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In this episode of The Edge of Influence, host Iman Issa, Co-Founder & Managing Partner of North Seventy-Five, is joined by Richard Bonner-Davis, Co-Founder & CEO Gabriel Worldwid and Arne Mosselman, Founder, CEO & Gen AI Strategist @ Ainigma, an AI transformation consultancy in Amsterdam.
Together they unpack what AI really means for agencies, talent and leaders, and make the case for moving past a fear-based, cost-cutting mindset, toward AI as an investment in the future building it into your people and processes rather than treating it as a side tool.
The conversation covers two questions every leader should ask - what will no longer be valuable, and what impossible things can we now? They also discuss how AI shifts an agency's value toward judgement and advice, the rise of new roles and skill sets, and the practical case for a dedicated AI line item and "playground" budget. They close on why human creativity, the tension behind ideas like "reassuringly expensive", remains something AI can't replicate.
Production Credits:
Presented by: Iman Issa
Editor: Ian Carless
Executive Producers: Iman Issa & Ian Carless
Produced by: North Seventy Five & Poddworx Dubai
No links were found in this episode’s notes.
- 0:00Welcome And Guest Introductions
- 1:05What An AI Agency Really Does
- 2:50What Good AI Adoption Looks Like
- 5:52Beyond Cost Cutting Toward Transformation
- 9:35Agency Value In A Gen AI World
- 11:59AI Content Systems Plus Human Judgement
- 15:09New Skills Risk Bias And Governance
- 18:09Budgeting For Tools Training And Play
- 22:50Why Creativity Still Needs Humans