Smarter with Sid

IVM Podcasts

Let's face it, we all need to up our game from time to time and your coach this season is none other than Siddharth Deshmukh, also know as The Travelling Professor. Back with a fresh take on the good old brain fuel from Season 1, check out Smarter with Sid.

This season we focus on snackable 10 minute nuggets that will give you the little booster shots you need to take your game to the next level.

Tune in every Tuesday and Thursday to get Smarter with Sid.

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318 episodes
Updated Jan 26, 2023

Episodes318

Newest first

Sep 10, 2020 · 9 min
Glean From This!
The travelling professor's latest and greatest sources of knowledge, insights and info- oven ready for you! Also, a bonus: the travelling professor shares how and when he listens to podcasts for maximum impact, and how he would listen to his own one! You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/ See omnystudio.com/listener for privacy information.
Sep 8, 2020 · 8 min
Teachable Moments
Every coach, mentor, boss and teacher may be overdoing trying to give gyan to the other side. Teachable moments are few and far between. How should someone approach a teachable moment? Can we create one? The travelling professor investigates. You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/ See omnystudio.com/listener for privacy information.
Sep 3, 2020 · 7 min
What is the Ideal Customer?
The travelling professor talks of how all customers are not created equal- some are better to target than the others. But who? an indepth analysis. You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/ See omnystudio.com/listener for privacy information.
Sep 1, 2020 · 8 min
The Marketer of the Future
Many students ask the TP what they should prepare for to be a great marketer in their futures. The TP provides a different kind of answer. You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/ See omnystudio.com/listener for privacy information.
Aug 27, 2020 · 8 min
Reboot
The Travelling Professor went through a reboot this year- of mind and body. Here's some interesting insights he gleaned from this more than 6 month period. You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/ See omnystudio.com/listener for privacy information.
Aug 25, 2020 · 7 min
Priming vs Nudging: What's Better?
The travelling professor explores these two marketing techniques and gives his take on what really works... with a coffee example! You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/ See omnystudio.com/listener for privacy information.
Aug 20, 2020 · 8 min
Go To Market
Many people ask the travelling professor how to "go to market" with their product, platform or service- and the prof has no idea how to answer this- because its the wrong question. So what then is the right question? You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/ See omnystudio.com/listener for privacy information.
Aug 18, 2020 · 8 min
It Takes A Family
In this podcast, the Travelling Professor talks about how every job is now a "family" job- with inputs coming in thick and fast from everyone we are stuck working - how can we make the most of it? You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/ See omnystudio.com/listener for privacy information.
Aug 13, 2020 · 7 min
Connected by the Pandemic
How human beings have become very similar to each other, and what it means for business going forward. Also, a different take on long held cultural blind spots, and how this pandemic has helped every culture overcome them. You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/ See omnystudio.com/listener for privacy information.
Aug 11, 2020 · 9 min
Fashion Forward
The similarity between ties and masks-The travelling professor's take on how fashion will shape up in times of the pandemic and accompanying recessionary times. Can we predict anything going forward? You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/ See omnystudio.com/listener for privacy information.
Aug 6, 2020 · 7 min
The New Role of Advertising
The new, sophisticated, information overloaded consumer wants something else from advertising. The old rules are weakening- what is advertising's new role, and is it ready? You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/ See omnystudio.com/listener for privacy information.
Aug 4, 2020 · 8 min
Kill Your Darlings
The travelling professor and his colleagues examine, mentor and evaluate close to 50 ideas, over a 6 month period, that want to become businesses every year. And every year, he realises anew that its lesser and lesser about the original idea but more about "killing" it. You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/ See omnystudio.com/listener for privacy information.
Jul 30, 2020 · 7 min
Virtue Signalling
What it actually is. Why it happens. Why it always existed. And why its not all bad. The travelling professor investigates. You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/ See omnystudio.com/listener for privacy information.
Jul 28, 2020 · 10 min
When Digital Eats Physical
The lockdown(s) are having an impact on everything physical- and digital is rushing in to replace it. Has this changed our behavior completely, or will these changes be reversed? An what exactly has changed? The travelling professor investigates. You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/ See omnystudio.com/listener for privacy information.
Jul 23, 2020 · 6 min
One Sided Relationships on the Net
The travelling professor dissects why we all have such parasocial relationships with celebs and influencers, why we are so much into cancel culture, and what both celebs and fans need to do in order to have healthier parasocial relationships. You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/ See omnystudio.com/listener for privacy information.
Jul 21, 2020 · 9 min
Learn Digital Marketing the Right Way
So many people think about learning digital and start cringing, or feel completely lost as to where to begin. The travelling professor's take on how to learn digital marketing effectively and painlessly- the secret is in knowing how digital marketing connects to your story. You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/ See omnystudio.com/listener for privacy information.
Jul 16, 2020 · 7 min
The Evaporating Customer
What if your entire business model is based around a customer who is only going to be around for a little while, and never going to come back? What should you do, and more importantly, not do? You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/ See omnystudio.com/listener for privacy information.
Jul 14, 2020 · 8 min
Back to School
Is going to business school- or higher education- worth it this year? should students look for spending a gap year, doing something else? What should colleges and universities do? The travelling professor deconstructs the situation and looks at a sensible approach. You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/ See omnystudio.com/listener for privacy information.
Jul 9, 2020 · 9 min
The Social Algorithm Explained
"Oh, they changed the Insta algorithm again!". This lament has been part of many a conversation- in parties, get togethers, offices and the like. But does everyone really understand the "algorithm"- for FB, Insta, LinkedIn, Tiktok etc? Do you know why its there, and how to make it work in your favor? The travelling professor simplifies it a wee bit. You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/ See omnystudio.com/listener for privacy information.
Jul 7, 2020 · 8 min
The Return of the Office Meeting
Can meetings ever not suck? Will you ever have a good meeting? Why doesn't all the advice on having a good meeting ever work? The Traveling Professor explores with a different lens, and provides some different answers. You can reach out to us on social media. We're @ivmpodcasts on Twitter, Instagram, and Facebook. You can follow Siddharth Deshmukh on Twitter @edgysid and Instagram @thetravellingprofessor You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app. You can check out our website at http://www.ivmpodcasts.com/ See omnystudio.com/listener for privacy information.