Smarter with Sid

IVM Podcasts

Let's face it, we all need to up our game from time to time and your coach this season is none other than Siddharth Deshmukh, also know as The Travelling Professor. Back with a fresh take on the good old brain fuel from Season 1, check out Smarter with Sid.

This season we focus on snackable 10 minute nuggets that will give you the little booster shots you need to take your game to the next level.

Tune in every Tuesday and Thursday to get Smarter with Sid.

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318 episodes
Updated Jan 26, 2023

Episodes318

Newest first

Jan 28, 2021 · 6 min
The New Orgnanisation's Design
We are trying to recreate organisational culture, value systems and rituals through Zoom, and why that sucks. In this episode, the traveling professor discusses a great chance to do something completely different for organisation design. You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukh Instagram: @thetravellingprofessor Twitter: @edgysid You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/ See omnystudio.com/listener for privacy information.
Jan 26, 2021 · 10 min
Placements in the Pandemic
As students try to get placed in what is a very tough recruitment year, the travelling professor offers a perspective. You can follow Siddharth Deshmukh on LinkedIn: https://www.linkedin.com/in/sideshmukh Instagram: @thetravellingprofessor Twitter: @edgysid You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/ See omnystudio.com/listener for privacy information.
Jan 21, 2021 · 7 min
The Start-up's Dilemma
How do you market with a meagre budget, especially when you compete in a market already dominated by big companies? The travelling professor offers some suggestions. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/ See omnystudio.com/listener for privacy information.
Jan 19, 2021 · 9 min
Whatsapp vs Signal
The travelling professor analyses a battle royale fought at product, marketing and business levels and makes his observations on how it will play out. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/ See omnystudio.com/listener for privacy information.
Jan 14, 2021 · 9 min
Post Pandemic Predictions
What's the new shiny thing that will grace us in a post pandemic scenario? The travelling professor makes 3 radical picks on this question, and talks about the positives of prediction planning. You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/ See omnystudio.com/listener for privacy information.
Jan 12, 2021 · 8 min
Fortune's Misfortune
Sourav Ganguly, brand ambassador for Fortune oil, had a heart ailment, resulting in Fortune being trolled on the internet. What's the correct response in a situation like this from the brand? Tune in to this episode, as the travelling professor puts forth an approach. You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/ See omnystudio.com/listener for privacy information.
Jan 7, 2021 · 6 min
The Brand as a Conversation
Too many marketers make their campaigns the cornerstone of their branding work, when it should be the ongoing conversation that needs to be centrestage. The travelling professor postulates a new starting point for brands in 2021. You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/ See omnystudio.com/listener for privacy information.
Jan 5, 2021 · 8 min
The Process Resolutions
The travelling professor looks into new year resolutions, and how they could be mutated to make them work for you better- by making them all about the process. You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/ See omnystudio.com/listener for privacy information.
Dec 31, 2020 · 8 min
Tesla's Gangster PR Move
The travelling professor analyses Elon Musk and Tesla's decision to do away with their PR department. You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/ See omnystudio.com/listener for privacy information.
Dec 29, 2020 · 9 min
Content: Consistency Vs Quality
The travelling professor figures out what's better for your content strategy? Do listen as the professor comes up with a few answers! You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/ See omnystudio.com/listener for privacy information.
Dec 24, 2020 · 10 min
The Algorithm Generation
Generation Z is the first mainly digital native generation that is being controlled by an algorithm that it willingly co-creates. Is the result good or bad? Talking to strangers, horse blinders, only their worldviews- its a different kettle of fish, and not just a "generation gap". You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/ See omnystudio.com/listener for privacy information.
Dec 22, 2020 · 9 min
Planning for Digital Doomsday
Google's recent short outage leads the traveling professor to investigate: Can we, today, live our life outside of Google, Amazon, Facebook, Apple, Microsoft? What's our plan B? You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/ See omnystudio.com/listener for privacy information.
Dec 17, 2020 · 8 min
Your Coconut Tree
All of us have our own coconut trees- some pet theories that we like to refer to whatever the situation/conversation is & some professor's, professionals and crashing party bores. All of us some theory or the other. But do we recognise that we do this? And once we do (cause we do) how can we find new trees? The traveling professor goes a little (coco)nutty. You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/ See omnystudio.com/listener for privacy information.
Dec 15, 2020 · 7 min
The Performance Paradox
Why can't more companies build bigger brands on the internet? Perhaps, it's because they are using digital for "performance"- to sell, instead of building brand. But we know through examples like Supreme that the truth is counterintuitive. Check out this episode as, the travelling professor postulates further. You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/ See omnystudio.com/listener for privacy information.
Dec 10, 2020 · 8 min
What Should I Know About Meme Marketing?
The travelling professor's exploratory yet historical take on why memes became a thing. And how/whether marketing should be using this biological (!) phenomenon. You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/ See omnystudio.com/listener for privacy information.
Dec 8, 2020 · 10 min
The Opportunity in Media Disruption
Newspapers shutting down, Magazines on their last legs, Movies cut up into series, Podcast companies being acquired. In this episode, the traveling professor explorers how there's opportunity in these disruptive media times? You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/ See omnystudio.com/listener for privacy information.
Dec 3, 2020 · 10 min
The Death of Digital Marketing
The traveling professor had made an observation a few years ago to his students- that digital marketing will become so ubiquitous a term in 5 years or so that no one will use the term anymore. Half way through the predicted timeline, where do we stand today? And what lies ahead in the future for us marketers? An eating humble pie analysis :0 You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/ See omnystudio.com/listener for privacy information.
Dec 1, 2020 · 10 min
The First Principles Process
The travelling professor celebrates his century of diary entries by sharing his strategy for not just podcasting but thinking from first principles. Reviewing the year gone by through the lens of a professor! You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/ See omnystudio.com/listener for privacy information.
Nov 26, 2020 · 7 min
The Media Product Concept
The travelling professor postulates a new concept he's developed. Instead of succumbing to jargon like "every company is a media company", he believes that a lot of companies should create their own media product. And put out some thoughts regarding this. You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/ See omnystudio.com/listener for privacy information.
Nov 24, 2020 · 6 min
Can Marketing Create Needs?
The travelling professor's neuro-take on needs, wants and desires; and a perspective on the perennial question as to what marketing can and can't do? You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/ See omnystudio.com/listener for privacy information.