UI Breakfast: UI/UX Design and Product Strategy

The UI Audit: Interview with Rob Walling of Drip

Apr 7, 2016 · 41 min · Episode 16 · 39.4 MB
0:00-41:00

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This is the second founder interview from Jane’s new book, The UI Audit. Today Rob Walling, the founder of Drip, shares their story of finding the desired product-market fit. By positioning Drip as an email marketing automation tool they were able to reduce churn, rapidly grow the customer base, and gain a clear vision of new features. If you enjoyed the interview, you're welcome to get your copy of the book here while the launch discount is still active.

Show Notes