Marketing by Shelby

Shelby Leigh, Bestselling Author and Marketing Coach for Creatives

Hey, I'm Shelby, bestselling writer and marketing coach for creatives. I teach authors and creatives, like musicians, artists, poets, photographers and more, how to grow and sell their creative work on social media.

After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 50k books on social media, I love to help others learn social media marketing!

Grab my latest freebie at https://marketingbyshelby.com/freebie
Learn more and find offers to help you: marketingbyshelby.com

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104 episodes
Updated July 26

Episodes104

Newest first

July 26 · 29 min
Why Your Views Are Up But Your Followers Aren't (Q&A)
Open me for additional resources mentioned in today's Q&A! Is success really about talent and luck, or is something else going on? I'm answering real questions from authors and artists in my community on mindset, growing followers that actually convert, and marketing your work when it doesn't fit neatly into one category. In this video, I'm answering marketing questions submitted by authors and artists in my newsletter community, covering everything from mindset and comparison to growing an audience that actually converts to sales, and marketing across two different genres, mediums, or age groups at once. Whether you're an indie or trad author, or a visual artist building your following, this one's for you. RESOURCES MENTIONED: Join the Creative's Content Club waitlist: my popular marketing membership with monthly templates, support, and more to help you grow your sales: https://marketingbyshelby.com/waitlist-yt Email marketing platform: Check out Brevo, an intuitive, easy-to-use tool for your email marketing and get 50% off with my code BYSHELBY50: http://get.brevo.com/byshelby CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie Timestamps:0:00 - Is marketing about talent or luck?4:00 - Marketing a series8:30 - Marketing to two age groups or genres11:10 - Gaining followers & sales14:00 - Get your questions answered & personal marketing help15:20 - Getting 200 views every time17:55 - Boosting posts and metrics that matter19:45 - Email marketing platform recommendations20:45 - How often to send email newsletters (is once a month enough?)22:25 - Let's talk about Substack24:45 - Visuals in your marketing 26:10 - Marketing to an English audience from outside the US27:05 - Using personal stories in marketing
July 13 · 13 min
The Real Reason Nobody Is Opening Your Email Newsletters (Fix This First)
To write great emails, you need a great email platform. Check out Brevo, an intuitive, easy-to-use tool for your email marketing and get 50% off with my code BYSHELBY50: http://get.brevo.com/byshelby You can write the best email newsletter ever, but what's inside your email won't matter if they're not getting opened. Subject lines and pre-header text are a crucial part of writing a great email newsletter. If you're an author, artist, maker, or other creative who wants better results from your email marketing this year, tune in to this episode as we break down research on subject line and pre-header text that work well to increase your open rates. Plus, I'll show you an email marketing platform I love, Brevo, and a subject line and pre-header text tool that we created for you to write better subject lines in seconds.🛠️ Want to write better subject lines in seconds? The subject line and pre-header text generator tool is included inside Emails That Make Sales — my step-by-step course on email marketing for creative entrepreneurs. You can grab "Emails That Make Sales" here and get instant access to our subject line generator: https://marketingbyshelby.com/emails-that-make-sales OTHER TOOL MENTIONED: WISPRFLOW - the voice-to-text app that's saved me hours of typing: (Use my link for a 30-day free trial of Pro!): https://wisprflow.ai/r?SHELBY5154 CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie
July 5 · 8 min
How to Write Hooks That Actually Stop the Scroll (With Examples for Authors & Artists)
In this week's episode, let's look at examples of powerful scroll-stopping hooks that get the attention of our audience and pull them in with storytelling and human connection! Want to never start from scratch with your social media posts? Check out the Social Media Suite 2.0, a powerful collection of months of templates perfect for authors and artists, created by me and our human designer, with captions, graphics, video templates, and more! GRAB THE SUITE HERE: https://marketingbyshelby.com/sms-20 In this episode, we'll look at before and after examples of hooks that you can use on any social media to grab the attention of your ideal customers. These examples are perfect for authors and artists who are looking to create better social media content that grows their engagement and makes more sales. Whether you're an author trying to grow your readership, an artist building an engaged following, or a creative who knows their content could be working harder — this one is for you. In this video you'll learn: — What makes a hook scroll-stopping vs. scroll-past — Real before-and-after hook examples you can swipe and adapt — How to use storytelling and human connection to pull your audience in — How to write better opening lines for Instagram, TikTok, Facebook, and more 📌 Save this video — you'll want to come back to these examples next time you sit down to write! CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.
June 28 · 15 min
Instagram 2026 Update: What's New
In this week's episode, I'm breaking down a 2026 Instagram study that analyzed over 24 million posts. We'll talk about: - Instagram carousels versus reels - interesting stats about watch time and engagement - how to get more interactions on your post - what size accounts are finding it easiest to grow in 2026 - and more Get the full study here from Metricool: https://metricool.com/instagram-research-study/ CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.
June 21 · 14 min
Content Repurposing for Creatives: Work Less, Post More
Get started with Brevo, an intuitive, easy-to-use tool for your email marketing today and get 50% off using code BYSHELBY50: http://get.brevo.com/byshelby Content repurposing for creatives is the single biggest time-saving shift I recommend to every author, artist, and maker who feels like they can never keep up with posting. If you've ever thought "I just don't have enough time to be posting consistently" this video is going to completely reframe that. Because the truth is: you don't need more content. You need a smarter system for the content you're already creating. In this video, I'm walking you through a simple, sustainable content repurposing framework and showing you exactly how I repurpose content, including how I plan and organize content, and repurpose them multiple times. Want a year of content made for authors and artists? Save hours of time and never create from scratch again with The Social Media Suite 2.0: https://marketingbyshelby.com/sms-20 CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.
June 14 · 13 min
Unpopular Opinions Every Author & Artist Needs to Hear
I’ve been in the creative marketing space for over 10 years, and there are some opinions I’ve sat on for a long time: things I believe but don’t always say. Today, I’m saying them. Some of these might ruffle feathers. Some might be things you’ve thought yourself but haven’t heard anyone say out loud yet. Either way, I think they’re worth talking about. Whether you’re an author, artist, or maker, some of these might make you think twice... In this episode, I reference another podcast episode that pairs well with this discussion. Listen next on Spotify: https://creators.spotify.com/pod/profile/marketingbyshelby/episodes/What-to-Do-When-Social-Media-Stops-Working-e3jnnnr CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.
May 31 · 12 min
Book & Art Marketing Q&A: I Feel Invisible. HELP!
Whether you're an author trying to sell more books or an artist building your creative business online, chances are you've asked at least one of these questions. In this video, I'm answering the most common marketing questions I receive from the creative entrepreneurs inside my membership — covering content strategy, social media growth, getting more engagement, book reviews, and how to know if what you're doing is actually working. What we cover: How to tell if your content strategy is working (or if you just need more time) Whether you should be on multiple platforms or focus on one What to post when you're not in launch mode Why engagement feels dead right now — and what to do about it How to balance show, sell, and storytell content How to get more reviews for your book or creative work Ready to go deeper? Join the Creative's Content Club, a marketing membership for authors, artists, and makers: https://www.marketingbyshelby.com/creatives-content-club-waitlist RELATED EPISODE: What to Do When Social Media Stops Working — listen to last week’s episode here: https://creators.spotify.com/pod/profile/marketingbyshelby/episodes/What-to-Do-When-Social-Media-Stops-Working-e3jnnnr. This episode is referenced in today’s discussion for additional context. CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.
May 24 · 13 min
What to Do When Social Media Stops Working
Own your marketing in 2026. Get started with Brevo, an intuitive, easy-to-use tool for your email marketing today and get 50% off using code BYSHELBY50: http://get.brevo.com/byshelby If your reach has dropped and nothing seems to be working anymore, this video is for you. I'm breaking down exactly why social media has changed, the three channels that are working well social right now for authors, artists, and makers, and how to create a sustainable marketing strategy. Social media is still one of my favorites and I still recommend it, but in this video, we'll cover what needs to change in your strategy. CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.
May 17 · 29 min
10,000 Books Sold: Instagram Growth, Retail Strategy & Marketing Moves That Made It Happen
This week, I'm interviewing one of my students, a children's book author, Sherry McMillan! We covered the three marketing avenues she leaned into, how she built her Instagram presence using my Accelerate Your Author Instagram guide, and one of my favourite parts — how she successfully gets her books into retail stores. Whether you're just starting out or looking for your next breakthrough, this conversation is full of real, practical insight from someone who has done the work. Whether you're a new or seasoned author or creative, you're sure to learn something new in this episode. Check out Accelerate Your Instagram Guide, a step-by-step beginner's guide to Instagram for authors: https://marketingbyshelby.com/accelerate-your-author-instagram Connect with Sherry: https://linktr.ee/sherrymcmillanwrites https://sherrymcmillan.ca/ https://instagram.com/sherry_mcmillan_writes CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/
April 26 · 16 min
Don't Start Your Art/Book Marketing From Scratch Every Month (Do This Instead)
If you've been wondering what it actually looks like to have consistent marketing support as an author, artist or maker, this video is your behind-the-scenes tour. I'm walking you through everything inside the Creative's Content Club: my popular marketing membership that isn't just a course. It's a hands-on step by step marketing system with new tools, trainings and templates every month. You'll learn what you get, how it works, who it's for, and why it's built differently than anything else out there. ✨ The doors are open now through April 30 only with limited-time bonuses. Join us here: https://marketingbyshelby.com/club If you have any questions about joining, please email support@shelbyleigh.co (yes, that's .co, not .com!) 💛 And if you found me through the Sales Made Simple Summit — welcome! You've invested time in learning and watching the summit sessions. Now it's time to take action and get support, templates and systems to help you implement! Join the Club for a place to keep the momentum going, month after month. I hope to see you inside! CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.
April 19 · 8 min
5 Content Ideas That Will Get You Sales (Not Just Likes)
Getting likes is nice but getting sales from your content is the goal. In this video, I'm giving you 5 specific content ideas that are designed to move people from "I love your stuff" to "I just bought your thing" — and they work whether you're on Instagram, TikTok, YouTube or somewhere else. These are the kinds of strategies I teach inside the Creative's Content Club every single month. But today, you're getting them for free. 🎉 And if you want even MORE of this — join me at the Sales Made Simple Summit! It's a free 3-day virtual event April 20–22 where 15 experts (including me!) are sharing their best strategies for authors and artists who want to sell more. Save your spot: https://marketingbyshelby.com/summit Watch last week's episode on how to sell without feeling salesy: https://youtu.be/IsKO3Pvd18A CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.
April 12 · 11 min
Authors/Artists: Sell Without Feeling Salesy
Get started with Brevo, an intuitive, easy-to-use tool for your email marketing today and get 50% off using code BYSHELBY50: http://get.brevo.com/byshelby 🎉 Want to go deeper? I'm hosting the Sales Made Simple Summit — a FREE 3-day virtual event April 20–22 with 15+ experts sharing their best sales strategies for authors and artists. Register here: https://marketingbyshelby.com/summit Does selling feel awkward? Like you're suddenly a totally different person the moment you mention your offer? In this video, I'm breaking down a few of my favorite frameworks for selling in a way that actually feels good — so you can stop avoiding it and start seeing real results from your content. Whether you sell books, art, or services, this one's for you. Check out last week's video to learn more about my ABC framework for marketing: https://creators.spotify.com/pod/profile/marketingbyshelby/episodes/The-3-Part-Marketing-Method-Every-Author-and-Artist-Needs-e3hbvbo CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.
April 5 · 8 min
The 3-Part Marketing Method Every Author and Artist Needs
FREE SALES MADE SIMPLE SUMMIT FOR AUTHORS & ARTISTS! Get your free ticket here: https://marketingbyshelby.com/summit If marketing has ever felt like too much (too complicated, too time-consuming, or just not designed for creative people like you) this video is for you. In this video, I'm sharing my ABC Marketing Method: the simple three-part framework I use with authors, artists, and makers to help them build a marketing system that actually works without burning out or losing their creative voice. We'll go into detail with each one, including resources to use for audience research, what a strong brand entails, and more so you can stand out in 2026. CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.
March 22 · 11 min
2026 Guide to Email Newsletters for Authors & Artists
Get started with Brevo, an intuitive, easy-to-use tool for your email marketing today and get 50% off using code BYSHELBY50: http://get.brevo.com/byshelby While you're here, grab my FREE List Growth Starter Kit: https://www.marketingbyshelby.com/freebie In this episode, we're talking about how the tangible steps you need to take to get started with email marketing - one of the TOP marketing platforms you should be using as a creative. We'll discuss picking a platform, setting up your email list and opt-in form, ways to grow your email list, and the more complicated steps like setting up a domain email and the legal stuff you need to know. CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.
March 8 · 13 min
Go Viral on TikTok (for Authors & Artists)
Let's take a look at what's working well on TikTok for authors and artists and WHY these videos work so well! We'll look at simple b-roll style content, carousels and slideshows, as well as storytelling and vlog-style TikToks. No matter your age, niche or genre, TikTok can be a fantastic platform for growing your audience and finding customers. And remember, you don't need to go viral to make sales, but you DO need to speak to your target audience and know them well. Want to learn how to use TikTok as an author? Check out my bestselling guide, The BookTok Blueprint. Your step by step guide to getting started on TikTok, growing your audience of readers and making sales: https://marketingbyshelby.com/the-booktok-blueprint Whether you're an author, artist or creative, you'll walk away from this episode with inspiration and ideas for creating your OWN high-performing content. CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/
February 22 · 16 min
Why These Authors and Artists Are Going Viral
Last week to enroll! Work with me on your marketing strategy in a private 6-week, customized program. Learn more at: https://marketingbyshelby.com/momentum In my work as a marketing teacher, I've audited and analyzed THOUSANDS of pieces of content. And in this video, I'm going to show you some current popular posts on Instagram and break down WHY they work so well. We'll look at sales posts, storytelling posts, and what I call "show" posts - the relatable, get visible posts that bring in new audiences. And remember, you don't need to go viral to make sales, but you DO need to speak to your target audience and know them well. Whether you're an author, artist or creative, you'll walk away from this episode with inspiration and ideas for creating your OWN high-performing content. Authors, check out the ARC Platform Ari is building: https://www.instagram.com/astronomerscreed/reel/DSzbC78DR3C/ CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.
February 15 · 27 min
This Debut Author Sold 300 Books in Two Days
In this interview, I chat with Creative's Content Club member, Kendra Pecci, about her book launch strategy that resulted in hitting her goal of 300 sales within 2 days of her book being available, and how she's now reaching new readers on social media. We dive into a post that's gotten over 11,000 views and brought in new followers over time thanks to The Creative's Content Club, how her identity as a writer helped her throughout this journey, and more. Thanks to Kendra for sitting down to chat with me and for being a part of the Club! Kendra Pecci's website: http://www.kendrapecci.com/ https://www.instagram.com/author_kendra_pecci/ WORK WITH ME THIS YEAR! Join the waitlist for the 6-week private Marketing Momentum Accelerator, starting in March! Work with me for 6 weeks on your marketing strategy, customized to you and your needs : https://www.marketingbyshelby.com/waitlist-mma CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/
February 8 · 11 min
How Much YouTube Paid Me in One Year with 12k Subscribers
Curious about how much YouTube pays a creator with about 12,000 subscribers? In this video, I take you behind-the-scenes into my YouTube channel dashboard to show you my total revenue, monthly breakdown, comparison to the previous year, and a real look at which videos brought me the most revenue.Plus, I share more about my real strategy with YouTube: how it brings me new leads and how my brand deals increased in 2025! Check out my past YouTube monetization videos: How much YouTube paid me with 7k subscribers: https://youtu.be/DmaUvEHo9TA How much YouTube paid me in one month: https://youtu.be/ycmqgA7Q8Q4 CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.
February 1 · 11 min
5 changes to make in your 2026 social media content
If you're feeling like social media is shifting, you’re not imagining it. In this video, I’m sharing 5 important things to change or incorporate in your social media content strategy in 2026 so you can keep growing without losing your voice or energy. Whether you're an author, artist, or creative entrepreneur, these shifts will help you stay aligned and effective. We’ll cover: - Why incorporating your values + storytelling matters more than ever - The shift away from hashtags (and what to focus on instead) - How to make polished content still feel genuine - The rise of live selling and what CTAs actually convert- Using tools like ManyChat to deepen connection with your audience ManyChat is my favorite tool for automating comments and personalizing the experience for my audience. Here's my affiliate link where you can get 50% off your first 2 months of ManyChat Pro: https://manychat.partnerlinks.io/t8vq7mqt9m65-wki14 CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.
January 18 · 16 min
Launch Your Author or Artist Career in 2026 (Step-by-Step)
JOIN THE CREATIVE'S CONTENT CLUB: OPEN FOR ENROLLMENT NOW! Work with me on your marketing in 2026! With our monthly content plans, step-by-step trainings, and access to me (Shelby!) as your marketing coach for quick answers and personalized feedback. Enrollment closes soon. Join us at: https://marketingbyshelby.com/club Ready to finally launch or grow your author or artist career in 2026? This is the step-by-step roadmap I recommend for launching your work and building an audience from scratch.In this video, we'll talk about the 5 key steps to launching your career as an author or artist, both when it comes to creating a great product, but also picking your platforms and focus... and then marketing and selling your work! RESOURCES MENTIONED IN THIS VIDEO:3 ways to grow your audience this year with collaborations: https://youtu.be/5qv5URcSqvo Staying motivated and consistent (most recent episode): https://creators.spotify.com/pod/profile/marketingbyshelby/episodes/My-Daily-Routine-for-Motivation--Consistency-as-a-Creative-Entrepreneur-e3de2s3 CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie JOIN THE CREATIVE'S CONTENT CLUB WAITLIST! Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-pod ABOUT SHELBY: Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing! CONNECT WITH SHELBY: I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram. https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/ Thanks so much for watching! Please subscribe for weekly marketing videos and give this video a like so more authors and creatives can find these tips.

Marketing by Shelby

Why Your Views Are Up But Your Followers Aren't (Q&A)

The Real Reason Nobody Is Opening Your Email Newsletters (Fix This First)

How to Write Hooks That Actually Stop the Scroll (With Examples for Authors & Artists)

Instagram 2026 Update: What's New

Content Repurposing for Creatives: Work Less, Post More

Unpopular Opinions Every Author & Artist Needs to Hear

Book & Art Marketing Q&A: I Feel Invisible. HELP!

What to Do When Social Media Stops Working

10,000 Books Sold: Instagram Growth, Retail Strategy & Marketing Moves That Made It Happen

Don't Start Your Art/Book Marketing From Scratch Every Month (Do This Instead)

5 Content Ideas That Will Get You Sales (Not Just Likes)

Authors/Artists: Sell Without Feeling Salesy

The 3-Part Marketing Method Every Author and Artist Needs

2026 Guide to Email Newsletters for Authors & Artists

Go Viral on TikTok (for Authors & Artists)

Why These Authors and Artists Are Going Viral

This Debut Author Sold 300 Books in Two Days

How Much YouTube Paid Me in One Year with 12k Subscribers

5 changes to make in your 2026 social media content

Launch Your Author or Artist Career in 2026 (Step-by-Step)