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Hitting The Mark · Sep 25, 2025 · 43 min

LYMA: Lucy Goff, Founder

Lucy Goff is the founder of LYMA, the buzzy London-based brand providing 'the world’s most powerful skin longevity system.’ A LYMA Laser runs you $2,700, and the LYMA Laser Pro sets you back $6,000: a significant investment, and a challenging brand positioning to defend in a highly opaque industry. This episode focuses on how Lucy and her team have created a new niche with significant success from both product and marketing perspectives.

0:00-43:09
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Lucy Goff is the founder of LYMA, the buzzy London-based brand providing 'the world’s most powerful skin longevity system.’ A LYMA Laser runs you $2,700, and the LYMA Laser Pro sets you back $6,000: a significant investment, and a challenging brand positioning to defend in a highly opaque industry. This episode focuses on how Lucy and her team have created a new niche with significant success from both product and marketing perspectives. 

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