The Estate Agent Consultancy Podcast

The Estate Agent Consultancy

The Estate Agent Consultancy Podcast is where estate agents come to grow their business. Hosted by Chris Webb, we skip the fluff and get straight into the stuff that actually moves the needle, more listings, better fees, and a business that works for you (not the other way around). Expect real talk, proven strategies, and the occasional rant. Whether you’re scaling up or just starting out, this is the no-BS playbook for building a better agency.

https://www.estateagentconsultancy.com/

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Yesterday · 41 min
Why Most Estate Agents Are Getting Marketing Wrong | Cindy Slaughter
Most estate agents are doing marketing. Far fewer actually have a marketing strategy. In this episode, I’m joined by Cindy Slaughter, Head of Marketing and Communications at IAD UK, to discuss why estate agents need to stop doing random acts of marketing and start thinking properly about who they’re trying to reach, what they want to say and what result they’re actually trying to achieve. We discuss why simply posting on social media isn’t enough, why Rightmove isn’t a marketing strategy, and why the customer journey can begin years before somebody actually decides to sell their home. We also cover brand marketing versus sales marketing, building a strong local presence, choosing your niche, the importance of consistency, Facebook and Google Ads, measuring your marketing and why self-employed shouldn’t automatically mean DIY marketing. If you’re spending time creating content but wondering why it isn’t generating more instructions, this episode will help you take a much more strategic approach. 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over. 📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro 💻 Want to launch or scale your own estate agency business? Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation 🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course 📅 Want to join our next free webinar? Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com
Thursday · 11 min
You Don’t Need More Leads — You Need Better Follow-Up
Most estate agents want more leads. More enquiries. More market appraisals. More homeowners to speak to. But before you spend another penny generating them, there’s an important question to ask: what are you doing with the leads you’ve already got? In this episode, I explain why follow-up is one of the biggest leaks in the average estate agency sales funnel. You can spend thousands on social media, prospecting, letters and advertising — but if you don’t consistently nurture the people who respond, you’re pouring more water into a leaking hosepipe. We look at how to follow up without becoming the annoying estate agent who constantly asks, “Are you ready to sell yet?” Instead, use market updates, useful content, local success stories, WhatsApp, video, email and other touchpoints to remain valuable and front of mind. I also cover why every market appraisal should have a next action booked, how automation can make the process significantly easier, and why your existing database could contain some of the easiest instructions you’ll ever win. Before trying to generate another 100 leads, make sure you’re properly following up the ones you’ve already paid to get. 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over. 📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro 💻 Want to launch or scale your own estate agency business? Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation 🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course 📅 Want to join our next free webinar? Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com
Wednesday · 10 min
The Power of Silence in Estate Agency
Estate agents are paid to talk — but sometimes the most powerful thing you can do is say absolutely nothing. In this episode, I explain how strategically using silence can make you a better salesperson, improve your conversion rate and even increase the perceived value of the work you’re doing for your clients. We look at why you should stop talking after asking for the instruction, how an awkward silence can encourage sellers and buyers to reveal more information, and why talking too much can actually cost you business. I also explain how silence and timing can be used during offer negotiations to demonstrate the work you’ve done and make sellers appreciate the value you’re bringing to the transaction. Whether you’re on a market appraisal, negotiating an offer or simply speaking to a potential client, knowing when to talk and when to shut up is one of the most underrated skills in estate agency. Sometimes the most powerful thing you can say is nothing at all. 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over. 📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro 💻 Want to launch or scale your own estate agency business? Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation 🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course 📅 Want to join our next free webinar? Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com
Tuesday · 8 min
Stop Waiting for Landlords to Leave You Reviews...ASK Them!
You've got happy landlords. They tell you how brilliant you are. They thank you for going the extra mile... So why aren't they leaving you reviews? The truth is, even most happy customers aren't going to think about leaving a review unless you actually ask them. In this episode, I'm talking about why reviews matter, when you should ask and how to make it ridiculously easy for your landlords and tenants to leave one. We'll also look at how to build reviews into your customer journey, so asking isn't something your team remembers to do occasionally, it becomes part of the way your agency operates. Your next 5-star review probably isn't waiting to be found...it's waiting to be asked for. 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over. 📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro 💻 Want to launch or scale your own estate agency business? Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation 🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course 📅 Want to join our next free webinar? Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com
Monday · 15 min
How to Get More Properties Under Offer
If too many of your listings are sitting on the market and not selling, the first place to look is usually pricing. In this episode, I break down the stock management process I’d use to get more properties under offer, including when to have the price reduction conversation, how to prepare a seller for it properly, and why your communication should actually increase when viewings decrease. We cover: The 50/50 for sale vs under offer benchmark Why one meaningful price reduction is usually better than lots of small ones Why week three is the ideal time to start the conversation How weekly seller care makes price reductions easier The red, amber and green stock system How to identify which properties deserve your attention first The exact question to ask to uncover what a seller would genuinely accept Why pricing stock correctly is one of the biggest levers in estate agency If you want more properties under offer without simply hoping the market improves, this episode gives you a practical framework to work through your current stock and make the right changes. 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over. 📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro 💻 Want to launch or scale your own estate agency business? Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation 🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course 📅 Want to join our next free webinar? Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com
September 12 · 43 min
Rory Sutherland: Complete Dysfunction
Ask Rory Sutherland what he sees when he looks at estate agency and he doesn't hesitate: complete dysfunction. Recorded live during The 24-Hour Open House, Ogilvy's Vice Chairman Emeritus takes apart the psychology of buying and selling homes — why people who'd never list their house will happily consider a private approach, why Rightmove's search makes you eliminate options you never knew existed, and why the garden photo is always number 26. It's a half hour that will make you uncomfortable and give you at least three things to do differently on Monday. This episode was recorded live as part of The 24-Hour Open House, a twenty-four hour broadcast of back-to-back conversations with people worth listening to, raising money for Breast Cancer Now & Andy's Man Club. Donations are still very welcome and every pound goes to the cause — you can give at 24hourwebinar.com. Anyone donating will receive access to the on-demand recordings of the sessions, including this one with Rory Sutherland. 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over. 📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro 💻 Want to launch or scale your own estate agency business? Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation 🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course 📅 Want to join our next free webinar? Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com
September 11 · 34 min
What the Best Estate Agents Are Doing Differently Right Now | Chris Buckler
What separates the estate agents building highly profitable businesses from everyone else? In this episode, I’m joined by Chris Buckler to discuss what he’s learned from building and selling his own estate agency business, joining TA UK and now working alongside hundreds of self-employed agents across the country. We discuss: • Why the best agents aren't afraid to charge 2%+ fees • How to defend your fee instead of immediately discounting • Why carrying fewer properties can actually make you more profitable • How to win the valuation before you walk through the front door • Why most agents aren't communicating their value effectively enough • How AI is already changing the way buyers search for property • Why AEO and GEO could become increasingly important for estate agents • How your social media and personal brand could influence AI recommendations • Why relying entirely on Rightmove and the portals is becoming increasingly risky • How agents can build a "moat" around their business through their database, network and content • Whether the property portals could eventually become less important Chris also explains why he believes estate agency is becoming an "arms race of value, support and tech" — and why the agents who embrace these changes now could have a significant advantage over those who continue operating the way they always have. 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over. 📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro 💻 Want to launch or scale your own estate agency business? Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation 🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course 📅 Want to join our next free webinar? Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com
September 10 · 9 min
The Best Time to List a Property? Today.
Estate agents and sellers often wait for the “perfect” time to put a property on the market. September. Spring. After Christmas. After Easter. When the weather improves. When the market picks up. But in this episode, I explain why the best time is almost always right now. We look at how to create urgency around both new instructions and price reductions, why waiting carries a consequence, and how the best estate agents frame the current market as an opportunity rather than an excuse to delay. We cover: * Why almost any month can be positioned as the right time to sell * How to create urgency without sounding pushy * Why self-employed agents still need a target-driven mindset * How to use the “carrot and stick” when discussing price changes * Why waiting on the market can actually make a property harder to sell * How to stop sellers endlessly delaying decisions * Why your job is to explain the cost of doing nothing The big takeaway is simple: there is rarely a perfect future moment. If selling is the right move, the best time to start is usually today. 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over. 📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro 💻 Want to launch or scale your own estate agency business? Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation 🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course 📅 Want to join our next free webinar? Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com
September 9 · 9 min
How to Make Sellers Feel Stupid Saying No
Most estate agents are pretty good at explaining what they do. Professional photography. One point of contact. Great communication. Longer opening hours. Better marketing. But there’s one problem: why should the seller actually care? In this episode, I explain how to turn the features of your estate agency into compelling reasons for a homeowner to choose you — and how to phrase your proposition so that saying “no” becomes a genuinely difficult decision. We look at how to connect what you offer to the things sellers actually care about: more money, less time and a better service. I also cover how to use this approach on market appraisals, viewings, financial services and third-party referrals, plus why understanding what matters to the individual client is crucial. Because great selling isn’t about talking endlessly about how brilliant you are. It’s about listening to what somebody wants and then making it blindingly obvious how you can help them get it. 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over. 📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro 💻 Want to launch or scale your own estate agency business? Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation 🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course 📅 Want to join our next free webinar? Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com
September 8 · 10 min
Your Customer Journey Can Fix Anything...Let's Put It To The Test
I know I say it all the time..."Go back to your Customer journey" But it's because I genuinely believe your customer journey can help you solve far more than just a few process problems. In today's episode, I'm looking at 3 common agency challenges and how your customer journey can help you tackle them: - Cash flow: Where are the opportunities to increase income, add value and improve your management service. - Complaints and friction: Where are landlords, tenants or your team getting frustrated, confused or having to ask the same questions? - Growth: Where are you losing opportunities, dropping leads, missing follow ups or simply lacking the time and resources to grow? Your customer journey isn't just a process map. It's a way of looking under the bonnet of your agency and working out what's really going on. And if this get's you thinking about your own customer journey, there's still time to come and join me for my Mapping Your Customer Journey Workshop. 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over. 📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro 💻 Want to launch or scale your own estate agency business? Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation 🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course 📅 Want to join our next free webinar? Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com
September 7 · 10 min
Why You Should Steal Your Best Business Ideas
Stealing is wrong… except, perhaps, when it comes to business ideas. Some of the most successful things I’ve implemented in my own business weren’t completely original ideas. I’ve seen something that works, taken inspiration from it and adapted it to work for me. My social media content. YouTube. Podcasts. Books. Webinars. Even elements of our partner coaching model. Very little in business needs to be invented completely from scratch. In this episode, I explain why you should study people who are 10 or 20 chapters ahead of you, identify what they’re doing successfully and work out how you can apply the same principles to your estate agency. We also cover the very important difference between inspiration and plagiarism. This isn’t about copying somebody word for word or ripping off their intellectual property. It’s about recognising proven ideas, adding your own perspective and avoiding years of unnecessary trial and error. You don’t need to reinvent the wheel. Find a really good wheel and work out how to put it on your car. 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over. 📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro 💻 Want to launch or scale your own estate agency business? Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation 🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course 📅 Want to join our next free webinar? Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com
September 4 · 33 min
Why Property Transactions Are Broken — and How Estate Agents Can Fix Them | Silas J. Lees
Why does selling a property now take more than 20 weeks when transactions once completed in six to eight? In this episode, I’m joined by Silas J. Lees, who brings nearly 30 years of experience across estate agency, surveying and property investment. We examine why the UK property transaction process has become slower, more expensive and increasingly frustrating for agents, conveyancers and homeowners. We discuss: Why referral fees may be damaging the conveyancing process How overloaded conveyancers slow down transactions Why estate agents need to educate sellers more effectively The risks agents face when material information is missed Whether qualifications would genuinely improve the industry How AI is making consumers more informed—and more likely to complain Why the traditional no-sale, no-fee model may be broken What Silas would change if he became Housing Minister How estate agents can raise standards, charge more and rebuild public trust Silas also explains the thinking behind the Maverick Movement and his seven-point manifesto for improving the housing market from within—without waiting for the Government to solve it. 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over. 📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro 💻 Want to launch or scale your own estate agency business? Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation 🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course 📅 Want to join our next free webinar? Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com
September 3 · 9 min
Cannibalise Your Estate Agency Before Someone Else Does
If something in your estate agency is working perfectly well today, you should still be asking one question: How could we make it better? In this episode, I explain why every successful business should be prepared to cannibalise itself before a competitor does it for them. We look at how Apple effectively replaced the iPod with the iPhone rather than waiting for another company to do it, how Blockbuster became complacent while the world changed around it, and what estate agents can learn from both examples. Because “we’ve always done it this way” is one of the most dangerous attitudes a successful business can have. We look at how estate agents should continually challenge and improve their marketing, technology, customer journey, communication, automation and internal processes — even when the existing version still works. This is particularly important for self-employed estate agents because you don’t have layers of management stopping you. If you spot something that could make your business better, you can implement it tomorrow. The question to ask yourself is simple: Are you building the next version of your business — or waiting for a competitor to build it for you? 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over. 📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro 💻 Want to launch or scale your own estate agency business? Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation 🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course 📅 Want to join our next free webinar? Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com
September 2 · 13 min
How Great Estate Agents Win in a Tough Market
A difficult property market doesn’t have to mean a difficult year for your estate agency. In fact, a tougher market can be exactly where the best estate agents start to stand out. In this episode, I look at what you should be focusing on when properties are taking longer to sell, buyers are more cautious and the market isn’t doing you any favours. We cover why pricing becomes more important than ever, why you need to stop blaming things outside your control, and how proper estate agency skills can help you put deals together when other agents can’t. I also explain the importance of thinking about the differential between someone’s current property and their onward purchase, how to move the “chips” around a chain to make deals work, and why a falling market can actually benefit homeowners looking to trade upwards. And finally, we talk about why a tougher market is often the worst possible time to cut your marketing. Because anyone can look like a great estate agent when everything sells. The best agents prove it when the market gets tough. 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over. 📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro 💻 Want to launch or scale your own estate agency business? Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation 🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course 📅 Want to join our next free webinar? Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com
September 1 · 9 min
September Is Your Second New Year: 3 Things to Do to Finish the Year Strong
September has a funny way of feeling like a fresh start in agency life. The summer holidays are over, the kids are back at school, you and your team are feeling refreshed and your landlords are getting back into business mode too. So if your marketing has gone a little quiet over the summer, now is the time to get moving again. In this episode, I’m sharing 3 simple things you can do right now to generate more landlord conversations, win new instructions and grow your managed portfolio: Reconnect with your let-only landlords. Speak to your existing landlords about their future plans. Follow up with every landlord you’ve seen over the last 12 months But the real secret? Don’t let this become another September burst of energy. These should be built into your customer journey and happening all year round. Because the easiest landlord to win is often the one who already knows you. 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over. 📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro 💻 Want to launch or scale your own estate agency business? Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation 🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course 📅 Want to join our next free webinar? Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com
August 31 · 12 min
Why You’re NOT Getting More Referrals (And How to Fix It)
Most estate agents hope happy clients will recommend them. The problem? That’s rarely how referrals actually happen. In this video, I break down the exact referral system I used in estate agency to consistently generate recommendations without relying on luck. You’ll learn how to create memorable customer experiences, build referral opportunities into your process, and stay front of mind long after completion. In this video you’ll discover: Why satisfied clients don’t automatically refer you How to build a referral system into your customer journey The “magic moments” that clients actually remember The right way to ask for referrals (without sounding awkward) How to stay front of mind for years after completion If you want more instructions without spending more on marketing, this is one of the highest ROI systems you can implement. 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over. 📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro 💻 Want to launch or scale your own estate agency business? Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation 🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course 📅 Want to join our next free webinar? Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com
August 28 · 40 min
From Cold Calling to Sales Director: Alex Tan on Energy, Culture and Leadership
Alex Tan began her sales career making more than 100 cold calls a day before entering estate agency during the 2008 financial crisis. Today, she is Group Sales Director at Andrews Property Group, helping lead sales across a network of 40 branches. In this episode, Alex shares the experiences, lessons and mindset that helped her progress from junior negotiator to senior leadership. We discuss: Why cold calling and a difficult property market gave Alex such a strong foundation How estate agents need to adapt when business stops coming to them Why energy and positivity are serious leadership skills Building a strong culture during challenging periods The role personal branding plays in recruitment How to identify and attract talented people Why agents must research both employers and potential clients Creating a workplace people do not want to leave The importance of patience, resilience and being gracious in defeat This is an honest and energetic conversation about sales, leadership and building a successful career in estate agency. 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over. 📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro 💻 Want to launch or scale your own estate agency business? Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation 🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course 📅 Want to join our next free webinar? Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com
August 27 · 9 min
The Only Things That Actually Grow Your Estate Agency
Estate agency can get incredibly noisy. Social media, emails, meetings, new technology, AI, admin, marketing, training — there’s always something demanding your attention. But if you stripped everything away, what are the one or two things you absolutely must do consistently to grow your business? In this episode, I talk about identifying the non-negotiable activities that genuinely move your estate agency forward — and separating them from all the things that simply make you feel busy. We look at how to cut through the noise, identify the key actions and metrics that actually matter, and protect your time so those things happen consistently. Because growing your estate agency probably doesn’t require doing more. It requires getting exceptionally good at doing fewer things that actually matter. 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over. 📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro 💻 Want to launch or scale your own estate agency business? Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation 🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course 📅 Want to join our next free webinar? Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com
August 26 · 12 min
5 Estate Agency Myths That Are Costing You Thousands
There’s no shortage of estate agency advice online—but not all of it is good. In this video, I share five pieces of advice I hear repeatedly that I believe are actually damaging estate agency businesses. From discounting your fees and claiming you’re available 24/7, to chasing more leads when your existing processes need fixing, I explain what I’d do instead after coaching some of the UK’s top-performing estate agents. If you’re looking to build a more profitable, sustainable estate agency, these mindset shifts could save you years of frustration. In this video you’ll learn: Why discounting your fees is a mistake Why “24/7 availability” can damage trust Why more leads aren’t always the answer Why every seller isn’t your ideal client How upfront marketing fees can improve your business 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over. 📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro 💻 Want to launch or scale your own estate agency business? Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation 🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course 📅 Want to join our next free webinar? Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com
August 25 · 8 min
Agents, Let’s Normalise Our Beans on Toast Era
Everyone sees the successful agency owner travelling, growing a team, choosing their own hours and celebrating the wins. What we don’t always see is how they started. The late nights. The financial uncertainty. Working another job alongside the business. Doing every single role yourself. Saying no to things. Watching every penny. And, yes… having beans on toast for dinner. In this episode, I’m talking about the reality of starting and building a letting agency and why you shouldn’t feel like you’re failing just because you’re not living the “high life” yet. We’ll talk about the importance of having a financial buffer, why adding recurring lettings income can help create stability, the danger of comparing your chapter one to someone else’s chapter twenty, and why looking after your own wellbeing has to be part of the plan. Because building a successful business takes time and your beans on toast era isn’t something to be embarrassed about. It might just be where the foundations are being built. 📚Want a free copy of the ‘Your First £100,000 Estate Agency’ book? ✅ DM me the word “BOOK” on Instagram https://www.instagram.com/estateagent.consultancy/ and I’ll send it straight over. 📥 Want FREE materials to help get you your next instruction? Head to: https://www.estateagentconsultancy.com/freeintro 💻 Want to launch or scale your own estate agency business? Book a free discovery call here: https://theestateagentconsultancy.as.me/sixty-consultation 🎓 To access to our ‘Your First £100,000 Estate Agency’ video course. Head over to: https://www.estateagentconsultancy.com/your-first-100000-digital-course 📅 Want to join our next free webinar? Get added to the VIP list to find out first: https://www.estateagentconsultancy.com/webinar Any questions? Just email: hello@estateagentconsultancy.com or visit us at https://www.estateagentconsultancy.com

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