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In this week's episode, I'm breaking down a 2026 Instagram study that analyzed over 24 million posts. We'll talk about:
- Instagram carousels versus reels
- interesting stats about watch time and engagement
- how to get more interactions on your post
- what size accounts are finding it easiest to grow in 2026
- and more
Get the full study here from Metricool: https://metricool.com/instagram-research-study/
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ABOUT SHELBY:
Hey, I'm Shelby, bestselling writer and marketing/business coach for creatives. After growing my own audience as an author to more than 500k on social media, working in social media management for 8+ years, becoming a full-time writer and selling over 60k books with social media and content marketing, I now teach other creatives, like authors, musicians, artists, poets, photographers and more, how to grow and sell their creative work with marketing!
CONNECT WITH SHELBY:
I post marketing tips here on YouTube (subscribe for more videos!) as well as on Instagram.
https://www.instagram.com/marketingbyshelby https://marketingbyshelby.com/
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https://metricool.com/instagram-research-study/
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