How We Got Here with Chris Kohler

Kohler Media

Business history is wilder than you think.

Join finance journalist and digital storyteller, Chris Kohler, as he delves into the corporate moments that were too ridiculous to make up, but too important to ignore. The deals that collapsed empires. The decisions that accidentally built them. The scandals that still echo through every boardroom today. Tested and refined through millions of social media views, these are the stories that explain why modern business looks the way it does.

Hosted on Acast. See acast.com/privacy for more information.

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9 episodes
Updated Monday

Episodes9

Newest first

The Toxic Economy of Gaming
The video game industry makes more money than movies and music combined - and it got there by deploying the greatest hits of dark consumer psychology. Gambling, paywalls, and slowly but surely chiselling ownership out of the hands of their customers. It’s doing so well, in fact, that it’ll start growing outwards. This episode explores the origin of modern gaming and the moments that ensured it ended up being a sinkhole for money and frustration. Hosted on Acast. See acast.com/privacy for more information.
Monday · 50 min
Why Are All Our Movies Ads Now?
When we watch a movie we see 4-5 brands every 10 minutes. The advertising is hidden in plain sight and this episode goes looking for where and how that trick first came to Hollywood. E.T. and a bag of Reese's Pieces, Lois Lane chain smoking Marlboros, Happy Gilmore’s Subway t-shirts… and Jerry McGuire taking Reebok’s money and then screwing them over. All steps on the path to the situation audiences now find themselves in - marketing campaigns dressed up as movies. All that… plus a two truths and a lie with a twist - one "casual" mention in this very episode was a paid placement. Check out Cool Shirtz - https://shirtz.cool/ Hosted on Acast. See acast.com/privacy for more information.
July 13 · 53 min
Hang on... was Tupperware a pyramid scheme?
Tupperware is one of those words so common we forgot it's a brand. It's also one of the great untold business stories, with a pioneer who was deliberately erased from view. Did she design a pyramid scheme? Not really. There's more to it than that. This is the story of Brownie Wise... and what it costs to build something you don't own. Hosted on Acast. See acast.com/privacy for more information.
June 29 · 45 min
Ryanair: How The Bad Guy Won
A cheap flight… that ends up feeling expensive. This episode: how Ryanair and Michael O'Leary perfected drip pricing and made billions doing it. Removing olives, lukewarm off-brand soft drinks, expensive wheelchair hire… and the hardest two truths and a lie segment yet. 0:00 Intro 5:05 Two Truths & A Lie 7:10 The Industry That Counts Olives 11:00 Enter The Accountant 16:10 The Southwest Effect 21:55 O'Leary Takes The Controls 28:02 Since When Is A Wheelchair A Frill? 35:52 The Charge Sheet - And Why It Works 41:05 The Point Hosted on Acast. See acast.com/privacy for more information.
June 15 · 50 min
How Kodak Engineered Its Own Demise (Literally)
Kodak didn’t make a mistake. The digital camera was invented in their own building but it was missing more than film. It was missing a business model. 0:00 Intro 3:15 Two Truths & A Lie 4:15 The Man Who Gave Everyone A Camera 15:40 Advertising Done To Perfection 23:06 Welcome Steve 35:25 The Point 39:15 The Ending 44:10 Two Truths & A lie Madmen Scene - https://www.youtube.com/watch?v=rq3n2sJ43Hg&t=4s A Long Time In Finance w/ Steve Sasson - https://open.spotify.com/episode/407q6PT4umq9BVECyJsLhy Hosted on Acast. See acast.com/privacy for more information.
June 1 · 48 min
Kellogg’s: The Disturbing Reason Corn Flakes Exist
Kellogs
May 18 · 55 min
Blockbuster blew $8 billion. We’re still paying for it
Blockbuster
May 4 · 1 hr 1 min
How Nazi Brothers Changed Sports Marketing Forever
Adidas VS Puma
April 20 · 1 hr 11 min
Introducing.... How We Got Here
Business history is wilder than you think. Join finance journalist and digital storyteller, Chris Kohler, as he delves into the corporate moments that were too ridiculous to make up, but too important to ignore. The deals that collapsed empires. The decisions that accidentally built them. The scandals that still echo through every boardroom today. Tested and refined through millions of social media views, these are the stories that explain why modern business looks the way it does. Hosted on Acast. See acast.com/privacy for more information.
April 16 · 20 sec

How We Got Here with Chris Kohler

The Toxic Economy of Gaming

Why Are All Our Movies Ads Now?

Hang on... was Tupperware a pyramid scheme?

Ryanair: How The Bad Guy Won

How Kodak Engineered Its Own Demise (Literally)

Kellogg’s: The Disturbing Reason Corn Flakes Exist

Blockbuster blew $8 billion. We’re still paying for it

How Nazi Brothers Changed Sports Marketing Forever

Introducing.... How We Got Here