Women in The Coaching Arena

Joanna Lott

Are you a coach who's passionate about making a difference and building a thriving coaching business? Join Joanna Lott, a business mentor and ICF certified coach, as she shares practical and emotional tools to help you succeed in the coaching arena.

In each weekly Thursday episode of The Women in the Coaching Arena Podcast, Joanna provides valuable insights and actionable advice on various topics, such as business strategy, marketing, mindset, energy and entrepreneurship. Whether you're just starting or have years of experience, this podcast is for you.

You have a gift that needs to be shared and Joanna is here to help you do it.

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20 episodes
Updated Thursday

Episodes20

Newest first

Thursday · 19 min
181 | Getting Qualified Coaches Their First Clients
If you've just qualified as a coach, or you've been in business for a while but are still struggling to get your first clients, this episode is for you. Joanna shares the exact steps she'd take to attract her first five coaching clients if she were starting from scratch today. Learn the practical strategies that help coaches build momentum, gain confidence, and sign clients, without a website, a large audience, or endless content. Timestamps 00:00 - What I’d Do Differently 03:00 - The 30-Person List 06:30 - Five Free Sessions 09:00 - Your First Paid Client 12:00 - The Social Media Myth 14:00 - One Honest Conversation 17:00 - Your First Five Clients Plan Your first client isn’t waiting for a perfect business. They’re waiting for you to start the conversation. Useful Links The CEO scorecard Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
July 30 · 16 min
180 | LinkedIn for Coaches: From Zero Visibility to Booked Out
Learn how to use LinkedIn to attract coaching clients consistently. In this episode, Jo shares the practical strategy she uses to attract coaching clients, the mistakes most coaches make, and what actually works on LinkedIn today. This episode is for coaches who want to attract clients through LinkedIn without relying on cold DMs, complicated strategies, or spending every day creating content. Timestamps 00:00 - Why LinkedIn Still Works 02:00 - Choosing the Right Platform 04:00 - Fix Your Profile First 06:00 - Posts That Attract Clients 09:00 - The Power of Comments 11:00 - A Weekly LinkedIn Rhythm 13:00 - Build Beyond LinkedIn Building a coaching business on LinkedIn isn’t about chasing the algorithm or trying every new trend. It’s about showing up consistently, helping the right people, and creating a marketing ecosystem that works together over time. Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
July 23 · 52 min
179 | Mastering the Art of Intentional Style with Alex Standley
Your style has the power to build confidence, enhance your visibility, and make your business more memorable. Today, Joanna speaks with award-winning personal stylist, TEDx speaker and sustainable fashion consultant Alex Standley about using style with greater intention. Alex shares how reconnecting with her values changed the direction of her career, and why personal style begins with understanding who you are rather than following trends. Timestamps 00:00 – Meet Alex Standley 01:25 – When Your Career No Longer Fits 06:35 – Style, Identity and Personal Brand 13:25 – Using Colour to Build Confidence 17:35 – The Biggest Style Mistakes 24:00 – Building a Sustainable Wardrobe 34:20 – Sales, Networking and Authentic Visibility This episode is a reminder that the way you present yourself can support your confidence, communicate your values and help people remember you, without asking you to perform as someone you are not. Check out Alex's website Connect with Alex on LinkedIn Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
July 16 · 13 min
178 | The Discovery Call That Doesn't Feel Like Selling
Have you ever come off a discovery call wondering why it didn’t lead anywhere, even though the conversation felt great? In this episode, Joanna shares why the best discovery calls don’t feel like selling at all. Instead, they feel like coaching. If you’ve ever worried about sounding pushy, over-explaining your offer, or freezing when it’s time to talk about price, this episode will help you approach discovery calls with more confidence, clarity, and integrity. Timestamps: 00:00 - Discovery Calls Aren’t Selling 02:00 - Preparing Before the Call 03:45 - The Five-Part Structure 06:05 - Reflecting the Gap 08:10 - Making the Invitation 09:20 - Common Discovery Call Mistakes 10:45 - When They Need to Think About It Your coaching skills are already your greatest sales skills. The more you trust them, the easier discovery calls become. Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
July 9 · 25 min
177 | Val's Story: From Uncertain Niche to Leading Coaching Groups Across Europe
This is an honest conversation about courage, clarity, and building a coaching business one decision at a time. Joanna is joined by The Business of Coaching client Valeria Kadelski to explore what it really feels like to pivot your niche, navigate the uncertainty that follows, and keep moving forward, even when you're not sure you've made the right decision. This episode is for you if you’re a qualified coach who knows something needs to change in your business but keeps delaying the decision because you’re worried about getting it wrong. Val’s story will give you the confidence to take the next step. Timestamps: 00:00 - Why Changing Your Niche Feels So Scary 02:00 - Finding The Right Direction 03:45 - Navigating The Pivot 06:55 - The Power Of Community 11:55 - Launching A First Group Programme 16:00 - What Coaching Really Gives You 22:20 - Final Advice For Coaches Building a coaching business isn’t about making perfect decisions. It’s about making thoughtful ones, learning from them, and having the courage to keep going. Check out Valeria's website Connect with Valeria on LinkedIn Useful Links Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
July 2 · 11 min
176 | The Testimonial Mistake Coaches Keep Making
Stop waiting for the perfect client success story. If you think your testimonials aren't impressive enough, you could be making one of the biggest marketing mistakes coaches make. In this episode, Joanna shares why authenticity beats perfection, how prospects really evaluate testimonials, and why the results you take for granted may be exactly what your future clients need to see. Timestamps 01:20 - Two Real Client Examples 03:10 - The Movement Reframe 04:45 - Don’t Dismiss Small Wins 06:15 - Testimonials vs Case Studies 07:40 - Better Questions to Ask Clients 08:55 - Why Overclaiming Backfires 10:00 - Look for the Shift The strongest client stories don’t always end with a six-figure business, a dream job, or a dramatic breakthrough. Often, they simply show that something became possible that wasn’t possible before. Useful Links Coaching Onboarding & Retention Guide Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
June 25 · 12 min
175 | The Coaching Plan Trap Most Coaches Fall Into
Are you spending more time perfecting your coaching plan than talking to potential clients? In this episode, Joanna explains why your coaching plan isn’t what gets clients to buy. Discover what clients really care about, how to simplify your offer, and the shift that will help you attract more coaching clients. Timestamps 00:00 - The Coaching Plan Trap 01:45 - What a Coaching Plan Really Is 03:10 - Structure vs Coaching 04:20 - Why Clients Want Certainty 07:05 - When Plans Become the Problem 09:05 - The Three-Phase Approach 10:45 - Simplicity Sells The coaches who make the fastest progress aren’t usually the ones with the most detailed frameworks. They’re the ones having real conversations, testing ideas, and refining as they go. Useful Links How to Create a Signature Coaching Offer (Free guide) Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
June 18 · 39 min
174 | Motivation Isn't Enough: What Successful Coaches Do Instead - with Rebecca Liljendahl
What if consistency isn’t about discipline, but about designing habits for your real life? In this episode, Joanna speaks with habit specialist Rebecca Liljendahl about why we struggle to do the things we know would help us, and how to build habits that last even on our worst days. This episode is valuable for coaches who know what they need to do to grow their business, but struggle to stay consistent with visibility, marketing, self-care or follow-through. By the end of this conversation, you’ll understand why motivation alone isn’t enough, and how to create simple, realistic habits that support your business and your life. Timestamps 00:00 - Why consistency feels hard 02:30 - Rebecca’s habit story 07:00 - The Habits Compass 08:30 - Motivation, ability and prompts 14:30 - Designing tiny habits 16:00 - Unblocking resistance 22:00 - Dopamine and distraction 31:00 - Energy habits Check out Rebecca's website Connect with Rebecca on LinkedIn Useful Links Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, 26, 29 June 2026 Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
June 11 · 7 min
173 | How to Price Your Coaching Services
If you’ve ever worried about charging too much, charging too little, or wondered whether anyone will actually pay your rates, this episode will help you think about pricing in a completely different way. In this episode, Joanna shares why pricing is about far more than picking a number. What if the real question isn’t “What will people pay?” but “What kind of business do I want to build?” Timestamps 00:00 - Why Pricing Feels So Hard 02:00 - The £5,000 Per Month Exercise 03:00 - Pricing as Business Design 04:00 - The Three-Part Pricing Framework 05:00 - Raising Prices Gradually 06:00 - Building Around Your Life 07:00 - Common Pricing Mistakes “Pricing isn’t just a number. It’s part of your business design.” - Jo Lott This episode is a reminder that sustainable pricing starts with clarity, not confidence. When you understand the business you’re trying to build, pricing becomes much easier. Useful Links A Blog Post: Coaching Pricing Strategy: Maximise Your Revenue and Build a Sustainable Business Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026 Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
June 4 · 17 min
172 | From Redundancy And Zero Clients To A Fully Booked Coaching Business In Months with Dr Andy Sockanathan
Many people believe that building a successful coaching business takes years. But what happens when you lose your job, have no clients, and decide to take consistent, imperfect action every single day? In this honest conversation, Andy Sockanathan shares how redundancy became the turning point that led him to build a fully booked coaching business in just a few months. Timestamps: 00:00 - Andy’s Story 02:03 - Taking Action 04:07 - Finding a Niche 06:00 - The AI Lead Magnet 08:05 - Ten Clients in Months 09:27 - Beyond One-to-One 11:25 - What’s Next? 12:00 - Why It Worked “You don’t have to have loads of followers. You just need a niche that is right for your audience and a strategy that gets you into action.” - Andy Sockanathan This episode is a reminder that progress rarely comes from more thinking. It comes from taking the next step before you feel completely ready. Check out Andy's website Connect with Andy on LinkedIn Useful Links Learn about The Business of Coaching programme Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026 Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
May 28 · 13 min
171 | How to Start a Coaching Business (What Actually Matters)
Many coaches leave their training feeling inspired, motivated and completely unsure how to get clients. In this episode, Joanna shares the honest reality of starting from scratch, from leaving a stable HR career and navigating self-doubt to learning sales, visibility, pricing, and how to attract paying clients. Timestamps: 00:00 - Coaching vs Business 02:00 - Leaving Employment 03:00 - Designing Your Life 04:00 - Money Reality 05:00 - Niche & Offers 07:00 - Stop Hiding in Learning 09:00 - Visibility & LinkedIn 11:00 - What Actually Matters This episode is a reminder that building a coaching business is not about having the perfect website, logo, or strategy from day one. It’s about having the courage to start before you feel fully ready. Useful Links Download the 12 ways to get clients now Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026 Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
May 21 · 6 min
170 | From “Nice to Have” to “Must Have” Coaching Offers
Have you ever had someone tell you your coaching offer sounds “really great”… and then completely disappear? In today’s episode, Joanna shares one of the biggest reasons coaching offers struggle to convert and why being “valuable” alone often isn’t enough. Timestamps 00:00 - Nice to Have vs Must Have 01:02 - Why Interest Isn’t Action 02:01 - The Urgency Problem 02:45 - Specificity Changes Everything 03:10 - Problems People Will Pay to Solve 04:02 - The Cost of Staying Stuck 04:40 - Ellie’s Niche Shift “People don’t buy what sounds useful one day. They buy what feels important right now.” - Jo Lott When your offer speaks to the right person, at the right stage, with the right problem, selling becomes far easier. Useful Links Learn about The Business of Coaching programme Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026 Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
May 14 · 25 min
169 | From sporadic sessions to secure, high-value clients - Kiran Goodman
Joanna shares a powerful conversation with Kiran, a coach who went from sporadic one-off sessions and self-doubt to securing corporate contracts, high-value coaching clients, and building real confidence in her business. If you’ve qualified as a coach but still feel unclear about how to build a steady business, this conversation will help you feel both understood and hopeful. It’s especially valuable if you’re tired of trying to piece everything together alone and want to hear what sustainable progress actually looks like. Timestamps 00:00 - From self-doubt to possibility 03:45 - The investment fear 05:30 - Shiny objects and avoidance 07:20 - Learning to be visible 09:05 - The power of accountability 11:00 - The sales sprint breakthrough 13:10 - Keeping the lights on 17:15 - Building confidence through action This episode is a reminder that confidence often comes after action, not before it. The turning point wasn’t perfection. It was deciding to stop waiting and start showing up consistently. Check out Kiran's website Connect with Kiran on Linkedin Useful Links Dare Greatly in The Coaching Arena: In-person & Online mid-year Reset, June 2026 Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
May 7 · 9 min
168 | How to Get Coaching Clients Without Social Media
Joanna shares a clear and practical approach to building a coaching business without relying on social media, focusing on visibility, trust, and meaningful conversations. She walks through the routes that actually lead to clients - from your existing network and speaking opportunities to partnerships, long-form content, and email, so you can grow your business in a way that feels more sustainable and aligned. Timestamps [01:00] Visibility, trust, conversations [02:00] Start with your existing network [03:00] Relationships and referrals [04:00] Speaking builds trust faster [05:00] Partnerships that work [06:00] Long-form content that lasts [07:00] Email and staying top of mind This episode will be valuable for coaches who feel drained by social media or aren’t seeing results, because it shows a clearer, more sustainable way to build trust and attract clients. If social media isn’t your path, your business can still grow - as long as you choose where and how you’ll be visible, and commit to it consistently. Useful Links Join the Dare Greatly Event waitlist Download the Free Digital version of Coaches' Planner (NEW edition 2026) The Coaches’ Planner 2026: Weekly Planner, Goal Tracker, and Business Growth System (Print Edition on Amazon) Learn about The Business of Coaching programme Signature Solution Course Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
April 30 · 12 min
167 | Why You Feel Stuck in Your Coaching Business (And How to Move Forward)
Have you ever noticed that the more you think about your business, the harder it feels to move? This episode explores the moment many coaches reach where reflection turns into hesitation. Joanna breaks down why staying in your head isn’t neutral. It slowly erodes confidence, energy, and income. She shares the shift that changes everything: moving from overthinking into decision-making, even when it feels uncomfortable. Timestamps [00:01:00] The cost of staying stuck [00:02:00] Why decisions create clarity [00:03:00] Progress over perfection [00:04:00] Designing a business around your life [00:06:00] Why action unlocks clarity [00:09:00] Decisions aren’t forever Momentum in your coaching business doesn’t come from finding the perfect answer — it comes from choosing a direction and being willing to move. Make one decision today that you’ve been postponing, and take the smallest step to act on it. Useful Links Join the Dare Greatly Event waitlist Download The 12 Ways to Get Clients Now Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
April 23 · 20 min
166 | How to Get Coaching Clients (Simple Strategy)
If you’re a qualified coach and clients aren’t coming in consistently, where does your mind go first? Do you assume something is wrong… or that something is missing? Today, Joanna shared a simpler truth: most coaches aren’t struggling because they lack skill, but because the actions that bring clients require courage, not complexity. This episode is for qualified coaches who know they’re good at what they do but aren’t yet seeing consistent clients, and want a grounded, practical way to change that. Timestamps [00:00] The real reason clients aren’t coming [02:00] Why growth is slower than you expect [03:00] Hiding behind “busy work” [05:00] Clarity that makes people refer you [07:00] The power of uncomfortable action [10:00] Recognition and trust over time [13:00] Conversations that lead to clients “Coaching businesses grow through uncomfortable actions repeated consistently over time.” - Jo Lott Send the message, start the conversation, share your work - not when it feels easy, but because it matters. Useful Links Download the Free Digital version of Coaches' Planner - NEW edition 2026 Learn about The Business of Coaching programme Signature Solution Course Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
April 16 · 15 min
165 | Starting a Coaching Business? Do This First (5 Steps That Actually Work)
What would I actually do if I had to start again with no audience, no clients, and no reputation? In this episode, I share the five things I’d focus on immediately – the simple steps that genuinely lead to clients, even if they’re the ones most often avoided. Timestamps [00:00:00] Start Again [00:01:00] Busy vs Progress [00:02:00] Clear Problem [00:03:00] Simple Offer [00:05:00] Real Conversations [00:08:00] Proof First [00:10:00] One Platform Everything in this episode comes back to focusing on what actually moves your business forward, rather than what simply feels productive. Start one conversation today, not when everything is ready, but now. Useful Links The Clear Yes Workshop — 22 April, 1:00–2:30 PM (BST) Download the Free Digital version of Coaches' Planner (NEW edition 2026) Learn about The Business of Coaching programme Signature Solution Course Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
April 9 · 11 min
164 | Why Your Coaching Offer Isn’t Selling (And How to Fix It)
Joanna shared today that many coaches aren’t struggling because they lack skill… but because what they’re selling isn’t clear enough to buy. If someone landed on your offer right now, would they instantly recognise themselves in it, or would they need to work it out? Joanna walks through why offers often fall flat and how to turn what you do into something people can clearly understand, connect with, and say yes to. Timestamps: 00:00 – The real problem 00:01 – Format vs outcome 00:02 – Selling the transition 00:03 – Why structure matters 00:05 – Simple offers win 00:06 – Let your offer evolve 00:08 – Designing around your life “People don’t buy coaching because of the format. They buy because they want something in their life to change.” - Jo Lott Take one offer you have right now and rewrite it so someone can see the before, the after, and the journey in one sentence. Useful Links The Clear Yes Workshop — 22 April, 1:00–2:30 PM (BST) Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
April 2 · 13 min
163 | How to Choose Your Coaching Niche
How many times have you told yourself you just need to “figure out your niche” before you can move forward? Joanna shares why this question keeps coaches stuck and why the answer is usually far simpler than you think. If you’ve been overthinking your niche, this episode will help you move forward with clarity and confidence. Timestamps [00:00] The niche question coaches keep asking [01:00] Why most niche statements don’t work [02:00] The memory test for a strong niche [03:00] Where your niche actually comes from [05:00] Turning vague ideas into real problems [06:30] The fear of choosing wrong [09:00] Building a niche that fits your life “Clarity comes from taking action, not from rewriting your niche statement over and over again.” - Jo Lott Choosing your niche isn’t about getting it perfect. It’s about getting started and letting clarity build through real experience. Say your niche out loud today and take one step to share it, even if it’s not perfect yet. Useful Links The Clear YES workshop Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.
March 26 · 10 min
162 | The Hidden Work Behind a Fully Booked Coaching Diary.
The more you understand the hidden work behind a coaching business, the easier it becomes to stay consistent long enough to see the results. In this episode, Joanna shares the part of building a coaching business that rarely gets talked about: the time, energy, and consistency required before the clients come. This episode is for coaches who are showing up consistently but questioning whether the time they’re spending on marketing is normal, and need reassurance that they’re on the right track. Timestamps: [00:00] The real question behind “how much marketing?” [01:00] Why coaching and business are two different things [02:00] What marketing actually includes [03:00] A 20-hour week breakdown [04:00] Reframing marketing as part of your mission [05:00] Curating your LinkedIn feed [06:00] Changing beliefs through your content Powerful quote from the episode: “Visibility creates opportunities.” - Jo Lott Today, choose one small action that creates visibility and trust that it is building something, even if you can’t see it yet. Useful Links Download the 12 ways to get clients now Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.