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Scaling DevTools

Jack Bridger

We investigate what it takes to grow developer tools and AI DevTools. Topics include developer marketing, DevRel, developer advocacy and developer experience. Featuring founders and key people from the likes of Vercel, ElevenLabs and OpenAI.

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  • 22 episodes
  • Avg 30 min
  • English

Episodes 22

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  • #197
    August 20 · 12 min

    Dave Fletcher from LeadDev: what engineering leaders want from AI

    In this episode, Dave Fletcher, cofounder of LeadDev, joins us at LDX3 London. Dave shares what LeadDev is seeing from thousands of engineering leaders, including what tools they are buying, how AI coding tools are changing downstream needs, and why observability, CI/CD, testing, reliability, and security are rising up the priority list. We also talk about how DevTools companies should message AI without triggering engineers’ bullshit detectors, why specificity beats hype, and why in-person events are becoming more important as digital channels get crowded. Links: Dave Fletcher’s LinkedIn LeadDev LDX3 London LeadDev events

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  • #196
    August 17 · 18 min

    Dennis Pilarinos from Unblocked: context for AI coding agents

    In this episode, Dennis Pilarinos, founder and CEO of Unblocked, joins us at LeadDev in London. Dennis explains why AI coding agents are only as good as the context they can access, and why every new agent is like a developer on their firs…

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  • #193
    July 10 · 48 min

    Kim Maida on the DevRel Flywheel, AI, and Measuring What Matters

    In this episode, Kim Maida joins the podcast to talk about DevRel, AI, developer experience, and measuring what actually matters. We also dive into her developer empowerment flywheel and how Keycard is approaching identity and access for AI agents. Links: • Kim Maida • Keycard • Kim Maida on LinkedIn • Kim Maida on X

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  • #192
    June 24 · 46 min

    Robby Russell on Oh My Zsh, Developer Experience, and Open Source

    In this episode, Robby Russell joins to talk about how Oh My Zsh went from a tool for a few coworkers to one of the most popular open source developer tools in the world. They cover developer experience, open source maintenance, AI-assisted pull requests, and how AI could reshape software consulting. Links: • Robby Russell • Oh My Zsh • Maintainable podcast • Ruby on Rails Podcast • Planet Argon

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  • #191
    June 16 · 53 min

    Swyx and Louis Knight-Webb @ AI Engineer Europe: DevTools, code mode, and the future of AI engineering

    In this episode, Swyx, founder of AI Engineer, joins us live from AI Engineer Europe in London, alongside Louis Knight-Webb. We cover how AI Engineer grew from a single San Francisco conference into a global community, why industry AI work needs better venues for sharing, and what is changing in AI DevTools, code execution, research, PLG, enterprise sales, and human-written content in the age of AI. Links: • Swyx's LinkedIn • Swyx on X • Louis Knight-Webb's LinkedIn • Louis Knight-Webb on X • AI Engineer • AI Engineer Europe • AI Engineer YouTube • AI Engineer on X

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  • #190
    June 10 · 41 min

    Acquiring a startup: what to do AFTER the deal closes - with Dan Moore from FusionAuth

    In this episode, Dan Moore from FusionAuth breaks down how the company integrated Permify after the acquisition. We talk about customer communication, pricing and packaging, migration planning, internal enablement, and the practical work that turns an acquisition into a successful product integration. Links: • FusionAuth • Permify • Dan Moore on Bluesky

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  • #189
    May 28 · 44 min

    Joel Griffith from browserless: from GitHub issue to bootstrapped business

    In this episode, Joel Griffith, founder of browserless, shares how he built browserless from a painful browser automation problem into a profitable, bootstrapped DevTools company. We cover the first customer, content-led growth, selling to developers, and the realities of building a durable software business. Links: • Joel's LinkedIn • browserless • Browserless' YouTube • Browserless' blog • Browserless' Linkedin

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  • #187
    May 19 · 17 min

    Making AI multiplayer with Maggie Appleton from GitHub Next @ AIE Europe

    In this episode, Maggie Appleton from GitHub Next explains why "single player" AI tools are creating a team alignment crisis. We discuss the shift from solo CLI instances to multiplayer agentic environments, the launch of ACE (Agentic Collaboration Environment), and why the future of software isn't just about writing code faster—it's about using proactive agents to bridge the gap between developers, researchers, and the social fabric of a company. This was recorded at AI Engineer Europe. Links: Maggie Appleton https://maggieappleton.com/ GitHub Next https://githubnext.com/

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  • #186
    May 18 · 10 min

    AI broke traditional infra - with Kyle from Depot.dev @ AIE Europe

    In this episode, Kyle Galbraith from Depot shares the story behind building Depot CI and why traditional infrastructure is "crumbling" under the weight of AI-generated code. We discuss the shift from human-centric pipelines to agent-augmented workflows, the challenge of managing a 10x increase in code volume, and Kyle’s perspective on the rising tech hubs across Europe. Links: - Depot - Kyle Galbraith

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  • #185
    May 7 · 28 min

    Nick and Zack from WorkOS @ AIE: building real-world AI tools & running conference workshops

    In this episode, Zack Proser and Nick Nisi from WorkOS share what they’ve learned from building real-world AI tools and running high-impact workshops for AI engineers. We talk about finding "developer balance" by feeding biometric data into LLMs, the evolution of "skills" as a software primitive, and how to build seamless agentic loops that connect Slack, Linear, and Notion to eliminate context switching. Links: - WorkOS - Zack Proser - Nick Nisi

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  • #184
    May 6 · 43 min

    What’s Working in DevTools Marketing Right Now? with Karl Hughes from Draft.dev

    In this episode, Karl Hughes from Draft.dev shares what he learned from surveying DevTools marketers about budgets, AI, content, and ROI. We talk about budgets, AI workflows, content strategy, distribution, and why events and human relationships still drive some of the best results in developer marketing. Links: • Draft.dev • Karl Hughes • Karl's LinkedIn

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  • #183
    May 1 · 41 min

    Charity Majors on AI, Observability, and the Future of Software

    In the episode Charity Majors, founder and CTO of Honeycomb, talks about what changes when the cost of generating code drops toward zero. She explains why observability becomes the source of truth, why great products still depend on taste, and how fast feedback loops let teams ship faster without breaking everything. We also get into why engineering teams need to speak in terms of business value, and how Charity thinks about writing, credibility, and building a public voice as a technical founder. Links: • Honeycomb • Charity's blog • Observability Engineering book

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  • #181
    April 16 · 11 min

    Matt Aitken from Trigger.dev @ AIE

    Matt Aitken is the cofounder and CEO of Trigger.dev - an AI workflows platform. Links: - Trigger.dev - Matt Aitken - AIE Europe

  • #180
    April 14 · 9 min

    Lawrence Jones from Incident.io @ AIE Europe: building an AI SRE

    Recorded at AI Engineers Europe, Lawrence Jones is an AI engineer at Incident.io and he shares his experiences building an AI SRE. Links: - Incident.io https://incident.io/ - Lawrence Jones https://www.linkedin.com/in/lawrence2jones/

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  • #179
    March 29 · 45 min

    Finding your first 10 customers, with Andy Lee from DeepTrace

    Andy is the cofounder of DeepTrace, an AI reliability platform that helps engineering teams investigate incidents and fix problems in production. In this conversation, Andy shares how a team of technical founders learned sales, got their first 10 customers, and approached go-to-market with the same mindset they used for engineering. We discuss outbound volume, messaging, targeting, sales tooling, paid ads, sales calls, pricing, trials, and the thinking behind DeepTrace Links: Andy's Linkedin Deeptrace

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Showing 1–20 of 22 episodes