
100. Building a brand people love and when to walk away | Cath Kidston
The moment a business starts making real money is exactly when it's most at risk of losing what made it work in the first place. In this special 100th episode of All About Business, James sits down with entrepreneur Cath Kidston MBE, who built a single shop into a globally recognised brand, watched its values slip once investors and private equity got involved, and has spent her second business, C.Atherley, making sure it never happens again. Cath breaks down why she believes founders need to define their brand values early and write them down, long before growth, investment, or pressure to cut costs ever arrives. She explains how her first business began compromising on quality once money and new voices entered the business, and why a gut-instinct decision she couldn't justify on a spreadsheet turned out to be the right call all along. The conversation also unpacks why building slowly and deliberately is better than scaling too early. Cath explains why she spent four to five years getting the foundations right in both of her businesses before pushing for growth, and why she believes it's nearly impossible to fix a business's culture or values once they've already slipped. Timestamps (Audio) 01:46 C.Atherley Origins 08:55 Four Signature Scents 14:59 Building Smarter This Time 26:06 Naming Your Business 32:17 Brand Values No Compromise 38:52 Hiring Ops To Scale 43:09 Modern Marketing And Property Links Follow James Reed on LinkedIn Find out more about C. Atherley and their products here Find out more about Joy of print and their products here Submit your application to Reed’s Entrepreneurs Fund for a chance to a £20,000 grant HERE All About Business is brought to you by Reed Global. Learn more HERE This podcast was co-produced by Reed Global and Flamingo Media. If you’d like to create a chart-topping podcast to elevate your brand, visit Flamingo-media.co.uk