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Hitting The Mark

Fabian Geyrhalter

Conversations with founders about the intersection of brand clarity and startup success with your host, brand strategist, and author Fabian Geyrhalter.

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  • 21 episodes
  • monthly
  • Avg 44 min
  • English

Episodes 21

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Counted on this page — what you have heard stays on this device, so it is not something the list can be paged by.
  • S2 · E134
    October 2 · 50 min

    SendCutSend: Jim Belosic, Founder & CEO

    SendCutSend is a B2B manufacturing company, yet it's become a beloved brand among those familiar with it. The 700-employee company makes custom parts for DIYers in the garage and for innovation giants like Disney, Waymo, and Blue Origin. Jim pivoted from running a software and marketing shop to becoming a Sequoia-funded manufacturing giant. We discuss how both constraints and conviction drive his business and what it took to craft a brand.

  • S2 · E133
    August 13 · 34 min

    Olde Raleigh Distillery: Brandon McCraney, Proprietor, Master Blender

    Brandon McCraney is the Founder and Master Blender at Olde Raleigh Distillery, a family-owned and operated craft distillery focused on small-batch and limited-release bourbon and whiskies. Two years into this journey, Olde Raleigh was honored with the prestigious title of Best Micro Distillery in the US. This brand story is as much about persistence as it is about art, and Brandon was so focused on brand storytelling that there was a line around the block on opening day.

  • S2 · E132
    July 17 · 44 min

    Le Prunier: Allison Taylor, Co-Founder

    Allison Taylor grew up on her family’s plum farm in Northern California, which has been around since 1916 and is one of the world's largest producers of dried plums. In 2018, Allison and her sisters launched Le Prunier, a plum-based skincare brand that reunited them with the farm and created a new family business that is rooted in authenticity and sustainability.

  • S2 · E131
    June 19 · 51 min

    [untitled]: José Chayet & Dan Lilienthal, Co-Founders

    Dan Lilienthal and José Chayet co-founded [untitled], a sacred place for work-in-progress music used by hundreds of thousands of artists and producers, including Justin Bieber, Hayley Williams, and Geese. The brand was recently awarded one of Fast Company’s 10 most innovative music companies of 2026.

  • S2 · E130
    May 7 · 48 min

    Air: Tyler Strand, Co-Founder, CTO & COO

    Tyler Strand co-founded the creative operations platform Air, a tech company that could easily be seen as a media agency. Air is empowering Creatives in the age of AI, and the entire brand is built on smart brand marketing. The team is putting out all kinds of crazy campaigns that most Creatives wish their agency would let them run, thereby building a bond and a community that reaches far beyond the product.

  • S2 · E129
    April 9 · 47 min

    IZIPIZI: Charles Brun, Co-Founder

    15 years ago, Charles Brun started C-Concept together with two of his best friends. A B2B2C company that made reading glasses, founded by friends who saw a need for stylish readers for their Parisian moms. Fast forward to today, and the name has changed to IZIPIZI, and the company is selling design-forward eyewear for all occasions in thousands of stores around the world.

  • S2 · E128
    January 29 · 49 min

    Linden Creek: Alisa Sparks, Founder & CEO

    Alisa Sparks quit her government finance job to get into interior design without any formal training. She tested her theory, and the market responded. Today, this bold move sees her at the helm of Linden Creek, a home staging and interior design franchise with over 20 locations nationwide and many more planned.

  • S2 · E127
    Dec 4, 2025 · 44 min

    Archer: Eugene Kang, CEO & Founder

    Eugene Kang grew up stocking shelves in his parents' gas station convenience stores, then one day took a mesmerizing bite of beef jerky at a small roadside stand, tracked down the maker, and eventually bought the business with his aunt. Fast forward to today, he grew Archer into America’s No. 1 premium jerky brand with 30 SKUs in 30,000 locations nationwide, and on this episode he shares all the lessons learned during the company's recent re-brand.

  • S2 · E126
    Nov 6, 2025 · 49 min

    HIRO (TUSHY, THINX, etc): Miki Agrawal , Founder

    Miki Agrawal founded the period underwear brand THINX, which everyone listening to this show remembers for its ad campaign running in the NYC subways, featuring grapefruit and eggs to represent menstruation. In 2019, Miki founded TUSHY, where she rebranded the modern bidet. Her latest venture stopped me in my tracks: HIRO Diapers, the world’s first diapers that are digested by Fungi.

  • S2 · E125
    Oct 16, 2025 · 47 min

    Frank Darling: Kegan Fisher, CEO & Co-Founder

    Kegan Fisher, together with her husband, co-founded the Frank Darling brand to revolutionize the fine jewelry industry. One fine piece of copy from the brand’s website reads, “The hardest thing on Earth is now a little easier. We’ll be frank, darling. The diamond industry benefits from confused customers.”

  • S2 · E124
    Sep 25, 2025 · 43 min

    LYMA: Lucy Goff, Founder

    Lucy Goff is the founder of LYMA, the buzzy London-based brand providing 'the world’s most powerful skin longevity system.’ A LYMA Laser runs you $2,700, and the LYMA Laser Pro sets you back $6,000: a significant investment, and a challenging brand positioning to defend in a highly opaque industry.

  • S2 · E123
    Sep 4, 2025 · 43 min

    Unleashed Brands: Michael Browning Jr., Founder & CEO

    Michael Browning Jr. is the Founder and CEO of Unleashed Brands, the parent company of youth enrichment franchises that serve millions of families annually across 1,400 locations, including Urban Air Adventure Park, The Little Gym, Snapology, Premier Martial Arts, Class 101, XP League, and Water Wings.

  • S2 · E121
    Jul 17, 2025 · 36 min

    Fair Harbor: Jake Danehy, Chairman & Co-Founder

    Jake Danehy runs the apparel brand Fair Harbor, which has repurposed nearly 40 million plastic bottles into best-selling apparel. He started the company in college with his sister and scaled it into a multi-million-dollar values-led brand.

  • S2 · E120
    Jun 27, 2025 · 36 min

    B-SIDES: Yousuf Ahmed, Founder

    Yousuf Ahmed made his way from the music industry via Goldman Sachs to upcycling leftover oats (a byproduct of making oat milk) into what he describes as plant-based and protein-packed upcycled crunch puffs that taste like summer camp and save the world.

  • S2 · E119
    Jun 5, 2025 · 49 min

    Une Femme: Jen Pelka, Co-Founder & CEO

    5 years ago, Jen Pelka was the founder and CEO of The Riddler, a beloved champagne bar located in San Francisco and NYC, where she offered hundreds of champagnes to a clientele of mainly badass women, quite similar to the team who served them. Then the pandemic hit, and fast-forward to today, where Jen is the Co-founder and CEO of Une Femme, the fastest-growing sparkling wine brand in the US.

  • S2 · E118
    May 15, 2025 · 36 min

    Aquaria: Brian Sheng, Co-Founder/CEO

    Brian Sheng is the CEO and Co-Founder of Aquaria, a tech startup that literally makes water out of thin air. The company supplies premium drinking water for homes, businesses, and outdoor spaces and backup water generators that are completely independent of plumbing infrastructure. The brand was named one of TIME magazine’s best inventions of 2024 and has secured 102M in funding for large-scale Aquaria Air Water Infrastructure projects.

  • S2 · E117
    Apr 24, 2025 · 43 min

    Cambium: Ben Christensen, CEO/Founder

    Ben Christensen founded Cambium, a company that is building better supply chains, starting with wood, to make it possible to source every material in a regenerative way. This approach creates local jobs and is done just as efficiently, if not more efficiently, than it is today. And Ben and his team put storytelling at the core of their business, so not-surprisingly, their brand design and messaging stand out in an industry that is not known for getting either right.

  • S2 · E116
    Mar 20, 2025 · 45 min

    Spring & Mulberry: Kathryn Shah, Co-Founder

    Before starting chocolate brand Spring & Mulberry, Kathryn Shah was a brand strategy consultant who served as the Vice President of Global Marketing at Pantone and the Brand Manager for Veuve Clicquot Champagne, two brands 99% of us love and look up to.

  • S2 · E115
    Feb 27, 2025 · 53 min

    Floura: Jeni Britton, Founder

    Jeni Britton, known for Jeni's Ice Creams, which she started at age 22 and now sells in 80 scoop shops and 12,500 retailers with an annual revenue north of 125 million is back on the show to talk about her new brand, the next-generation fiber company Floura.

Showing 1–20 of 21 episodes