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Artwork for Good Content with Shannon McKinstrie
Good Content with Shannon McKinstrie · Tuesday · 8 min

Creating Content For An Interest Based Algorithm

Rumor has it that social media as we know it, is dead. In a sense, yes, social media is dead as we once knew it, but social media is still a place to be social and it’s still a place to build community, it just looks a lot different from what it was six to ten years ago. Now, instead of seeing all your friends and their new dog or their vacation, our feeds are interest based, which means we are seeing content around what we are showing interest in. If I send my husband a golf video, I’m going to be seeing a lot of golf related videos on my feed. So, what does that mean for you as a content creator? I’m breaking it all down for you in this episode. In this episode we’ll be covering: How the algorithm adjusts to your interests to keep you engaged and on the app longer. Don’t stress out about losing followers, let’s change the perspective on what it means when someone chooses not to follow you anymore. Start sharing your interests on social media, I’m giving you permission, because there is more to you than just business. Get to know your people and know them really well. Post in stories, ask questions, pay attention, and listen to what people are talking about. What conversations are happening in your industry? Take the time to listen to what people are frustrated with or what they are excited about. Recommended episodes: Episode 84: Train the Instagram Algorithm to Hype Up Your Content Episode 95: Building Real Community with Stories and Shared Moments Episode 103: Hot Take: We’re Following Accounts Where We See a Reflection of Ourselves Episode 106: Spark Conversations with Reels Your Audience Will Want To Respond To Episode 109: The Human Side of Content That Sells Episode 124: Have More Conversations and Let Your Audience Shape Your Content Send a message! If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response) Join me in the Reels Lab! Love this conversation? Make sure to follow and subscribe so you never miss an episode. Connect with me on Instagram!

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Rumor has it that social media as we know it, is dead. In a sense, yes, social media is dead as we once knew it, but social media is still a place to be social and it’s still a place to build community, it just looks a lot different from what it was six to ten years ago. Now, instead of seeing all your friends and their new dog or their vacation, our feeds are interest based, which means we are seeing content around what we are showing interest in. If I send my husband a golf video, I’m going to be seeing a lot of golf related videos on my feed. So, what does that mean for you as a content creator? I’m breaking it all down for you in this episode.


In this episode we’ll be covering:

  • How the algorithm adjusts to your interests to keep you engaged and on the app longer.
  • Don’t stress out about losing followers, let’s change the perspective on what it means when someone chooses not to follow you anymore.
  • Start sharing your interests on social media, I’m giving you permission, because there is more to you than just business.
  • Get to know your people and know them really well. Post in stories, ask questions, pay attention, and listen to what people are talking about.
  • What conversations are happening in your industry? Take the time to listen to what people are frustrated with or what they are excited about. 


Recommended episodes:

  • Episode 84: Train the Instagram Algorithm to Hype Up Your Content
  • Episode 95: Building Real Community with Stories and Shared Moments
  • Episode 103: Hot Take: We’re Following Accounts Where We See a Reflection of Ourselves
  • Episode 106: Spark Conversations with Reels Your Audience Will Want To Respond To
  • Episode 109: The Human Side of Content That Sells
  • Episode 124: Have More Conversations and Let Your Audience Shape Your Content



Send a message!

If you use the send a message option above, be sure to include your email address if you would like a reply! (Please allow 3-5 business days for a response)


Join me in the Reels Lab!

Love this conversation? Make sure to follow and subscribe so you never miss an episode.

Connect with me on Instagram!

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