Marketing Girly by Sky Society

Natalie Peters

Hot Girls Work In Marketing. Get real marketing advice from women who’ve done it. Hosted by Natalie Peters, Marketing Girly shares honest career journeys and actionable tips on how to get into marketing, land competitive marketing jobs, and build a marketing career you actually love. Each week, hear from successful women in marketing across different industries and specialities as they reveal how they broke into marketing and what really matters when growing your career.

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220 episodes
Updated Tuesday

Episodes220

Newest first

Jan 7, 2025 · 42 min
#140 Embracing the Unexpected in Entertainment Marketing with Mackie Swoger, Senior Manager, Marketing @ Hulu
✨ Mackie Swoger, Senior Manager, Marketing @ Hulu ☁️ Mackie’s story of resilience and adaptability in the entertainment world ☁️ Career-defining lessons learned from 10+ college internships ☁️ How to break into entertainment marketing and stand out ☁️ Strategies for building confidence in a competitive field ☁️ Behind-the-scenes insights into entertainment marketing campaigns Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
Dec 31, 2024 · 24 min
#139 How to Get Marketing Experience in 2025
Join Natalie for a special solo episode where she shares 7 ways to get marketing experience in 2025. Apply to Sky Society Accelerator Get Marketing Experience Lab
Dec 17, 2024 · 49 min
#138 Building Brands Through Business Development and Partnerships with Megan Reed, Director of Business Development @ Baked by Melissa
✨ Megan Reed, Director of Business Development @ Baked by Melissa ☁️ Megan’s unique path through business development and partnerships ☁️ The value of self-advocacy and pitching ideas to leadership ☁️ Lessons from working with iconic brands like ClassPass and Baked by Melissa ☁️ How to overcome challenges in early-career sales roles Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
Dec 10, 2024 · 42 min
#137 Navigating Purpose-Driven Marketing with Brittany Bishop, VP of Marketing at GirlTREK
✨ Brittany Bishop, VP of Marketing at GirlTREK ☁️ The value of vulnerability in professional settings ☁️ Transitioning into digital and social marketing within entertainment, including work on iconic campaigns like American Horror Story ☁️ Strategies for breaking into competitive industries and taking risks in new cities ☁️ Advice for pursuing purpose-driven marketing careers in nonprofits or socially responsible companies Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
Dec 3, 2024 · 55 min
#136 Career Growth in Beauty Marketing with Kat Vong, Sr. Director, E-Commerce @ Hourglass Cosmetics
✨ Kat Vong, Sr. Director, E-Commerce @ Hourglass Cosmetics ☁️ Behind the scenes look at Kat’s previous roles in CPG, beauty, and subscription e-commerce ☁️ Insights into the unique challenges and opportunities in beauty e-commerce, including customer retention and loyalty strategies ☁️ Practical advice for navigating early career decisions and how to leverage transferable skills ☁️ Emerging trends shaping the beauty industry Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
Nov 26, 2024 · 31 min
#135 How to Master Marketing Interviews
Join Natalie for a special solo episode where she shares her favorite tips on exactly what to do before, during and after your job interviews to stand out.
Nov 19, 2024 · 38 min
#134 Breaking Into Fashion Marketing & PR with Caddy Davies, Founder and Director @ Caddy Collabs (prev. Asos, Nasty Gal and In The Style)
✨ Caddy Davies, Founder and Director @ Caddy Collabs (prev. Asos, Nasty Gal and In The Style) ☁️ Behind the scenes of fashion PR and collaborations ☁️ Building and maintaining strong industry relationships to open doors for future career opportunities ☁️ Mastering collaborations between influencers and brands to drive deeper brand engagement ☁️ How to adapt your skills to different areas of marketing, from PR to collaborations, to increase your marketability ☁️ Insights into the early stages of starting your own agency Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
Nov 12, 2024 · 48 min
#133 Lessons in Career Pivots and Growth with Natalie Rao, Senior Manager, Public Relations and Affiliate Marketing @ Brooklinen
✨ Natalie Rao, Senior Manager, Public Relations and Affiliate Marketing @ Brooklinen ☁️ Tips for balancing creativity with data in marketing ☁️ How to build confidence and grow through career challenges ☁️ Exploring the benefits of mindfulness and meditation in managing stress ☁️ Behind the scenes of succeeding in affiliate marketing Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
Nov 5, 2024 · 49 min
#132 LIVE Marketing Intern Panel
Listen to Sky Society's LIVE virtual panel featuring marketing interns from leading companies, offering a unique perspective on their internships. ✨ Ellie Kirby, Digital Marketing Intern @ LVMH (Givenchy Beauty) ✨ Esme Huynh, Digital Marketing Intern @L'Oréal Luxe ✨ Brooke Taylor, GolfPass Direct-to-Consumer Product and Services Intern @ NBC Sports Next ✨ Elaina Skowronek, E-commerce Marketing & Management Intern @Fanatics ✨ Sara Walker, Creative Partnerships @ NBC Sports
Oct 29, 2024 · 46 min
#131 Mastering Marketing in Media with Kristin Hume, Senior Director of Brand & Marketing @NPR
✨ Kristin Hume, Senior Director of Brand & Marketing @NPR ☁️ Insights on growing audiences and building brands in a competitive industry ☁️ How to focus on high-impact marketing efforts when everything “works” ☁️ Tips for caring and feeding of your friendly creative ☁️ Overcoming imposter syndrome and advocating for career growth ☁️ Key steps for crafting a unique brand identity and standing out in a crowded market. Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
Oct 21, 2024 · 17 min
#130 Mock Marketing Projects in Marketing Experience Lab (Mini Episode)
Join Natalie for a special solo episode where she shares why mock marketing projects matter and what you'll see inside Marketing Experience Lab. Join the waitlist for Marketing Experience Lab here!
Oct 15, 2024 · 35 min
#129 Empowering BIPOC Women in Media with Deena Campbell, Beauty Director @ Marie Claire
✨ Deena Campbell, Beauty Director @ Marie Claire ☁️ Deena’s career transitions across journalism, brand, and editorial ☁️ Behind the scenes of working with top beauty brands like Chanel, Christian Dior, and more ☁️ Advocating for BIPOC women in media and uplifting black-owned beauty brands ☁️ Deena’s groundbreaking launch of a dedicated Black hair channel at Essence ☁️ Tips for women breaking into the beauty industry and how to stand out Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
Oct 8, 2024 · 37 min
#128 Luxury Event Planning with Ally Grodd, President @ Propelle + Konnect
✨ Allison Grodd, President @ Propelle + Konnect ☁️ Allison opens up about her journey from running nightclub events to partnering with top luxury brands ☁️ Insights into the creative process behind creating immersive experiences for luxury brands ☁️ Behind the scenes of brand activations in airport retail spaces ☁️ Practical tips on intuitive interviewing Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
Oct 1, 2024 · 53 min
#127 Creative Directing from Fashion to Snacks with Amanda Aiese Ford, Art Director @ LesserEvil
✨ Amanda Aiese Ford, Art Director @ LesserEvil ☁️ Behind the scenes look at creative and art directing ☁️ The importance of setting boundaries with any new role ☁️ Amanda’s unexpected journey to e-commerce ☁️ Insights into fashion and e-commerce creative shoots ☁️ How to find fulfillment and growth in your career Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
Sep 24, 2024 · 28 min
#126 SEO, Storytelling, and AI Insights with Editor-in-Chief Lindsey Barr @ LinkNow
✨ Lindsey Barr Editor-in-Chief @ LinkNow ☁️ Lindsey’s transition from academia to a career in SEO and content creation ☁️ Tips for balancing creativity and technical expertise in content strategies ☁️ Unpacking the changes in search trends and how they affect SEO approaches ☁️ How AI is shaping the SEO landscape and its potential impact on content strategy Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
Sep 17, 2024 · 46 min
#125 Building and Selling an Influencer Marketing Empire with Ali Grant, Partner & CMO @ The Digital Dept.
✨ Ali Grant, Partner & CMO @ The Digital Dept. ☁️ Explore Ali’s journey, from starting Be Social right after college to building a leading agency in the influencer marketing space ☁️ Insights into the rebranding process following Be Social’s merger with Socialyte ☁️ The evolving landscape of social media and influencer marketing ☁️ Practical advice for aspiring female entrepreneurs on building confidence, perseverance, and learning by doing ☁️ The importance of personal branding and content creation in a saturated market. Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
Sep 10, 2024 · 28 min
#124 September Surge Prep: How To Stand Out In Your Job Applications
Join Natalie for a special solo episode where she shares her favorite tips for standing out in your job applications. Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
Sep 3, 2024 · 59 min
#123 Exploring Inclusive Storytelling and Unique Perspectives with Niara Simon-Hollis, Sr. Marketing Director, Streaming @ Tastemade
✨ Niara Simon-Hollis, Sr. Marketing Director, Streaming @ Tastemade ☁️ Do’s and don’ts when relocating for a job ☁️ Embracing diversity and storytelling in marketing ☁️ The value in having a unique perspective and point of view ☁️ Prioritizing company culture when evaluating new roles ☁️ Transitioning from fashion to entertainment marketing Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
Aug 27, 2024 · 49 min
#122 From Sorority Social Media Manager to Freelancer turned CEO with Becca Bunch, Founder & CEO @ Homemade Social
✨ Becca Bunch, Founder & CEO @ Homemade Social ☁️ Transitioning from freelance to CEO ☁️ Actionable advice for getting started in freelance marketing ☁️ Setting boundaries and enforcing them ☁️ Niche marketing to gen-z and millennials Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co
Aug 20, 2024 · 54 min
#121 It’s Never Too Late to Pursue Your Passion with Nikki Carrido, VP of Marketing Strategy + Sponsorships @ the Museum of Pop Culture (MoPOP)
✨ Nikki Carrido, VP of Marketing Strategy + Sponsorships @ the Museum of Pop Culture (MoPOP) ☁️ Normalizing making financially-driven career choices ☁️ Transitioning from finance to marketing ☁️ Tips for switching careers when you don’t have direct experience ☁️ How to sell yourself in an interview ☁️ Navigating the career trade-off of financial security and passion Join the Sky Society Women in Marketing private LinkedIn group. Follow Sky Society on Instagram @skysociety.co and TikTok @skysociety.co

Marketing Girly by Sky Society

#140 Embracing the Unexpected in Entertainment Marketing with Mackie Swoger, Senior Manager, Marketing @ Hulu

#139 How to Get Marketing Experience in 2025

#138 Building Brands Through Business Development and Partnerships with Megan Reed, Director of Business Development @ Baked by Melissa

#137 Navigating Purpose-Driven Marketing with Brittany Bishop, VP of Marketing at GirlTREK

#136 Career Growth in Beauty Marketing with Kat Vong, Sr. Director, E-Commerce @ Hourglass Cosmetics

#135 How to Master Marketing Interviews

#134 Breaking Into Fashion Marketing & PR with Caddy Davies, Founder and Director @ Caddy Collabs (prev. Asos, Nasty Gal and In The Style)

#133 Lessons in Career Pivots and Growth with Natalie Rao, Senior Manager, Public Relations and Affiliate Marketing @ Brooklinen

#132 LIVE Marketing Intern Panel

#131 Mastering Marketing in Media with Kristin Hume, Senior Director of Brand & Marketing @NPR

#130 Mock Marketing Projects in Marketing Experience Lab (Mini Episode)

#129 Empowering BIPOC Women in Media with Deena Campbell, Beauty Director @ Marie Claire

#128 Luxury Event Planning with Ally Grodd, President @ Propelle + Konnect

#127 Creative Directing from Fashion to Snacks with Amanda Aiese Ford, Art Director @ LesserEvil

#126 SEO, Storytelling, and AI Insights with Editor-in-Chief Lindsey Barr @ LinkNow

#125 Building and Selling an Influencer Marketing Empire with Ali Grant, Partner & CMO @ The Digital Dept.

#124 September Surge Prep: How To Stand Out In Your Job Applications

#123 Exploring Inclusive Storytelling and Unique Perspectives with Niara Simon-Hollis, Sr. Marketing Director, Streaming @ Tastemade

#122 From Sorority Social Media Manager to Freelancer turned CEO with Becca Bunch, Founder & CEO @ Homemade Social

#121 It’s Never Too Late to Pursue Your Passion with Nikki Carrido, VP of Marketing Strategy + Sponsorships @ the Museum of Pop Culture (MoPOP)