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Good Content with Shannon McKinstrie

Shannon McKinstrie

Open a bottle of pinot grigio or whip up an oat milk latte and relax with your host, Shannon McKinstrie, as she cuts through the obnoxious social media noise, answers all your burning questions, and shares exactly what’s working right now in real time. No more second-guessing, it’s time to level up your social media game the tried and true way…with good content.

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#131
Tuesday · 10 min
Two Types of Reels to Turn Viral Views into New Followers
If you’ve ever had a reel go viral with thousands of views, but you didn’t really gain any new followers from it, this happens more often than you think. Just because a reel goes viral, doesn’t mean all those views suddenly convert into new followers. I have found two types of reels that consistently bring in new followers, a signature series and what I like to call a “that’s me!” reel. We’ll talk about why I love these two types of reels so much and I’ll share how my new signature series is doing. If you’ve been on the fence about creating either of these types of reels, or if you’re looking for more followers on Instagram or TikTok, take this as your sign to turn those views into follows! In this episode we’ll be covering: What to do when your reel goes viral, but those views don’t turn into new followers. Recap of what a “That’s Me!” reel looks like and my favorite hooks that tend to attract and convert really well for this type of reel. Creating a signature series that works for your account and we’ll chat about what my new signature series looks like right now! Continue posting regularly, testing and using trial reels to reach your ideal audience, sometimes all it takes is a little tweak to find the right people. How to discover what series your audience wants to see from you so your new viewers want to stay for more. Featured content in this episode: Content Playdate: Episode 1 Fall Signature Series Ideas Recommended episodes: Episode 19: Convert Viewers to Followers with the “That’s Me” Reel Episode 26: Start a Signature Series That People Keep Coming Back For Episode 118: Identity Maxxing Will Help You Find Your Ideal Audience Episode 120: Three Things To Set Up Before Your Content Goes Viral Episode 127: Create Trial Reels that Turn Viewers into Followers with Personalized Content Episode 130: Feeling Excited About Content Creation Changes Everything Send a message! If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!
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#130
September 8 · 15 min
Feeling Excited About Content Creation Changes Everything
If you’ve ever wondered about going viral on Instagram and what it really takes to grow your business through content creation, I’m sharing stories about how I recently helped two different accounts skyrocket over 30,000 followers using a simple, strategic reel with a powerful hook and how you can prepare if something similar happens to you. We’ll talk about the importance of having systems in place to capture and communicate with your new audience, and how I use tools like ManyChat to build my email list. I’m also taking a moment to reflect on my own business journey, including the recent explosion of my new content series that earned me thousands of new followers in just days, and why slow, steady growth can be just as valuable as an overnight viral moment. Remember, every growth journey looks a little different, so experiment a little and have fun creating! In this episode we’ll be covering: How finding success always looks a little different for everyone and a quick look at two different accounts that gained 30K followers from one reel. Preparation for going viral by having systems and tools in place to manage the influx of followers and messages, especially important for new creators! Having fun with content creation will help you create better content, and most often the simplest content performs the best! Overnight growth vs. slow and steady, a reflection of my own business journey (spoiler: I wouldn’t change a thing!) Featured content in this episode: Chelsea Explains Bitter Builds Recommended episodes: Episode 120: Three Things To Set Up Before Your Content Goes Viral Episode 126: Make More Sales by Building Trust with Your Audience Episode 127: Create Trial Reels that Turn Viewers into Followers with Personalized Content Episode 128: The Rise of the Conversational Expert Episode 129: Start Thinking Outside Your Niche Send a message! If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!
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#129
September 1 · 15 min
Start Thinking Outside Your Niche
If you feel stuck in the cycle of strictly business content, consider this your permission to start thinking beyond your niche. For your next post I want you to experiment and have some fun, show us who you are and what you’re up to. We’ll discuss why posting about your random interests can spark engagement and attract new followers and how curiosity and connection will always be the heart of social media success. Make sure to tune into the next episode for part two! In this episode we’ll be covering: Try this “Ask me about” exercise to start thinking beyond your niche to connect with your audience on a personal level. There’s value in posting seemingly “random” content that ventures outside your niche. Embrace your interests! You aren’t confusing the algorithm by posting beyond your niche, the algorithm favors interest and curiosity, and you can still reach aligned followers. Skip product only posts, share your stories and humanize your brand, there is growth and sales potential for any brand with heart. Featured content in this episode: Stop only posting within your niche 7 Out-of-the-box things to post this week Recommended episodes: Episode 109: The Human Side of Content That Sells Episode 119: Your Boring Life Moments are the Shortcut to Success Episode 121: Discover What’s Valuable Once You Start Posting Episode 127: Create Trial Reels that Turn Viewers into Followers with Personalized Content Send a message! If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!
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#128
August 25 · 13 min
The Rise of the Conversational Expert
This episode might just change your life. We’re discussing a particular style of video that is exploding right now, it’s unpolished and feels like you’re having an off the cuff Facetime call with a friend. We’re in a new era of talk to camera reels that I like to think of as the conversational expert, and I really need you to understand just how powerful this type of reel is. If you’ve been feeling stuck when it comes to your content, make this talk to camera reel this week. It’s not difficult and I’m sharing lots of viral examples as we talk through why these reels were so successful, so you can start creating your own today. In this episode we’ll be covering: Creating talk to camera reels where you show up and speak authentically, while also calling out identity. How the conversational reel captures attention when we are already running on short attention spans. What’s going viral right now, we’ll analyze several examples to understand exactly what elements resonate and connect right now. Applying storytelling and attention grabbing details to your talk to camera reels. The fall of authority driven content and how authority is perceived today, in what I like to refer to as soft authority. Featured content in this episode: Wellbysabzi: Substack / No Expectations Wellbysabzi: Substack / The peace of letting people Unpinnedwine: I drink a lot of champagne… The.stroke.doc: Dementia prevention hacks Dom_dowling: Easiest way to build happiness Channelallday: Money things 17 years of marriage taught me Drshantesays: Exposure is a form of generational wealth Annikaunmasked: Easier childhood Livelohy: 5 trips before you die Recommended episodes: Episode 106: Spark Conversations with Reels Your Audience Will Want To Respond To Episode 109: The Human Side of Content That Sells Episode 115: It’s Time to Get Yapping On Camera Episode 118: Identity Maxxing Will Help You Find Your Ideal Audience Episode 120: Three Things To Set Up Before Your Content Goes Viral Send a message! If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!
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#127
August 18 · 13 min
Create Trial Reels that Turn Viewers into Followers with Personalized Content
I wanted to take today to talk about creating trial reels and making your content feel human again. (And yes, this applies to all the social media apps, not just Instagram!) The old advice of removing “I” and “my” from your content actually makes your content less engaging, and switching to more personalized hooks can make a massive difference in your engagement rates. I’m taking you on a scroll to share real examples, demonstrating how to apply them to your niche, whether you’re selling products or sharing your own lived experiences. I also break down my approach to trial reels, why lived-in, authentic moments work, and how to test out different hooks that make your ideal audience feel seen. In this episode we’ll be covering: The myth of “personalized” content, why it doesn’t work and how to create relatable and engaging content around “I” and “my”. Examples of successful content that uses “I” and “my” and how they stand out from generic content. Using a lived experience to build a strong hook that actually reaches and resonates with the right audience, instead of a weak hook that gets lost in the scroll. Adding elements of your human experience and personality to create value and connect with like minded people. Application of the 4H’s to real content, with examples so you can add your own twist! Featured content in this episode: Dietcoke: Don’t text I’m busy Candleglambyperry: 320 Candles in 1 Day Macroswithem: When Diet Coke starts hitting better than alcohol Macloafe: Birkenstock Future shoe of the year Shannonmckinstrie: Your friend is “trying to be an influencer” Recommended episodes: Episode 19: Convert Viewers to Followers with the “That’s Me” Reel Episode 111: It’s How You Fill in the Blanks That Makes the Hook Unique to You Episode 120: Three Things To Set Up Before Your Content Goes Viral Episode 122: Insider Style Content is Taking Over Social Media Episode 123: Fill in the Blanks and Start Sharing Your Insider Knowledge Episode 124: Have More Conversations and Let Your Audience Shape Your Content Send a message! If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!
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#126
August 11 · 17 min
Make More Sales by Building Trust with Your Audience
We’re getting personal in this episode! I'm sharing my thoughts on imposter syndrome and ethical marketing, but I’m also breaking down the huge Reels Lab sale that I just had, with numbers, and why this was so important to me. We’ll talk about two key marketing strategies that no one else is talking about (building trust and sharing your values) that made this sale a major success. PS. I’m sharing everything, how many emails went out, social media posts, how many story views I had, and how much I actually made, because I want you to walk away from this episode feeling inspired and know that this is possible for you too. In this episode we’ll be covering: Revisiting my early days as a baby social media manager and the unethical sales and marketing techniques many of us experience. Real number transparency: I’m pulling out actual data from this $140K four day sale so you can see exactly what happened behind the scenes, all while I was relaxing at the beach. Building trust with your audience will help you make more sales, especially now as very weary customers. Sharing your values to reach and resonate with the right people, we want to know who we are working with and that we share common ideals. Ethical marketing and trusting your instincts when it comes to buying, plus a look at my approach when it comes to The Reels Lab (and any other offers)! Featured content in this episode: Itsmommysalami: I think the library is cooler than Target Recommended episodes: Episode 105: Know When to Tune Out the Guru Advice and Trust Yourself Episode 113: This Instagram Story Strategy Became My Biggest Sales Funnel Episode 117: How to Start Making Money Without Fancy Funnels Episode 118: Identity Maxxing Will Help You Find Your Ideal Audience Episode 121: Discover What’s Valuable Once You Start Posting Send a message! If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!
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#125
August 4 · 19 min
How to Get Noticed Online for Brand Deal Opportunities
Are brand deals on your radar? This episode is going to set you on the right track for landing brand partnerships (and a little extra income!), even if you’ve never been interested in them before today. I’ve got a lot of insider advice from some of my closest friends so you’re going to walk away from this episode with tons of little golden nuggets. We’ll talk about optimizing your profile so you’re easy to reach, creating a media kit, and I even have a few ideas for cold pitching if you want to jump right in. Don’t be fooled by the size of your account, brand partnerships can be for small creators just as much as creators with huge account followings, so don’t let that stop you. In this episode we’ll be covering: How to set the stage for future partnership opportunities, start sharing your values to create connection and build an engaged audience. Optimizing your Instagram profile to make it easy to get in touch, add a contact email and don’t forget to add your location! Tagging your favorite brands every chance you get, in your stories, in carousels, everywhere, just make sure to tag them. Setting and negotiating your rates for brand deals and whether you really need an agency representative. Recommended episodes: Episode 105: Know When to Tune Out the Guru Advice and Trust Yourself Episode 108: Why You NEED To Take Content Creation Seriously Episode 113: This Instagram Story Strategy Became My Biggest Sales Funnel Episode 117: How to Start Making Money Without Fancy Funnels Episode 124: Have More Conversations and Let Your Audience Shape Your Content Send a message! If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!
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#124
July 28 · 16 min
Have More Conversations and Let Your Audience Shape Your Content
If you’re the person who is stuck right now and you don’t know what to post, I need you to get out and start having more conversations. Once you start having these conversations, notice what sparks interest. My audience shapes everything I do, from offers to website content to taglines, and noticing the smallest details can start meaningful conversations that help grow your brand. I’ll share how conversations have impacted my content and helped me get brand deals. We’ll also look at real content examples and hooks that you can use, even as an introvert or someone who hates talking on camera. In this episode we’ll be covering: Sharing things you notice throughout your day without exposing every last detail of your life. Observe reactions and take people behind the scenes recording little things that someone on the outside has never seen before. Start noticing when you’re out or working with clients, what is unexpected? What do they ask about? Use this to create content that people will find interesting and start a conversation. Using easy to understand language that anyone can connect with. Featured content in this episode: Gesoderberg: Expensive things that changed my life The.hostess.collective: What to buy for the host Toast_events: Reception crowd favorite Tangkarmen: 10 Things I do on a flight as a nutritionist Recommended episodes: Episode 113: This Instagram Story Strategy Became My Biggest Sales Funnel Episode 119: Your Boring Life Moments are the Shortcut to Success Episode 121: Discover What’s Valuable Once You Start Posting Episode 122: Insider Style Content is Taking Over Social Media Episode 123: Fill in the Blanks and Start Sharing Your Insider Knowledge Send a message! If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!
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#123
July 21 · 8 min
Fill in the Blanks and Start Sharing Your Insider Knowledge
I hope you did your homework last week because we’re jumping right in with some prompts to help you start sharing your insider experiences. This type of content works for any industry, whether you’re a stay at home parent, a grad student, or you work a 9 to 5, we want all of your unique insider knowledge. We’ll walk through multiple high performing content ideas, with easy prompts and I’m sharing lots of ideas to help you fill in the blanks. Today, we’re embracing identity, taste, and real life experiences to create irresistible content that actually works. In this episode we’ll be covering: Using your unique insider knowledge and experiences to connect with your audience. Content ideas for the next week with five prompts including examples to help you fill in the blanks so you can start creating right away. How to create the insider experience with your unique perspectives and experiences, building trust with your audience. Featured content in this episode: ShannonMcKinstrie: The best content ideas I saved for you this week Recommended episodes: Episode 100: Use Identity Driven Content to Connect and Engage with Your Audience Episode 111: It’s How You Fill in the Blanks That Makes the Hook Unique to You Episode 115: It’s Time to Get Yapping On Camera Episode 118: Identity Maxxing Will Help You Find Your Ideal Audience Episode 122: Insider Style Content is Taking Over Social Media Send a message! If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!
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#122
July 14 · 14 min
Insider Style Content is Taking Over Social Media
We have entered yet another new era of content creation and it all leads back to human connection. One of the biggest and most underrated growth hacks on social media is bonding with your audience, and for a while people forgot the whole reason we are on social media to begin with. Well I think we’ve all realized what was missing and now we are looking for people to connect with and feel seen. And when we look at what’s really working on Instagram right now, its content based on lived experiences, personal journeys, beliefs, and perspectives. Think less influencer and more insider, and that doesn’t mean the end of influencers or that every single thing you share needs to be behind the scenes content, but it does mean that we want to see more from the people working behind the scenes. In this episode we’ll be covering: Why sharing your inside perspective is going to change everything for content creation, we don’t like to feel like outsiders, we want to experience an insider's perspective. Taking what you’re already doing and things you see everyday that your audience doesn’t, and turning it into content that changes your life. How to build trust with your audience through insider style content, when trust is at its lowest right now. Trade influencer style content for insider style content, with behind the scenes content that actually connects and builds trust. Why big corporations are paying their employees to create video content right now and what this means for content. Featured content in this episode: ShannonMcKinstrie: Starbucks is paying baristas to make TikToks Janeconnery: The content I want to see Emmagrede: GRWM for Wimbledon Kathrynlturner: A look at some of my favorite products Heycourtneymitchell: What I’m wearing at Anthropologie as a full time stylist Recommended episodes: Episode 97: We All Love Familiarity, Here’s How to Create that Familiar Feeling in Your Content Episode 104: How to Create Viral Reels From Everyday Video Clips Episode 109: The Human Side of Content That Sells Episode 119: Your Boring Life Moments are the Shortcut to Success Episode 121: Discover What’s Valuable Once You Start Posting Send a message! If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!
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#121
July 7 · 10 min
Discover What’s Valuable Once You Start Posting
For years I thought I had nothing valuable to share on social media. When I first started posting on Instagram, nothing I was sharing was mind blowing, I was just documenting. So, I started posting a little more, showed up in stories, and took people along on my journey, and suddenly I'm getting people asking me, “How do I work with you? Will you come into my office? I'll pay you.” All I was doing was documenting something I did not find valuable or interesting, but it was valuable and interesting to other people. It’s okay if you don’t have everything figured out just yet, your audience will tell you what is valuable, but first you have to hit post. Once you start posting, you learn what your audience loves the most. So I want to reassure you, even if you feel like you don't have anything valuable to share, you do. In this episode we’ll be covering: How to find inspiration when you feel stuck. Try reading a book, sitting at a coffee shop, or having a conversation with someone. You don’t need to have everything figured out yet, just start posting to figure out what works. Moving past your own self doubt to find success, you’ll be so glad when you get out of your head and start recording. Take your audience on a journey with you, document your day (even if it seems boring and basic) and share the moments that matter to you. Start posting and let your audience tell you what is valuable, it might surprise you! Featured content in this episode: ShannonMcKinstrie: Hot Dog Beach Hack Recommended episodes: Episode 104: How to Create Viral Reels From Everyday Video Clips Episode 108: Why You NEED To Take Content Creation Seriously Episode 115: It’s Time to Get Yapping On Camera Episode 116: Easy Content Ideas for When You’re Not Feeling Creative Episode 119: Your Boring Life Moments are the Shortcut to Success Send a message! If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!
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#120
June 30 · 10 min
Three Things To Set Up Before Your Content Goes Viral
I tell people this all the time and I don’t think they realize that you are literally just one post away from blowing up on Instagram. But here’s the thing most people don’t think about, you need to have the systems in place before it ever happens. I’m not saying don’t post your content, or use my hooks, in fact I want you to do that today! If you’re sharing online and people are connecting with you, eventually people will start reaching out, and I want to make sure you have systems in place to handle it, because trust me, once the ball starts rolling, you might feel overwhelmed. In this episode we’ll be covering: The three most important systems to have set up in case you blow up on Instagram (or other social media platforms.) How I’m leveraging ManyChat for the podcast and other ways you can use it for your business to create effortless automations that work for you around the clock. Creating a Canva account for digital products so you can start selling your expertise, I know you have something sitting in your notes that can make you money. Making sure you have a way for people to contact you, whether it’s brand collaborations or speaking opportunities, you need to have a simple way for people to get in touch with you. It’s ok to start small and simple, I used Google Docs for years, your people don’t care about the packaging, they want your brain and your knowledge. Featured content in this episode: Social.varsity is your ManyChat Expert! Recommended episodes: Episode 87: How to Get New Followers on Instagram: Trial Reels, Bios, and More! Episode 98: Start Selling on Social Media without Feeling Salesy Episode 108: Why You NEED To Take Content Creation Seriously Episode 117: How to Start Making Money Without Fancy Funnels Episode 119: Your Boring Life Moments are the Shortcut to Success Send a message! If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!
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#119
June 23 · 12 min
Your Boring Life Moments are the Shortcut to Success
If you feel like you are boring, or your niche is boring, I need you to hear me: you are not boring. Those random and mundane life moments are exactly what we are craving on social media right now, and if you feel like you have nothing to say on Instagram, get out of the house, go for a walk, meet with a friend, read a news article and take note of what lights you up. Go do something interesting and talk about it. We see all this content on social media and it’s so edited and perfect, sometimes we just need to feel something real. Our brains are dying for more mundane and boring, and to just connect with you over the silliest stuff. In this episode we’ll be covering: The value of “boring” content and how seemingly mundane things from your day can actually be the key to more conversations. Remember how I’ve been begging you to document your day with photos and video clips? Now is the time to use it! How to get out of a boring content rut and find some inspiration in your day. Get outside your niche, your life isn’t all business, we want to see and hear about your day. Sharing your journey helps connect with people who are on a similar path, or share the same values and beliefs. Featured content in this episode: grace_lanker: How to pick the perfect watermelon Doctora_edith: Unhinged things I’ve recommended as a pediatrician Laurennortonbeauty: The art of knowing when to stop Hollydawnkuni: Your toddler does not care if the craft is aesthetic Shannonmckinstrie: The Anti-Edit Edit Recommended episodes: Episode 103: Hot Take: We’re Following Accounts Where We See a Reflection of Ourselves Episode 104: How to Create Viral Reels From Everyday Video Clips Episode 106: Spark Conversations with Reels Your Audience Will Want To Respond To Episode 108: Why You NEED To Take Content Creation Seriously Episode 109: The Human Side of Content That Sells Episode 116: Easy Content Ideas for When You’re Not Feeling Creative Send a message! If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!
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#118
June 16 · 12 min
Identity Maxxing Will Help You Find Your Ideal Audience
Identity maxxing is taking over Instagram right now and I’m here for it. We are getting thrown so much content these days, that you need something to help you stand out from everyone else. Because we don’t want to simply blend in, we want to create content that resonates and connects with our audience. This looks like sharing pieces of you (aka your identity) that other people can connect with so they see themselves and stop, thinking “wait, that’s me!” If you’re struggling with low views or you just want to stop the scroll, I have tons of examples (linked below!) to help you start owning your identity on Instagram. In this episode we’ll be covering: What is “identity maxxing" and how to start using it when you create content for Instagram. How identity influences connections online and in person, and how our identity goes beyond simple demographics. Discussing identity based content hooks to call out our audience and increase engagement. How the Instagram algorithm serves content based on your specific identity and tastes. Multiple content examples and POV ideas for identity maxxing your posts. Featured content in this episode: Noellebybee: Rules I have for myself Littlebugtogs: The library books I borrowed Arthousecharlotte: I sell original local art in Charlotte, NC Taylorjackzen: Making dinner for my family The_intuition_dietitian: Convenience eater Welltraveledchild: New non-stop international flights Prestonkonrad: Simple and lux table upgrades Shannonmckinstrie: Identity Maxxing Recommended episodes: Episode 103: Hot Take: We’re Following Accounts Where We See a Reflection of Ourselves Episode 110: Become More Memorable When You Stop Overthinking and Start Repeating Episode 111: It’s How You Fill in the Blanks That Makes the Hook Unique to You Episode 117: How to Start Making Money Without Fancy Funnels Send a message! If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!
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#117
June 9 · 15 min
How to Start Making Money Without Fancy Funnels
I know a lot of people make it seem easy, they have a viral reel, sell a bunch of stuff and then suddenly become millionaires. Fun fact: It's actually not that easy, because if it was, we would all be millionaires. I know it appears to happen overnight, but for most people they’ve been doing this for a long time, myself included. My Reels Lab recently hit over $2 million in sales and I’m going to tell you exactly how I did the dang thing without fancy funnels. In this episode we’ll be covering: How those overnight successes aren’t so overnight, in fact they are often years in the making. A peek into my business journey and how I started monetizing my Instagram account. How I started building my business, showing up and getting my name out there. Early marketing strategies including personal outreach to family and friends, even if they didn’t need what I was offering. Building my local community in person at networking events and workshops. Evolution of my services and price points, and how I ensured they were the right offers for my community and for me. Recommended episodes: Episode 98: Start Selling on Social Media without Feeling Salesy Episode 108: Why You NEED To Take Content Creation Seriously Episode 109: The Human Side of Content That Sells Episode 113: This Instagram Story Strategy Became My Biggest Sales Funnel Send a message! If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!
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#116
June 2 · 16 min
Easy Content Ideas for When You’re Not Feeling Creative
I’ve been navigating this strange “white space” after a whirlwind few weeks filled with nonstop busyness now that everything has slowed down. Instead of feeling relaxed, I was hit with a wave of anxiety and feeling like maybe I’m not doing enough. So, I’m working on letting myself just be, that means no big launches, no new projects, just enjoying where I’m at right now. If you’re running on empty or stuck in a creative slump, remember that it’s okay to repurpose your content or simply take a break. The truth is, our audiences won’t vanish if we step back or reuse a great post from a few months ago. If you still want to show up, there are easy content hacks you can lean on like reaction videos or sharing relatable moments, they really work when your creativity is all tapped out. So here’s your permission to give yourself some grace this summer, trust that “enough” is truly enough, and know I’m right there with you. In this episode we’ll be covering: Navigating busy seasons and down time in life without the pressure of expectations. Permission to pause for rest and resisting the temptation to work on new projects and ideas. How to maintain a social media presence while taking a summer break or vacation. Creative content ideas like sharing trending articles and familiar brands. What the BENS (Big, Easy, New, Safe) Method is and how to apply it to your posts. Hooks and formats for high-engagement reels, including borrowed familiarity and relatable moments Featured content in this episode: Shannonmckinstrie: How to Yap without Rambling Zakbcreates: The new status symbol nobody talks about Heart.led.wellness: Using food as a buffer from life Thestomachdoc: If peas get their marketing right Recommended episodes: Episode 57: Repurpose Your Content for More Impact with Less Effort Episode 94: You Want Your Content to Fit Your Life, Not Become Your Life Episode 97: We All Love Familiarity, Here’s How to Create that Familiar Feeling in Your Content Episode 107: Where To Find Content Ideas So You’re Always Ready To Post Episode 110: Become More Memorable When You Stop Overthinking and Start Repeating Send a message! If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!
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#115
May 26 · 15 min
It’s Time to Get Yapping On Camera
Right now is the easiest time to grow on social media, especially with the rise of yapping videos. What is yapping exactly? It’s basically just a talk to camera reel. Whether the idea of yapping on camera feels scary for you or you’re just not sure where to start, I’m going to walk you through my favorite tips and a simple formula to help you start creating your own yapping videos. In this episode we’ll be covering: Why we all love yapping videos on Instagram so much right now, especially with the rise of AI content. Do yap videos actually convert? We'll look at real examples of successful yapping videos. How to create yap videos when speaking on camera feels scary and the real reason you hate how you sound on camera. A peek behind the scenes of creating a yapping reel and why I usually do three takes of all my videos. A walkthrough of my simple 30 Second Reel Formula. Featured content in this episode: Lonelinessdoctor: Making friends as an adult Sabrinakaylor: I own three coffee shops in GA Hindirlane: Smartest things we did was create a family email The thirty second yap formula Recommended episodes: Episode 103: Hot Take: We’re Following Accounts Where We See a Reflection of Ourselves Episode 108: Why You NEED To Take Content Creation Seriously Episode 109: The Human Side of Content That Sells Episode 114: Intellectual Property vs. Content Inspiration: Protecting Your Work as a Creator Send a message! If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!
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#114
May 19 · 13 min
Intellectual Property vs. Content Inspiration: Protecting Your Work as a Creator
We're diving into a hot topic: content copying. I’m breaking down the difference between inspiration vs copying, how to protect your intellectual property, and I’m sharing personal experiences of copyright infringement and the best ways to handle it all. We'll talk about what you can do when your content is taken without credit, the right and wrong ways to get inspired, and why it's so important to celebrate your own originality in the online space. If you’ve ever wondered when to shout someone out or how to make sure your ideas are protected, this episode is for you! In this episode we’ll be covering: The difference between content copying, inspiration, and intellectual property and why it matters. My own experiences with copyright infringement, how I handled it and what I wish I had done differently. Deciding when to take legal action vs. letting things go and what options are available to you for dealing with content theft. Trending or viral content vs Intellectual Property: enjoying when others use the concept and knowing what’s “teachable” vs. just “inspired content.” Best practices when it comes to other people's content: obtaining explicit, written permission before reposting others’ content and knowing when to tag another creator to give credit where it is due. My method for handling content inspiration when I can’t recall the original creator. Recommended episodes: Episode 35: Turning Inspiration into Unique and Original Content Episode 42: Your Simple B-Roll Can Become Easy Reels That Actually Convert Episode 63: Was That an Ad? Even the Big Brands are Making it Personal Episode 95: Building Real Community with Stories and Shared Moments Episode 107: Where To Find Content Ideas So You’re Always Ready To Post Episode 111: It’s How You Fill in the Blanks That Makes the Hook Unique to You Send a message! If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!
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#113
May 12 · 15 min
This Instagram Story Strategy Became My Biggest Sales Funnel
Instagram Stories have become my biggest sales funnel to date, even rivaling my email list, and I’m going to walk you through my proven strategy that works for both launches and daily content. This strategy includes how I start my day, incorporating interactive elements like stickers and sliders, with a mix of both business and personal content to keep followers engaged. I’ll break down how I structure stories like a sales page from introducing offers to sharing testimonials and we’ll also touch on real life marketing brilliance that leans on nostalgia and relatability to build trust and boost conversions. In this episode we’ll be covering: How Instagram Stories became my most powerful sales funnel for business growth. My step by step Instagram Stories strategy for launching high-ticket offers. Mixing personal life and business in Stories to encourage audience interactions. Using Instagram insights to analyze which Stories get the most engagement. Increasing Story conversions with link stickers, sliders and ManyChat. Recommended episodes: Episode 62: Why You Don’t Need Fancy Content to Stand Out Episode 72: Creator Style Content is for Everyone, Even You Episode 73: Staying Top of Mind with Instagram Stories Episode 95: Building Real Community with Stories and Shared Moments Episode 109: The Human Side of Content That Sells Send a message! If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!
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#112
May 5 · 19 min
Multiply Your Views by Adding These Five Things to Your Hooks
This past week was a pivotal moment in my career, from my early days with a bulky video camera to standing on stage as a keynote speaker at Social Media Marketing World, I am so grateful for this journey I am on. There may be a few tears as I reflect on how my lifelong love for documenting memories and making people feel seen has come full circle, and I hope it reminds us all that your unique stories matter in business and online marketing. This week I want to focus on your hooks, so I’m sharing actionable content tips that I want you to start using right away, because these five simple things have helped my clients 10x the views on their content. In this episode we’ll be covering: The five easy tweaks to personalize your hooks and make them uniquely yours so they stand out. How to use identifiers in your content to attract the right audience. Using something recognizable that the audience can attach to, this could be as simple as particular as a location or product. Be more descriptive in your hook by getting specific, this helps your content get in front of the right people. Share something relevant by using what’s happening right now, this could be an upcoming event or holiday, but lean on what’s trending right now. Make your content feel personal using the words “I and my” this builds trust and it helps people feel seen. Recommended episodes: Episode 19: Convert Viewers to Followers with the “That’s Me” Reel Episode 40: Build More Connections with Everyday Moments Episode 70: Instagram Growth Hacks That Actually Work and Give Your Account Personality Episode 85: Start Thinking Like a Marketer So People See Themselves in Your Content Episode 97: We All Love Familiarity, Here’s How to Create that Familiar Feeling in Your Content Episode 100: Use Identity Driven Content to Connect and Engage with Your Audience Episode 111: It’s How You Fill in the Blanks That Makes the Hook Unique to You Send a message! If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!
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