financing and the Platform Evolution 7:55 How Skeps Is Built Differently 9:44 25 Lenders, Real-Time Reporting, No Bank Fees 11:02 John's Story: Roofing in 2009 With No Technology 13:39 Why Roofing Lags Behind HVAC on Financing 15:02 The Credit Turndown Problem and How Skeps Solves It 17:37 Who Skeps Works With 22:38 The Broadway Show: Sell the Experience, Not the Product 24:00 Stop Prejudging Customers at the Door 26:57 Servant Leadership and Building Your Team 40:55 The Baptist Church Story 43:07 The Stethoscope Trick Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips ___________________________________ Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101 Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471 Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Create a Free ProLine CRM Account:https://proline.app/get-started _________________________________________ Connect with us! IG: https://www.instagram.com/prolineapp/ FB: https://www.facebook.com/prolineapp LinkedIn: https://www.linkedin.com/company/prolineapp Twitter: https://x.com/prolineapp Tiktok: https://www.tiktok.com/@prolineapp Question - What is your Roofing CRM missing?
April 23 · 22 min
The $40 Nail That Wins More Roofing Sales w/ Mike Rains | Ep. 91
Mike Rains built LumaNail around one frustration: dropped nails on a finished job that cost contractors five-star reviews. The fix turned into a powder-coated, electro-galvanized nail that outperforms every standard coil nail on corrosion resistance, glows under black light for end-of-day cleanup, and, most importantly for retail contractors, sells itself in the home the moment you set it next to a regular coil. We cover the full case: why nails almost never come up in product presentations (and why that's an opening), how shiners become liability calls years later, what the actual cost difference looks like per job ($40 to $100 on a 30-square roof), and how contractors are already using Lumino to close deals the same day. 00:00 — LumaNail origin story 02:06 — Nail innovation explained 03:22 — Go-to-market strategy 04:17 — Why cleanup matters 06:27 — Sales advantage of nails 08:08 — Product differentiation 10:24 — What are shiners 12:30 — Cost vs ROI breakdown 15:48 — Story + customer experience 18:02 — Adoption and growth Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips ___________________________________ Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101 Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471 Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Create a Free ProLine CRM Account:https://proline.app/get-started _________________________________________ Connect with us! IG: https://www.instagram.com/prolineapp/ FB: https://www.facebook.com/prolineapp LinkedIn: https://www.linkedin.com/company/prolineapp Twitter: https://x.com/prolineapp Tiktok: https://www.tiktok.com/@prolineapp Question - What is your Roofing CRM missing?
April 23 · 44 min
Why Your Best Roofing Sales Reps Keep Quitting w/ Riley Omanson | Ep. 90
Riley Omanson from Sequifi breaks down why roofing sales reps walk out the door. It has nothing to do with the commission percentage. The real problem is transparency. Reps don't know what they're owed, when they're getting it, or why it changed. This episode covers commission structures that actually drive behavior, how tiered plans and milestone payments create the dopamine hit that keeps reps producing, and why one guy stayed trapped at a company that owed him six figures for nine months. Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips ___________________________________ Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101 Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471 Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Create a Free ProLine CRM Account:https://proline.app/get-started _________________________________________ Connect with us! IG: https://www.instagram.com/prolineapp/ FB: https://www.facebook.com/prolineapp LinkedIn: https://www.linkedin.com/company/prolineapp Twitter: https://x.com/prolineapp Tiktok: https://www.tiktok.com/@prolineapp Question - What is your Roofing CRM missing?
April 23 · 8 min
The Automation Mistake That's Killing Your Close Rate | Ep. 89
Most roofing contractors think they're using automation to grow. They're actually using it to destroy trust. In this episode, John DeLaurier breaks down why the wrong automation pushes homeowners away, what the biggest follow-up mistake in roofing is, and how the right automation sells jobs while you sleep. John built and sold his own roofing company over almost 10 years, closing millions in revenue across two Georgia markets while being the most expensive contractor in both. He explains the psychology behind why homeowners respond to some messages and ignore others, and walks through exactly how automated follow-up should work to keep relationships alive for weeks or even months. 0:00 You Can Automate Follow-Up or Automate Failure 0:35 The Trust Problem Nobody Talks About 1:21 Who Would You Trust More? 2:14 When Automation Feels Like Spam 2:43 Automation Should Scale Trust, Not Replace It 3:22 The Biggest Mistake: Automating Messages Instead of Relationships 4:21 How Roofers Make It Home for Dinner 5:04 Automation Never Forgets, Never Avoids, Never Gets Tired 5:21 A Real Follow-Up Scenario, Monday Through Next Week 6:25 Selling Jobs While You Sleep 7:07 Relationship Continuity Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips ___________________________________ Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101 Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471 Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Create a Free ProLine CRM Account:https://proline.app/get-started _________________________________________ Connect with us! IG: https://www.instagram.com/prolineapp/ FB: https://www.facebook.com/prolineapp LinkedIn: https://www.linkedin.com/company/prolineapp Twitter: https://x.com/prolineapp Tiktok: https://www.tiktok.com/@prolineapp Question - What is your Roofing CRM missing?
April 23 · 9 min
The Easiest Competitive Advantage in Roofing Right Now | Ep. 88
Most roofing contractors don't have a lead problem. They have a priority problem. In this episode, John DeLaurier breaks down the three biggest ways to change your roofing business in 2026: speed to lead, sales follow-up, and review generation. He walks through the real math on what a missed call costs you per year, why most deals aren't lost but abandoned, and how reviews sell jobs before your sales rep ever shows up. For each one, John answers the same question: why aren't contractors already doing this? The answer is almost always the same. It's not that they don't care. They just haven't made it important enough. John shares lessons from almost 10 years running his own roofing company across two Georgia markets, where he was consistently the most expensive contractor and still won. 0:00 Three Biggest Ways to Change Your Roofing Business in 2026 0:36 The Promise: Speed, Follow-Up, and Reviews 0:56 Section One: Speed to Lead 1:21 The Company That Responds Quicker Usually Wins 1:40 The Math: What a Missed Call Costs You Per Year 2:02 Why Aren't Contractors Answering Their Phone? 2:30 How to Fix It: Real Person, VA, or AI Voice Agent 3:08 Speed Builds Trust and Stops the Homeowner From Calling Competitors 3:47 Section Two: Sales Follow-Up 3:53 Most Deals Are Not Lost, They're Abandoned 4:55 The Math: What Better Follow-Up Is Worth Per Year 5:18 Why Aren't Contractors Following Up? 5:41 A Simple Follow-Up Plan That Works 6:09 Follow-Up Is Service, Not Pressure 6:34 Section Three: Review Generation 6:43 Reviews Sell Jobs Before Your Sales Rep Shows Up 6:54 Why Aren't Contractors Getting More Reviews? 7:16 How to Fix It: One Click, Every Customer, Every Time 7:52 How All Three Connect: Capture, Convert, Create 8:08 The Common Theme Is Priority 8:30 You Don't Need More Leads, Stop Wasting the Ones You Have Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips ___________________________________ Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101 Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471 Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Create a Free ProLine CRM Account:https://proline.app/get-started _________________________________________ Connect with us! IG: https://www.instagram.com/prolineapp/ FB: https://www.facebook.com/prolineapp LinkedIn: https://www.linkedin.com/company/prolineapp Twitter: https://x.com/prolineapp Tiktok: https://www.tiktok.com/@prolineapp Question - What is your Roofing CRM missing?
March 29 · 12 min
Why the "Best CRM for Estimates" Question Is the Wrong Question | Ep. 87
Most roofing contractors treat their estimate like paperwork. Send a number, hope for a callback, move on. In this episode, John DeLaurier explains why your estimate is actually the continuation of a trust-building process that should already be halfway done before the customer even sees a price. He breaks down what a great estimate actually does (clarity, confidence, and reinforcement), why sending one option is killing your close rate, how inspection photos and annotations remove objections before they start, and why follow-up after the estimate is where most of the money is lost. John also covers the good-better best pricing approach, when to introduce financing, and why no CRM or software can fix a broken sales process. 0:00 The Truth About Roofing Estimates 0:42 How Your Estimate Fits Into the Customer Experience 1:00 The Sale Should Be Halfway Done Before the Estimate 2:20 The Estimate Is Not the Beginning of Trust 2:28 The Homeowner Doesn't Care About Your Roofing CRM 3:14 What Happens When You Just Send a PDF With Numbers 4:01 Most Homeowners Don't Buy Right Away 4:36 What a Great Estimate Actually Does 5:59 Show Their Roof, Not Your Accolades 7:51 Follow-Up Is Where Most Money Is Lost 9:06 Staying Present Until They're Ready to Say Yes 9:45 Why One Option Isn't Enough 10:39 Financing Should Be Part of the Estimate Conversation 11:11 The Best Companies Present Solutions, Not Estimates Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips ___________________________________ Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101 Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471 Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Create a Free ProLine CRM Account:https://proline.app/get-started _________________________________________ Connect with us! IG: https://www.instagram.com/prolineapp/ FB: https://www.facebook.com/prolineapp LinkedIn: https://www.linkedin.com/company/prolineapp Twitter: https://x.com/prolineapp Tiktok: https://www.tiktok.com/@prolineapp Question - What is your Roofing CRM missing?
March 25 · 10 min
Here's Why You Aren't Making $5M in Roofing | Ep. 86
Every roofing company hits a ceiling, and it's almost never a revenue problem. In this final episode of the series, John DeLaurier breaks down why leadership and talent are the real multiplier behind profitable growth. He explains why promoting your best sales rep into management is one of the most common and costly mistakes contractors make, how to use personality assessments to put the right people in the right seats, and what real leadership KPIs look like beyond just production numbers. John shares lessons from running his own roofing company for almost 10 years, including the seasons where he was the bottleneck and what changed when he stopped trying to own everything. He also recaps all six episodes in the series: brand, speed, sales follow-up, operational discipline, retail vs. insurance, and leadership. 0:00 Leadership and Talent 0:33 Are You Building a Business or Just a Job? 1:11 This Episode Is for the $3M to $10M Contractor 1:31 If You're Not Making Money, It's a Leadership Problem 2:00 The Biggest Mistake 2:47 Why DISC Assessments Change Everything 3:15 Hiring Leadership Is Different Than Hiring Production 4:11 Leadership Is About Clarity and Ownership 4:30 KPIs Your Leaders Should Be Watching Daily 5:53 What Real Leadership Thinking Looks Like 6:58 Culture Is Designed, Not Accidental Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips ___________________________________ Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101 Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471 Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Create a Free ProLine CRM Account:https://proline.app/get-started _________________________________________ Connect with us! IG: https://www.instagram.com/prolineapp/ FB: https://www.facebook.com/prolineapp LinkedIn: https://www.linkedin.com/company/prolineapp Twitter: https://x.com/prolineapp Tiktok: https://www.tiktok.com/@prolineapp Question - What is your Roofing CRM missing?
March 24 · 9 min
Why Most Insurance Roofers Can't Sell Retail | Ep. 85
Most insurance restoration contractors don't have a sales process. They have a storm process. In Episode 5 of the $1M Gross Profit series, John DeLaurier breaks down why insurance dependency is killing roofing businesses and what retail-first companies actually do differently to build predictable, lasting profit. 0:00 – Most Insurance Contractors Don't Have a Real Sales Process 0:40 – Insurance Work Isn't Bad, But.... 2:12 – The Shift Happening in Roofing Right Now 2:50 – Insurance Model vs. Retail Model 4:03 – Retail Exposes Weak Sales Systems 5:37 – The Hybrid Model? 6:56 – What Retail Winners Actually Do Differently 7:49 – The Long-Term Advantage of Retail Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips ___________________________________ Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101 Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471 Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Create a Free ProLine CRM Account:https://proline.app/get-started _________________________________________ Connect with us! IG: https://www.instagram.com/prolineapp/ FB: https://www.facebook.com/prolineapp LinkedIn: https://www.linkedin.com/company/prolineapp Twitter: https://x.com/prolineapp Tiktok: https://www.tiktok.com/@prolineapp Question - What is your Roofing CRM missing?
March 18 · 44 min
How One Roofing Sales Rep Built a $2M System From Scratch | Ep. 84
Jacob McCallum had no sales team, no big budget, and no roofing background. He had a phone, a Facebook ad account, and a process he wrote down from day one. 8 months later: $2 million in roofing sales. Solo. In this episode Jacob breaks down exactly how he did it: the ad formula, the sales process, and the franchise model he's now building around it. 0:00 – Meet Jacob McCallum 1:32 – Why writing your process down changes everything 4:06 – His numbers: 136 roofs, $15K average, $2M in 8 months 7:45 – Close rate vs. profit margin (the math most reps ignore) 14:00 – How to justify premium pricing before you even quote 20:07 – Selling roofs you never show up to (the Loom method) 24:32 – The Facebook ad system: phone, 15 seconds, $25 leads 27:28 – Hook, body, CTA: the exact ad formula he used 35:41 – What happens when you grow too fast 44:02 – The 4 bosses every roofing company has to beat 47:16 – The profit math (fewer roofs, more money) 50:03 – SRS Roofing and the franchise model explained 52:11 – Where to find Jacob Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips ___________________________________ Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101 Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471 Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Create a Free ProLine CRM Account:https://proline.app/get-started _________________________________________ Connect with us! IG: https://www.instagram.com/prolineapp/ FB: https://www.facebook.com/prolineapp LinkedIn: https://www.linkedin.com/company/prolineapp Twitter: https://x.com/prolineapp Tiktok: https://www.tiktok.com/@prolineapp Question - What is your Roofing CRM missing?
March 16 · 12 min
The Follow-Up Math Roofing Companies Get Dead Wrong | Ep. 83
Most roofing companies don't lose deals because of price. They lose them because they quit following up. In this episode, we break down the follow-up math most roofing sales teams get completely wrong, including why 35 touches is the new standard, how one roofing company closed a deal 17 months after the first visit, and why your CRM is full of money you've already stopped chasing. 0:00 – Brand Builds Trust. Speed Captures It. Now Let's Talk Sales. 0:18 – Most Companies Don't Lose Deals Because of Price 0:44 – The Hard Truth: Sales Reps Don't Like Following Up 1:17 – How Long Should You Actually Follow Up? 2:25 – Follow-Up Is Not Pressure 2:56 – The Math: Every Unsold Lead in Your CRM Is Potential Profit 3:30 – Why Automation Is the Only Way to Scale Follow-Up 4:10 – 35 Touches. 4:50 – What Happened When We Automated Follow-Up 5:29 – What Today's Homeowner Actually Expects 6:04 – The Inside/Outside Sales Model That Separates Good from Great 7:31 – What a Real Inside Sales Rep Does 8:07 – The One Personal Touch Almost No Roofer Is Making 8:44 – The Sales Process Starts the Moment They See Your Brand 9:36 – You Can't Improve What You Can't See: CRM Activity & Call Recording 10:28 – Automation Doesn't Replace the Sales Rep Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips ___________________________________ Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101 Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471 Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Create a Free ProLine CRM Account:https://proline.app/get-started _________________________________________ Connect with us! IG: https://www.instagram.com/prolineapp/ FB: https://www.facebook.com/prolineapp LinkedIn: https://www.linkedin.com/company/prolineapp Twitter: https://x.com/prolineapp Tiktok: https://www.tiktok.com/@prolineapp Question - What is your Roofing CRM missing?
March 16 · 9 min
Roofers, Are You Secretly Losing $100,000 a Year? | Ep. 82
In this episode, John breaks down exactly where roofing contractors lose profit after the sale — and most of them never even notice. From material waste to communication failures to delayed change orders, these are the silent killers eating into your gross margin job by job. If you're doing 200 roofs a year and losing $500 per job in preventable waste, that's $100,000 gone. Not because of bad marketing. Not because of bad sales. Because of operational discipline… or the lack of it. This episode is for any roofing contractor serious about protecting what they worked hard to earn. Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips ___________________________________ Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101 Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471 Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Create a Free ProLine CRM Account:https://proline.app/get-started _________________________________________ Connect with us! IG: https://www.instagram.com/prolineapp/ FB: https://www.facebook.com/prolineapp LinkedIn: https://www.linkedin.com/company/prolineapp Twitter: https://x.com/prolineapp Tiktok: https://www.tiktok.com/@prolineapp Question - What is your Roofing CRM missing?
March 16 · 10 min
Roofers, Watch This Before You Spend Money On Marketing | Ep. 81
In this episode, John breaks down why speed-to-lead is the single biggest lever most roofing businesses ignore. You'll learn why the first contractor to respond usually wins the sale (regardless of price), how instant follow-up actually reduces competition by stopping homeowners from shopping further, and what a professional, elite-level lead response system looks like in 2026. Whether you're trying to hit your first $1M in gross profit or you're already past $3M and leaking margin on bad follow-up, this episode will change how you think about roofing lead generation. Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips ___________________________________ Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101 Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471 Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Create a Free ProLine CRM Account:https://proline.app/get-started _________________________________________ Connect with us! IG: https://www.instagram.com/prolineapp/ FB: https://www.facebook.com/prolineapp LinkedIn: https://www.linkedin.com/company/prolineapp Twitter: https://x.com/prolineapp Tiktok: https://www.tiktok.com/@prolineapp Question - What is your Roofing CRM missing?
March 16 · 48 min
How a Better Brand Took This Roofing Company from $2M to $24M | Ep. 80
Most roofing contractors are bleeding money and they don't even know why. The leads aren't converting. The close rates are low. The roofing marketing spend keeps climbing. But the real problem isn't your ads, your roofing sales training, or your lead generation strategy. It's your brand. In this episode, John DeLaurier sits down with Dan Antonelli, founder of KickCharge Creative and author of Branded Not Blended, who has built over 3,000 home service brands in 30 years. Dan breaks down exactly why most roofing businesses blend in, why that's destroying your roofing lead generation efforts, and what it actually takes to become "Five Mile Famous" in your market. If you're serious about growing your roofing business, charging premium prices, and building something worth selling one day, this one's required watching. Work With Dan: https://www.kickcharge.com/ 0:00 - Why roofers get branding wrong from day one 3:08 - John exposes his own roofing brand mistakes 5:51 - The worst things you can name your roofing business 7:39 - What a disruptive roofing brand actually looks like 9:04 - The "Five Mile Famous" strategy explained 11:15 - Why trademarking your name isn't optional 12:01 - The LLC trap: why state approval means nothing 17:04 - Why brand equity matters on exit 20:07 - 3 signs your brand is holding back growth 26:39 - Why customer expectations are higher than ever 30:17 - How rebranding made premium pricing easier 30:42 - The #1 trust problem homeowners have with contractors 34:31 - The $2M to $24M rebrand case study 37:05 - How intro videos sell roofing jobs before the inspection 38:28 - Community sponsorships vs. Google Ads 42:27 - The simplest way to find out if you're forgettable 47:17 - Branded Not Blended + where to find Dan Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips ___________________________________ Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101 Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471 Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Create a Free ProLine CRM Account:https://proline.app/get-started _________________________________________ Connect with us! IG: https://www.instagram.com/prolineapp/ FB: https://www.facebook.com/prolineapp LinkedIn: https://www.linkedin.com/company/prolineapp Twitter: https://x.com/prolineapp Tiktok: https://www.tiktok.com/@prolineapp Question - What is your Roofing CRM missing?
March 16 · 7 min
Roofers Are Wrong About Their Lead Generation Problem | Ep. 79
Roofing contractors don’t have a lead problem — they have a trust problem — and building a brand that feels safe, obvious, and professional is what protects your profit margins and drives real growth. 0:00 – Trust over Leads 1:45 – From Busy to Profitable 3:30 – The Trust Stack Framework 5:15 – Brand Protects Profit Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips ___________________________________ Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101 Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471 Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Create a Free ProLine CRM Account:https://proline.app/get-started _________________________________________ Connect with us! IG: https://www.instagram.com/prolineapp/ FB: https://www.facebook.com/prolineapp LinkedIn: https://www.linkedin.com/company/prolineapp Twitter: https://x.com/prolineapp Tiktok: https://www.tiktok.com/@prolineapp Question - What is your Roofing CRM missing?
March 16 · 55 min
This One Thing Changed His Client's Exit Multiple with Reggie Brock | Ep. 78
John and Reggie Brock break down why roofing companies don’t have a recruiting problem—they have a retention and culture problem—and how clarity, trust, and alignment build teams that actually stick. 0:00 — The Real Problem: Retention 4:40 — “Airbnb Roofing Companies” 9:20 — Culture Is the Whole Business 13:55 — Sales vs Production: The Handoff 18:35 — Talent ≠ Team 23:15 — Propel & Culture Under Pressure 27:50 — The 6 Pillars Framework 32:25 — Why PE Breaks Culture 36:55 — You Can’t Buy Trust 41:25 — Distribute the Weight 46:05 — Pulse Checks & Catching Problems Early 50:55 — Build a Place People Want to Stay Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips ___________________________________ Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101 Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471 Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Create a Free ProLine CRM Account:https://proline.app/get-started _________________________________________ Connect with us! IG: https://www.instagram.com/prolineapp/ FB: https://www.facebook.com/prolineapp LinkedIn: https://www.linkedin.com/company/prolineapp Twitter: https://x.com/prolineapp Tiktok: https://www.tiktok.com/@prolineapp Question - What is your Roofing CRM missing?
March 16 · 57 min
The Recruiting Trick PE Firms Don't Want Roofers to Know with Andrew Henke | Ep. 77
Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips ___________________________________ Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101 Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471 Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Create a Free ProLine CRM Account:https://proline.app/get-started _________________________________________ Connect with us! IG: https://www.instagram.com/prolineapp/ FB: https://www.facebook.com/prolineapp LinkedIn: https://www.linkedin.com/company/prolineapp Twitter: https://x.com/prolineapp Tiktok: https://www.tiktok.com/@prolineapp Question - What is your Roofing CRM missing?
March 16 · 57 min
Roofing Marketing in 2026 That ACTUALLY Works with Cory Cullather | Ep. 76
In this episode, Cory reveals Google's new "Get 4 Quotes" feature that's rolling out nationwide, why SEO just became more important than ever (hint: it's feeding the AI engines), and why your speed to lead might be the difference between winning and losing every job. Plus: the roofing CRM rehash campaign strategy that turned $9M in dead quotes into almost $2M in closed business without generating a single new lead. 0:00 - Intro 3:04 - Why AI engines matter for roofing companies now 7:50 - Google Business Profile and the future of reviews 10:06 - Google's new "Get 4 Quotes" feature explained 18:25 - What it costs to NOT invest in AI and SEO 27:50 - Why contractors hate marketing (and why that's a problem) 31:05 - What WebFX clients are doing differently 36:13 - Why CRM integration is non-negotiable 43:10 - The $9M pipeline problem (and the $2M rehash solution) 52:07 - What to do with your data (and why most contractors don't) Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips ___________________________________ Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101 Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471 Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Create a Free ProLine CRM Account:https://proline.app/get-started _________________________________________ Connect with us! IG: https://www.instagram.com/prolineapp/ FB: https://www.facebook.com/prolineapp LinkedIn: https://www.linkedin.com/company/prolineapp Twitter: https://x.com/prolineapp Tiktok: https://www.tiktok.com/@prolineapp Question - What is your Roofing CRM missing?
March 16 · 52 min
Free Roofing Lead Generation with Brad Akers | Ep. 75
Brad Akers is a roofing systems consultant. His Four Growth Engines have helped dozens of roofers stop relying on systems they don't control to grow their businesses. Check him out: https://bgb-enterprises.com/ 0:00 - Intro 3:13 - What is Wabo Roofing? 6:04 - The inspection day strategy that "feels like a lot" but works 9:55 - Why 33% more inspections doesn't feel like a win (but is) 11:56 - Data vs. feelings: the real reason sales teams quit systems 18:02 - The only way to make roofing sales actually profitable 20:23 - Build day, post-build, and referral systems explained 25:03 - The Silver Lake story: why "good branding" isn't enough 31:13 - Why you now need 35+ touches to close a sale 39:37 - Personalized postcards, videos, and sales rep branding that works 42:01 - What's new with ProLine CRM 49:49 - What a CRM should actually do for your roofing business Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips ___________________________________ Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101 Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471 Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Create a Free ProLine CRM Account:https://proline.app/get-started _________________________________________ Connect with us! IG: https://www.instagram.com/prolineapp/ FB: https://www.facebook.com/prolineapp LinkedIn: https://www.linkedin.com/company/prolineapp Twitter: https://x.com/prolineapp Tiktok: https://www.tiktok.com/@prolineapp Question - What is your Roofing CRM missing?
March 16 · 1 hr 3 min
What's WRONG With The Roofing Industry with Larry Janesky | Ep. 74
In this episode, John DeLaurier sits down with Larry Janesky, a 40-year contractor, founder of Contractor Nation, and owner of 40 companies across 35 states, to break down what's actually broken in the roofing industry and how to build a business that doesn't destroy your life in the process. 0:00 - Intro 4:30 - Why Your Roofing Business Will Never Outperform YOU 15:34 - "I've Seen $25 Million Roofing Companies Lose Money" 20:02 - High Value, Low Risk: How to Sell Without Being the Lowest Bidder 27:02 - What's WRONG With the Roofing Industry (Larry Goes Nuclear) 36:32 - The Roofing Business Owner's Arc 45:24 - School of Entrepreneurship: 90 Classes That Actually Work 52:29 - "Working Harder Is Your LOSING Strategy" Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips ___________________________________ Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101 Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471 Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Create a Free ProLine CRM Account:https://proline.app/get-started _________________________________________ Connect with us! IG: https://www.instagram.com/prolineapp/ FB: https://www.facebook.com/prolineapp LinkedIn: https://www.linkedin.com/company/prolineapp Twitter: https://x.com/prolineapp Tiktok: https://www.tiktok.com/@prolineapp Question - What is your Roofing CRM missing?