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The Edge Of Influence · August 11 · 38 min

Commercial Resilience For Agencies

Great creative work doesn't always mean a healthy bottom line. In this episode of The Edge of Influence, host Iman Issa and Lisa Welsh - Co Founders and Managing Partners, North Seventy Five, sit down with Zaid Aboobaker - CEO, CompassPoint Consulting, to unpack what commercial resilience really looks like for agencies navigating a tough, procurement-driven market. They dig into the race to the bottom on pricing, why over servicing quietly kills margin, and how financial transparency across a team and not just at the top, builds a stronger business. The conversation covers quality of revenue vs. growth for growth's sake, the soft skills needed to have honest scope conversations with clients, and practical habits for staying on top of cash flow. Whether you're running an independent agency or leading within a larger network, this episode offers grounded, experience-backed advice for protecting margin and building a business that can weather turbulence. Production Credits: Presented by: Iman Issa Editor: Ian Carless Executive Producers: Iman Issa & Ian Carless Produced by: North Seventy Five & Poddworx Dubai

0:00 · Welcome And Why Resilience Matters-38:40
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Great creative work doesn't always mean a healthy bottom line. In this episode of The Edge of Influence, host Iman Issa and Lisa Welsh - Co Founders and Managing Partners, North Seventy Five, sit down with Zaid Aboobaker - CEO, CompassPoint Consulting, to unpack what commercial resilience really looks like for agencies navigating a tough, procurement-driven market.

They dig into the race to the bottom on pricing, why over servicing quietly kills margin, and how financial transparency across a team and not just at the top, builds a stronger business. The conversation covers quality of revenue vs. growth for growth's sake, the soft skills needed to have honest scope conversations with clients, and practical habits for staying on top of cash flow.

Whether you're running an independent agency or leading within a larger network, this episode offers grounded, experience-backed advice for protecting margin and building a business that can weather turbulence.

Production Credits:

Presented by: Iman Issa
Editor: Ian Carless
Executive Producers: Iman Issa & Ian Carless
Produced by: North Seventy Five & Poddworx Dubai

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