10,000 Books Sold: Instagram Growth, Retail Strategy & Marketing Moves That Made It Happen

This week, I'm interviewing one of my students, a children's book author, Sherry McMillan! We covered the three marketing avenues she leaned into, how she built her Instagram presence using my Accelerate Your Author Instagram guide, and one of my favourite parts — how she successfully gets her books into retail stores.

Whether you're just starting out or looking for your next breakthrough, this conversation is full of real, practical insight from someone who has done the work.

Whether you're a new or seasoned author or creative, you're sure to learn something new in this episode.

Check out Accelerate Your Instagram Guide, a step-by-step beginner's guide to Instagram for authors: https://marketingbyshelby.com/accelerate-your-author-instagram

Connect with Sherry:

https://linktr.ee/sherrymcmillanwrites

https://sherrymcmillan.ca/

https://instagram.com/sherry_mcmillan_writes

CHECK OUT MY LATEST MARKETING FREEBIES created for you at: https://marketingbyshelby.com/freebie

JOIN THE CREATIVE'S CONTENT CLUB WAITLIST!

Want hands-on marketing support, templates and shortcuts, feedback, step by step marketing strategies and more, every single month?! Join my all-in-one marketing membership, The Creative's Content Club! Add your name to the waitlist to receive an invite soon: https://marketingbyshelby.com/waitlist-yt

ABOUT SHELBY:

Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!

CONNECT WITH SHELBY:

I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram.

https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/