Request For Partnership: Rethinking the RFP Process
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In this episode of The Edge of Influence, host Iman Issa, Co-Founder and Managing Partner of North Seventy Five is joined by is joined by Fiona Menzies, Head of Marketing, HH and Nick Walsh, Founder & CEO, Migrate and Founding Regional Partner, Alliance of Independent Agencies Middle East, and together they make the case for "request for partnership" over the traditional agency RFP.
Fiona shares how she filters agency selection from the client side, from chemistry meetings and tissue sessions, to why she wants agencies bringing her proactive ideas rather than chasing the next new logo. And Nick explains why a transactional pitch process fails both sides, and flags the "September RFP" as a red flag worth watching for.
Plus practical takeaways for both sides of the table on writing better briefs and building real, long-term partnerships.
Production Credits:
Presented by: Iman Issa
Editor: Ian Carless
Executive Producers: Iman Issa & Ian Carless
Produced by: North Seventy Five & Poddworx Dubai
Iman Issa
linkedin.com
- 0:00Welcome And The New RFP
- 1:16Chemistry Before The Brief
- 2:34Partnership Over Presentation Theatre
- 4:58Long-Term Value And Agency Focus
- 9:05The Eight Cs For Selection
- 12:31Budget Transparency And Better Pitches
- 16:26Procurement Pressure And Hidden Budgets
- 21:55AI Risks And The Sea Of Sameness
- 25:19Independent Ecosystems And Collaboration
- 27:03Three Changes Clients Should Make
- 28:33When Agencies Should Refuse To Pitch
- 30:28Directory, Standards, And Final Takeaways