Talent, Culture & Building Agencies People Want to Work For

In this episode of The Edge of Influence, host Iman Issa, Co-Founder & Managing Partner of North SeventyFive is joined by Kat Bazalova, Managing Director of Incubeta and Chelly Meagle, People Director of Incubeta , to explore what it really takes to build agencies people want to work for. Together they dig into leading through a period of regional change, why operational clarity, transparent communication and a clear "North Star" matter most in uncertain times, plus how genuine psychological safety, not just rhetoric, lets teams take risks and thrive. The conversation also covers empowering people over micromanaging, building a feedback and coaching culture, using psychometrics to hire for fit, and recruiting for attitude and adaptability over linear specialism. They close on a candid case for why independents still have work to do on talent perception and why proximity to leadership, real ownership, and visible impact make them worth the leap. Production Credits: Presented by: Iman Issa Editor: Ian Carless Executive Producers: Iman Issa & Ian Carless Produced by: North Seventy Five & Poddworx Dubai