
1099. Insights: Subscription banking - Can banks turn customers into subscribers?
About this episode: Subscription banking is growing – but what makes customers willing to pay for something they’ve traditionally expected for free? In this episode of Fintech Insider Insights, host Ross Gallagher is joined by Joe Wilson, Chief Evangelist and Senior Strategist at bunq, and Lukas Hora, Chief Sales Officer at Tapix, to explore the rise of subscription banking and what customers actually value enough to pay for. We look at what makes a paid banking experience feel genuinely premium, whether bigger bundles really mean better value, and if subscriptions can create stronger customer relationships. Plus, we explore what the model means for the economics of banking, the role of data and AI in creating more personalised propositions, and whether banks can ultimately turn customers into subscribers. This week's guests: Joe Wilson - Chief Evangelist and Senior Strategist at bunq Lukas Hora - Chief Sales Officer at Tapix Links to check out: Join our WhatsApp community, where you can get the inside track on all all things 11:FS, as well as having your say on the things we should be paying attention to. https://chat.whatsapp.com/KpA4gFbbWDlLFm7kx39raf About Fintech Insider: Fintech Insider by 11:FS is a bi-weekly podcast that covers everything from finance and banking to technology and the latest trends in financial services. Our expert hosts, with hands-on industry experience, are joined by key decision-makers, VCs, and top reporters from across the financial landscape, including guests from companies like Stripe, Revolut, Plaid, PayPal, and Monzo. Together, they break down the biggest news and innovations shaping the space. Our weekly news show drops every Monday, covering major stories like mergers, new product launches, regulatory shifts, and emerging tech trends. On Thursdays, our Insights show goes deeper into the hottest topics driving the future of finance, including AI in banking, decentralised finance, and the evolving landscape of embedded finance. Whether you're already in the fintech game or just starting to explore, this is the #1 podcast for you. If you enjoyed this episode, don’t forget to subscribe and leave a review! Got a question for us? Email podcasts@11fs.com! Learn more about your ad choices. Visit megaphone.fm/adchoices Learn more about your ad choices. Visit megaphone.fm/adchoices


















