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BusinessComedyHistory

How We Got Here with Chris Kohler

Kohler Media

#5 in Business this week

Business history is wilder than you think.

 

Join finance journalist and digital storyteller, Chris Kohler, as he delves into the corporate moments that were too ridiculous to make up, but too important to ignore. The deals that collapsed empires. The decisions that accidentally built them. The scandals that still echo through every boardroom today. Tested and refined through millions of social media views, these are the stories that explain why modern business looks the way it does.

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  • 12 episodes
  • fortnightly
  • Avg 50 min
  • English

Episodes 12

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  • September 6 · 50 min

    How IKEA tricks you... over and over

    IKEA is a barn filled with two types of things - furniture... and psychology.The story of the world's biggest furniture business is one filled with tricks and traps that are designed to exist just below our awareness. The origins of the business are also a mix of things the company does, and doesn't, want you to know about.

  • August 24 · 53 min

    Why Uber Eats Is About To Get Even More Expensive

    Australia just gave gig delivery workers a legal minimum wage. It's a big win for workers - and it means your Uber Eats order is about to get even more expensive. Here's how UberEats built an empire on the bait... and made billions on the switch. 0:00 Intro 6:00 Two truths and a lie 8:13 The guy who couldn't get a car 20:42 The deal 26:59 How they get you 34:50 The business in the middle of it 38:17 Last one standing 40:08 A tricky business to actually run 41:40 Solving the pay problem 48:10 Two truths and a lie

  • August 10 · 1 hr

    How Housing Became So Broken

    Chris and Alan Kohler talk about the housing crisis that is shaping the Australian economy. It's a puzzle, so Chris made Alan a crossword - can he crack it while simultaneously explaining why nobody can afford homes anymore? 0:00 Intro 5:05 Supply 17:30 Demand 24:00 Density 26:30 Auction 30:50 Incentives 34:05 Transport 42:30 Investor & Rent 55:00 Summary

  • S1 · E8
    July 27 · 50 min

    The Toxic Economy of Gaming

    <p>The video game industry makes more money than movies and music combined - and it got there by deploying the greatest hits of dark consumer psychology.</p><p>Gambling, paywalls, and slowly but surely chiselling ownership out of the hands of their customers. It’s doing so well, in fact, that it’ll start growing outwards.&nbsp;</p><p>This episode explores the origin of modern gaming and the moments that ensured it ended up being a sinkhole for money and frustration.</p><hr><p style='color:grey;

  • S1 · E7
    July 13 · 53 min

    Why Are All Our Movies Ads Now?

    <p>When we watch a movie we see 4-5 brands every 10 minutes. The advertising is hidden in plain sight and this episode goes looking for where and how that trick first came to Hollywood.</p><br><p>E.T. and a bag of Reese's Pieces, Lois Lane chain smoking Marlboros, Happy Gilmore’s Subway t-shirts… and Jerry McGuire taking Reebok’s money and then screwing them over. All steps on the path to the situation audiences now find themselves in - marketing campaigns dressed up as movies.</p><br><p>All tha

  • S1 · E6
    June 29 · 45 min

    Hang on... was Tupperware a pyramid scheme?

    <p>Tupperware is one of those words so common we forgot it's a brand. It's also one of the great untold business stories, with a pioneer who was deliberately erased from view. </p><br><p>Did she design a pyramid scheme? Not really. </p><p>There's more to it than that.</p><br><p>This is the story of Brownie Wise... and what it costs to build something you don't own.</p><hr><p style='color:grey; font-size:0.75em;'> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferre

  • S1 · E5
    June 15 · 50 min

    Ryanair: How The Bad Guy Won

    <p>A cheap flight… that ends up feeling expensive.&nbsp;</p><p>This episode: how Ryanair and Michael O'Leary perfected drip pricing and made billions doing it.&nbsp;</p><p>Removing olives, lukewarm off-brand soft drinks, expensive wheelchair hire… and the hardest two truths and a lie segment yet.</p><br><p>0:00 Intro</p><p>5:05 Two Truths &amp; A Lie</p><p>7:10 The Industry That Counts Olives</p><p>11:00 Enter The Accountant</p><p>16:10 The Southwest Effect</p><p>21:55 O'Leary Takes The Controls

  • S1 · E4
    June 1 · 48 min

    How Kodak Engineered Its Own Demise (Literally)

    <p>Kodak didn’t make a mistake. The digital camera was invented in their own building but it was missing more than film. It was missing a business model.</p><br><p>0:00 Intro</p><p>3:15 Two Truths &amp; A Lie</p><p>4:15 The Man Who Gave Everyone A Camera</p><p>15:40 Advertising Done To Perfection</p><p>23:06 Welcome Steve</p><p>35:25 The Point</p><p>39:15 The Ending</p><p>44:10 Two Truths &amp; A lie</p><br><p><br></p><p>Madmen Scene - https://www.youtube.com/watch?v=rq3n2sJ43Hg&amp;t=4s</p><br>

  • April 16 · 20 sec

    Introducing.... How We Got Here

    <p>Business history is wilder than you think.</p><p>&nbsp;</p><p>Join finance journalist and digital storyteller, Chris Kohler, as he delves into the corporate moments that were too ridiculous to make up, but too important to ignore. The deals that collapsed empires. The decisions that accidentally built them. The scandals that still echo through every boardroom today. Tested and refined through millions of social media views, these are the stories that explain why modern business looks the way

Showing 1–12 of 12 episodes