The New Music Business with Ari Herstand

Ari's Take

**WEBBY AWARD FOR BEST MUSIC PODCAST**

“#1 music industry podcast to help keep you in the loop” -Spotify

“The 10 Best Music Business Podcasts of 2022" – Variety

Ari Herstand is the best-selling author of How To Make It in the New Music Business. Forbes calls him “The poster child of DIY music.” In this show, he deconstructs the brightest minds in the music industry, digging deep to find the tools, tactics, and strategies that listeners can use to run successful careers of their own. Ari offers straight talk with no fluff and doesn’t let his guests off easy. If there is a way, Ari will find it.

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244 episodes
Updated Wednesday

Episodes244

Newest first

Jun 1, 2022 · 1 hr
Sync Licensing Company Explains How Music Gets Placed
This week on the New Music Business, Ari is joined by Lyle Hysen and Kyra Wendel of the sync licensing agency, Bank Robber Music.
May 25, 2022 · 48 min
How the World's Largest Music Festival Books Bands
This week on the New Music Business podcast features Bob Babisch, the Vice President of Entertainment for the glorious Summerfest.
May 18, 2022 · 1 hr 18 min
Indie Band Played 50 States on $50 and Grossed $80K
This week on the New Music Business, the 4-piece Georgia band Walden breaks down their fully independent and successful Where’s Walden Tour that grossed $80k and carried them across the entire U.S. with only a $50 budget
May 11, 2022 · 1 hr 18 min
State of the Industry | ATA Instructor Round Table
Enrollment is NOW OPEN for Ari’s Take Academy! In this episode of the New Music Business, we’ve got all the ATA instructors together to discuss the current state of the music industry.
May 4, 2022 · 53 min
How Songwriters Get Publishing Deals and Hit Songs
Hear how Jaime Zeluck Hindlin has signed, shepherded, and spearheaded the success of numerous GRAMMY® Award-winning multi-platinum songwriters and producers.
Apr 28, 2022 · 47 min
How HBO's Insecure Changed Music and the Launch of an Equitable Record Label
Multi-faceted, Benoni Tagoe, is the president of Issa Rae's music label and supervision agency, Raedio. We discuss the “audio everywhere” company, what it means to develop an artist, & his experiences supervising shows like Insecure.
Apr 20, 2022 · 1 hr 19 min
How Gamers Helped NEFFEX Get 4 Billion Streams Without a Label
We breakdown NEFFEX’s impression release strategy in which he successfully released one copyright free song a week to eventually surpassing 4 billion streams all independently.
Apr 13, 2022 · 1 hr 13 min
Artist Management, Major vs. Indie Labels, Release Strategy with Brilliant Corners Manager
This week on the New Music Business, I spoke with the co-founder and partner at Brilliant Corners Artist Management, Jordan Kurland. Artists such as Death Cab for Cutie, Toro Y Moi, She & Him and Best Coast are amongst their diverse talent roster.
Apr 6, 2022 · 45 min
How Tai Verdes Went from TikTok to Top 40
Ryan Chisholm is the General Manager of Work of Art Mgmt. In this episode he takes us into Tai Verdes’ musical journey, the significance of TikTok, influencer marketing deals and gaining leverage with the major labels.
Mar 30, 2022 · 1 hr 18 min
Handling Your Music Finances From a Business Manager and Accountant
Pink Noise’s business manager Khloe Churko & tax preparer Stephanie Belcher dive deep into the weeds of music industry finances including bookkeeping, 1099s, LLCs versus S Corps, DBAs, how PROs pay artists, and so much more!
Mar 23, 2022 · 1 hr 12 min
How Trousdale Went From 0 to 1M Listeners in 1 Year Independently
Trousdale is a pop-folk trio born out of the USC's popular music program, consisting of band members Quinn D'Andrea, Georgia Greene and Lauren Jones. In this episode of the New Music Business, we discussed what their creation process entails, self-producing their last releases, as well as how they stayed productive during the pandemic and successfully embraced TikTok. 4:00 Welcome 5:00 The story behind their single “Do Re Mi” 10:00 Self-producing their music 11:40 The creation process for arranging vocals 17:44 Engaging responses from listeners 20:35 Why no music was released before 2020 21:43 Overcoming the pandemic 28:39 The importance of self-care 32:29 Release strategy as independent artists 36:04 Creative partnership with their entire team 42:38 Navigating TikTok 56:45 TikTok trends 1:03:00 Content batching days 1:05:46 What’s next for Trousdale in 2022? 1:08:08 Final question Subscribe to The New Music Business: https://aristake.com/nmb Ari's Take Academy (use code NMB for 10% off): https://aristakeacademy.com Watch more discussions like this: https://www.youtube.com/playlist?list=PLc1Fatf4celK3kYoJ6FUdN7qtYSCvAAMY Connect with Ari’s Take: Website: https://aristake.com Academy: https://aristakeacademy.com Instagram: https://www.instagram.com/aristake_/ TikTok: https://www.tiktok.com/@aris.take Twitter: https://twitter.com/ArisTake YouTube: https://www.youtube.com/user/aristake1 Facebook: https://www.facebook.com/aristake/ Connect with Ari Herstand: Website: https://ariherstand.com Instagram: https://instagram.com/ariherstand Twitter: https://twitter.com/ariherstand YouTube: https://youtube.com/ariherstand Facebook: https://facebook.com/ariherstand Connect with Trousdale: Instagram: https://www.instagram.com/trousdalemusic TikTok: https://www.tiktok.com/@trousdalemusic LinkTree: https://linktr.ee/trousdalemusicband Facebook: https://www.facebook.com/trousdalemusic Youtube channel: https://www.youtube.com/channel/UCSDILgezaZWbAIyf2zqcnaQ VoyageLA Interview: http://voyagela.com/interview/daily-inspiration-meet-trousdale/ Twitter: https://twitter.com/trousdalemusic Edited and mixed by Maxton Hunter Music by Brassroots District Produced by the team at Ari’s Take Hosted on Acast. See acast.com/privacy for more information.
Mar 16, 2022 · 55 min
How & Why To Put Music Videos on Vevo
David McTiernan is Head of Artist & Label Relations at Vevo and has led him to work closely with an enormous range of artists from the emerging to superstars, playing a pivotal role in artist development and content strategy.
Mar 9, 2022 · 1 hr 21 min
$50K in 2 Months Playing Backyards And How They Did It with More Fatter
More Fatter is an indie-funk pop band from San Francisco, California, currently based in Los Angeles. During the summer of 2021, they embarked on a fully-independent and successful statewide tour performing primarily in backyards...
Mar 2, 2022 · 57 min
Because Labels Don't Develop Artists, godmode Steps In
Talya Elitzer is the co-founder of Godmode, a GRAMMY-nominated artist development company that takes an unorthodox approach to artist development and marketing, with an unusually high track record for breaking artists...
Feb 23, 2022 · 1 hr 6 min
House Concerts and Ticketed Livestreams with Side Door's Dan Mangan
Dan Mangan is the co-founder of Side Door, the “any space is a venue” marketplace platform that matches creatives with spaces to host shows anytime and anywhere they choose.
Feb 16, 2022 · 1 hr 27 min
How Vo Williams Got Over 1,500 Sync Placements
Vo Williams is an incredibly talented hip-hop artist based in Los Angeles and and has been extremely successful in getting his music synced in film, commercials, TV shows, and video games. He discusses practical, tangible, actionable steps you can take..
Feb 11, 2022 · 23 min
Should Artists Boycott Spotify?
On this episode, Ari breaks down the whole Spotify issue of the moment and why the music industry seems to be up in arms.
Feb 9, 2022 · 58 min
Disney Music Supervisor, Brian Vickers, on Placing Music for Trailers
In honor of Black History Month, we're re-airing one of our favorite episodes with Brian Vickers, music supervisor at Disney. Yes, thee Disney; Walt Disney Studios. He works at the in-house trailer department, which they call "The Hive."
Feb 2, 2022 · 39 min
Addressing Mental Health in the Music Industry with Backline
Hilary Gleason is the Co-Founder and Executive Director of Backline, a non-profit that provides free mental health and wellness resources to music industry professionals and their families.
Jan 26, 2022 · 56 min
How Glass Animals Went Viral on TikTok
Griffin Haddrill is the co-founder and CEO of the leading viral marketing agency, VRTCL, and breaks down the importance of indie musicians embracing TikTok

The New Music Business with Ari Herstand

Sync Licensing Company Explains How Music Gets Placed

How the World's Largest Music Festival Books Bands

Indie Band Played 50 States on $50 and Grossed $80K

State of the Industry | ATA Instructor Round Table

How Songwriters Get Publishing Deals and Hit Songs

How HBO's Insecure Changed Music and the Launch of an Equitable Record Label

How Gamers Helped NEFFEX Get 4 Billion Streams Without a Label

Artist Management, Major vs. Indie Labels, Release Strategy with Brilliant Corners Manager

How Tai Verdes Went from TikTok to Top 40

Handling Your Music Finances From a Business Manager and Accountant

How Trousdale Went From 0 to 1M Listeners in 1 Year Independently

How & Why To Put Music Videos on Vevo

$50K in 2 Months Playing Backyards And How They Did It with More Fatter

Because Labels Don't Develop Artists, godmode Steps In

House Concerts and Ticketed Livestreams with Side Door's Dan Mangan

How Vo Williams Got Over 1,500 Sync Placements

Should Artists Boycott Spotify?

Disney Music Supervisor, Brian Vickers, on Placing Music for Trailers

Addressing Mental Health in the Music Industry with Backline

How Glass Animals Went Viral on TikTok