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Big Roofs Podcast · March 16 · 12 min

The Follow-Up Math Roofing Companies Get Dead Wrong | Ep. 83

Most roofing companies don't lose deals because of price. They lose them because they quit following up. In this episode, we break down the follow-up math most roofing sales teams get completely wrong, including why 35 touches is the new standard, how one roofing company closed a deal 17 months after the first visit, and why your CRM is full of money you've already stopped chasing. 0:00 – Brand Builds Trust. Speed Captures It. Now Let's Talk Sales. 0:18 – Most Companies Don't Lose Deals Because of Price 0:44 – The Hard Truth: Sales Reps Don't Like Following Up 1:17 – How Long Should You Actually Follow Up? 2:25 – Follow-Up Is Not Pressure 2:56 – The Math: Every Unsold Lead in Your CRM Is Potential Profit 3:30 – Why Automation Is the Only Way to Scale Follow-Up 4:10 – 35 Touches. 4:50 – What Happened When We Automated Follow-Up 5:29 – What Today's Homeowner Actually Expects 6:04 – The Inside/Outside Sales Model That Separates Good from Great 7:31 – What a Real Inside Sales Rep Does 8:07 – The One Personal Touch Almost No Roofer Is Making 8:44 – The Sales Process Starts the Moment They See Your Brand 9:36 – You Can't Improve What You Can't See: CRM Activity & Call Recording 10:28 – Automation Doesn't Replace the Sales Rep Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips ___________________________________ Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101 Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471 Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Create a Free ProLine CRM Account:https://proline.app/get-started _________________________________________ Connect with us! IG: https://www.instagram.com/prolineapp/ FB: https://www.facebook.com/prolineapp LinkedIn: https://www.linkedin.com/company/prolineapp Twitter: https://x.com/prolineapp Tiktok: https://www.tiktok.com/@prolineapp Question - What is your Roofing CRM missing?

0:00-12:26

transcript

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show notes

Most roofing companies don't lose deals because of price. They lose them because they quit following up.


In this episode, we break down the follow-up math most roofing sales teams get completely wrong, including why 35 touches is the new standard, how one roofing company closed a deal 17 months after the first visit, and why your CRM is full of money you've already stopped chasing.


0:00 – Brand Builds Trust. Speed Captures It. Now Let's Talk Sales.

0:18 – Most Companies Don't Lose Deals Because of Price

0:44 – The Hard Truth: Sales Reps Don't Like Following Up

1:17 – How Long Should You Actually Follow Up?

2:25 – Follow-Up Is Not Pressure

2:56 – The Math: Every Unsold Lead in Your CRM Is Potential Profit

3:30 – Why Automation Is the Only Way to Scale Follow-Up

4:10 – 35 Touches.

4:50 – What Happened When We Automated Follow-Up

5:29 – What Today's Homeowner Actually Expects

6:04 – The Inside/Outside Sales Model That Separates Good from Great

7:31 – What a Real Inside Sales Rep Does

8:07 – The One Personal Touch Almost No Roofer Is Making

8:44 – The Sales Process Starts the Moment They See Your Brand

9:36 – You Can't Improve What You Can't See: CRM Activity & Call Recording

10:28 – Automation Doesn't Replace the Sales Rep


Want a Roofing CRM that sells more jobs for you?


Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode


Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo


Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips

___________________________________

Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101


Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471


Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode


Create a Free ProLine CRM Account:https://proline.app/get-started

_________________________________________


Connect with us!

IG: https://www.instagram.com/prolineapp/

FB: https://www.facebook.com/prolineapp

LinkedIn: https://www.linkedin.com/company/prolineapp

Twitter: https://x.com/prolineapp

Tiktok: https://www.tiktok.com/@prolineapp


Question - What is your Roofing CRM missing?