Decoding Cross-Border Ecommerce

A Reckoning Is Coming: Good News for the Honest | Decoding Cross-Border Ecommerce | Ep #82

A couple months ago, Trump's executive order on customs enforcement dropped. Since then, CBP has started acting on it — and this week, a broker got shut down. Clint just wrote an open letter about what all of it means, and the title is "A Reckoning is Coming." In this episode of the Decoding Cross-Border Ecommerce podcast, Clint Reid, Founder and CEO of Zonos, and Aaron Bezzant, Zonos' Head of Global Trade Strategy, sit down for round two on the EO — this time zoomed out. Aaron plays interviewer and pushes Clint on the argument in his letter: that for honest shippers, brokers, and sellers, this is "the best news in a thousand years." They walk through the history that got us here (the 2016 de minimis expansion to $800 and the border-warehousing loophole it created), how bad actors have been able to spin up shell IORs and disappear, the broker story from Clint's own family business, and the broker that just got shut down this week for the same class of behavior. The conversation then turns to what the EO actually punishes — misrepresentation, undervaluation, shell companies, negligence and gross-negligence penalty multipliers, and the historical enforcement precedent (UPS $40M in 2013, FedEx $1.6B in 2014) — and what "reasonable care" looks like when your broker is the importer of record on a Type 13 entry. The conversation closes on the upside: how technology finally lets brokers reconcile order data with the entry, why honest foreign sellers actually win under this framework, why the banking industry's KYC transition is the right analogy, and why the global tide (EU declarants, de minimis removals worldwide) means Type 11 brokers should be paying attention too. 🎧 If you sell into the U.S., broker into the U.S., or ship through anyone who does, this is the one to watch. Chapters [00:00:00] Round two on the customs enforcement EO [00:01:14] Dad joke: why throw a party at a haunted house? [00:01:21] "A Reckoning Is Coming" — Clint's open letter and its surprising thesis [00:04:47] The history lesson: how the 2016 de minimis expansion created the problem [00:07:32] Clint's own broker story — an HTS code changed behind his back [00:10:36] A broker got shut down this week for the same class of behavior [00:15:00] Why this is actually great news for honest sellers — U.S. and foreign [00:16:28] What the EO punishes: penalty floors, shell companies, undervaluation [00:17:06] Enforcement history: UPS $40M, FedEx $1.6B [00:17:44] "Hands over your eyes" is not reasonable care [00:18:32] Solving undervaluation at scale — it's a technology problem [00:22:00] What good actors gain: seamless clearance and FTA savings [00:23:38] Zonos as importer of record on Type 13 — why the bar had to go up [00:29:44] The banking KYC parallel — pain now, better world after [00:32:00] The global tide: EU declarants and worldwide de minimis moves [00:32:30] Type 11 brokers should be paying attention too [00:33:12] CBP: "The race to the bottom is over" [00:34:44] Wrap-up and what's coming next

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CBP's New Mail Entry Rule—Key Dates Importers Should Know | Decoding Cross-Border Ecommerce | Ep #81

The other shoe just dropped. CBP released two interim final rules and a general notice today — and the way postal shipments enter the U.S. is about to change in 30 days, with a much bigger change landing this fall. In this episode of the Decoding Cross-Border Ecommerce podcast, Clint Reid, Founder and CEO of Zonos, and Aaron Bezzant, Zonos' Head of Global Trade Strategy, are joined by Jonathan Sullivan, Zonos' Chief Data Scientist. They walk through what each of the three CBP releases actually says — the procedural confirmation that de minimis is officially gone, the suspension of the current Qualified Party process, the new "upgraded spreadsheet" interim window for the next 90 to 120 days, and the new Entry Type 13 voluntary test coming this fall. They also unpack the calculation shift (standard duty calculations with stacking tariffs, a ~8.6% average tariff increase per CBP's own analysis, and the return of preferential trade agreements like USMCA for postal), the exceptions that don't fit the interim process (alcohol, tobacco, anti-dumping/countervailing, and quota goods), and what postal operators should be telling their customers right now. The conversation then dives into the bigger fall change: Partner Government Agency (PGA) data requirements hitting ~50% of postal shipments, the broker becoming the importer of record on Type 13, the 232/301 attestation savings hiding in shipper data, and the pre-collection (catalog sync via Dashboard Lite) and post-collection (email/WhatsApp follow-up) solutions Zonos has already built to handle this without turning every shipment into a friction point. 🎧 If you operate a postal lane into the U.S.—or ship through one—this is the episode to watch before the 30-day clock runs out. Chapters [00:00:00] Welcome Jonathan + the three things CBP just dropped [00:01:23] IFR #1: De minimis suspension, officially rubber-stamped [00:02:10] IFR #2: Qualified Party out, Type 13 in — and the interim window [00:04:34] Dad joke: why banks have drive-throughs [00:05:15] What changes in 30 days: brokers required, standard calculations, ~8.6% bump [00:06:30] FTAs return to postal — USMCA finally back in play [00:07:11] The MPF advantage postal keeps [00:08:53] Exceptions: alcohol, tobacco, anti-dumping/countervailing, quota [00:11:42] What changes this fall: Partner Government Agency data [00:13:55] Why ~50% of postal shipments are subject to a PGA [00:19:25] Broker becomes the IOR on Type 13 — a structural shift [00:19:50] Solving for PGA data: pre-collection vs. post-collection [00:22:09] Catalog sync via Dashboard Lite (Shopify, eBay, Etsy) [00:28:10] Individuals: counter UX and the prepay mobile app [00:30:25] 232/301 attestations — the savings hiding in your data [00:33:23] Type 13 is voluntary — but Type 1 means a $33 MPF [00:36:04] Don't wait — start collecting now

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Trump's Customs Reform Executive Order, Explained | Decoding Cross-Border Ecommerce | Ep #80

Yesterday, the EU dropped its July 1 implementation guidance. Then, at the end of the day, Trump dropped an executive order on U.S. customs reform. The deja vu just keeps coming. In this episode of the Decoding Cross-Border Ecommerce podcast, Clint Reid, Founder and CEO of Zonos, and Aaron Bezzant, Zonos' Head of Global Trade Strategy, are joined by Jan Hoelterling, Zonos' Head of Customs Strategy, to break down what the executive order actually says and where the real changes are landing. They walk through the central distinction the EO is drawing — U.S. importer of record vs. foreign importer of record — and how the post–de minimis world exposed loopholes that the executive order is now closing: shell companies with no U.S. footprint, $50K bonds against $500K liabilities, paper Wyoming LLCs spun up in 15 minutes, and the "B2B-TOC" wholesale-value workaround that never really passed the smell test. The conversation also covers the kill switch (foreign IORs barred from informal entries), the new IOR registry with actual teeth, accountability cascading to brokers, freight forwarders, and custodians, the wild new requirement that importers furnish foreign-country export documentation, a 50% minimum penalty floor, no mitigation for repeat offenders, faster seizures, and the 180-day clock on CBP guidance. 🎧 If you ship into the U.S. — directly or through a marketplace, consolidator, or carrier — this is the EO to understand before CBP's guidance lands. Chapters [00:00:00] The EU guidance and Trump's customs reform EO — both in 24 hours [00:00:39] Welcome Jan, and a hole-in-one dad joke [00:01:14] U.S. vs. foreign importer of record today [00:02:44] How removing de minimis exposed the IOR loopholes [00:06:31] The "why" behind the EO: accountability and closing loopholes [00:07:21] What it now takes to be a U.S. IOR — real entity, real footprint [00:10:38] The kill switch: foreign IORs barred from informal entries [00:12:42] The IOR registry, "good standing," and accountability extending to brokers and forwarders [00:15:14] The 180-day CBP guidance clock [00:16:06] Export–import documentation reconciliation: if you want to lie, you'd have to do it twice [00:18:17] Penalties, seizures, and the new enforcement teeth [00:21:11] If you've gotten creative — clean it up now [00:22:11] B2B-TOC, individual IORs, and the path forward

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EU Customs Guidance Drops: 28 Days to July 1 | Decoding Cross-Border Ecommerce | Ep #79

The EU just dropped its implementation guidance for the July 1 customs change — and we're now less than 30 days out. Same kind of fire drill the U.S. ran last year on qualified party, just with more pages to read and more puzzles to solve. In this episode of the Decoding Cross-Border Ecommerce podcast, Clint Reid, Founder and CEO of Zonos, and Aaron Bezzant, Zonos' Head of Global Trade Strategy, dig into the freshly published 32-page guidance and what it actually means for shippers, postal operators, marketplaces, and consolidators preparing for July 1, 2026. They unpack the H7 vs. H1 vs. H6 declaration types and how the €3-per-line-item fee really works (hint: it's not per parcel — it's per HS subheading, and consolidation matters), the surprise gotcha that you can't use IOSS if you want preferential trade agreement treatment, why the EU explicitly does not want carriers collecting on delivery from consumers, the postal carve-out for UPU shipments that lets origin posts designate an EU declarant, and the express-carrier scramble to collect powers of attorney from every shipper. The conversation also covers what's coming November 1 (product identifiers: manufacturer number, merchant number, and the optional standardized GTIN/EAN/UPC), the broader trend — the U.S. shifting from qualified party to broker-enabled clearance later this summer — and how Zonos is positioned to help, with our new Netherlands office, our U.S. broker license, and the postal infrastructure already moving the majority of postal volume into the U.S. 🎧 Tune in for a clear-eyed read of the new guidance, the trade-offs hiding inside the H7 vs. H1 decision, and what to do in the 28 days before July 1. Chapters [00:00:00] EU implementation guidance just dropped — 28 days out [00:00:32] Déjà vu from the U.S. qualified party 30-day fire drill [00:01:00] Disruption scale: the U.S. was a 10, the EU is a 7 [00:01:40] What the 32-page guidance confirms (and what surprised us) [00:02:24] When does a joke become a dad joke? [00:02:54] Duty-free is dead — except for the €45 gift exemption [00:03:38] The €3 duty: per line item, not per parcel [00:04:12] H1, H7, and H6 — the EU's clearance types [00:04:30] H1: 10-digit HS, country of origin, full data [00:05:20] H7: simplified, 6-digit HS, no country of origin [00:05:58] Why H7 consolidation matters — the anorak example [00:06:30] H7 trade-offs you shouldn't ignore [00:07:11] Why €3 and not ad valorem (yet) [00:07:30] The parallel to the U.S. QP technical limitations [00:08:44] 2028: standard duty calc and the EU Data Hub [00:09:21] Can you skip IOSS to skip the €3? No. [00:09:32] Preferential trade agreements: yes, but… [00:09:50] To get FTAs you have to move to H1 — and lose IOSS [00:10:30] Lose IOSS, lose bulk clearance in the Netherlands [00:11:30] How the decision tree forces logistics choices [00:11:38] Consolidators vs. integrators on FTAs [00:12:20] Postal and FTAs: same rules, different practicalities [00:12:50] The mixed-shipment math — when FTAs are (and aren't) worth it [00:14:54] Returns: non-refundable, with no real exception [00:15:38] How merchants should think about H7 vs. H1 [00:16:34] Express carriers chasing powers of attorney from shippers [00:18:01] DHL/FedEx/UPS billing DDP — and the marketplace concern [00:18:34] The postal carve-out for UPU shipments [00:19:09] Origin posts can designate an EU indirect representative [00:19:48] What "declarant" actually means — and the liability cascade [00:21:02] Australia Post example: one EU declarant for all volume [00:21:30] No surprise collection on delivery — the EU said so [00:22:01] Duty is for businesses, not a tax on consumers [00:23:31] Could July 1 get delayed? [00:24:09] The smaller-country knock-on effect [00:24:27] How Zonos is helping — prepay app, postal volume into the U.S. [00:24:53] Recent go-lives: Colombia, Togo [00:26:11] Why Zonos' new Netherlands office matters [00:26:20] Acting as the declarant in the EU [00:27:36] Commercial carrier rails vs. postal: what's still being built [00:28:36] Don't forget: November 1, product identifiers kick in [00:29:21] Manufacturer, merchant, and standardized identifiers [00:30:33] Why the standardized identifier (GTIN/EAN/UPC) is optional [00:31:32] The next five months: EU + U.S. + November 1 [00:32:24] The two-line summary: compliance is ratcheting up — and they want their money

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Why Zonos Acquired Evolve Trade Services: What's Next | Decoding Cross-Border Ecommerce | Ep #76

Big news on this episode of the Decoding Cross-Border Ecommerce podcast: Zonos has acquired Evolve Trade Services. Clint Reid, Founder and CEO of Zonos, and Aaron Bezzant, Zonos' Head of Global Trade Strategy, sit down with Jason Bye, co-founder of Evolve Trade Services (alongside William Coleman), to talk about why this acquisition matters and what it unlocks for postal operators, consolidators, marketplaces, and brands shipping into the U.S. Jason walks through Evolve's origin story, from enabling high-volume Type 86 ecommerce to pivoting their book of business to Type 11 when de minimis went away, and the industry-wide scramble for data, classification, and compliance that followed. The team digs into what's coming next for postal clearance, why a Type 11-style requirement is on the horizon, and why having a broker in-house lets Zonos finally control the entry from the point of sale. The conversation also covers broker mistakes that erode trust, the "telephone game" of data between checkout and CBP, and how combining Zonos' upstream transaction data with Evolve's brokerage expertise pushes us closer to our mission: creating trust in global trade. 🎧 Tune in for a behind-the-scenes look at the acquisition, what it means for our customers, and where cross-border clearance is headed in 2026. Chapters: [00:00:00] The big announcement: Zonos acquires Evolve Trade Services [00:00:32] Welcoming Jason to Zonos and St. George [00:01:24] The origin story: how Bill and Jason got into high-volume ecommerce [00:01:45] Type 86, Section 321, and the rise of origin pick-pack-ship [00:02:42] Launching Evolve Trade Services to bring brokerage in-house [00:03:01] Type 86 vs. Type 11: what actually changed [00:03:36] The industry scramble for data, HTS accuracy, and manufacturer info [00:04:38] Why Zonos acquired a broker: postal volume and the qualified party process [00:05:10] Bringing Evolve in-house ahead of the next clearance shift [00:06:28] Aaron's dad joke of the day [00:07:08] Landed cost in a Type 11 world [00:08:28] Why combining Zonos data with Evolve brokerage is so powerful [00:09:39] Broker mistakes and the data "telephone game" [00:10:48] Cutting out the middleman and controlling the entry [00:11:14] Helping postal operators through the upcoming transition [00:11:59] The indirect pain of working through third-party brokers in chaos [00:13:50] Doing customs clearance at the point of sale [00:14:26] Trust in global trade — and what erodes it [00:15:51] Have we ever seen change like this before? [00:17:28] Why Evolve has won and retained big shippers [00:19:16] The Evolve team's ecommerce DNA [00:19:49] Welcoming the Evolve team into the Zonos family [00:20:42] What excites Jason most about joining Zonos

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Supreme Court strikes down IEEPA tariffs, New Executive Orders drop | What it means for ecommerce

IEEPA Tariffs Struck Down — Now What? The Supreme Court ruled. The White House responded the same day. Here's what cross-border operators actually need to know. The Supreme Court struck down IEEPA-based tariffs on a Friday afternoon — and the administration had a new executive order ready by the end of the day. So what does that mean for your shipments right now? In this emergency Saturday episode of Decoding Cross-Border Ecommerce, hosts Clint Reid, Founder and CEO of Zonos, and Aaron Bezzant, Zonos' Head of Global Trade Strategy, break down everything that happened in the last 24 hours. From why IEEPA tariffs are still being collected today to what Section 122 means for rates going forward, they cut through the noise so you know exactly what's changed — and what hasn't. ✅ What the Supreme Court ruling actually said (and what it didn't) ✅ Why IEEPA tariffs are still being collected despite the ruling ✅ The transition period: what we're waiting on from CBP ✅ Section 122 explained: the new legal basis for a 10% across-the-board rate ✅ De minimis suspension — still in place, and here's why ✅ What comes next: Sections 232, 301, and 338 as future tools ✅ Practical advice: should you hold shipments right now? A lot changed yesterday. But a lot stayed the same, too — and knowing the difference matters. CHAPTERS 0:00 Introduction & why we're here on a Saturday 1:37 What the Supreme Court actually ruled 2:21 Non-postal e-commerce: what's happening for sellers under $800 3:40 Why IEEPA tariffs are still being collected today 4:26 The transition period & waiting on CBP guidance 5:40 What the new executive orders actually say 6:46 Section 122: the new tariff justification explained 7:47 Postal: what's changing (and what's staying the same) 9:10 Biggest misconceptions from the past 24 hours 10:24 Rates are changing — but maybe lower overall 12:03 What's next: Sections 232, 301, and 338 15:35 Practical advice: should you hold your shipments? 16:34 Wrap-up

IEEPA on Trial: What It Means for Ecommerce Tariffs | Decoding Cross-Border Ecommerce | Ep #74

This episode of the Decoding Cross-Border Ecommerce podcast dives deep into the chaos of 2025 and what lies ahead in 2026, including the potential end of IEEPA tariffs, the removal of de minimis, and a major Supreme Court decision that could reshape international trade policy. Aaron Bezzant, Zonos’ Head of Global Trade Strategy, is joined by longtime Zonos expert Ryan Swapp, Head of Global Trade Data, and Jeff Freeman, our resident “Wikipedia” of global trade. With Clint Reid out sick, the team breaks down what businesses need to know about upcoming changes and the ripple effects of executive trade authority under scrutiny. 🎧 Tune in for actionable insight into tariffs, refunds, Supreme Court bets, and what global ecommerce companies should expect in 2026. Chapters: [00:00:00] Opening clip [00:00:30] Aaron introduces holiday episode & guests Ryan Swap and Jeff Freeman [00:02:00] Reflecting on 2025: chaos, tariffs, and the rise of IEEPA tariffs [00:03:30] What is IEEPA? A historical and legal breakdown [00:05:00] Executive overreach? The Supreme Court's pending decision on IEEPA tariffs [00:06:30] The ripple effect: de minimis, tariffs, and tech adaptation [00:09:00] Ryan on adapting tech and retroactive chaos [00:13:00] Betting on the Supreme Court timeline [00:15:00] Will IEEPA tariffs be upheld or struck down? A legal debate [00:21:00] What happens if IEEPA tariffs are struck down? Refunds and fallback tools [00:26:00] Postal refunds: nearly impossible? [00:30:00] De minimis and the severability clause [00:33:00] Global trend: EU, UK, and others following the U.S. [00:35:00] What to expect from new clearance processes in 2026 [00:36:30] Final thoughts: 2026 won’t be quiet

Trade Policy Is Moving Faster Than Ever — Are You Ready? | Decoding Cross-Border Ecommerce | Ep #73

This episode of the Decoding Cross-Border Ecommerce podcast is hosted solo by Aaron Bezzant, Zonos’ Head of Global Trade Strategy. He’s joined by Ned Steiner of Sandler, Travis & Rosenberg, a leading customs and trade law firm. Aaron and Ned dive into the rapidly shifting world of international trade — from new U.S. tariffs and executive orders to the real-world impacts on importers and e-commerce sellers. If you’ve been trying to keep up with de minimis reform, trade enforcement, or customs compliance in the U.S., this episode is your inside look at what’s really happening in D.C. — and how to protect your business.

Building DDP for Posts with UPU | Decoding Cross-Border Ecommerce | Ep #66

Episode 66 of the Decoding Cross-Border Ecommerce podcast explores how postal operators around the world can implement Delivered Duty Paid (DDP) solutions, with direct insight from David Avsec of the Universal Postal Union (UPU). Hosts Clint Reid, Founder and CEO of Zonos, and Aaron Bezzant, Zonos’ Head of Global Trade Strategy, discuss the technical and policy challenges around DDP in the postal network—especially with changes to global regulations and de minimis thresholds in the U.S. and EU. They uncover the role of the UPU, the growing urgency for posts to offer DDP in order to stay competitive in ecommerce, and how the right technology and cooperation can make global DDP a scalable reality for posts of any size. Whether you're a postal operator, ecommerce platform, or global merchant, this episode sheds light on the infrastructure being built to support DDP worldwide—and why it matters more than ever. [00:00:00] Introductions and welcoming David from the UPU [00:01:50] Why UPU partnered with Zonos and the HS classification challenge [00:02:57] David’s 30-year history with UPU and postal technology [00:10:00] Why David came to St. George — urgency around U.S. regulatory changes [00:13:23] DDP vs DDU: The case for postal reform and better customer experience [00:17:02] Why DDP is now critical for posts and ecommerce competitiveness [00:20:24] Why posts should look at DDP as an exciting opportunity and not a burden [00:28:26] Timeline and adoption challenges across global posts [00:32:05] Europe’s upcoming de minimis changes and global regulatory trends [00:34:37] Closing thoughts

De Minimis Is Gone — How Posts Worldwide Reacted Fast | Decoding Cross-Border Ecommerce | Ep #70

This episode of the Decoding Cross-Border Ecommerce podcast dives into how global postal operators — from Canada Post to Royal Mail to Ukraine — raced to adapt to the sudden de minimis policy change from the U.S. that took effect on August 29. Hosts Clint Reid, Founder and CEO of Zonos, and Aaron Bezzant, Zonos’ Head of Global Trade Strategy, share behind-the-scenes stories of working with postal partners around the world to stand up solutions in just 30 days — and how Zonos’ technology became the backbone of compliance for many. 🔹 How Ukraine became one of the first to ship under the new rules 🔹 What Canada Post accomplished on an impossible timeline 🔹 How Zonos’ neutral, tech-driven approach enabled rapid scaling 🔹 And what this means for small businesses in these countries Whether you’re in ecommerce or international logistics, this is a powerful case study in speed, collaboration, and execution under pressure.

De Minimis Gone | What Aussie Businesses Need to Know Now | Decoding Cross-Border Ecommerce | Ep #71

This episode of the Decoding Cross-Border Ecommerce podcast is a must-listen for Australian ecommerce businesses. As of August 29, de minimis is gone for postal shipments into the US — and Australia Post has partnered with Zonos to keep shipments moving. But what does that mean for Australian sellers? Clint Reid, CEO and Founder of Zonos, and Aaron Bezzant, Zonos’ Head of Global Trade Strategy, break it down: - Why you got that email from Australia Post - What the Zonos partnership means - How to calculate and collect duties - And how to keep shipping without friction With tools available at no cost — and insights tailored for Aussie ecommerce — this episode is all about practical answers and immediate next steps.

How Ukraine’s Postal Service Stayed Operational in War | Decoding Cross-Border Ecommerce | Ep #72

This episode of the Decoding Cross-Border Ecommerce podcast is one you won’t forget. Clint Reid, Founder and CEO of Zonos, sits down with Igor Smelyansky, CEO of Ukrposhta (Ukraine Post), to talk about leading a national postal service during an active war—and still growing exports, launching banks and pharmacies, and maintaining ecommerce lifelines across borders. Igor shares how his U.S. legal and business background helped Ukraine Post become the first to deliver under new U.S. de minimis rules, how they've helped over 45,000 SMEs keep shipping internationally, and how modern war forced them to digitize and automate at a rapid pace. This episode is packed with resilience, logistics innovation, international trade strategy, and hard-earned leadership lessons from the frontlines.

De minimis is gone | What It Means for Canada Businesses | Decoding Cross-Border Ecommerce | Ep #69

This episode of the Decoding Cross-Border Ecommerce podcast breaks down what Canadian ecommerce businesses need to know now that de minimis is gone for postal shipments into the U.S. Clint Reid, Founder and CEO of Zonos, and Aaron Bezzant, Zonos’ Head of Global Trade Strategy, explain the August 29th change, what triggered it, how Canada Post and Zonos responded in just 30 days, and what Canadian businesses must do right now to stay compliant — and keep shipping. If you ship to the U.S. from Canada, this episode is essential listening. From practical tools to collect duties, to how Canada Post customers are affected, to real examples of tariff cost differences — this one is packed with value. 🔹 Why are Canadian merchants now being asked to collect and remit duties? 🔹 What is Zonos' role in all this? 🔹 What’s the business impact and how do you adapt? 🔹 How does this affect retail customers at the post office counter? All answered here.

De Minimis Gone for U.S. Imports—What You Need to Know Now | Decoding Cross-Border Ecommerce | Ep 67

This episode of the Decoding Cross-Border Ecommerce podcast dives into the major changes coming from the recent executive order that removes de minimis treatment for most shipments—effective August 29th. Hosts Clint Reid, Founder and CEO of Zonos, and Aaron Bezzant, Zonos’ Head of Global Trade Strategy, break down what this means for international shippers, postal carriers, and ecommerce businesses. It's fast, it's packed, and it's essential if you're moving goods into the U.S. From new country of origin requirements to how duties must be paid—and by whom—this TLDDR (too long, didn’t deeply read) gives you the critical info without the fluff. 🔍 Don't miss the nuances. Watch the full episode for what matters most in the months ahead.

EO ends duty-free treatment for all U.S. imports | Decoding Cross-Border Ecommerce | Ep 68

This episode of the Decoding Cross-Border Ecommerce podcast is a detailed breakdown of the executive order that eliminates de minimis for all imports—postal and commercial—effective August 29th. Clint Reid, Founder and CEO of Zonos, and Aaron Bezzant, Zonos’ Head of Global Trade Strategy, have been in the room with policymakers in DC and are here to give context, clarity, and what it means for your business. What changed? Who’s paying? What happens next? They unpack the policy, the enforcement challenges, and how global merchants and posts must adapt—fast. Whether you're a brand, carrier, or consolidator, you can’t afford to miss this one.

How Landmark Grew €600M+ Revenue Unlocking Global Markets | Decoding Cross-Border Ecommerce | Ep 65

This episode of the Decoding Cross-Border Ecommerce podcast features James Edge, CEO of Landmark Global. Hosts Clint Reid, Founder and CEO of Zonos, and Aaron Bezzant, Head of Global Trade Strategy at Zonos, dig into how Landmark scaled from a Canada-focused carrier to a global ecommerce powerhouse spanning 25 countries and 4 continents with €600M+ in revenue. They unpack what brands need to know about in-country fulfillment, how to avoid 55% tariffs on China-origin goods, and what the phase-out of the de minimis threshold could mean for international sellers. Whether you're shipping into Canada, expanding to Europe, or exploring fulfillment in Australia, this episode offers tactical insights for your cross-border strategy. [00:00:00] Introductions & guest welcome: James Edge, CEO of Landmark [00:05:16] James’s path from Royal Mail to Landmark [00:08:16] Growing Landmark into a €600M global logistics company [00:10:55] Global expansion: Canada, Australia, Europe, and China [00:17:34] When in-country fulfillment makes sense — and when it doesn’t [00:22:42] Mistakes brands make expanding too early [00:26:23] Coding stories, Mercury platform & startup culture [00:28:30] Preparing for *de minimis* changes and inbound US growth [00:30:41] The future of cross-border ecommerce [00:31:48] Wrap-up & medieval history jokes \ #zonos #podcast #decodingCross-border #cross-borderEcommerce #EcommerceStrategy #GlobalFulfillment #LogisticsInnovation #InternationalTrade

U.S. Kills De Minimis for China: Effects on Your Business | Decoding Cross-Border Ecommerce | Ep #64

This episode of the Decoding Cross-Border Ecommerce podcast dives into a pivotal change in U.S. trade policy—May 2, 2025, the day de minimis is removed for goods manufactured in China and Hong Kong. Hosts Clint Reid, Founder and CEO of Zonos, and Aaron Bezzant, Zonos’ Head of Global Trade Strategy, unpack what this means for ecommerce sellers, importers, and logistics providers. Will your products be hit with up to 145% tariffs? How should your business adapt? Don’t miss this breakdown of one of the most consequential trade changes in recent history. [00:00:00] Intro and joke. [00:04:35] Challenges Faced by Different Stakeholders. [00:09:50] CBP's Manual Processing System. [00:18:10] Detection and Technology Solutions.

China Tariffs & De Minimis Removal: What to Know by May 2 | Decoding Cross-Border Ecommerce | Ep #63

This episode of the Decoding Cross-Border Ecommerce podcast dives deep into the upcoming May 2nd changes to the de minimis rule for Chinese-made goods — and what that means for cross-border ecommerce. Clint Reid, Founder and CEO of Zonos, and Aaron Bezzant, Zonos’ Head of Global Trade Strategy, unpack the consequences for online sellers, creative workarounds already in play, the real legal risks, and how ecommerce businesses can stay compliant while still protecting their margins. Whether you're fulfilling orders direct from China, leveraging postal loopholes, or looking into 3PLs in the U.S., this episode lays it all out — clearly and candidly. Live doc will be updated as changes come in: http://zonos.com/docs/guides/2025-US-tariff-changes?utm_source=youtube&utm_medium=podcast&utm_campaign=new-us-tariffs-2025 Follow us on X for real-time updates: @Zonos https://x.com/zonos Learn more about Zonos: https://www.zonos.com/?utm_source=youtube&utm_medium=video-link&utm_campaign=podcast Listen now to stay ahead of these changes and keep your business moving forward. [00:00:07] What's happening on May 2? [00:01:31] How are people going to handle the Chinese goods tariffs? [00:02:33] Recent tariff news and Tweets [00:08:05] Legit vs. fraudulent tariff loopholes #Ecommerce #Tariffs #DeMinimis #CrossBorderEcommerce #ChinaImports #Compliance #GlobalTrade

Tariffs Just Multiplied: What Global Sellers Should Know | Decoding Cross-Border Ecommerce | Ep #62

This episode of the Decoding Cross-Border Ecommerce podcast dives deep into the chaos of rapidly evolving tariff policies. Hosts Clint Reid, Founder and CEO of Zonos, and Aaron Bezzant, Zonos’ Head of Global Trade Strategy, unpack new reciprocal tariffs, the stacking effect on duties, retaliation from China and the EU, and what’s happening to de minimis. Get real-world insight into what businesses are doing right now to survive — or even thrive — amidst the uncertainty. 🔍 Should you pause shipments? Reroute supply chains? Shift to U.S. warehousing? You’ll want to hear this. Live doc will be updated as changes come in: http://zonos.com/docs/guides/2025-US-tariff-changes?utm_source=youtube&utm_medium=podcast&utm_campaign=new-us-tariffs-2025 Follow us on X for real-time updates: @Zonos https://x.com/zonos Learn more about Zonos: https://www.zonos.com/?utm_source=youtube&utm_medium=video-link&utm_campaign=podcast Listen now to stay ahead of these changes and keep your business moving forward. [00:00:07] Reciprocal tariffs recap and updates [00:03:49] De minimis status and postal shipment tariffs [00:07:30] What should retailers do? [00:11:30] Tariff predictions [00:00:07] #ReciprocalTariffs #TradeWar #EcommerceBusiness #InternationalTrade #DeMinimis #ZonosPodcast #CrossBorderEcommerce

US Reciprocal Tariffs: Impact on International Ecommerce | Decoding Cross-Border Ecommerce | Ep #60

This episode of the Decoding Cross-Border Ecommerce podcast dives into the latest announcement from the Trump administration about reciprocal tariffs—and what they really mean for ecommerce businesses shipping internationally. Clint Reid, Founder and CEO of Zonos, and Aaron Bezzant, Zonos’ Head of Global Trade Strategy, are joined by Ryan Swapp to break down how these tariffs are calculated, which countries are retaliating, and how brands can prepare. Whether you're shipping to Canada, Vietnam, China, or beyond, this episode will help you navigate the shifting trade landscape and understand how the new tariffs—and exceptions—may affect your business. Live doc will be updated as changes come in: http://zonos.com/docs/guides/2025-US-... Follow us on X for real-time updates: @Zonos https://x.com/zonos Learn more about Zonos: https://www.zonos.com/?utm_source=you... Listen now to stay ahead of these changes and keep your business moving forward. [00:00:07] Introductions and dad joke [00:01:11] The mathematics behind the reciprocal tariffs [00:05:00] How U.S. exports are affected [00:07:16] What's going on with the reciprocal tariffs? [00:10:00] Exceptions for Canada and Mexico under USMCA? #ReciprocalTariffs #TradeWar #EcommerceBusiness #InternationalTrade #DeMinimis #ZonosPodcast #CrossBorderEcommerce