UI Breakfast: UI/UX Design and Product Strategy

Jane Portman

Join us for exciting conversations about UI/UX design, SaaS products, marketing, and so much more. My awesome guests are industry experts who share actionable knowledge — so that you can apply it in your business today.

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366 episodes
Updated Apr 25, 2025

Episodes366

Newest first

Jun 27, 2016 · 36 min
Episode 24: Getting Started with Digital Strategy
Today Marie Poulin gives us an insight into digital strategy. First we discuss what it actually means, and how the strategic approach can be beneficial both for the client and the consultant. Then we break down the process into edible steps, so that everyone can start practicing elements of digital strategy in their client work.
Jun 16, 2016 · 46 min
Episode 23: Building an Online School from Scratch
In this episode we follow Marie Poulin's story of creating her famous online school for designers. She tells us how she got her first group of students for Digital Strategy School, how she experimented with pricing models, and what challenges she encountered on her way to success. This episode is precious for those who want to start their own training programs.
Jun 8, 2016 · 29 min
Episode 22: Introducing Marie Poulin, Digital Strategist & Entrepreneur
Let's welcome Marie Poulin, our co-host for the next few episodes! Marie is a digital strategist and a founder of multiple businesses, including the famous Digital Strategy School. Today we'll hear Marie's success story as a designer and product creator, and figure out how she manages so many products at once.
Jun 3, 2016 · 44 min
Episode 21: Becoming a UX Leader with Danny Setiawan
Today's special guest, Danny Setiawan, is a product/UX coach for startups, and also the UX Lead for Mobile at The Economist. In this episode you'll learn how to instill the love for UI/UX into any conservative corporate environment, how to become a true UX leader, and how to address startup design needs at different growth stages.
May 25, 2016 · 48 min
Episode 20: Mastering Creative Direction with Liam Sarsfield
Finally we get to talk about "real" design subjects! Today's guest is Liam Sarsfield, a seasoned creative director. We define the term "creative direction" and break down the process into edible steps. You'll learn how to put together a creative brief, conduct visual research, present visual work, follow up with clients, and source inspiration from famous creative directors.
May 18, 2016 · 37 min
Episode 19: Creating a Powerful Brand with Laura Roeder
How do you get playful with your SaaS business? How do you create and promote a remarkable, strong brand? Today we get together with Laura Roeder, the founder of Edgar — famous social media automation software which rotates your most important content. Laura shares her founder journey, the structure of their team, some content marketing secrets, and her formula for success (even though she says there is none).
May 5, 2016 · 42 min
Episode 18: Staying in Flow with Anders Thue Pedersen
It's so tough to "get into the flow" these days — with social media, distractions, calls, and alerts. Anders Thue Pedersen, author of the famous TimeBlock method, joins us today to share his insights on productivity. We discuss the best ways of getting into the flow and staying there for significant amounts of time, while making the work process transparent for clients and teams.
Apr 25, 2016 · 42 min
Episode 17: Marketing Challenges
Today we're wrapping up the season with Christopher Hawkins! This episode is all about marketing. We talk about promoting individual podcast episodes, building an email list, and other marketing challenges that all of us face. You'll learn why 60 subscribers is better than zero, and why no product (even the most glorious one) will ever "sell itself." This episode is a huge reminder that everything requires marketing!
Apr 21, 2016 · 29 min
Episode 16: Lessons from Guests
Today Christopher Hawkins shares his favorite stories after recording 40 episodes of Chasing Product. We talk about cash flow in bootstrapped SaaS businesses, the importance of networking, starting small, choosing the right audience, and many other things. You'll find links to all original episodes below.
Apr 13, 2016 · 28 min
Episode 15: Podcasting Workflow
In this episode we double down and explore the nitty-gritty production details of a single episode. We talk with Christopher Hawkins about planning an episode lineup, selecting and inviting guests, sticking to a topic, using intros wisely, and much more. Secret advice in the end of the episode: be fearless, keep producing, and change your thinking from "I have to do this" to "I have permission to do awesome things."
Apr 7, 2016 · 41 min
The UI Audit: Interview with Rob Walling of Drip
This is the second founder interview from Jane’s new book, The UI Audit. Today Rob Walling, the founder of Drip, shares their story of finding the desired product-market fit. By positioning Drip as an email marketing automation tool they were able to reduce churn, rapidly grow the customer base, and gain a clear vision of new features.
Mar 22, 2016 · 41 min
The UI Audit: Interview with Tope Awotona of Calendly
This is a special founder interview from Jane's book, "The UI Audit." In this interview Tope Awotona, the founder of Calendly, shares his product development journey. To build this revolutionary scheduling tool, he reviewed over 30 competitors — all to find out their strengths and weaknesses. Tope shares how he developed his product as a non-technical founder, and how Calendly leverages free plans as a viral form of marketing.
Mar 15, 2016 · 27 min
Episode 14: Business of Podcasting
What impact can podcasting have on your personal and professional life? It can be a superb tool for making money, but money is never the direct goal. In this episode we talk with Christopher Hawkins about the long-term game of podcasting, building your own tribe, establishing relationships with guests, the art of interviewing people, and much more.
Feb 29, 2016 · 28 min
Episode 13: Podcasting Fears and Goals
In this episode with Christopher Hawkins we discuss the biggest fears that prevent people from starting their own podcast. Surprisingly, it's not the technical part! Tune in to learn everything about fears, mistakes, and goals related to podcasting.
Feb 19, 2016 · 27 min
Episode 12: Introducing Christopher Hawkins
Welcome to the new season of UI Breakfast Podcast featuring Christopher Hawkins! He's been running his own awesome podcast for many years, wrote a book on podcasting, and is working on his own SaaS product. Today Christopher shares his product story and the lessons he learned along the way.
Feb 11, 2016 · 30 min
Episode 11: Interviewing People Effectively
This is the final episode with Kai Davis! Today we discuss the art of interviewing people. How can interviews boost your business? What are the awesome side effects? What's better: written format, audio or video? How do you make the process as smooth and effective as possible?
Feb 9, 2016 · 59 min
Episode 10: Writing Technical Documents with Thomas Cannon
Writing support documents is no easy feat. How do you explain technical things to non-technical users? How do you balance being concise and going into details? Today we get together with Kai Davis to interview Thomas Cannon who's deeply passionate about technical documentation and support (while being a developer by trade).
Feb 1, 2016 · 46 min
Episode 9: Designing Products with Amy Hoy
Fasten your seatbelt and greet Amy Hoy here at UI Breakfast! Join us for an exciting conversation focused on design. You'll learn about Amy's design background, strong product opinions, and the workflow she stands for when building SaaS products.
Jan 23, 2016 · 1 hr 5 min
Episode 8: Writing the Perfect Email
Email remains the core way of communication online. Writing emails is true art. And my co-host Kai Davis is the true artist! Today you'll learn to line up you letters perfectly, from a subject line to a postscript, for the best results. Dive in for some hot writing strategies!
Jan 20, 2016 · 1 hr 6 min
Episode 7: Organizing a Podcast Tour
Podcasts are a great way to promote yourself and your ideas. But you don't have to run your own: instead, you can appear as a guest on other podcasts. My awesome co-host Kai Davis will teach you how to organize such podcast tour. You'll learn how to compile a list of podcasts, reach out to them, become a perfect guest, and promote new episodes.

UI Breakfast: UI/UX Design and Product Strategy

Episode 24: Getting Started with Digital Strategy

Episode 23: Building an Online School from Scratch

Episode 22: Introducing Marie Poulin, Digital Strategist & Entrepreneur

Episode 21: Becoming a UX Leader with Danny Setiawan

Episode 20: Mastering Creative Direction with Liam Sarsfield

Episode 19: Creating a Powerful Brand with Laura Roeder

Episode 18: Staying in Flow with Anders Thue Pedersen

Episode 17: Marketing Challenges

Episode 16: Lessons from Guests

Episode 15: Podcasting Workflow

The UI Audit: Interview with Rob Walling of Drip

The UI Audit: Interview with Tope Awotona of Calendly

Episode 14: Business of Podcasting

Episode 13: Podcasting Fears and Goals

Episode 12: Introducing Christopher Hawkins

Episode 11: Interviewing People Effectively

Episode 10: Writing Technical Documents with Thomas Cannon

Episode 9: Designing Products with Amy Hoy

Episode 8: Writing the Perfect Email

Episode 7: Organizing a Podcast Tour