166 | How to Get Coaching Clients (Simple Strategy)

If you’re a qualified coach and clients aren’t coming in consistently, where does your mind go first? Do you assume something is wrong… or that something is missing? Today, Joanna shared a simpler truth: most coaches aren’t struggling because they lack skill, but because the actions that bring clients require courage, not complexity. This episode is for qualified coaches who know they’re good at what they do but aren’t yet seeing consistent clients, and want a grounded, practical way to change that. Timestamps [00:00] The real reason clients aren’t coming [02:00] Why growth is slower than you expect [03:00] Hiding behind “busy work” [05:00] Clarity that makes people refer you [07:00] The power of uncomfortable action [10:00] Recognition and trust over time [13:00] Conversations that lead to clients “Coaching businesses grow through uncomfortable actions repeated consistently over time.” - Jo Lott Send the message, start the conversation, share your work - not when it feels easy, but because it matters. Useful Links Download the Free Digital version of Coaches' Planner - NEW edition 2026 Learn about The Business of Coaching programme Signature Solution Course Free Essential AI Toolkit – 2 Must-Have Prompts for Coaches How to secure more coaching clients' free training Download the 12 ways to get clients now Connect with Jo on LinkedIn Rate and Review the Podcast If you found this episode of Women in the Coaching Arena helpful, please do rate and review it on Apple Podcasts or Spotify. If you’re kind enough to leave a review, please do let Jo know so she can say thank you. You can always reach her at: joanna@joannalottcoaching.com Enjoyed This Episode? Don’t Miss the Next One! Hit subscribe on your favourite podcast app to be notified each time a new episode of Women in the Coaching Arena.