Client Relationships, Trust & How Work Really Gets Done in MENA
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In this week's episode of The Edge of Influence, host Iman Issa, Co-Founder & Managing Partner of North Seventy Five, is joined by Roy Aftimos, CEO of C2 Communications, and David Fox, Senior Advisor and former CEO of Ogilvy in the region, to explore how work really gets done in MENA - through trust, deep client relationships and great craft.
The conversation moves from navigating procurement and aligning on shared objectives, to shifting the conversation from "hours and deliverables" to genuine value, to what builds rich, lasting client partnerships.
David and Roy also make a passionate case for agencies to own their distinct point of view, rediscover the art of selling big ideas, and above all, be proud enough to put their work out there.
Production Credits:
Presented by: Iman Issa
Editor: Ian Carless
Executive Producers: Iman Issa & Ian Carless
Produced by: North Seventy Five & Poddworx Dubai
No links were found in this episode’s notes.
- 0:00Welcome And The Big Agenda
- 1:04Relationships Built On Trust
- 5:38Procurement Alignment And Shared KPIs
- 10:40Fixing The Pitch Process
- 13:45Transparency And Accountability In Practice
- 20:10Independents Versus Networks Reality Check
- 24:50Selling Craft And Big Ideas
- 31:15Share The Work And Closing Thoughts