SPA HIVE

Julie Pankey

The SpaHive Podcast is for spa owners, wellness entrepreneurs, hospitality leaders — and anyone building a business with heart and strategy.

Hosted by 7-Figure Spa Consultant Julie Pankey and co-host MaryAnn Sessine, this show delivers real spa business strategy, marketing insight, revenue growth tactics, team development tools, and honest conversations about leadership, burnout, mindset, and sustainable success.

No quick fixes. No fluff. Just practical systems, profitability strategies, and unfiltered conversations about what it really takes to grow in business — and in life.

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189 episodes
Updated Friday

Episodes189

Newest first

May 23, 2025 · 33 min
SpaHive takes the Big Apple!
SpaHive Favs from Live Love Spa Skin Science Solutions - https://skinsciencesolutions.com/ Lost Range CBD - https://lostrangecbd.com/ QMS Medicosmetics - https://www.qmsmedicosmetics.com/ Repechage - https://www.repechage.com/ Therabody- https://www.therabody.com/ Three Ships Beauty - https://www.threeshipsbeauty.com/ Archipelago Botanicals - https://shoparchipelago.com Savor Beauty/90 Day Planner - i.refs.cc/1l05nWWP - cSick the "Get $25" your affiliate code will pop up. Check out a LIVE LOVE SPA EVENT near you! https://livelovespa.com/ Comments, Questions, or Podcast Ideas? Email julie@jmpankey.com Spa Startup 101: How to Launch a Profitable Spa Business Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP Shop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/ SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey Looking to take the next step, join the SpaHive VIP and take massive action to grow and expand your life personally and professionally. SPAHIVE VIP - www.juliepankey.com/spahive
May 16, 2025 · 29 min
Learning from Marketing Fails(ours and others)!
Julie and MaryAnn are getting real about marketing missteps. From cringe-worthy campaigns (yes, we’ve made a few) to branding blunders you can learn from, we’re unpacking what not to do—and how to bounce back better. We’re talking audience, messaging, and why focusing on benefits beats buzzwords every time. Tune in for honest laughs, lessons, and a reminder that every flop is just feedback. Comments, Questions, or Podcast Ideas? Email julie@jmpankey.com Spa Startup 101: How to Launch a Profitable Spa Business Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP Shop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/ SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey Looking to take the next step, join the SpaHive VIP and take massive action to grow and expand your life personally and professionally. SPAHIVE VIP - www.juliepankey.com/spahive
May 9, 2025 · 27 min
Email Marketing: The Unsung Hero of Business Growth
This week, your SpaHive Business Besties Julie and MaryAnn are spilling the tea on email marketing—why your list is gold, how automation saves your life, and the secret sauce (hint: it’s storytelling). If you're not hitting send, you're leaving money on the table. Tune in and level up your inbox game. Comments, Questions, or Podcast Ideas? Email julie@jmpankey.com Spa Startup 101: How to Launch a Profitable Spa Business Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP Shop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/ SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey Looking to take the next step, join the SpaHive VIP and take massive action to grow and expand your life personally and professionally. SPAHIVE VIP - www.juliepankey.com/spahive
May 2, 2025 · 26 min
From Fun to Frustration: The Social Media Shift
Top Five Hacks 1. Use Facebook Events! 2. Use your camera roll as content gold. 3. Choose one platform that you enjoy and permit yourself to focus on one. 4. Double- and triple-check your "Contact us" details! 5. Time Blocking! Time Block and Batch your content creation! Bonus Tip - Get over the guilt of OUTSOURCING. Resource(s) Automate your content! Repurpose IO - https://repurpose.io?fpr=62609 Julie's FAVORITE 90 DAY PLANNER - Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP Comments, Questions, or Podcast Ideas? Email julie@jmpankey.com Spa Startup 101: How to Launch a Profitable Spa Business Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP Shop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/ SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey Looking to take the next step, join the SpaHive VIP and take massive action to grow and expand your life personally and professionally. SPAHIVE VIP - www.juliepankey.com/spahive
Apr 25, 2025 · 31 min
Dear Younger Me: SpaHive Wisdom We Wish We Knew
In this heart-filled episode, the SpaHive Business Besties get real about life’s major milestones and the wisdom that comes with hindsight. From trusting your gut to chasing adventure, and pushing past self-doubt in business and beyond—we're serving up stories, laughter, and a little soul-searching. Plus, what advice would we give our younger selves? Tune in to find out—and maybe reflect on your own journey along the way. Comments, Questions, or Podcast Ideas? Email julie@jmpankey.com Spa Startup 101: How to Launch a Profitable Spa Business Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP Shop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/ SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey Looking to take the next step, join the SpaHive VIP and take massive action to grow and expand your life personally and professionally. SPAHIVE VIP - www.juliepankey.com/spahive
Apr 18, 2025 · 36 min
The SpaHive Cure for Imposter Syndrome
Our top three ways to move through Imposter Syndrome: 1. Create a hype file: client testimonials, thank you notes, pics of your best work 2. Find your community (cue: SpaHive Spa Growth Support Facebook Community)! 3. Name it to Tame it! Acknowledge the feeling, come to terms with it and look it straight in the EYE! Bonus Tip: Be careful with what you consume on social media! Comments, Questions, or Podcast Ideas? Email julie@jmpankey.com Spa Startup 101: How to Launch a Profitable Spa Business Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP Shop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/ SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey Looking to take the next step, join the SpaHive VIP and take massive action to grow and expand your life personally and professionally. SPAHIVE VIP - www.juliepankey.com/spahive
Apr 11, 2025 · 41 min
White Lotus, 2020 and Morning Magic: Business Bestie Episode
SpaHive’s Morning Challenge! FREE DOWNLOAD. Comments, Questions, or Podcast Ideas? Email julie@jmpankey.com Spa Startup 101: How to Launch a Profitable Spa Business Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP Shop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/ SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey Looking to take the next step, join the SpaHive VIP and take massive action to grow and expand your life personally and professionally. SPAHIVE VIP - www.juliepankey.com/spahive
Apr 4, 2025 · 27 min
Tough Love & Big Goals-Julie’s Solo Business Pep Talk
Julie’s Big Three Takeaways: Show Up, Even When You Don’t Wanna: Success isn’t about magic moments—it’s about showing up when it’s hard. Your Mindset is Your Superpower: If you think like a boss, you’ll act like one. Reframe challenges and make them work for you, not against you. Stop Overthinking, Start Doing: Analysis paralysis is a dream killer! Comments, Questions, or Podcast Ideas? Email julie@jmpankey.com Spa Startup 101: How to Launch a Profitable Spa Business Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP Shop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/ SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey Looking to take the next step, join the SpaHive VIP and take massive action to grow and expand your life personally and professionally. SPAHIVE VIP - www.juliepankey.com/spahive
Mar 28, 2025 · 22 min
Prepping Your Spa for Summer
If your spa slows down in summer—or if you want to maximize the season—this episode is packed with creative ideas to keep revenue flowing! Think Mommy Summer Spa Camp, sizzling service packages, and game-changing collaborations. Comments, Questions, or Podcast Ideas? Email julie@jmpankey.com Spa Startup 101: How to Launch a Profitable Spa Business Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP Shop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/ SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey Looking to take the next step, join the SpaHive VIP and take massive action to grow and expand your life personally and professionally. SPAHIVE VIP - www.juliepankey.com/spahive
Mar 21, 2025 · 38 min
Get Cozy with the SpaHive: Our Evening Routines Unveiled
Dawn’s Evening Skincare Routine ✨ Start Early for Radiant Skin ✨ Pre-Cleanse – Prequel Skin Cleanser, a moisturizing glycerin-based face wash to gently dissolve impurities. Cleanse – Prequel Skin Cleanser with 1% Salicylic Acid for a deep, refreshing cleanse. Tone – Lotion Yon-Ka PS, a refreshing and invigorating toning mist perfect for dry skin. Serum – Retinol, Dawn’s current go-to for targeting fine lines and promoting a youthful glow. Moisturize – Lock in hydration for overnight skin rejuvenation. LED Light Therapy – The finishing touch for enhanced skin renewal and radiance. Products mentioned can be found here. Because great skin starts the night before! Comments, Questions, or Podcast Ideas? Email julie@jmpankey.com Spa Startup 101: How to Launch a Profitable Spa Business Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP Shop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/ SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey Looking to take the next step, join the SpaHive VIP and take massive action to grow and expand your life personally and professionally. SPAHIVE VIP - www.juliepankey.com/spahive
Mar 14, 2025 · 22 min
Conferences, Connections & Growth: Why You Need to Attend Industry Events
Contact Julie at Julie@jmpankey.com or DM me on Social! I'd love to meet up in NYC. Comments, Questions, or Podcast Ideas? Email julie@jmpankey.com Spa Startup 101: How to Launch a Profitable Spa Business Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP Shop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/ SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey Looking to take the next step, join the SpaHive VIP and take massive action to grow and expand your life personally and professionally. SPAHIVE VIP - www.juliepankey.com/spahive
Mar 7, 2025 · 31 min
Start Strong: SpaHive Morning Routines (Business Bestie Episode)
Rise and shine with the SpaHive Business Bestie Trio! In this episode, we’re talking all things morning routines—the little habits that set the tone for a productive, peaceful, and joy-filled day. From our must-have morning rituals to the things we try to skip (but sometimes don’t ), we’re sharing what works, what doesn’t, and how to start your day feeling your best. Grab your coffee, get cozy, and tune in for some morning inspo! Comments, Questions, or Podcast Ideas? Email julie@jmpankey.com Spa Startup 101: How to Launch a Profitable Spa Business Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP Shop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/ SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey Looking to take the next step, join the SpaHive VIP and take massive action to grow and expand your life personally and professionally. SPAHIVE VIP - www.juliepankey.com/spahive
Feb 28, 2025 · 40 min
Bye Bye Bye February, Beat the Winter Blues
Dawnie's Favorite Red LED Light - https://www.amazon.com/shop/jmpankey/list/1OR88A2EB3D70?ref_=aip_sf_list_spv_ofs_mixed_d Sally's Famous Potato Salad 10 Russet potatoes 1 small yellow onion diced 3 stocks of celery, chopped 3-5 hard boiled eggs. Sliced Miracle whip to taste. (Some people don’t like it and we realize that, but it has to be Miracle Whip or it’s not Sally’s Potato Salad) Squirt of yellow mustard (long Squirt) Mix it all up, try not to mash the potatoes. Sprinkle top with a bit of salt, pepper and paprika. Dawnie's Pro Tip- decorate the top with green and black olives. This gives the saltiness of the olives with the sweetness of the potato salad!! Sprayology $5 OFF - http://rwrd.io/w6ux10w?c Julie’s Pro Tip - We suggest Everyday Sunshine! Comments, Questions, or Podcast Ideas? Email julie@jmpankey.com Spa Startup 101: How to Launch a Profitable Spa Business Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP Shop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/ SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey Looking to take the next step, join the SpaHive VIP and take massive action to grow and expand your life personally and professionally. SPAHIVE VIP - www.juliepankey.com/spahive
Feb 28, 2025 · 34 min
BookTok or Flop…SpaHive Reads: Book Review Part 2
Is The Seven Husbands of Evelyn Hugo living up to the hype, or is it a flop for the Hive? In Part 2 of our SpaHive Book Club, we dive into Section 2—and let’s just say, we’re not loving it. Did the glitz and glamor hold up, or did it start to lose its shine? Comments, Questions, or Podcast Ideas? Email julie@jmpankey.com Spa Startup 101: How to Launch a Profitable Spa Business Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP Shop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/ SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey Looking to take the next step, join the SpaHive VIP and take massive action to grow and expand your life personally and professionally. SPAHIVE VIP - www.juliepankey.com/spahive
Feb 14, 2025 · 24 min
A Spa Hive Valentine’s Challenge
In this heartfelt Valentine’s Day episode, Julie is sending you a little extra love and a gentle challenge—to embrace self-acceptance and growth in a way that feels true to you. She opens up about some tough moments at the end of 2024, sharing a few not-so-great firsts and what she’s focusing on now to move forward. It’s real, it’s honest, and it’s a reminder that growth isn’t always perfect—but it’s always worth it. Comments, Questions, or Podcast Ideas? Email julie@jmpankey.com Spa Startup 101: How to Launch a Profitable Spa Business Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP Shop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/ SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey Looking to take the next step, join the SpaHive VIP and take massive action to grow and expand your life personally and professionally. SPAHIVE VIP - www.juliepankey.com/spahive
Feb 7, 2025 · 32 min
SpaHive Reads: Book Review Part 1 (Business Bestie Episode)
Book Title: Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid Book Link: Part 1 Questions/Comments: Pages: 1–80 (Chapters 1–14) Discussion Points: What motivates Evelyn’s drive to leave Hell’s Kitchen? How does Evelyn’s relationship with Ernie shape her initial understanding of marriage? What do you think of Monique’s perspective at this stage in the story? Section 2: Evelyn’s Rise to Stardom Pages: 81–180 (Chapters 15–31) Discussion Points: How does Evelyn navigate Hollywood’s sexism to build her career? Discuss the introduction of Celia: What draws Evelyn to her? Do you agree with Evelyn’s decisions to marry for strategy? Comments, Questions, or Podcast Ideas? Email julie@jmpankey.com Spa Startup 101: How to Launch a Profitable Spa Business Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP Shop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/ SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey Looking to take the next step, join the SpaHive VIP and take massive action to grow and expand your life personally and professionally. SPAHIVE VIP - www.juliepankey.com/spahive
Jan 31, 2025 · 41 min
Cringe in the Spa (Business Bestie Episode)
Your three favorite business besties are spilling the tea on all things CRINGE in the spa world! From spa-goer faux pas that make us wince to the do’s and definitely don’ts of spa ownership… we’re holding nothing back! Comments, Questions, or Podcast Ideas? Email julie@jmpankey.com Spa Startup 101: How to Launch a Profitable Spa Business Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP Shop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/ SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey Looking to take the next step, join the SpaHive VIP and take massive action to grow and expand your life personally and professionally. SPAHIVE VIP - www.juliepankey.com/spahive
Jan 24, 2025 · 18 min
SpaHive Reads: Join our BookClub! (Business Bestie Episode)
SpaHive Reads Bookclub January Choice: Seven Husbands of Evelyn Hugo by Taylor Jenkins Reid Book Link Schedule of Book Club Episodes: Discussion of Sections 1 &2 (Pages 1 - 180) : February 7th Discussion of Sections 3 & 4 (Pages 181-350) : February 28th Comments, Questions, or Podcast Ideas? Email julie@jmpankey.com Spa Startup 101: How to Launch a Profitable Spa Business Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP Shop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/ SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey Looking to take the next step, join the SpaHive VIP and take massive action to grow and expand your life personally and professionally. SPAHIVE VIP - www.juliepankey.com/spahive
Jan 17, 2025 · 45 min
2025 Unlocked: Answer These 3 Simple Questions (Business Bestie Episode)
Show Notes: Julie’s Vision Board - https://www.canva.com/design/DAGbDyljdCE/8d_AGw6CIVgqvf4Q_w_-Jg/edit Three Questions to Start Your New Year: What are you going to STOP doing in 2025 What are you going to START doing in 2025 What are you going to CONTINUE to do in 2025 Comments, Questions, or Podcast Ideas? Email julie@jmpankey.com Spa Startup 101: How to Launch a Profitable Spa Business Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP Shop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/ SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey Looking to take the next step, join the SpaHive VIP and take massive action to grow and expand your life personally and professionally. SPAHIVE VIP - www.juliepankey.com/spahive
Jan 10, 2025 · 23 min
Easy ways to turn downtime into a Spa Power-Up!
Ultimate Business Checklist Julie's 2025 Vision Board Comments, Questions, or Podcast Ideas? Email julie@jmpankey.com Spa Startup 101: How to Launch a Profitable Spa Business Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP Shop now with Julie and the Spa Hive: https://www.amazon.com/shop/jmpankey Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/ SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey Looking to take the next step, join the SpaHive VIP and take massive action to grow and expand your life personally and professionally. SPAHIVE VIP - www.juliepankey.com/spahive