The Digiday Podcast

Digiday

The Digiday Podcast is a weekly show on the big stories and issues that matter to brands, agencies and publishers as they transition to the digital age.

Subscribe Listen in podnod RSS feed Show website

504 episodes
Updated Today

Episodes504

Newest first

Jan 29, 2019 · 30 min
Inside the Washington Post’s podcast strategy
Publisher interest in podcasts is at an all-time high. But figuring out exactly what kind of storytelling model is ideal for audiences, as well as metrics for success, still remains difficult. On this bonus episode of the Digiday Podcast, we took an...
Jan 24, 2019 · 40 min
Conde Nast International’s Wolfgang Blau: 'Paywalls need scale'
This week, it was reported that Conde Nast is going to put all its titles behind a paywall in the U.S. by the end of the year. Internationally, however, the magazine publisher is taking smaller, more cautious steps towards reader revenue. Wolfgang...
Jan 22, 2019 · 41 min
Bonus: Inside The Wall Street Journal's subscription strategy
For most publishers, the pivot to paid has meant a whole new way of working. But the Wall Street Journal has had a paywall since 1997 and they have developed and refined this muscle over years. Today, the Journal has just under 2.5 million...
Jan 17, 2019 · 24 min
The Hill’s Jimmy Finkelstein: Our priority is high-end video before subscriptions
At a time when subscriptions are the big topic in the media industry, The Hill is going big on video. Jimmy Finkelstein, chairman of The Hill, discusses the publication's non-partisan coverage, its video ambitions and diversifying its traffic sources.
Jan 15, 2019 · 28 min
Bonus: How to build great digital products
As publishers focus on digital products -- from their sites to apps to newsletters to podcasts -- it's getting hard to operationalize the process. They face everything from broken workflows, a lack of a seamless functionality and a lack of efficiency....
Jan 10, 2019 · 26 min
New York Times' David Rubin: Marketing has to win over the newsroom
With The New York Times's shift to focus on audience revenue, it's also put more of an emphasis on brand building. David Rubin, the first-ever chief marketing officer for the Times, is leading that charge. Rubin discusses the role of marketing in...
Jan 8, 2019 · 33 min
Bonus: How The Atlantic built its events business
On this episode of the Digiday Podcast, as part of five-episode series where we invite guests to dive deep into the mechanics of making products that make money, we took an in-the-weeds look at what makes a successful events business. We talk to...
Jan 2, 2019 · 42 min
Bonus episode: Inside Quartz's email newsletter strategy
With publishers refocusing on direct connections with their audience, email newsletters are critical. Quartz has bet on email from its earliest days. On this limited edition episode of the Digiday Podcast, where we invite guests to dive deep into the...
Dec 25, 2018 · 15 min
Pivoting from platforms to paid: The best of the Digiday Podcast in 2019
On this episode of the Digiday Podcast, we recap the big themes that emerged for publishers this year, from pivoting to a reader revenue strategy to a new approach to relationships with platforms.
Dec 18, 2018 · 30 min
Vertical Networks’ Jesus Chavez on Snapchat: ‘It’s a great place for Gen Z’
Most publishers see Snapchat as a nice-to-have but not a must-have platform. But Vertical Networks, a digital content company founded by Elisabeth Murdoch, is betting on Snapchat as showing the way to the future of mobile programming. Jesus Chavez,...
Dec 11, 2018 · 28 min
Quartz's Jay Lauf: Being completely ad-dependent was never good for anybody
Quartz is onto its next big move to diversify reader revenue. The publisher, which originally launched as an ad-supported model, launched a membership program in November. Lauf discusses the subscriptions business, why Quartz remained valuable as a...
Dec 4, 2018 · 30 min
CNN's Andrew Morse: A paywall isn't the answer for us
The pivot to paid models is on. Next up: CNN, who is focusing its strategy on creating a variety of paid products for specific subsets of the CNN audience. Andrew Morse, evp at CNN U.S. and general manager of CNN Digital Worldwide, also discussed...
Nov 27, 2018 · 36 min
BuzzFeed’s Craig Silverman: Digital advertising's infrastructure has been weaponized
Craig Silverman’s stories have it all: lies, fraud and billions of stolen dollars. But they’re far from a true crime podcast. The Toronto-based BuzzFeed media editor writes about fake news, the spread of misinformation on platforms and ad fraud,...
Nov 20, 2018 · 31 min
CBS Interactive’s Jim Lanzone: VC-funded digital media companies were sexy because they were new
Digital-only media brands with millions of dollars in venture capital funding have gotten a lot of attention. However, slowly but surely, they’re hitting a wall. And CBS is capitalizing. Jim Lanzone, CEO and President of CBS Interactive, discusses...
Nov 13, 2018 · 29 min
Bauer Media Group's Steven Kotok: If we’re gonna make a big bet, it should be in women’s service
As the end of 2018 approaches, we're also coming to the end of an era of VC-funded media companies, perhaps because the industry was not conducive for the growth demanded by venture capitalists. Steven Kotok, CEO and President of Bauer Media Group...
Nov 6, 2018 · 35 min
BBC’s Jim Egan: Ad-supported news operation is sustainable but not future-proof
This year the buzz has been around subscriptions. At the most recent live podcast event for Digiday Plus members, BBC Global News CEO Jim Egan said that they're thinking about a reader revenue strategy but for now, bbc.com is an entirely...
Oct 30, 2018 · 27 min
Industry Dive's Sean Griffey on building a $22 million media business with no venture capital
Industry Dive, an online-only B2B company based in Washington D.C., is a good proof point that the sky is not falling for all "ad-dependent" media. Founder & CEO Sean Griffey discussed the reasons why he wants to stick to the ad model for Industry...
Oct 23, 2018 · 25 min
PopSugar’s Brian Sugar on getting profitable and focusing on staying profitable
For female media brand PopSugar, the name of the game now is profits. The 12-year-old company has finally gotten into the black, and it intends to stay there, CEO Brian Sugar said on this week's episode of the Digiday Podcast.
Oct 16, 2018 · 37 min
Bloomberg’s Justin Smith: We’re projecting 15-20 percent growth
Bloomberg is not immune to the pressures of old business models, but it does have a plan. It launched a subscription offering, struck a partnership with Twitter for TicToc by Bloomberg and created a new event platform to offset the decline in...
Oct 9, 2018 · 34 min
Skift’s Rafat Ali: 'B2B has always been about diversifying revenue streams'
Skift CEO Rafat Ali is vocal about his beliefs about building sustainable media businesses -- and the advantages of focusing on more narrow niches than broad, general audiences. Skift is now six years old, with 60 people and revenue that’s set to...