SPA HIVE

Julie Pankey

The SpaHive Podcast is for spa owners, wellness entrepreneurs, hospitality leaders — and anyone building a business with heart and strategy.

Hosted by 7-Figure Spa Consultant Julie Pankey and co-host MaryAnn Sessine, this show delivers real spa business strategy, marketing insight, revenue growth tactics, team development tools, and honest conversations about leadership, burnout, mindset, and sustainable success.

No quick fixes. No fluff. Just practical systems, profitability strategies, and unfiltered conversations about what it really takes to grow in business — and in life.

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189 episodes
Updated Friday

Episodes189

Newest first

March 13 · 32 min
Is Your Nervous System Running Your Life
Feeling calm on the outside but overwhelmed inside? Julie Pankey and MaryAnn Sessine explore nervous system stress, leadership energy, burnout signals, and simple ways to reset your vagus nerve. OSEA Vagus Nerve Oil - https://oseamalibu.com/products/vagus-nerve-oil?_pos=1&_sid=3886400b7&_ss=r READY to turn your spa dreams into a thriving reality? The Spa Startup course is your hands-on roadmap—packed with practical tools, licensing advice, marketing strategies, and budgeting know-how—so you can launch smart, grow fast, and skip the fluff. Our Spa Hive Favorites Shopping List Julie's 2025 Book List MaryAnn's 2025 Book List Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/ SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey
March 6 · 38 min
Weekend Getaway, We Visited a Luxury Spa… and Yes, We Noticed Everything
What changes when business partners finally get in the same room together? In this episode of the SpaHive Podcast, Julie Pankey and MaryAnn Sessine explore the power of in-person collaboration, creative breakthroughs, and why proximity still matters in a virtual world. Plus, they share a candid luxury spa experience review—the good, the awkward, and the tiny guest-experience details spa professionals can’t help but notice.
February 27 · 25 min
Off the Record: You’re Not Behind, You’re Editing Your Life
In this live, in-person Besties Roundtable, Julie Pankey and MaryAnn Sessine reflect on growth, leadership, boundaries, and the things they simply don’t do anymore. From letting go of hustle culture to redefining success in the spa and wellness industry, this honest conversation is your reminder: you’re not behind — you’re just editing your life.
February 20 · 33 min
Love Languages at Work and Life
Are pizza parties and bonuses actually fixing burnout — or are they missing the point? In this episode, we break down the Five Love Languages in the workplace, why most leaders think they’re showing appreciation (but teams don’t feel it), and what Gallup data reveals about recognition, engagement, and profitability. If you lead a spa, wellness business, or team across multiple generations, this conversation could completely shift how you retain and motivate your people. READY to turn your spa dreams into a thriving reality? The Spa Startup course is your hands-on roadmap—packed with practical tools, licensing advice, marketing strategies, and budgeting know-how—so you can launch smart, grow fast, and skip the fluff. Our Spa Hive Favorites Shopping List Julie's 2025 Book List MaryAnn's 2025 Book List Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/ SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey
February 13 · 25 min
The Cost of Being the Reliable One: When Helping Becomes Burnout
Hosts Marianne and Julie explore the hidden cost of always being the dependable person at work, home, and in friendships. They discuss how chronic reliability can lead to exhaustion, resentment, and even physical signs of stress tracked by devices like Oura rings. The episode covers practical ways to protect your energy—setting boundaries, saying no, asking for support, and consciously putting one small responsibility down—while still honoring your values. They close with Galentine's Day well-wishes and a reminder to appreciate and support the reliable people in your life.
February 6 · 29 min
Love It or Leave It: Valentine’s Day Spa Promotions That Actually Work
Julie and MaryAnn discuss Valentine’s Day strategies for spas—what to keep, what to skip, and how to create authentic experiences that drive return business. They cover gift‑card tips, team buy‑in, duo (not "couples") services, Galentine’s ideas, and simple value‑adds that feel caring instead of gimmicky.
January 30 · 30 min
Still Don’t Have 2026 Figured Out? Same.
At the end of January, Julie and MaryAnn check in on the reality of goals versus expectations and why so many resolutions lose momentum. They break down SMART goal setting, the power of identity-based growth, and why redefining success can feel more supportive than starting over. This episode is a reminder that adjusting your goals isn’t failure — it’s alignment, awareness, and forward progress. Download our S.M.A.R.T Goal Workbook- https://drive.google.com/file/d/1NL3152y0169uCsrz_qKCImdzsfQMYdwu/view?usp=sharing READY to turn your spa dreams into a thriving reality? The Spa Startup course is your hands-on roadmap—packed with practical tools, licensing advice, marketing strategies, and budgeting know-how—so you can launch smart, grow fast, and skip the fluff. Our Spa Hive Favorites Shopping List Julie's 2025 Book List MaryAnn's 2025 Book List Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/ SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey
January 23 · 28 min
Slow Down to Level Up: The Case for Sustainable Success
Julie Pankey and MaryAnn break down what sustainable growth really looks like in 2026, from building a business that supports your life to avoiding burnout, over-scaling, and constant reinvention. This episode focuses on intentional strategy, consistent marketing, and smart education to help spa owners and entrepreneurs grow steadily, profitably, and with longevity. READY to turn your spa dreams into a thriving reality? The Spa Startup course is your hands-on roadmap—packed with practical tools, licensing advice, marketing strategies, and budgeting know-how—so you can launch smart, grow fast, and skip the fluff. Our Spa Hive Favorites Shopping List Julie's 2025 Book List MaryAnn's 2025 Book List Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/ SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey
January 16 · 33 min
Is This Wellness… or Just Another Trap?
Wellness in 2026 isn’t about chasing every trend — it’s about consistency, discernment, and doing what actually fits your life. Julie and MaryAnn break down wellness “trends vs. traps,” from high-protein everything and supplements to wearables and overcomplicated morning routines, sharing real talk, personal lessons, and practical habits busy women can actually sustain. READY to turn your spa dreams into a thriving reality? The Spa Startup course is your hands-on roadmap—packed with practical tools, licensing advice, marketing strategies, and budgeting know-how—so you can launch smart, grow fast, and skip the fluff. Our Spa Hive Favorites Shopping List Julie's 2025 Book List MaryAnn's 2025 Book List Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/ SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey
January 9 · 47 min
Consistency Over Perfection: Our Honest 2025 Wrap-Up
Julie and MaryAnn look back on 2025 with honesty, humor, and clarity—sharing personal wins, business lessons, and the wellness trends they’re loving, leaving, or watching closely. From consistency over perfection to spa industry insights on skincare, devices, and weight-loss culture, this episode is a grounded reset for 2026. READY to turn your spa dreams into a thriving reality? The Spa Startup course is your hands-on roadmap—packed with practical tools, licensing advice, marketing strategies, and budgeting know-how—so you can launch smart, grow fast, and skip the fluff. Our Spa Hive Favorites Shopping List Julie's 2025 Book List MaryAnn's 2025 Book List Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/ SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey
January 2 · 24 min
What Spa Clients Loved (and Hated) in 2025
In this first episode of 2026, Julie and MaryAnn break down what spa clients loved, avoided, and stopped booking in 2025. This real-world client behavior wrap-up helps spa owners and leaders understand shifting expectations, decision fatigue, and why simplicity is driving bookings heading into the new year. A must-listen for anyone refining services, menus, and strategy for 2026. READY to turn your spa dreams into a thriving reality? The Spa Startup course is your hands-on roadmap—packed with practical tools, licensing advice, marketing strategies, and budgeting know-how—so you can launch smart, grow fast, and skip the fluff. Our Spa Hive Favorites Shopping List Julie's 2025 Book List MaryAnn's 2025 Book List Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/ SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey
Dec 19, 2025 · 32 min
Opening a Spa Today? Start Here
If we were opening — or reopening — a spa today, these are the decisions we’d make differently right now. In this episode, Julie and MaryAnn break down how they would approach leadership, systems, services, pricing, and vision if they were stepping into a spa in today’s market. This is a practical, no-fluff conversation for spa owners, directors, and managers who want clarity, focus, and forward momentum heading into 2026. Notes: Ready to turn your spa dreams into a thriving reality? The Spa Startup course is your hands-on roadmap—packed with practical tools, licensing advice, marketing strategies, and budgeting know-how—so you can launch smart, grow fast, and skip the fluff. Our Spa Hive Favorites Shopping List Julie's 2025 Book List MaryAnn's 2025 Book List Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/ SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey
Dec 12, 2025 · 29 min
The 3 Decisions Leaders Should NOT Make in December
This week, Julie and MaryAnn dive into the three leadership decisions you shouldn't make in December — the ones that protect your sanity, your team, and your 2026 vision. From resisting last-minute system changes, to refusing to lead from exhaustion, to letting December be a month of observation rather than pressure, this episode helps spa owners and leaders navigate the busiest month with clarity, intention, and calm. Notes: Our Spa Hive Favorites Shopping List Julie's 2025 Book List MaryAnn's 2025 Book List Ready to turn your spa dreams into a thriving reality? The Spa Startup course is your hands-on roadmap—packed with practical tools, licensing advice, marketing strategies, and budgeting know-how—so you can launch smart, grow fast, and skip the fluff. Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/ SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey
Dec 5, 2025 · 39 min
Stop Being on Call 24/7: Setting Healthy Boundaries During the Holidays
December has a way of turning strong leaders into full-blown holiday heroes — always available, always fixing, always on call. In this episode of the SpaHive Business Bestie Podcast, Julie and MaryAnn break down why boundaries disappear during the holidays, how “Holiday Hero Mode” leads to burnout, and the exact types of boundaries every leader needs to protect their peace, energy, and sanity. From time and communication boundaries to emotional and holiday-specific boundaries, this episode gives you practical scripts, real talk, and one powerful December challenge to help you lead with intention — not obligation. Scripts Leaders Can Use With staff: “I trust you to handle this. If it’s not urgent, let’s revisit tomorrow.” “I’m offline tonight, but I’ll respond in the morning.” “Let’s create a plan so this doesn’t require last-minute texts.” With clients: “We want to support you, and the best way to do that is by following our scheduling guidelines.” “My team is fully empowered to assist — they’ve got you!” With family: “I want to be fully present. I need a little quiet time first.” “I can help with that, but I won’t be available until after X.” Our Spa Hive Favorites Shopping List Julie's 2025 Book List MaryAnn's 2025 Book List Ready to turn your spa dreams into a thriving reality? The Spa Startup course is your hands-on roadmap—packed with practical tools, licensing advice, marketing strategies, and budgeting know-how—so you can launch smart, grow fast, and skip the fluff. Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/ SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey
Nov 28, 2025 · 22 min
The Art of Doing Nothing
What if doing nothing was actually the most productive thing you could do? In this mini SpaHive Business Besties episode, Julie and MaryAnn share the science behind stillness and introduce a powerful 3-Day Stillness Challenge to reset your nervous system and restore clarity. If your brain is tired, this one’s a must-listen. Notes: Our Spa Hive Favorites Shopping List Julie's 2025 Book List MaryAnn's 2025 Book List Ready to turn your spa dreams into a thriving reality? The Spa Startup course is your hands-on roadmap—packed with practical tools, licensing advice, marketing strategies, and budgeting know-how—so you can launch smart, grow fast, and skip the fluff. Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/ SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey
Nov 26, 2025 · 38 min
Top Wellness Splurges for Black Friday: What to Buy & What to Skip
Julie and MaryAnn share their top wellness splurges for Black Friday—from Oura Rings to cryo wands to infrared therapy. They reveal what’s hype, what’s worth it, and how spa pros can sell smart this season. Your holiday wellness upgrade starts here. Notes: Our Spa Hive Stocking Stuffer Shopping List Julie's 2025 Book List MaryAnn's 2025 Book List Ready to turn your spa dreams into a thriving reality? The Spa Startup course is your hands-on roadmap—packed with practical tools, licensing advice, marketing strategies, and budgeting know-how—so you can launch smart, grow fast, and skip the fluff. Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/ SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey
Nov 21, 2025 · 26 min
Stocking Stuffers You NEED This Year
In this festive episode, Julie and MaryAnn unpack their favorite beauty, wellness, and spa stocking stuffers—from sleep essentials and magnesium must-haves to hydration boosters, gua sha tools, and creative DIY kits. You’ll get smart ideas spa owners can use to increase retail sales, build themed gift bundles, and turn small products into high-margin holiday wins. Perfect for anyone looking to elevate holiday gifting and boost Q4 revenue with retail that actually sells. Notes: Our Spa Hive Stocking Stuffer Shopping List Julie's 2025 Book List MaryAnn's 2025 Book List Ready to turn your spa dreams into a thriving reality? The Spa Startup course is your hands-on roadmap—packed with practical tools, licensing advice, marketing strategies, and budgeting know-how—so you can launch smart, grow fast, and skip the fluff. Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/ SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey
Nov 14, 2025 · 33 min
Holiday Playbook: Maximize Holiday Sales With These 5 Hacks
Get ready to boost your spa’s holiday sales with five proven hacks to increase Q4 revenue and simplify retail. Julie and MaryAnn share strategies for giftable spa experiences, frictionless gift card sales, and loyalty-building marketing that actually converts. Perfect for spa owners who want a stronger, more profitable holiday season. Julie’s Favorite Items Julie's 2025 Book List MaryAnn's 2025 Book List Ready to turn your spa dreams into a thriving reality? The Spa Startup course is your hands-on roadmap—packed with practical tools, licensing advice, marketing strategies, and budgeting know-how—so you can launch smart, grow fast, and skip the fluff. Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/ SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey
Nov 7, 2025 · 27 min
Self-Care for Busy Moms & Entrepreneurs: The Cozy Season Edition
Get cozy with the SpaHive Business Besties as Julie Pankey and MaryAnn share their favorite self-care hacks for busy women, spa pros, and moms heading into the holiday hustle. From biohacking sleep with the Oura Ring and cutting late-night screen time to MaryAnn’s viral “burping the house” ritual, this episode is all about reclaiming calm in the chaos. Tune in for easy wellness habits to help you sleep better, stress less, and stay balanced during the busiest time of year. Julie’s Favorite Items Julie's 2025 Book List MaryAnn's 2025 Book List Ready to turn your spa dreams into a thriving reality? The Spa Startup course is your hands-on roadmap—packed with practical tools, licensing advice, marketing strategies, and budgeting know-how—so you can launch smart, grow fast, and skip the fluff. Save $25 OFF Julie’s Favorite Planner: Savor 90-Day Planner; i.refs.cc/1l05nWWP Could you use more business resources from me and my trusted SpaHive Community? Join us for free at https://www.facebook.com/groups/TheSpaHive/ SPAHIVE BY JMPANKEY INSTAGRAM: https://www.instagram.com/jmpankey
Oct 31, 2025 · 22 min
Snake Massages & Bum Sunbathing
It’s getting spooky in the spa + wellness world! 👻 In this Halloween episode of the SpaHive Business Bestie Podcast, Julie and MaryAnn rate the weirdest wellness and beauty trends of 2025 — from animal yoga and snake massages to sleep-shedding hacks and perineum sunbathing. Laugh along as they decide what’s a Boo, what’s Bewitching, and what’s a BUY — and uncover the spooky spa trends haunting the industry.