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Run a Profitable Gym

Chris Cooper

Run a Profitable Gym is packed with business tools for gym owners and CrossFit affiliates. This is actionable, data-backed business advice for all gym owners, including those who own personal training studios, fitness franchises, and strength and conditioning gyms. Broke gym owner Chris Cooper turned a struggling gym into an asset, then built a multi-million-dollar mentoring company to help other fitness entrepreneurs do the same thing. Every week, Chris presents the top tactics for building a profitable gym, as well as real success stories from gym owners who have found incredible success through Two-Brain Business mentorship. Chris’s goal is to create millionaire gym owners. Subscribe to Run a Profitable Gym and you could be one of them.

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  • 24 episodes
  • a few times a week
  • Avg 21 min
  • English

Episodes 24

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  • S4 · E46
    June 18 · 11 min

    How I Get More Leads From Facebook Than Paid Ads

    Before you spend another dollar on ads, listen to this episode. Chris Cooper is getting more leads from free Facebook posts than almost any other marketing channel. Today on “Run a Profitable Gym,” Coop shares how he writes Facebook posts that start real conversations, bring back lapsed members and attract new clients. The core idea is simple: Start capturing what’s already happening in your gym. The breakthroughs, the mistakes, the 6 a.m. class where only three people showed up and everyone crushed it anyway. Chris also challenges you to make your clients the star of your content—just a good photo and two to four sentences that make everyone who knows them stop scrolling. These posts cost nothing and don’t require a social media manager or a fancy content strategy. You’ll also hear about the posts that kill organic reach (like unfiltered rants) and why protecting your reach matters more than making a point. Your gym’s best Facebook content is already happening in front of you every day. It’s time to start capturing it. Links Gym Owners United Book a Call 0:00 - Intro 0:50 - Why organic Facebook still works 4:04 - Capture, don’t create 5:57 - The posts that perform best 6:45 - What kills your organic reach 7:20 - Make your clients famous 9:40 - How personal posts juice the algorithm

    • Transcript
  • S4 · E47
    June 15 · 15 min

    How to Make Your Gym Stand Out Online in 2026

    This episode contains several visual examples. For the best experience, head to our YouTube channel "Run a Profitable Gym." Is your gym’s Instagram converting members? Audit it with our custom AI tool: https://GymIG.com/ If you stripped your gym’s name and logo from your website and social media, would anyone know what makes you different? For most gym owners, the honest answer is no. In this episode of “Run a Profitable Gym,” Two-Brain CEO John Franklin lays out the five steps gym owners need to take to become the obvious choice online in 2026 He walks through real-world examples of gyms that have nailed their online positioning, including a gym serving underrepresented women in fitness, a bodybuilding facility that hunts down and restores rare equipment, a performance center that built its reputation entirely around baseball players with shoulder injuries and a personal training gym that targets exclusively the 50-plus crowd. Each example illustrates the same core principle: a specific promise to a specific type of person beats generic messaging every time. John also explains why simplifying your service offering is just as important as clarifying who you serve, and he outlines how your Google Business Profile, website and Instagram should all tell the same consistent story to turn curious searchers into booked consultations. Tune in to learn how to make your gym impossible to ignore online. Links AI Gym Instagram Audit Gym Owners United Book a Call 0:00 - Intro 0:38 - Be the "obvious choice" online 1:00 - Real gym example—underrepresented women 2:19 - Real gym example—world-class equipment 4:35 - Real gym example—baseball niche 6:04 - Real gym example—personal training 7:51 - Get clear on who you serve 9:55 - Simplify your service offering 11:50 - GBP, website and Instagram consistency 13:49 - Show undeniable proof

    • Transcript
  • S4 · E46
    June 11 · 33 min

    The Future of CrossFit With Bruce Edwards

    Big news: CrossFit is not for sale. Bruce Edwards, the new CEO made that a condition of taking the job. At the 2026 Two-Brain Summit in Chicago, Chris Cooper sat down live on stage with Bruce for a wide-ranging conversation about the future of CrossFit. Bruce isn’t a newcomer to CrossFit. He was an original client of Greg Glassman in the late 1990s, one of the early guinea pigs who helped shape the methodology. He later owned CrossFit Aptos, served as COO of CrossFit and has now returned as CEO with a clear mandate: Fix the perception problem, rebuild affiliate value and bring the movement back to its roots. In this episode of “Run a Profitable Gym,” Chris asks the big questions affiliate owners are asking, and Bruce shares his honest vision for what comes next for CrossFit. Tune in to hear a candid conversation about CrossFit’s future under Bruce’s leadership. Links Gym Owners United Book a Call 0:00 - Intro 0:20 - Why Bruce almost said no to the CEO role 6:43 - CrossFit’s North Star 8:46 - The Games vs. the affiliate story 13:22 - The future of CrossFit media 15:00 - Do GLP-1s have a place in fitness? 20:25 - Bruce's stance on partnerships 28:15 - A message to de-affiliated owners 30:07 - What affiliates should do right now

    • Transcript
  • S4 · E45
    June 8 · 12 min

    The Only 3 Types of Social Media Content Gym Owners Need

    This episode contains several visual examples. For the best experience, head to our YouTube channel "Run a Profitable Gym." Get a free audit of your gym’s Instagram with our custom GPT tool: GymIG.com If you’re a gym owner who wants to post more content but doesn’t know where to start, this episode is for you. Many gym owners have the misconception that they simply need to post more. But getting the right mix of content actually matters more than how often you post. Today on “Run a Profitable Gym,” Two-Brain CEO John Franklin breaks down the three types of content every gym owner needs to be posting on Instagram. He shares real examples from gyms who are doing this well and walks through exactly how to replicate their posts. You’ll learn how to use your gym’s Instagram page to make people like you, trust you and move closer to doing business with you. Tune in and walk away with a simple three-post-a-week plan you can start this week. Links AI Gym Instagram Audit Gym Owners United Book a Call 0:00 - Intro 0:55 - Why variety beats volume on social media 1:07 - Posts that get people to buy from you 2:43 - Social proof that actually works 7:30 - Building connection through Instagram 10:10 - Becoming a trusted voice 11:31 - Your exact weekly posting plan

    • Transcript
Showing 21–24 of 24 episodes