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Big Roofs Podcast · March 16 · 57 min

Roofing Marketing in 2026 That ACTUALLY Works with Cory Cullather | Ep. 76

In this episode, Cory reveals Google's new "Get 4 Quotes" feature that's rolling out nationwide, why SEO just became more important than ever (hint: it's feeding the AI engines), and why your speed to lead might be the difference between winning and losing every job. Plus: the roofing CRM rehash campaign strategy that turned $9M in dead quotes into almost $2M in closed business without generating a single new lead. 0:00 - Intro 3:04 - Why AI engines matter for roofing companies now 7:50 - Google Business Profile and the future of reviews 10:06 - Google's new "Get 4 Quotes" feature explained 18:25 - What it costs to NOT invest in AI and SEO 27:50 - Why contractors hate marketing (and why that's a problem) 31:05 - What WebFX clients are doing differently 36:13 - Why CRM integration is non-negotiable 43:10 - The $9M pipeline problem (and the $2M rehash solution) 52:07 - What to do with your data (and why most contractors don't) Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips ___________________________________ Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101 Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471 Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode Create a Free ProLine CRM Account:https://proline.app/get-started _________________________________________ Connect with us! IG: https://www.instagram.com/prolineapp/ FB: https://www.facebook.com/prolineapp LinkedIn: https://www.linkedin.com/company/prolineapp Twitter: https://x.com/prolineapp Tiktok: https://www.tiktok.com/@prolineapp Question - What is your Roofing CRM missing?

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transcript

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show notes

In this episode, Cory reveals Google's new "Get 4 Quotes" feature that's rolling out nationwide, why SEO just became more important than ever (hint: it's feeding the AI engines), and why your speed to lead might be the difference between winning and losing every job.


Plus: the roofing CRM rehash campaign strategy that turned $9M in dead quotes into almost $2M in closed business without generating a single new lead.


0:00 - Intro

3:04 - Why AI engines matter for roofing companies now

7:50 - Google Business Profile and the future of reviews

10:06 - Google's new "Get 4 Quotes" feature explained

18:25 - What it costs to NOT invest in AI and SEO

27:50 - Why contractors hate marketing (and why that's a problem)

31:05 - What WebFX clients are doing differently

36:13 - Why CRM integration is non-negotiable

43:10 - The $9M pipeline problem (and the $2M rehash solution)

52:07 - What to do with your data (and why most contractors don't)


Want a Roofing CRM that sells more jobs for you? Go here: ➡ https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode


Watch These Next if You’re a Roofer: https://www.youtube.com/playlist?list=PLWe3-KYbzYzhMIwGT1hJJ2jnTtkiMY9zo


Subscribe to our Podcast channel: https://www.youtube.com/@BigRoofsClips

___________________________________

Ways to Work with Us:ProLine Office Hours w/ our Emily, VP of Support & Success (Tuesdays 4:30PM EST Weekly)https://us06web.zoom.us/j/86305653101


Get your Roofing Questions Answered on Roofer2Roofer (Monday 4:30PM EST Weekly) https://us06web.zoom.us/j/81260583471


Book a Demo with our Team to Explore ProLine CRM:https://www.useproline.com/sell-more-roofing-jobs/?utm_source=youtube&utm_medium=video&utm_campaign=brpepisode


Create a Free ProLine CRM Account:https://proline.app/get-started

_________________________________________


Connect with us!

IG: https://www.instagram.com/prolineapp/

FB: https://www.facebook.com/prolineapp

LinkedIn: https://www.linkedin.com/company/prolineapp

Twitter: https://x.com/prolineapp

Tiktok: https://www.tiktok.com/@prolineapp


Question - What is your Roofing CRM missing?