

Burning Man CEO Marian Goodell on Cooperation at Scale
Seventy thousand people build a city in the desert, survive on almost nothing they didn't bring themselves, and take it all down again — with no trash cans and no cleanup crew. This conversation was filmed live on the Aegean coast in Kaplankaya, Turkey, at Harvest Series, an annual thought leadership gathering where Jeff served as this year's MC. Jeff sits down with Marian Goodell, CEO of Burning Man, to unpack how radical self-reliance and communal effort somehow produce cooperation at a scale almost nothing else in modern life does. Why Burning Man works with no rubbish bins, no vendors, and no one enforcing cleanup The origin story: a beach bonfire 40 years ago that became Black Rock City How the 10 principles balance self-reliance against gifting and communal effort Why adversity — rain, dust storms, scarcity — is part of what bonds the community The global expansion into regional burns across 80+ countries Marian's own path to leading Burning Man, and why she wants more young people there This episode is for anyone curious about Burning Man beyond the headlines, and anyone interested in how large groups actually build trust and cooperate at scale. Video courtesy of Harvest Series — with thanks to the Harvest team for having us out there and making this conversation possible. This episode was made possible by: Stripes: Visit stripesbeauty.com and use the code COMMUNE20 for 20% off our entire product line. Vivobarefoot: Try Vivobarefoot risk-free with a 100-day return guarantee, and get 20% off your order at vivobarefoot.com/commune. Stemregen: Get 20% off your first order at stemregen.co/commune with the code COMMUNEPOD LMNT: Get a free 8-count Sample Pack of LMNT’s most popular drink mix flavors with any purchase at drinklmnt.com/commune. CocoaVia: Use code COMMUNE2026 for 25% off at CocoaVia.com


















