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Artwork for Scaling DevTools
Scaling DevTools · May 6 · 43 min

What’s Working in DevTools Marketing Right Now? with Karl Hughes from Draft.dev

In this episode, Karl Hughes from Draft.dev shares what he learned from surveying DevTools marketers about budgets, AI, content, and ROI. We talk about budgets, AI workflows, content strategy, distribution, and why events and human relationships still drive some of the best results in developer marketing. Links: • Draft.dev • Karl Hughes • Karl's LinkedIn

0:00 · Intro-43:46
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In this episode, Karl Hughes from Draft.dev shares what he learned from surveying DevTools marketers about budgets, AI, content, and ROI. We talk about budgets, AI workflows, content strategy, distribution, and why events and human relationships still drive some of the best results in developer marketing.

Links:
   •  Draft.dev
   •  Karl Hughes
   •  Karl's LinkedIn

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