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Hitting The Mark · Yesterday · 51 min

KENT: Jeff Grace, Co-Founder

Advertising veteran Jeff Grace and his wife, Stacy, founded the underwear brand KENT, which uses no synthetics, pesticides, or plastic. Every piece of KENT clothing (even the packaging) is fully biodegradable and compostable, reducing landfill waste and helping to reverse climate change. This episode felt more like a casual yet fascinating chat between two brand marketing guys who also started their own D2C businesses. So if you seek advice on running (or not running) ads, influencers, optimization, brand authenticity, and brand stories, this episode is for you. And we made sure to drop lots of brand gossip in between.

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Advertising veteran Jeff Grace and his wife, Stacy, founded the underwear brand KENT, which uses no synthetics, pesticides, or plastic. Every piece of KENT clothing (even the packaging) is fully biodegradable and compostable, reducing landfill waste and helping to reverse climate change.

This episode felt more like a casual yet fascinating chat between two brand marketing guys who also started their own D2C businesses. So if you seek advice on running (or not running) ads, influencers, optimization, brand authenticity, and brand stories, this episode is for you. And we made sure to drop lots of brand gossip in between.


 

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