164 | Why Your Coaching Offer Isn’t Selling (And How to Fix It)

Joanna shared today that many coaches aren’t struggling because they lack skill… but because what they’re selling isn’t clear enough to buy. If someone landed on your offer right now, would they instantly recognise themselves in it, or would they need to work it out? Joanna walks through why offers often fall flat and how to turn what you do into something people can clearly understand, connect with, and say yes to. Timestamps: 00:00 – The real problem 00:01 – Format vs outcome 00:02 – Selling the transition 00:03 – Why structure matters 00:05 – Simple offers win 00:06 – Let your offer evolve 00:08 – Designing around your life “People don’t buy coaching because of the format. They buy because they want something in their life to change.” - Jo Lott Take one offer you have right now and rewrite it so someone can see the before, the after, and the journey in one sentence. Useful Links The Clear Yes Workshop — 22 April, 1:00–2:30 PM (BST) Learn about The Business of Coaching programme Signature Solution Course Download the Free Digital version of Coaches' Planner (NEW edition 2026) Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.