
How Nicotine Got a Wellness Makeover, and What the Science Actually Says
Nicotine is having a moment. Again. This time it comes in a little pillow that tastes like coffee, sold by guys with podcasts who say it’ll help you crush your next deck at work. Zyn went from 50 million cans in 2019 to almost 800 million in 2025. Everyone's doing it. Joe Rogan swears by it. Tucker Carlson has his own brand. The Secretary of Health and Human Services may or may not have popped one during his confirmation hearing. So we had to ask: why, for the love of all things peer-reviewed, is this a thing again? Kylee and Zoë start with 400 years of tobacco marketing, from colonial cure-alls to “reach for a Lucky instead of a sweet," and trace the history of how yesteryear's vice became today's biohack. Then, the gals get into the research behind the claims that nicotine is a cognitive enhancer that will help you crush your next presentation or athletic feat. They also unpack how nicotine impacts metabolic health, and why you might want to think twice before you pop that pouch. We also follow the money through the FDA, MAHA, and an industry where addiction isn’t so much a side effect as it is a business model. If you’re trying to quit or cut back, call 1-800-QUIT-NOW or text with Truth Initiative’s free This is Quitting program. rabbit: Running gear made by runners, for runners. Their Low Light collection has 360 degrees of reflective print, so you’re visible in the dark without looking like a traffic cone. Tailwind: Carbs, electrolytes, and fluid in one flask, and that’s it. Build your own bundle at tailwindnutrition.com with code YOURDIET20 Osmia: Physician-formulated skincare that won’t age-shame you into buying 19 serums. Get 20% off your first order at osmiaskincare.com with code YDS20 goodr: Fun, no-slip, no-bounce sunglasses starting at $30. Get $10 off your first order at goodr.com/YDS


















