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More Than Just A Yoga Teacher

Heather Petrosky

More Than Just a Yoga Teacher is the podcast for the ones who know they're meant to build something way fucking bigger than a group class schedule. Hosted by Heather Petrosky — founder of We Be Yoga, E-RYT 500, and the voice behind two six-figure yoga businesses — this show delivers the business education your teacher training skipped. Pricing, marketing, sales, mindset, money. Direct, honest, no BS. If you're ready to build a real business that actually pays you, you're in the right room.


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  • 14 episodes
  • Avg 23 min
  • English

Episodes 14

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  • S1 · E14
    September 2 · 24 min

    #14: What it takes to go from being a yoga teacher to a 6 + 7 figure entrepreneur

    Heather Petrosky records a live podcast on Instagram and discusses the identity shifts every entrepreneur must work through. She shares personal experiences and examples to illustrate each shift, emphasizing the importance of mindset and energy in building a successful business. Follow on IG @webeyogaofficial PERMISSION TO BE RICH MASTERMIND: https://www.webeyoga.com/mastermind DM US ON IG: https://ig.me/m/webeyogaofficial

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  • S1 · E13
    July 31 · 49 min

    #13: Client Interview TIFFANY SHEPEARD: How she doubled her MRR in less than 3 months.

    Tiffany Shepeard got a multiple sclerosis diagnosis, spent eight more months in a corporate job she hated, then quit without giving notice because she knew she'd talk herself out of it if she waited. Four months into private coaching, here's what she built: a group coaching program with a course, a membership, a functioning website, a podcast, MULTIPLE live Meta ad campaigns she runs herself, and posts going out twice a day on multiple platforms. Four clients enrolled. AND she DOUBLED her monthly recurring revenue. This one gets into the stuff nobody says out loud. The $7,000 program that told her she was doing great and nothing else. Why "the industry is oversaturated" was never the real reason it felt hard. Perfectionism, Catholic school, and why she records the video anyway. The tarot reading that should be on every business owner's wall. And the math on what doubling recurring revenue every three months actually turns into. If you've been sitting on a decision for months, this is your episode. In this episode: what a yoga therapist actually does, why regimented step-by-step programs stop working, the mindset shifts that hit before the money did, and the one thing she'd say to anyone convinced they can't afford it. Connect with Tiffany Website: tiffanyshepeardwellness.com Instagram: @tiffanychronicillnessyoga TikTok: @tiffanychronicillnessyoga Her program: Thriving With Chronic Illness Connect with Heather Instagram: @webeyogaofficial TikTok: @webeyoga The PTBR Mastermind: https://www.webeyoga.com/mastermind Ready to stop sitting on the decision? The PTBR Mastermind is 12 months of weekly live group coaching, 1:1 Support and an in-person Sedona retreat, built for wellness entrepreneurs who are done waiting to feel ready. We have TWO founding member spots left! Get the details: https://www.webeyoga.com/mastermind DM @webeyogaofficial on Instagram for questions and for private coaching.

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  • S1 · E12
    July 27 · 46 min

    #12 How eating oatmeal set me free, a reintroduction

    Heather shares her journey from struggling with financial hardship and sobriety to achieving success in her yoga business. She reflects on the challenges she faced and the transformation she underwent, leading to the establishment of her yoga studio. Heather shares her journey of running a business, facing challenges, and making pivotal shifts. She emphasizes the importance of authenticity, boundaries, and embracing the illogical path to success. Heather introduces the 'Permission to Be Rich Mastermind' and encourages others to invest in themselves. Takeaways Resilience and determination in the face of adversity The importance of personal growth and self-discovery in business success Embrace authenticity and set boundaries for success Success often requires taking illogical risks Invest in mentorship and self-development for business growth Chapters 00:00 The Oatmeal Days 05:19 Reintroduction and Transformation 17:48 The Yoga Studio Journey 30:03 The Struggle of Running a Business 32:02 Forced Shifts and Pivots 32:50 Challenges and Boundaries 34:09 Embracing Authenticity and Boundaries 36:13 Building a Disruptive Brand 37:02 Taking Control and Making Shifts 47:04 The Illogical Path to Success 59:13 Permission to Be Rich Mastermind DM Heather on IG @webeyogaofficial or enroll at https://www.webeyoga.com/mastermind

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  • S1 · E11
    July 4 · 14 min

    #11: How my client made her first MULTI 4 figure sale

    The conversation explores the journey of a private client who achieved a multi-four figure sale within two months. It delves into the challenges, strategies, and mindset shifts that led to this success, emphasizing the importance of commitment, emotional regulation, and staying focused. PTBR MASTERMIND: https://www.webeyoga.com/mastermind DM @webeyogaofficial

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  • S1 · E10
    June 1 · 15 min

    #10: Why you ACTUALLY have imposter syndrome (it's not what you think)

    The podcast episode delves into the common issue of imposter syndrome among yoga teachers and the impact it has on their teaching and business. It explores the patterns of copying and parroting in yoga teaching, the trap of certifications and trainings, the importance of unlearning and finding an authentic voice, and the role of coaching and community in overcoming imposter syndrome and growing a successful yoga business. Enroll in the BUSINESS OF YOGA MASTERMIND: https://www.webeyoga.com/mastermind Have questions? DM me on IG @webeyogaofficial or TT @webeyoga

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  • May 28 · 10 min

    #9: TOP 3 Mindsets of Successful Yoga Entrepreneurs

    In this episode, Heather Petrosky discusses the mindset of successful entrepreneurs and the key mindsets that lead to success. She emphasizes the importance of taking action before feeling ready and believing in oneself and their goals. These mindsets are crucial for building a successful business and making a big impact. Join the MASTERMIND HERE: https://www.webeyoga.com/mastermind OR DM us on IG @webeyogaofficial

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  • May 10 · 44 min

    #8: Client Interview Hollie Kolcz: From TikTok stranger to Mastermind Member

    What happens when a yoga studio owner who set her TikTok algorithm to avoid yoga content gets served my "30 Things That Piss Me Off About Yoga" series? She watches for nine days, books a consult call, and then asks me — point blank — if I'm a scam. LOL This week I'm sitting down with Hollie Kolcz, owner of Brooklyn Yoga Studio in Brooklyn, Michigan, and one of my private clients. Hollie just registered for the 12-month Mastermind, and her story is one every yoga teacher and studio owner needs to hear. In this episode we get into: The grassroots, foot-on-the-pavement way Hollie built her studio (no ads, no social media strategy — just flyers and face-to-face) Why "I had the plane but didn't know how to fly it" became her turning point The TikTok rabbit hole that led her to hire me — and the moment she paused to ask if I was even real The hesitations she worked through before saying yes (and how she got past them) Why she stopped chasing more certifications and started investing in coaching instead The policy, pricing, and website shifts we made in the first six weeks — and the results she's already seeing What changed in how she feels about running her business (spoiler: no more shrugging) Why she decided to add the Mastermind on top of private mentorship Her message for any yoga teacher sitting on the fence This episode is for you if: You're a yoga teacher or studio owner who's been working hard, getting results, but knows there's a next level you can't see yet — and you're tired of trying to figure it out alone. Find Hollie: Brooklyn Yoga Studio — Brooklyn, Michigan (across from Atlas Restaurant) Website: brooklynyogastudio.com Facebook: Brooklyn Yoga TikTok: @holliekolcz Hollie | Brooklyn Yoga Ready to stop underearning? The Yoga Business Mastermind kicks off in July and includes our in-person retreat in Sedona, Arizona this October. Founding member spots and Fast Action Bonuses are still available. DM me on Instagram (@webeyogaofficial) or TikTok (@webeyoga) to learn more. Action takers are money makers. Let's gooooo 🚀

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  • S1 · E7
    April 30 · 17 min

    #7: How I made $17K in my yoga business this month using social media

    The podcast episode discusses the key strategies for yoga teachers to generate revenue and build a successful business using social media, authenticity, expressing opinions, and clear calls to action. Heather Petrosky shares her insights and practical advice for leveraging these strategies effectively. Takeaways Leverage social media for revenue generation Authenticity and expressing opinions are key to building a successful business To book a call to learn about The Business of Yoga Mastermind click here: https://koalendar.com/e/meet-with-heather-petrosky OR DM us the word MASTERMIND on IG @webeyogaofficial or TikTok @webeyoga

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  • S1 · E6
    April 22 · 35 min

    #6: The Business of Yoga Mastermind, who its for, and who its not for

    The podcast episode features a comprehensive discussion on the challenges and opportunities in the yoga industry, the importance of differentiation and standing out, the value of feedback and reps, and the vision for the future of yoga businesses. It also highlights the significance of community, collaboration, and the ideal candidate for the mastermind program. Takeaways Differentiation and standing out are crucial in the yoga industry. The value of feedback and reps in business growth is essential. Send us a message to learn more @webeyogaofficial on IG or book a call here: https://koalendar.com/e/meet-with-heather-petrosky

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  • S1 · E5
    April 21 · 14 min

    #5: 5 things I wish I knew when I was scaling to my first 100K

    The podcast episode covers essential insights for yoga teachers and wellness professionals looking to build successful businesses. It delves into hiring, delegation, offers, pricing, retention, coaching, data-driven decision-making, and avoiding misguided business advice. The overarching theme is empowering individuals to recognize their potential and take action to grow their businesses. Takeaways Effective delegation is about filling skill gaps, not replacing oneself. Understanding the difference between a visionary and an integrator is crucial for business success. Send us a message to learn more @webeyogaofficial on IG or book a call here: https://koalendar.com/e/meet-with-heather-petrosky

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  • S1 · E4
    April 21 · 15 min

    #4: What investing actually means

    Heather Petrosky shares her journey of building two six-figure yoga businesses and the importance of investing in oneself and one's business. She discusses the challenges, fears, and growth experienced through coaching, masterminds, and community support, emphasizing the transformative power of making financial decisions to bet on oneself. Takeaways Investing in yourself is essential for business growth The decision to bet on yourself and seek support can lead to transformative growth and success Send us a message to learn more @webeyogaofficial on IG or book a call here: https://koalendar.com/e/meet-with-heather-petrosky

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  • S1 · E3
    April 21 · 15 min

    #3: You don't need another training you need a business plan

    Heather Petrosky discusses the trap of endless certifications, emphasizing the importance of business skills over more training. She highlights what students really want from yoga teachers and the essential business skills needed to succeed. Heather emphasizes that teaching is already good enough and discusses the value of investing in oneself. Takeaways Business skills are more important than endless certifications Students care about how you make them feel, not your credentials Send us a message to learn more @webeyogaofficial on IG or book a call here: https://koalendar.com/e/meet-with-heather-petrosky

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  • S1 · E2
    April 20 · 15 min

    #2: Why yoga teachers deserve to be rich and how the industry keeps you stuck

    The conversation delves into the toxic culture around money in the yoga industry, the impact of undercharging on yoga teachers, the financial stress of undercharging for yoga services, shifting the mindset around money and yoga, charging for the value of transformation in yoga, and the role of money in yoga business success. The key takeaways emphasize the importance of understanding that money and yoga are not mutually exclusive and that charging appropriately is essential for financial stability and well-being. Takeaways Money and yoga are not mutually exclusive Charging appropriately is essential for financial stability and well-being Book a call to learn about joining The Business of Yoga Mastermind: https://koalendar.com/e/meet-with-heather-petrosky

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  • S1 · E1
    April 19 · 17 min

    #1: You're a Business Owner, Not Just a Yoga Teacher

    If someone asks you what you do and you say "I'm a yoga teacher," there's a ceiling on your income. This episode is about the identity shift that changes everything — and why making that shift is the key to the life and income you actually want. In this episode: Why "I'm just a yoga teacher" keeps you broke The moment I realized I had to stop teaching every class myself What a business owner actually does (that a yoga teacher doesn't) Why outgrowing your current identity is a sign you're growing The permission slip you've been waiting for The thing most yoga teachers get wrong about running a business: they think loving what they teach is enough. It's not. Ready to build the business your teacher training skipped? The Yoga Business Mastermind is 12 months of coaching, curriculum, and community for teachers building real businesses. 8 founding member spots available. → Book a call: https://koalendar.com/e/meet-with-heather-petrosky

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Showing 1–14 of 14 episodes