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The Digiday Podcast

Digiday

The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

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  • 504 episodes
  • Updated Yesterday

Episodes504

Newest first
  • Sep 17, 2019 · 34 min

    Insider's Pete Spande on balancing subscriptions and advertising

    Chances are you've heard of Business Insider. But how about Insider, full stop? In this week's episode, Insider, Inc. CRO Pete Spande talks about growing the Insider brand that complements Business Insider, balancing subscription revenue with that coming from advertising, and Insider's reasoning behind their recent merger with eMarketer.

  • Sep 12, 2019 · 33 min

    USA Today’s Kris Barton on building publishing products that also make money

    Building publishing products is fraught with challenges, as product leaders have to balance various constituencies -- editorial, sales, marketing -- that sometimes have competing goals -- all while keeping users top of mind. “It serves its purpose,” Barton said on this week’s Digiday Podcast. “It allows both sides of the business to be represented. It allows the newsroom to be represented, and for the newsroom to be funded. There are times we want to minimize that, but there are times to say it’s delivering our goal of delivering quality journalism to our consumers and be able to pay for it.”

  • Aug 27, 2019 · 19 min

    Barron's Group's Almar Latour: Building community is key to subscriptions

    For Dow Jones, Barron's Group -- home to Barrons, MarketWatch, Mansion Global, Financial News and Penta -- is home to its more niche publications focused on financial decision-making. Digiday's Brian Morrissey spoke to Barron's Group publisher Almar LaTour on this week's episode.

  • Aug 13, 2019 · 34 min

    Time Out's Julio Bruno: What readers want is community

    In 2014, Time Out opened its first marketplace in Lisbon, Portugal. The idea was a food hall with restaurants, bars, a cooking school and an event venue, a curated celebration of the best the city has to offer. Since its opening, Time Out has seen massive success with this market. Just last year, nearly 4 million visitors passed through its doors, and it is largely considered to be one of the best attractions in all of Portugal. Now, Time Out has expanded its marketplace strategy, with open locations in New York, Miami and Boston, and more on the way in Chicago, Montreal, London, Dubai and Prague. Although each location will have slight variations from one another in size and experience, Julio Bruno, Time Out CEO, says the at heart of each will be the Time Out brand: a curation of the best a city has to offer, that feels authentic and fosters a sense of community. On this week's episode of The Digiday Podcast, Brian Morrissey sits down with Bruno to discuss turning a brand into an experience, why print still works and the importance of brand control in licensing deals.

  • Aug 6, 2019 · 34 min

    The Atlantic's Taylor Lorenz: People like TikTok because it's free of toxicity

    Since short-form video app TikTok, formerly known as Music.ly, burst onto the scene in 2018, it has captivated young audiences with its endless challenges, memes and lip syncs. The app even helped launch rapper Lil Nas X, and propel his hit "Old Town Road" to a record-holding 17 weeks on top of the Billboard charts. To outsiders, the app has a reputation for "cringey" content and comedic music videos produced by and for teenagers. But for Taylor Lorenz, a tech and internet reporter for The Atlantic, TikTok's unusual approach to social media is game-changing. On this week's episode of The Digiday Podcast, Brian Morrissey welcomes Lorenz back into the studio for a deep dive on the app that everyone is talking about, but not many understand. Here they discuss what TikTok is, what sets it apart from other platforms, and why it still has some growing up to do.

  • Jul 30, 2019 · 27 min

    National Public Media's Gina Garrubbo: The golden age of audio is here

    National Public Radio is no stranger to the world of audio, which is why embracing the rise of podcasts was a natural move for the company. NPR is a nonprofit media organization that creates content to distribute to its network of affiliate stations throughout the country. For a long time, that content was meant for traditional broadcast radio, but in recent years the company has begun testing out podcast-only content to expand its offering, and supplement its broadcast coverage. For Gina Garrubbo, the CEO of National Public Media, NPR's sponsorship arm, the increasing demand for podcasts has created a richly competitive landscape and an exciting era for the company. On this week's episode of The Digiday Podcast, Brian Morrissey sits down with Garrubbo for a podcast about podcasts. The two discuss whether or not we've reached the golden age of audio, trends in monetization and sponsorship, and why smart speakers are falling short of expectations.

  • Jul 23, 2019 · 29 min

    USAFacts' Poppy MacDonald: We need to bring facts back into the discussion

    In 2018, After a long career in media, former Politico USA president Poppy MacDonald decided to make the jump to a non-partisan, not-for-profit, data reporting publication: USAFacts. USAFacts was founded in 2017 by former Microsoft CEO Steve Ballmer, with the mission to "help inform active citizenship and fact-based debate, and advocate for transparency of and ease-of-access to public data," according to its website. For MacDonald, the organization was an opportunity to bring accurate, unbiased data back into the political conversation. In this week's episode of The Digiday Podcast, Brian Morrissey welcomes MacDonald back into the studio to discuss her new role as president of USAFacts, how staying away from projections translates to staying away from partisanship, and why the positive feedback she's received from lawmakers gives her hope for the future.

  • Jul 16, 2019 · 29 min

    Great Big Story's Courtney Coupe: 'It's not about bulk and driving as many eyeballs as possible'

    In 2015, CNN launched Great Big Story -- a video-first media company that produces inspirational micro-documentaries. For its first four years, that meant building an audience on platforms. Now, as Coupe looks towards the future, she wants to see GBS continue to grow, not just in views, but also in audience impact. On this week's episode of The Digiday Podcast, Brian Morrissey sits down with Coupe to discuss the importance of strategy in diversifying platforms, knowing when to say no and why she wants to make GBS's website their premier online destination.

  • Jul 9, 2019 · 36 min

    GQ's Will Welch: 'This culture really thrives on niche'

    When Will Welch took the helm as editor-in-chief of GQ in January, he announced that a new era of GQ had officially begun. And this new GQ is not for everyone. In the latest iteration of the men's fashion and lifestyle magazine, Welch intends to home in on the strengths of the GQ brand through a more focused content and an evolving social media strategy. In this week's episode of The Digiday Podcast, editor-in-chief Brian Morrissey sits down with Welch to discuss the new GQ, the evolving role of a magazine editor and the cultural shift taking place in men's fashion.

  • Jul 2, 2019 · 33 min

    Newsy's Blake Sabatinelli: Consolidation is coming to streaming video

    What was once a digital-first news brand has now become its own full fledged news network. Newsy, which got its start as a syndicator of short-form video, now is a news channel that claims to reach nearly 40 million viewers. The decision to move away from its roots, according to Newsy CEO Blake Sabatinelli, was a result of a shifting digital space. Just last year, the E.W. Scripps-owned brand took over Retirement Living Television's cable carriage agreement, to launch its own, fully-programmed network. Newsy is now on all major connected TV platforms such as Roku, Chromecast and Apple TV, with plans to push their streaming business even further. On this episode of the Digiday Podcast, editor-in-chief Brian Morrissey sits down with Sabatinelli to discuss the transition from digital to TV, what it means to be "anti-partisan" and why he believes that consolidation is inevitable in the growing world of streaming platforms.

  • Jun 25, 2019 · 32 min

    Recode’s Peter Kafka: 'Netflix is winning'

    There are many video streaming services hoping to be the next big player in the future of TV. Peter Kafka, a reporter at Recode Media and host of the Recode Media podcast by Vox, thinks Netflix has remained ahead of the curve and will retain the top spot for as long as streaming services keep positioning themselves as the answer to Netflix.

  • Jun 21, 2019 · 24 min

    New York Times’ Sebastian Tomich: Subscriptions are becoming like a TV rating model

    Subscriptions and advertising businesses may stand in conflict with each other, but The New York Times has been bullish on this strategy. While remaining a shining example of a successful subscription business, last year, it also had its first growth year overall in advertising since 2005. Sebastian Tomich, head of advertising at The Times discusses the advertisers’ aversion to news, how audio has become a meaningful business for the Times and more.

  • Jun 20, 2019 · 24 min

    Twitter’s Sarah Parsonette: We want to contribute to publishers' bottom lines

    In the last year, Twitter and Facebook have been scrutinized for the lack of brand-safe environments for advertisers. At Cannes this year, Twitter is spending much of its time addressing those issues. Sarah Parsonette, vp of global client solutions at Twitter, discusses how the platform can contribute to brands’ bottom line, why it is open to regulation and more.

  • Jun 18, 2019 · 24 min

    Hearst's Troy Young: Access to data drives organizational change

    Despite the ever-changing methods of delivering content, Hearst, first and foremost, remains a magazine company. In the latest episode of the Cannes edition of the Digiday Podcast, Troy Young, president of Hearst Magazines, talks about culture changes at Hearst, his ambition to integrate data in every part of the organization and more.

  • Jun 17, 2019 · 21 min

    Vice’s Dominique Delport: The new Vice has gone ‘beyond cultural change to fix what was wrong’

    Once known for its brash ways, Vice under new CEO Nancy Dubuc is presenting a different, more streamlined appearance for the market. Part of that is presenting a simplified structure and recent moves to bring in new leadership across the company. CRO Dominique Delport kicked off the week’s episodes of the Digiday Podcast by detailing how the company has gotten its house in order.

  • Jun 11, 2019 · 34 min

    New York Times' Millie Tran: Platforms have become more about private sharing

    Millie Tran is the deputy off-platform editor at the New York Times, where she manages how The Times handles coverage and distribution of its content on social media channels and everything else that is not their owned and operated platform. In this episode, Tran talks about platform behaviors, how she approaches organizational differences, how women are over-mentored but under-sponsored and more.

  • Jun 4, 2019 · 27 min

    Financial Times’ John Ridding: Publishers need to have a reader revenue component for a viable strategy

    The Financial Times has long charged readers for access to its content. While other publishers are pivoting to paid today, the FT is much farther along in this journey. It recently reached 1 million subscribers. CEO John Ridding cautions that the road is much tougher in execution than it looks in understanding. In this episode, Ridding talks about the biggest growth areas for the FT going forward, why the publisher's relationship with Facebook has been consistently difficult and more.