UI Breakfast: UI/UX Design and Product Strategy
Episode 20: Mastering Creative Direction with Liam Sarsfield
May 25, 2016 · 48 min · Episode 22 · 46.3 MB
0:00-48:11
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Finally we get to talk about "real" design subjects! Today's guest is Liam Sarsfield, a seasoned creative director. We define the term "creative direction" and break down the process into edible steps. You'll learn how to put together a creative brief, conduct visual research, present visual work, follow up with clients, and source inspiration from famous creative directors.
Show Notes
- MetaLab — Liam's previous company
- Pixel Union — Liam's theme division of MetaLab
- Literistic — Liam's side project for writers
- Google Material Design Guidelines
- MetaLab, thoughtbot, Instrument, TM, 3drops — awesome companies to draw inspiration from
- Liam's website
- Fluorescent — Liam's agency
- Follow Liam Sarsfield on Twitter: @liamsarsfield
MetaLab
metalab.coPixel Union
pixelunion.netLiteristic
literistic.comGoogle Material Design Guidelines
google.comthoughtbot
thoughtbot.comInstrument
instrument.comTM
weare.tm3drops
3dro.psLiam's website
liamsarsfield.comFluorescent
fluorescent.co@liamsarsfield
twitter.com