Health & FitnessAlternative HealthMental HealthBusinessEntrepreneurship

Chiro Hustle

Jim Chester and Luke Millett

Chiro Hustle Podcast is a business, mindset, and marketing podcast for chiropractors who want more—from their practices, their profession, and themselves.

Hosted by James Chester and produced by Luke Millett, Chiro Hustle delivers real conversations with chiropractors, entrepreneurs, and industry leaders who are actively building successful, principled practices. This is not theory or recycled advice. It’s practical insight from people who have done the work and continue to push chiropractic forward.

Each episode explores what it actually takes to succeed in today’s chiropractic landscape—practice growth, branding, leadership, systems, patient communication, and personal development. Just as important, Chiro Hustle tackles the mindset behind success: discipline, consistency, accountability, and the willingness to stand for chiropractic without apology.

The podcast respects chiropractic’s roots while addressing modern business realities. Whether you’re straight, mixer, cash-based, insurance-based, or somewhere in between, the mission is the same: help chiropractors build influence, impact, and long-term sustainability without compromising their values.

Guests share their wins, failures, and lessons learned—openly and honestly—so listeners can avoid common pitfalls and accelerate their own growth. Students, associates, and seasoned doctors alike will find perspective, motivation, and actionable ideas they can apply immediately.

Chiro Hustle is more than a podcast. It’s a mindset and a movement—encouraging chiropractors to take ownership of their outcomes, lead with integrity, and hustle with purpose.

If you’re serious about chiropractic and committed to building a practice that reflects your values and vision, this podcast is for you.

Welcome to Chiro Hustle.

Play

Open in

807 episodes
a few times a week
Avg 43 min
English

Episodes 807

Newest Oldest Longest

All20 Unplayed20 In progress0 Played0

Counted on this page — what you have heard stays on this device, so it is not something the list can be paged by.

S2025 · E693
Aug 25, 2025 · 43 min
Advocacy and Inspiring the Chiropractic Industry with Dave Mager - Chiro Hustle Podcast 693
Dave Mager returns to the Chiro Hustle Podcast in episode 693, bringing a legacy of chiropractic advocacy, motivational leadership, and over 40 years of dedication to the profession. From his roots as a coach to his evolution as a nationally-recognized motivational speaker, Dave shares powerful stories, marketing wisdom, and mindset strategies for chiropractors and entrepreneurs alike. In this episode, we unpack the enduring power of medical freedom, the future of chiropractic care, and how to live and lead with passion. HIGHLIGHTS ● Dave shares the personal chiropractic miracle that changed his wife's life and started his career. ● Learn how "educating, not selling" became his core approach to marketing. ● Dave talks about the power of screenings and why so many chiropractors miss the point. ● Discover the one phrase Dave says transforms skeptics: "That makes sense." ● He opens up about building a life and legacy rooted in purpose, faith, and balance. ● Hear a powerful story of a woman whose 20-year health struggle was reversed after one chiropractic screening. ● Dave drops countless quotes and concepts to spark motivation, including, "No why, no comply." ABOUT DAVE MAGER CEO of Mager & Associates, is a nationally-known motivational speaker and chiropractic advocate who has managed multiple clinics and trained screening teams across the world. His energetic and relatable speaking style has made him a favorite at conferences and within the chiropractic community. DIVING INTO DAVE MAGER'S MESSAGE Marketing Through Connection, Not Conversion Dave explains how chiropractic marketing shouldn’t be about pressure or gimmicks. His decades of experience show that building trust through education, empathy, and clarity transforms skeptics into advocates. When people understand the why, they are far more likely to take action. Dave’s mantra: "If it makes sense, they move forward. If it doesn't, they won’t." The Case for Medical Freedom and Patient Empowerment A major thread throughout this episode is Dave's stance on freedom of speech and medical freedom. In a time when patients are bombarded with one-size-fits-all solutions, Dave argues that chiropractic offers an individualized, drug-free path that empowers people to take control of their health. He testifies to the power of educating the public, not just adjusting them. Legacy and Leadership Now in his 70s, Dave reflects on how he's helped chiropractors not only build practices but become better people. With over 7,000 attendees impacted through his trainings and countless coaching clients, he stresses that personal growth and professional success go hand-in-hand. His message: Heal yourself first to lead with clarity and compassion. The Game Face Philosophy Dave's signature "GAME FACE" approach is more than a motivational tagline. It's a reminder to show up fully, lead with integrity, and stay positive no matter what life throws your way. In a world full of distraction and disconnection, GAME FACE reminds chiropractors to serve with focus and passion. CLOSING THOUGHT "Knowledge is potential power. But wisdom is knowledge rightly applied." _________________________________________ #chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth
S2025 · E692
Aug 21, 2025 · 32 min
Get A Valuation on Your Practice with Jimmy Choi - Chiro Hustle Podcast 692
Jimmy Choi, co-founder of Bridge Financial, joins Chiro Hustle to unpack a long-overdue topic: business valuation and legacy planning for chiropractors. In this episode, Jimmy and James dive into the mechanics of buying, selling, optimizing, and even exiting a chiropractic practice; all without compromising the values the profession was built upon. For chiropractors who are nearing retirement, feeling stuck, or just wanting to get ahead of the curve, this episode delivers a practical playbook for turning your practice into a high-value asset. HIGHLIGHTS ● 98% of small business owners don't know what their practice is worth. ● Jimmy explains why chiropractors must treat their business like a legacy, not just a job. ● Bridge Financial uses AI and data to deliver instant practice valuations and business health scores. ● Learn why NOW is the best time to prepare for a future sale, even if it's years away. ● Discover how associates and new grads can leverage legacy practices for success. ● Hear the biggest mistakes DCs make when trying to exit their practice. ● "We're educators first. Our goal is to help chiropractors build a roadmap based on real data." ABOUT JIMMY CHOI Jimmy Choi, Co-Founder of Bridge Financial Jimmy is a seasoned business strategist who's helped raise over $1 billion in venture capital and launch industry-defining companies. Now, his focus is empowering chiropractors to grow or exit their practices with clarity, strategy, and legacy in mind. DIVING INTO LEGACY, VALUATION, AND FREEDOM Redefining the Exit Plan Most chiropractors don’t sell their practice because they don’t know where to go or who to trust. Jimmy and his team are out to change that. Whether you're one year or ten years from retirement, Bridge Financial helps DCs prepare with certified valuations, practice health diagnostics, and strategic exit mapping. Why Business Health Matters Would you buy a home without an inspection? Then why sell a practice without knowing its true health? Jimmy introduces the Business Health Score; a holistic snapshot that measures a clinic's strengths and weaknesses, from lead generation to operational efficiency. It's a wake-up call that every chiropractor needs. Freedom of Choice, Backed by Data In a world where freedom is under constant pressure, the freedom to grow, sell, or transition your practice on your terms is revolutionary. Jimmy and James explore how data transparency and strategic prep return the power to the chiropractor, rather than surrendering it to brokers or blind market conditions. Helping the New Guard Rise Up This episode isn’t just for those looking to exit. Jimmy shares how new grads and struggling docs can plug into legacy practices and build successful futures. It's not always about starting from scratch. Sometimes it's about stepping into something already great, with a plan to make it even better. CLOSING THOUGHT Legacy isn't built overnight, and it sure isn't sold in a panic. Jimmy Choi offers a rare look at how to turn chiropractic passion into lasting value. As James says best, "You're just one story away... Keep hustling." _________________________________________ #chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth
S2025 · E691
Aug 18, 2025 · 38 min
Chiropractic Corporate Leadership with Dr Jason Alviene DC - Chiro Hustle Podcast 691
In episode 691 of the Chiro Hustle Podcast, James Chester welcomes Dr. Jason Alviene, Vice President of Operations at 100% Chiropractic. With over 25 years in the field, Dr. Jason brings a unique perspective that bridges hands-on chiropractic care with large-scale operations leadership. This episode covers everything from corporate chiropractic strategy to mindset, communication, and why hospitality might be one of the most underrated tools in a chiropractor’s toolkit. HIGHLIGHTS • From massage therapist to Vice President of Operations, Dr. Alviene shares the pivotal moment that sent him down the chiropractic path. • Why hospitality experience might matter more than previous clinical experience when hiring CAs. • The importance of making it about the you, not the we - aka “The Paris Syndrome”. • His advice for new DCs: develop people skills through high-end service roles and communication training. • Why follow-up and lead management are make-or-break skills in modern practice growth. • Thoughts, traumas, and toxins - and why the “thoughts” piece is often ignored in chiropractic care. • A compelling vision for the future: cash-based practices, preceptorships, and a new wave of hands-on, competent adjusters. ABOUT DR. JASON ALVIENE Dr. Jason Alviene, DC, MS, is the Vice President of Operations at 100% Chiropractic and a long-time educator in chiropractic, massage therapy, and sports medicine. With experience ranging from The Joint Chiropractic to academia, Dr. Alviene brings a wide-angle lens to the profession with a focus on operational excellence and patient-centric care. DIVING INTO ... CORPORATE CHIROPRACTIC OPERATIONS Dr. Alviene’s current role is trailblazing a new path in chiropractic corporate leadership. As 100% Chiropractic’s first-ever VP of Operations, he works closely with doctor-owned and non-doctor-owned offices to streamline systems and amplify patient care. His approach is simple yet powerful: empower the team, clarify the message, and lead with service. THE POWER OF COMMUNICATION AND HOSPITALITY A standout moment in this episode is the concept of “The Paris Syndrome.” Dr. Jason challenges chiropractors to stop saying “we do this” and start saying “you get to experience this.” His emphasis on language highlights the subconscious psychological impact of personalized care. He draws a compelling connection between successful CAs and backgrounds in hospitality, like bartending and concierge service, where reading and connecting with people is second nature. TACKLING THOUGHTS, TRAUMAS, AND TOXINS While most chiropractors are trained to address traumas and toxins, Dr. Alviene points out that the “thoughts” element is often neglected. He advocates for chiropractors to help patients connect the dots between emotional blocks and their physical health. His perspective? Adjust the spine, yes, but also help guide the mindset. This is a bold yet necessary expansion of chiropractic’s role in holistic health. MARKETING AND LEAD FOLLOW-UP: A PRACTICE GROWTH ESSENTIAL Dr. Jason doesn’t shy away from practical strategy either. He emphasizes the critical nature of timely lead response, ongoing follow-up, and creating systems that support high conversion rates. His advice: call every lead like they’ve already said yes and never assume a patient is a “no” until they tell you directly. Smart, sharp, and service-oriented. CLOSING THOUGHT “If a patient isn’t thriving, it might not just be the subluxation. It might be the story they’re telling themselves.” _________________________________________ #chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkid
S2025 · E690
Aug 14, 2025 · 37 min
Coaching and Growing Together In Chiropractic with Dr Larry Goodman DC - Chiro Hustle Podcast 690
In this episode of the Chiro Hustle Podcast, James Chester welcomes back a long-time friend and guest, Dr Larry Goodman, for his third appearance on the show. With nearly five decades in chiropractic and over 30 years as a coach, Dr Goodman opens up about personal transformation, the importance of coaching in the profession, and how removing interference; whether structural, emotional, or mental can change lives. Together, he and James explore the evolution of chiropractic, the realities facing new graduates, and why protecting freedom of speech and medical freedom is critical to the future of health care. Highlights · How a childhood battle with asthma and allergies led Dr Goodman to chiropractic and ultimately transformed his life. · The priceless mentorship lessons that shaped his career, including a powerful challenge from Dr Miles O’Reilly: “Now go out and heal the world.” · The financial reality for today’s chiropractic graduates, and how debt is shaping their career choices. · Why Dr Goodman sees himself as an “attitudinal and emotional chiropractor” who clears interference in the mind as well as the body. · The neuro-emotional technique (NET) approach and how it helps uncover hidden belief systems that keep people stuck. · The role of alcohol as a neurotoxin, and why his 23 years of sobriety have been life-changing both personally and professionally. · Why the breakdown of professional silos between chiropractic, medicine, and other disciplines is a positive sign for the future of patient care.
S2025 · E689
Aug 11, 2025 · 38 min
Get Your Sales Message on Point with Hugh Liddle - Chiro Hustle Podcast 689
In this episode of the Chiro Hustle Podcast, host James Chester welcomes Hugh Liddle, known as Your Chiropractic Sales Wizard at Red Cap Sales Coaching and Elite Sales Academy. With over 54 years of in-the-field sales and management experience, Hugh shares how chiropractors can remove the “icky and scary” from sales, engage more meaningfully with prospects, and convert at a much higher rate; all while protecting the freedom to practice on their own terms. This conversation goes beyond typical sales talk. It’s about communicating in a way that honors your values, preserves patient trust, and invites people into chiropractic care for life. Highlights ● Why “you statements” are one of the fastest ways to shift a sales conversation into a patient’s world. ● The three essential qualifications every new practice member should meet before beginning care. ● How asking better, open-ended questions can uncover a patient’s true motivations. ● The impact of scripting and role-playing on conversion rates (including one practice that jumped from 32% to 83% in just two months). ● Why chiropractic is the “Rolex of healthcare” and how to help the public see it that way. ● The evolution of sales in the digital age and how chiropractors should adapt. ● The freedom that comes from working only with people who truly value your care. About Hugh Liddle Hugh Liddle is Your Chiropractic Sales Wizard at Red Cap Sales Coaching and Elite Sales Academy, where chiropractors learn to make selling easy, fun, and profitable. Drawing on more than five decades of real-world sales experience, Hugh’s approach is rooted in authentic connection and proven strategies that work in today’s environment. Based in Sebring, Florida, Hugh is also an author, speaker, and musician. Diving Into… Mastering “You Statements” in Patient Conversations Most chiropractors love to educate, and that’s a good thing. But Hugh points out that the sales conversation isn’t the time for “we do this” or “I do that.” Instead, shift the focus with statements like “You can have,” “You can enjoy,” or “You can get back to.” Patients care most about what’s in it for them, so speak directly to their desired outcomes. Qualifying for Care Not everyone is ready to become a long-term practice member. Hugh explains the three must-haves: 1. The desire and ability to get well. 2. The resources to invest in care. 3. Openness to following recommendations. Without these, a patient is unlikely to commit, and that can harm both their results and your reputation. Why Sales is a Form of Freedom Sales done right aren't pushy or manipulative. It’s an invitation for people to choose a healthcare path rooted in personal choice and responsibility, free from overreach or dependency on systems that limit options. In an age where medical freedom is a growing concern, knowing how to communicate your value clearly is more important than ever. From Skeptic to Advocate Hugh candidly shares his own shift from “I’ll come in when I hurt” to fully embracing regular chiropractic care. This change didn’t happen until a chiropractor explained the long-term benefits in a way that connected with him personally, a reminder that education works best when the timing is right. _________________________________________ #chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth
S2025 · E688
Aug 7, 2025 · 41 min
Get Your Branding and Messaging on Point with Isaac Mashman - Chiro Hustle Podcast 688
In this fast-paced episode of the Chiro Hustle Podcast, host James Chester sits down with branding powerhouse Isaac Mashman. Isaac, a business strategist and founder of Mashman Consulting Group, joins the conversation to unpack the untapped power of personal branding, reputation management, and digital visibility for chiropractors. If you’re a chiropractor looking to rise above the noise and become the go-to practitioner in your city, this episode is a game-changer. HIGHLIGHTS · Why personal branding starts at birth and how to harness it with intention · The real difference between your personal brand and your practice brand · How reputation management can fuel referrals and retention · Tactical ways to boost Google reviews without breaking FTC rules · Why podcasting and public speaking are reputation accelerators · What Isaac calls the four reasons people engage with content (and how to use them to dominate locally) · Practical tips for becoming a subject matter expert that patients trust “You already have a personal brand. The question is: are you controlling the narrative or letting it run wild?” ABOUT ISAAC MASHMAN Isaac Mashman, businessman and founder of Mashman Consulting Group based in Little Rock, Arkansas, specializes in personal branding and reputation management. He is also an author, podcast host, private investor, and speaker known for helping individuals and businesses grow their digital presence with purpose. DIVING INTO PERSONAL VS. PRACTICE BRANDING Isaac makes it clear: your personal brand isn’t something you build, it’s something you reveal and refine. From your name to your beliefs, your brand began at birth. But many chiropractors miss the opportunity to intentionally shape it. When you understand that your practice brand is merely an extension of your personal brand, your messaging becomes more powerful and more human. This alignment leads to trust, visibility, and stronger community positioning. REPUTATION MANAGEMENT THAT BUILDS TRUST Reputation isn’t what you say about yourself—it’s what others say about you. Isaac breaks down how chiropractors can improve their online reputation ethically and effectively. Simple actions like responding to reviews and consolidating them on Google can exponentially boost your credibility. He also outlines a compliant way to generate more reviews and referrals without violating FTC guidelines. USING CONTENT TO WARM UP YOUR MARKET When prospective patients walk into your practice, would you rather they be cold or already warmed up and ready to engage? Isaac walks listeners through a powerful framework for creating content that informs, connects, entertains, and motivates. From back-crack videos to educational clips about pillows and posture, your content strategy can help close the gap between stranger and loyal patient. PODCASTING, PUBLIC SPEAKING, AND POSITIONING Isaac emphasizes that hosting or guesting on podcasts, speaking on stages, and writing articles are not vanity plays. They are branding assets. They speed up trust-building, demonstrate authority, and draw opportunities toward you. Chiropractors who step onto stages, digital or physical, accelerate their reach and become magnets for referrals, media, and new patients. CLOSING THOUGHT Branding isn’t a trend—it’s the foundation of your influence. Isaac Mashman delivers a wealth of strategic value that chiropractors can implement immediately to rise above obscurity and position themselves as leaders in their communities. Like This Article? Click above to listen or watch the full interview. Subscribe on your favorite platform to never miss a story that protects the sacred trust. Share it with a colleague, student, or parent. Help us preserve the sacred trust—one story at a time. HASHTAGS #chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropr
S2025 · E687
Aug 4, 2025 · 40 min
Stories from Growing up in a Chiropractic Family with Dr Max Moore DC - Chiro Hustle Podcast 687
Stories from Growing up in a Chiropractic Family with Dr Max Moore DC - Chiro Hustle Podcast 687 In this episode of the Chiro Hustle Podcast, Dr. Max Moore DC shares his experiences growing up in a chiropractic family and how that shaped his professional journey. We also discuss his leadership in Cal Chiro and the importance of building community among chiropractors. This episode offers fresh insights into medical freedom, freedom of speech, and the ripple effect of positive thought on health outcomes. HIGHLIGHTS • Dr. Moore’s unique upbringing as the child of two chiropractors and how it influenced his career. • The importance of positivity in patient outcomes and overall health. • Building strong local chiropractic communities through Cal Chiro. • Why early exposure to chiropractic care can transform lives. • Practical strategies for growing a referral-based, community-focused practice. • The role of chiropractic associations in preserving medical freedom. • Dr. Moore’s powerful patient stories that show the potential of chiropractic care. ABOUT DR. MAX MOORE DC Dr. Max Moore DC is a chiropractor based in Portola Valley, California, where he works alongside his parents. A graduate of UC Berkeley and Palmer West College of Chiropractic, Dr. Moore is also the local president of the San Mateo Cal Chiro district, dedicated to supporting community-building and legislative efforts that protect the chiropractic profession. TAKE-A-WAYS STAYING POSITIVE TO ACHIEVE BETTER OUTCOMES Dr. Moore emphasizes that patient outcomes are significantly influenced by mindset. Negative messaging can hinder progress, while positivity can inspire patients to heal and thrive. This theme is central to his practice philosophy and reflects his belief in the deep connection between thought and physical health. COMMUNITY BUILDING THROUGH CAL CHIRO As the president of the San Mateo Cal Chiro district, Dr. Moore is passionate about creating connections among chiropractors. From hosting networking and educational events to involving students in the profession, he believes that building strong communities leads to stronger practices and a more united profession. THE IMPACT OF EARLY CHIROPRACTIC CARE Growing up with regular chiropractic care, Dr. Moore experienced firsthand the benefits of a proactive approach to health. He believes that introducing children to chiropractic care can positively impact their quality of life and reduce reliance on reactive medical interventions later in life. PATIENT STORIES THAT INSPIRE HOPE One standout story from Dr. Moore’s practice involved a patient who had suffered from chronic pain for years. After just one adjustment, she experienced relief and hope for the first time, illustrating the transformative power of chiropractic care. FINAL TAKEAWAY “Invest in yourself by supporting your state chiropractic association. It’s the best way to ensure you can continue practicing with freedom and integrity.” _________________________________________ #chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth
S2025 · E686
Jul 31, 2025 · 39 min
His Journey and Return to Chiropractic Speaking with Dr Chris Zaino DC - Chiro Hustle Podcast 686
Dr. Chris Zaino is a world-renowned speaker, author, entrepreneur, Former Mr America, Mr. Universe and IFBB Pro bodybuilder. After defying a deadly terminal disease in his late 20's, Dr. Zaino leveraged his experience to get his doctorate and becoming one of the largest wellness clinics in the world, seeing thousands weekly. Dr. Zaino created the “The Stallion Project”, to resurrect Heroes from the complacency of their secret identity, so they may live heroic lives once again , by expressing and experiencing true love, now, in every area of their lives, through his 4 Step methodology Brain, Body, Boardroom, and Bedroom Currently, Dr. Zaino is one of the top “Secret Weapons” as a private holistic coach to executives, entrepreneurs, pro athletes, celebrities, influencers, sheiks, and Kings internationally, with a focus on Male Vitality. ___________________ #chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth
S2025 · E685
Jul 28, 2025 · 39 min
Decompression is Making an Impact in Chiropractic with Saleem Musallam - Chiro Hustle Podcast 685
Introducing Saleem Musallam Saleem, founder of Excite Medical and creator of the DRX9000® spinal decompression system, is revolutionizing the way chiropractors treat patients with severe spinal issues. In this episode, we dive into how the DRX9000® stands out from traditional traction devices and how Saleem’s mission is empowering chiropractors to offer true, non-surgical alternatives for their patients. Highlights • Why the DRX9000® is the leading spinal decompression system backed by research and FDA clearance. • How Excite Medical supports chiropractors beyond the product: financing, training, and mastermind events. • The importance of bridging the gap between chiropractic and the medical community. • Saleem’s marketing workshops and how they help chiropractors strengthen their digital presence. • Insight into the growing failure rates of spine surgery and why decompression is a safer alternative. • A powerful reminder about patient safety, medical errors, and the importance of medical freedom. About Saleem Saleem is the founder and CEO of Excite Medical. Known for creating the DRX9000®, he partners with chiropractors worldwide to elevate patient care for those suffering from disc degeneration, herniations, and other spinal issues. Saleem’s leadership has built Excite Medical into a research-driven company with a strong community of chiropractors. Bridging Chiropractic and Medical Communities Saleem believes that chiropractic must be recognized as a viable alternative to surgery for severe spinal cases. He has raised over $700,000 for decompression research at the University of South Florida, which has caught the attention of neurosurgeons and other medical professionals. By grounding decompression in research, Saleem is helping chiropractic become a trusted option across the healthcare spectrum. Empowering Chiropractors Through Education Excite Medical is not just about selling equipment. Saleem runs multiple marketing workshops each year, teaching chiropractors how to optimize their online presence, utilize tools like Google pixels and AI, and uncover blind spots in their patient acquisition strategies. These workshops give doctors confidence to connect with more patients while maintaining their independence. The Case for Decompression in Practice Decompression with the DRX9000® attracts patients who might otherwise head straight to surgery. With proven results and a high case value, decompression can transform both patient outcomes and practice growth. Saleem emphasized that true decompression must be distinguished from generic traction devices and that proper patient examination and qualification are essential. Closing Thought As Saleem shared, “You have to be convinced to be convincing.” When chiropractors believe in the value they offer, patients will see it too. This episode is a wake-up call about the dangers of unnecessary surgeries and the importance of preserving options for conservative, non-invasive care. _________________________________________ #chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth
S2025 · E684
Jul 24, 2025 · 38 min
Adjust Your Media with Jenna Quentin - Chiro Hustle Podcast 684
This episode features Jenna Quentin, founder of Adjust Your Media Agency and host of the podcast What Chiropractic Doesn’t Cure: Stories of Innate. Jenna isn’t a chiropractor, but her connection to the profession runs deep. In this conversation with host James Chester, she shares her passion for chiropractic advocacy, her journey as a writer and storyteller, and how she helps principled chiropractors grow their influence through consistent, aligned content. HIGHLIGHTS • Jenna shares how chiropractic radically changed the life of her sensory-sensitive, dyslexic child—and how it healed more than just his body. • She reveals the emotional weight and guilt that came from making health decisions as a young mom in France, and how chiropractic helped her reclaim confidence in her intuition. • Jenna talks about transitioning from journalism to a full-time chiropractic storyteller and social media strategist. • Why social media is more about community than clicks—and what “five-mile famous” really means. • Learn Jenna’s metaphor for organic content strategy: your social media is like your peripheral nerves, your owned content is the spine, and the brain? That’s new patient conversions. • Hear why she believes podcasting might be the most impactful thing she’s created all year. ABOUT JENNA Founder of Adjust Your Media Jenna is a passionate advocate for chiropractic and a powerful storytelling strategist. Through her agency and podcast, she helps chiropractors build connection and visibility through content that reflects their core values. Based on personal experience with chiropractic’s life-changing impact, Jenna brings empathy, heart, and purpose to everything she creates. DIVING INTO… The Power of Medical Freedom and Intuition Jenna’s story begins not with a business, but a deeply personal transformation. Living in France as a young mom, she found herself wrestling with state-mandated medical procedures and a traumatic birth experience. Without access to chiropractic care abroad, she intuitively knew something was off in her body—and waited until returning to the U.S. to get adjusted. This intuitive pull toward chiropractic, paired with the awakening of her voice around medical freedom, sparked a new mission in her life. Why Social Media is a Vitalistic Strategy Jenna isn’t just “doing content.” She’s helping chiropractors create ecosystems of trust and connection online. Forget empty metrics or short-term campaigns; she teaches a sustainable, organic approach to digital presence. Her team focuses on creating content that gets shared, saved, and remembered—the kind that builds a brand patients want to refer others to. She reminds DCs: your social media is not a gimmick, it’s part of your wellness care plan for your business. Creating with Purpose: Adjust Your Media and Storytelling From blogging and article writing to content calendars and workshops, Jenna’s work is focused on helping principled DCs tell their story in a way that aligns with their mission. Whether it’s short-form reels or long-form email newsletters, her goal is always the same: connection. And as she says, if you’re not having fun with it, it won’t work. Authenticity and enjoyment are key. Why Her Podcast Might Be Her Greatest Contribution Yet Her podcast What Chiropractic Doesn’t Cure is more than a content channel. It’s a storytelling engine for chiropractic. Featuring interviews with principled DCs like Dr. Tim Young and Dr. Tony Ebel, it weaves together powerful testimonies and inspires other chiropractors to speak up. It’s also an invitation for the public to hear real outcomes and understand chiropractic through human stories. CLOSING THOUGHT Want to know what it means to really connect with your community, share truth online, and grow a principled practice without selling out? This episode is a must-listen. _________________________________________ #chiropractic #
S2025 · E683
Jul 21, 2025 · 45 min
Leverage Yourself as a Professional Speaker with Gary Barnes - Chiro Hustle Podcast 683
INTRODUCING GARY BARNES Meet Gary Barnes, a force of entrepreneurial insight, media savvy, and lived resilience. In this episode of the Chiro Hustle Podcast, Gary sits down with host James Chester to explore the intersections of chiropractic, media exposure, professional speaking, and the transformative power of storytelling. Gary is not only the father of a chiropractor, but he also carries a deep respect for the profession, seeing its potential to touch lives when properly communicated to the masses. https://chirohustle.com/leverage-yourself-as-a-professional-speaker-with-gary-barnes-chiro-hustle-podcast-683/ HIGHLIGHTS · Gary shares how chiropractors can become high-impact professional speakers by tapping into their “so that” benefit stories rather than just technical explanations. · He explains why writing a book instantly elevates your authority and opens media doors. · Gary breaks down the psychology of public speaking fear and how to channel nerves into presence. · He redefines sales as service and trust, not closing tactics. · A standout quote: “We forget facts, we remember stories.” · His signature adversity story - a multiple sclerosis diagnosis with a 10-year death sentence - became a life-defining breakthrough. · Gary encourages DCs to focus on the future their patients want, not just the pain they’re in today. ABOUT GARY BARNES Gary Barnes, The Breakthrough Business Mastery Coach, is a high-performance strategist, international speaker, and bestselling author. He has built multiple businesses generating over $300 million and has been featured across major media. Diagnosed with MS in 1988, Gary has since become a living embodiment of resilience and purpose. DIVING INTO… From Chiropractic Roots to Media Reach Gary’s son is a chiropractor, and through that connection, Gary developed a unique perspective on how chiropractic can impact more lives - not just through adjustments, but through message mastery. He challenges chiropractors to step into the spotlight and embrace visibility, not shy from it. The Power of Your “So That” Story Most chiropractors get stuck talking about techniques. Gary flips the script: Speak to the transformation you provide. It’s not about decompression therapy - it’s about helping a man ditch his cane and walk on stage again. When chiropractors communicate the “so that” behind what they do, they connect on a human level. Media, Messaging, and Magnifying Your Voice Gary’s advice for getting on mainstream platforms? Become interesting. His book title “How a Beaver Saved My Life” is a case in point. When you show up ready to serve, not sell, media welcomes you back. And yes, having a book changes the game. From Fear to Freedom on Stage Despite giving over 1,000 talks, Gary still gets nervous. His secret? Make the butterflies fly in formation. Speak from your truth. And remember: if you’re listening to your audience instead of performing at them, you’ll always connect. Service-First Sales and Speaking Forget “selling” - Gary teaches DCs to build communities through trust and service. Be seen, be safe, be relevant. That’s how people stay, pay, and refer. Speaking is the fastest way to build that connection. The Adventure of Becoming More From firewalks to P-51 fighter flights, Gary embodies transformation through courage. His personal motto - “launch and adjust, elevate and separate” - is a call for chiropractors to stop waiting and start stepping into their next level. CLOSING THOUGHT “Please take that step into the unknown… Go out and serve. There’s a lot of people that need you, want you. They just don’t know you’re there.” Like This Article? Click above to listen or watch the full interview. Subscribe on your favorite platform to never miss a story that protects the sacred trust. Share it with a colleague, student, or parent. Help us preserve the sacred trust - one story at a time. ----------------
S2025 · E682
Jul 17, 2025 · 48 min
Marketing is NOT a Vending Machine with Sam Carlson - Chiro Hustle Podcast 682
Marketing is NOT a Vending Machine with Sam Carlson - Chiro Hustle Podcast 682 In episode 682 of the Chiro Hustle Podcast, host James Chester dives into the deep end of chiropractic marketing with serial entrepreneur and innovative marketer, Sam Carlson. As the co-founder of both Patient Stream and UpHex, Sam has revolutionized lead generation and digital marketing for chiropractors and agencies alike. This episode isn’t just about tools and tactics—it’s a hard-hitting look at what actually works in chiropractic marketing today and what doesn’t. HIGHLIGHTS • Sam explains why marketing is NOT a vending machine and how that outdated mindset sabotages patient acquisition. • He shares the “Qualified Lead Formula” and breaks down the anatomy of a high-converting ad campaign. • Discover how one client, Dr. Ray Peavey, doubled his volume and added $55K in cash using just one powerful shift in lead handling. • Learn why niche-specific ads (like for neuropathy or spinal decompression) outperform general chiropractic offers. • Sam reveals how UpHex enables three-click Facebook ads so simple, even his 10-year-old can launch them. • Hear the case study that got Patient Stream featured by Meta and what that means for your clinic. ABOUT SAM CARLSON Sam Carlson, Serial Entrepreneur & Co-Founder of UpHex, is known for reshaping the way chiropractic clinics attract and convert leads. Through Patient Stream and now UpHex, he empowers thousands of agencies and small businesses with automated, results-driven advertising. He’s also the author of “New Patient School.” DIVING INTO… Marketing is NOT a Vending Machine Sam debunks the myth that digital ads work like magic machines. Chiropractors often expect to plug in a campaign and instantly get new patients. But real marketing takes positioning, patience, and psychology. Sam uses a golf analogy: your ad is the driver that gets the ball in play—but what gets the ball into the hole is real human interaction. The Qualified Lead Formula Sam introduces a simple but powerful framework for chiropractors: go niche, speak directly to real problems, and target based on pain points, not generalities. Forget the “$21 exam and x-ray” offers. Instead, talk to the sciatica sufferer who can’t walk their dog or the neuropathy patient whose feet go numb by noon. Meet Them Where They Are Rather than educating cold audiences about the philosophy of chiropractic in an ad, Sam insists: speak their language first. Address their lived pain experience. It’s about strategic empathy—and it’s what turns browsers into believers. How One Phone Call Saved a Clinic The episode closes with a mic-drop moment: the story of Dr. Ray Peavey, who was on the verge of losing his 30-year practice. After six weeks of floundering with leads, Dr. Peavey got on the phone himself. One real conversation converted into a $4,500 care plan. He repeated the process, doubled his visits, and found new life in practice. CLOSING THOUGHT Marketing isn’t about magic funnels or secret buttons. It’s about showing up real, specific, and human—again and again. _________________________________________ #chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth
S2025 · E681
Jul 14, 2025 · 37 min
Empire Longevity and the Future of Humanity with Dr Otto Janke DC - Chiro Hustle Podcast 681
Dr. Otto Janke returns to the Chiro Hustle Podcast after a five-year hiatus for an unforgettable discussion about the most urgent and transformational topic facing our profession: longevity. In this compelling episode, Dr. Janke shares the foundational principles behind his “Empire Longevity” movement and why it matters more than ever. James and Otto dive deep into the sacred trust, the nervous system’s role in optimal health, and how chiropractic can—and must—be seen as the catalyst for more, better years. This episode is more than philosophy; it’s a call to action for chiropractors to lead the charge into a healthier, more empowered future. HIGHLIGHTS · Dr. Janke introduces his vision of “Empire Longevity”—a practical and principled approach to health and longevity. · Explains why the nervous system must be optimized as the foundation of any longevity plan. · Presents published research connecting chiropractic adjustments with improved heart rate variability and therefore, increased lifespan. · Shares a bold, paradigm-shifting equation: Chiropractic → HRV → Longevity. · Offers a deeply personal anecdote about the six words his mother shared before her passing that inspired his mission. · Advocates for starting longevity from preconception, expanding care to babies and pregnant women. · Urges chiropractors to become better communicators and leaders, not just adjusters. DIVING INTO… Staying True to Chiropractic Principles Otto doesn’t mince words—chiropractic is about life, not just pain. He stresses that without an optimized nervous system, even the best lifestyle practices fall short. Subluxation correction is not a secondary consideration in longevity—it’s the foundation. The Nervous System as the Cornerstone Using both personal conviction and published data, Dr. Janke makes the case that chiropractic must reclaim its role in the longevity conversation. Heart Rate Variability (HRV) becomes a quantifiable bridge between the adjustment and long-term vitality. If HRV improves with adjustments, and HRV is a marker of longevity, then chiropractic is essential to living a long, vibrant life. Building More, Better Years Dr. Janke challenges the profession to reframe health not as the absence of disease, but as the presence of vibrancy and years lived well. From sleep to motion to food and emotional health—these are all supercharged by a nervous system free of interference. His three guiding criteria? Reasonable. Effective. Cost-effective. Leading the Future Through Communication One of the most urgent challenges facing chiropractors today, Otto argues, is poor communication. Many don’t know how to tell the story—or even what the story is. He calls for schools to mandate communication training and urges every DC to hone their storytelling skills. Because when patients understand, they stay. CLOSING THOUGHT “More, better years” isn’t a slogan—it’s a strategy. One grounded in the nervous system, fueled by subluxation correction, and powered by a profession ready to step into its full role in humanity’s future. ----------- #chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth
S2025 · E680
Jul 10, 2025 · 43 min
German New Medicine and Growing up in a Chiro-Family with Dr John Ohm DC - Chiro Hustle Podcast 680
INTRODUCING DR. JOHN OHM DC Dr. John Ohm DC joins the Chiro Hustle Podcast to bring a fresh yet deeply philosophical perspective to our profession. Born into a chiropractic family, John not only continues a legacy but redefines it by integrating German New Medicine with subluxation-based chiropractic. In this episode, we dive into his upbringing, the roots of the Webster Technique, and his pivotal role as editor of Pathways to Family Wellness magazine. If you’re a DC who believes in protecting the Sacred Trust, this conversation is your kind of jam. https://chirohustle.com/german-new-medicine-and-growing-up-in-a-chiro-family-with-dr-john-ohm-dc-chiro-hustle-podcast-680/ HIGHLIGHTS • How German New Medicine overlays seamlessly with chiropractic philosophy, identifying “subluxations in the brain” and their effect on organ function. • The idea of biological programs of adaptation—and how stress-induced lesions in the brain manifest as symptoms in the body. • Why inflammation and disease may not be breakdowns, but signs of healing in motion. • The influence of DD Palmer’s 1910 work and how Dr. Ohm sees its fulfillment in modern discoveries. • The origin and impact of Pathways magazine, now on its 83rd issue. • The importance of birth skills and how they tie directly into the principles behind the Webster Technique. • The role of chiropractic in family dynamics, pregnancy, and pediatric care. DIVING INTO… The Brain-Body Connection, Reimagined Dr. Ohm explains how German New Medicine identifies lesions in the brain (known as “hamer herds”) that mirror vertebral subluxations. These brain lesions—triggered by emotional or biological conflict shocks—initiate organ-specific adaptations that we typically interpret as disease. It’s a revelation that supports and amplifies the chiropractic principle: life expresses intelligence. Chiropractic Roots, Reignited Growing up in a family immersed in chiropractic, John’s journey is woven with tradition and vision. He shares how the early efforts of his late mother, co-founder of ICPA’s Pathways magazine, became the foundation for a movement. Her humble newsletter blossomed into a worldwide wellness publication that educates parents and practitioners alike. Birth Skills and the Webster Legacy John brings clarity to the often misunderstood Webster Technique—not merely for turning breech babies but as a neuromechanical tool to balance the mother’s pelvis and support optimal birth outcomes. He introduces the concept of birth skills as the missing half of the birth conversation and how Webster Technique sits at its epicenter. Chiropractic’s Future is Family In a world increasingly disconnected from natural processes, Dr. Ohm offers a vision of empowerment. When families understand how to participate actively in health and birth, supported by principled chiropractors, the profession’s future becomes not only viable—but vital. Like This Article? Click above to listen or watch the full interview. Subscribe on your favorite platform to never miss a story that protects the sacred trust. Share it with a colleague, student, or parent. Help us preserve the sacred trust—one story at a time. _________________________________________ #chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth
S2025 · E679
Jul 7, 2025 · 40 min
42 Years in Practice and 'To Health With You!' with Dr Nick Athens DC - Chiro Hustle Podcast 679
INTRODUCING DR. NICK ATHENS DC This week on the Chiro Hustle Podcast, we sit down with a true chiropractic veteran, Dr. Nick Athens DC. With over four decades in the field, Dr. Athens brings not just a lifetime of clinical experience but also a powerful message for chiropractors about staying “locked in,” mastering their craft, and living the chiropractic lifestyle. We dive into his new book “To Health With You” and uncover his timeless wisdom for living a healthier, longer, and more purposeful life. HIGHLIGHTS · 42 years of high-volume, subluxation-based practice in San Carlos, CA · Adjusted NFL legend Joe Montana pre-game, generating $1.5M in media exposure for chiropractic · First ICA Sports Chiropractor of the Year; former team chiropractor for the San Francisco Giants · Stresses that chiropractic care is as essential for mental health as it is for physical · Developed morning rituals and lifestyle habits that fuel longevity and peak performance · Shares insights from his book, which distills 750,000+ adjustments and 27,000+ patient experiences · Advocates for building a health-focused support team and staying engaged with state associations ABOUT DR. NICK ATHENS DC Dr. Nick Athens DC, based in San Carlos, California, has served the chiropractic community for over 42 years. Known for his work with elite athletes like Joe Montana and Barry Bonds, Dr. Athens is now focused on sharing longevity strategies through his book, public speaking, and continued patient care. STAYING LOCKED IN AFTER 4 DECADES Dr. Athens opens up about what it takes to stay passionate and effective in practice after 42 years. His secret? Daily discipline. He wakes at 4:30am to train, stays mentally and physically aligned, and continues to refine his technique and patient education. He views each adjustment as a performance, akin to a pro athlete stepping onto the field—and he emphasizes the power of being fully present with each patient. THE MENTAL-EMOTIONAL LINK TO CHIROPRACTIC One of the most compelling takeaways from this interview is Dr. Athens’ perspective on chiropractic’s impact on mental health. He explains how subluxation affects not just posture and pain but also a patient’s mood, self-esteem, and ability to engage in life. When you correct subluxations, you don’t just relieve symptoms—you reboot their system. It’s mind-body healing at its core. BUILDING A LIFESTYLE PRACTICE Rather than preaching health, Dr. Athens lives it. His practice is a testament to the idea that consistency in lifestyle and care delivers generational impact. His book, “To Health With You,” simplifies healthy aging into actionable steps, with chiropractic at the heart of the journey. It’s not just a manual for patients—it’s a blueprint for DCs to better serve and guide. SUPPORTING STATE ASSOCIATIONS AND BUILDING A TRIBE Dr. Athens passionately advocates for DCs to get involved with their state associations, not only to protect the profession legislatively but to recharge by being in community with other chiropractors. He also encourages doctors to help patients build their own support systems—a healthcare team that reinforces vitalistic living, much like a V-formation of geese. CLOSING THOUGHT “Would you pay to see yourself adjust? If the answer isn’t yes, it’s time to level up.” ------------------- #chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth
S2025 · E678
Jul 3, 2025 · 34 min
Becoming a Chiropractor Later in Life with Dr Trevor Marum DC - Chiro Hustle Podcast 678
Dr. Trevor Marum DC brings a refreshingly unique perspective to the world of chiropractic. In this powerful episode, he sits down with host James Chester to share what it was like becoming a chiropractor later in life—after a career in fitness and elite-level training. From professional athlete to principled adjuster, Dr. Marum’s story is all about transformation, responsibility, and staying true to chiropractic’s sacred principles. This episode explores patient responsibility, technique diversity, subluxation-centered care, and why every DC should be teaching. HIGHLIGHTS • Dr. Marum didn’t discover chiropractic until his 30s—a Life West upper cervical adjustment changed everything. • He emphasizes the importance of patient responsibility and making the care process collaborative. • Trained in multiple techniques, he uses everything from upper cervical to extremity adjusting. • He runs a referral-only practice serving everyone from newborns to seniors. • His passion for movement and lifestyle shines through both inside and outside the clinic. • Advocates for ongoing patient education, community involvement, and lay lectures. • Inspired by mentors like Dan Bronstein, John Bergman, and Paul Reed. ABOUT DR. TREVOR MARUM DC Dr. Trevor Marum DC is a subluxation-centered chiropractor practicing in the Pacific Northwest. He blends upper cervical work with extremity techniques and neurological therapies to serve a diverse patient base—from newborns to seniors. Formerly a professional athlete and gym owner, he brings a deep reverence for movement, lifestyle, and innate healing. DIVING INTO… Staying True to Chiropractic Principles Dr. Marum’s journey into chiropractic was sparked not by a miracle story, but by a deep physical awareness cultivated over years as an elite trainer and athlete. After one life-altering upper cervical adjustment, he knew chiropractic was his calling. He quickly realized that not all chiropractic schools honor the sacred trust or even teach about subluxation. He credits Life West with staying true to the philosophy. The Power of Patient Responsibility In Dr. Marum’s practice, healing is a shared process. He sets expectations clearly: patients have homework. Whether it’s education, lifestyle changes, or pantry overhauls, his approach helps patients become active participants in their care. This patient ownership is crucial, especially when paired with community-building activities like in-house lectures and Q&A events. Technique Matters: Tools for Every Body From knee-chest to muscle activation, Dr. Marum believes in mastering a variety of techniques. Why? Because every body is different. He discusses how misaligned ankles can affect skull positioning, or why adjusting babies isn’t the same as adjusting athletes. He tailors his care to the individual, never compromising on the art of the adjustment. Building a Referral-Only Practice Dr. Marum didn’t rely on marketing gimmicks. Instead, he served powerfully and let results speak for themselves. Taking on complex cases and delivering miracles turned his patients into his greatest advocates. Today, his womb-to-tomb practice is built on trust, transformation, and teaching. CLOSING THOUGHT “Chiropractic doesn’t cure anything. We simply correct subluxations, and the body does the rest.” _________________________________________ #chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics
S2025 · E677
Jun 30, 2025 · 42 min
Falling in Love with Chiropractic with Dr Marc Suprenant DC - Chiro Hustle Podcast 677
INTRODUCING DR. MARC J. SURPRENANT Dr. Marc J. Surprenant joins James Chester on episode 677 of the Chiro Hustle Podcast to reignite the passion for principled chiropractic. In this heartfelt and high-energy episode, Dr. Surprenant opens up about rediscovering the magic of chiropractic after 25 years in practice, and how service, not ego, is the secret to staying aligned. They discuss coaching, the importance of staying philosophically grounded, and how to truly connect with patients and communities. HIGHLIGHTS · Rediscovering love for chiropractic through service. · From asthma to full health: how chiropractic changed Dr. Surprenant’s life. · The hidden power of flow state in practice success. · How being coachable turned his flailing career around. · Adjustments as ministry: serving people where they are. · The story of Timmy: from terminal illness to full life through chiropractic. · Staying rooted in BJ Palmer’s Sacred Trust amidst evolving tools. ABOUT DR. MARC J. SURPRENANT, DC Dr. Marc J. Surprenant is the founder of Family Healing Chiropractic in Charlotte, NC. With over 25 years in practice, he is known for combining deep chiropractic philosophy with real-world experience as a coach and mentor to chiropractors and students alike. DIVING INTO… Staying True to Chiropractic Principles Dr. Surprenant emphasizes that chiropractic must remain rooted in its foundational philosophy. Whether you use lasers or decompression or shockwave - never stop adjusting, and never stop teaching the principle. His journey from patient to doctor began with four medications, which he no longer needed once he was under care. That transformation fuels his lifelong passion. The Power of Service Over Ego From working in parking lots at church to traveling to Asheville to serve volunteers, Dr. Surprenant shares how the best way to find purpose is to show up without ego. Serving others is what kept his fire alive, even when things were hard, and it continues to be his north star. Coaching: The Accountability Gamechanger Early in his career, Dr. Surprenant was bartending to stay afloat. It wasn’t until someone told him the hard truth - “You suck because you have no coach” - that he found direction. Today, he’s passing that wisdom forward with a focus on helping chiropractors reconnect with their purpose and establish systems that help them thrive. The Miracle of Timmy A powerful moment in the episode is the story of a child with a terminal autoimmune disorder. After exhausting all medical options, his family turned to chiropractic. The results were nothing short of miraculous - he’s now a thriving adult, and it all started with the removal of interference. Final Takeaway “If your life sucks - go serve more.” Dr. Surprenant doesn’t just say it. He lives it. And it might just be the simplest, most powerful advice you’ll hear all year.
S2025 · E676
Jun 26, 2025 · 31 min
Chiropractic Needs Nothing Else to be Successful with Dr Tim Young DC - Chiro Hustle Podcast 676
INTRODUCING DR TIM YOUNG DC In this compelling episode of the Chiro Hustle Podcast, James Chester welcomes Dr. Tim Young DC, a stalwart of subluxation-based chiropractic from Oklahoma City. The conversation dives into Dr. Young’s philosophy, legacy-building efforts through Focus OKC, and his unwavering belief that chiropractic, when practiced purely, needs nothing else to succeed. Whether you’re a veteran DC or a fresh student of the art, this episode reignites why you got into chiropractic in the first place. https://chirohustle.com/chiropractic-needs-nothing-else-to-be-successful-with-dr-tim-young-dc-chiro-hustle-podcast-676/ HIGHLIGHTS · Dr. Young emphasizes: “You do not have to add to chiropractic to be successful at chiropractic.” · The origin story of Focus OKC, now 15 years strong, and its ripple effect across the profession. · Why technique mastery and patient connection are non-negotiables in building a referral-based, high-integrity practice. · A candid call to support students and new graduates by teaching what isn’t taught in school. · The unique mentorship model of Focus Foundations, blending real-world video access with philosophy. · Book recommendations: Fred Barge’s “Are You the Doctor, Doctor?”, Marcus Bach’s “The Chiropractic Story”, and more. ABOUT DR TIM YOUNG DC Dr. Tim Young, DC is the founder of Young Chiropractic in Oklahoma City, Focus OKC, and Focus Foundations. A global teacher of the Focus Chiropractic Technique, Dr. Young is revered for his commitment to principled care, high-volume adjusting, and serving the profession with love and gratitude. DIVING INTO… Staying True to the Chiropractic Principle Dr. Young doubles down on the foundational truths laid down by BJ Palmer: remove subluxation, trust Innate, and let the body heal. His core message is piercingly clear—there’s nothing broken in chiropractic. It just needs to be practiced with purity and purpose. Building the Movement Through Focus OKC Born from a burst of inspiration on a bike ride, Focus OKC grew from a grassroots gathering into one of chiropractic’s most influential philosophy events. Dr. Young shares how it not only connects like-minded DCs, but also spurred others like Mile High and Chiro Fest to spring forth. Mastery Through Adjusting & Mentorship The Motion Specific Technique (MST) that Dr. Young teaches isn’t just about the “how” of adjusting—it’s about embodying certainty, speed, and intention. He gives students and chiropractors direct video access to observe his clinical process, making learning visceral and immediate. Empowering the Next Generation Dr. Young makes an impassioned plea to chiropractors: adopt a student, invite them into your office, and teach them what school never will. With raw honesty, he explains that chiropractic colleges can’t make you successful—but the community can. CLOSING THOUGHT “Your chiropractic adjustment is your signature. It defines who you are as a chiropractor.” _________________________________________ #chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth
S2025 · E675
Jun 23, 2025 · 38 min
Never Been A Better Time to be a Chiropractor with Dr Dustin Judd DC - Chiro Hustle Podcast 675
Having appreciated chiropractic results at a young age, Dr. Judd has always gravitated toward natural healthcare. After an impactful childhood experience with chiropractic, he attended Texas Chiropractic College, graduating in 2005. He established ProHealth Chiropractic Center in 2006. Following the heartbreaking loss of his newborn daughter Trinity, he passionately shifted his practice focus to pediatric and family chiropractic care. ProHealth has grown into a thriving, 7-figure, insurance-independent, 100% cash practice. INTRODUCING DR. DUSTIN JUDD Dive into this powerful episode featuring Dr. Dustin Judd, a passionate advocate of chiropractic care who has transformed his personal tragedy into a mission to provide life-changing adjustments, particularly for families and children. In this inspiring conversation, Dr. Judd discusses the profound connection between innate intelligence and spinal health, and why maintaining a subluxation-based practice is critical for both patients and the chiropractic profession. HIGHLIGHTS ● Discovering True Purpose: Learn how Dr. Judd's personal experience with chiropractic care as a child dramatically changed his life and set him on a path toward becoming a chiropractor. ● Turning Heartbreak into Healing: Dr. Judd shares the deeply personal story of his daughter Trinity, whose brief life catalyzed his shift toward pediatric chiropractic care, transforming tragedy into purpose. ● Building a Thriving Cash Practice: Gain insights into how Dr. Judd successfully transitioned from insurance-based to a fully cash-based practice, emphasizing the importance of congruence and authenticity. ● Philosophy Matters: Why understanding and embracing chiropractic philosophy isn't just helpful—it's essential for delivering truly transformative care. ● Adjusting with Innate Intelligence: Explore Dr. Judd's unique perspective on how adjusting patients guided by intuition and spiritual awareness leads to extraordinary results. ABOUT DR. DUSTIN JUDD Dr. Dustin Judd, DC, founded ProHealth Chiropractic Center in Teague, Texas, in 2006. Specializing in family and pediatric care, his practice stands out as a 100% cash-based operation, drawing patients who travel significant distances for specialized adjustments. DIVING INTO... Staying True to Chiropractic Principles Dr. Judd emphasizes the significance of preserving chiropractic’s core principles, including the Sacred Trust and the subluxation model. He passionately advocates for spinal health as foundational to overall neurological function, stressing that "spinal function is neural function." The Power of Patient Education By transitioning his practice away from therapeutic modalities to solely adjustments, Dr. Judd demonstrates the importance of clearly educating patients on the true purpose of chiropractic care—beyond pain relief to enhanced vitality and innate healing. Building a Referral-Based Practice Through consistent, high-quality patient outcomes and genuine care, Dr. Judd has built a robust, referral-driven practice. He highlights how staying committed to principled chiropractic care and community engagement naturally attracts patients. _________________________________________ #chiropractic #chiropracticcare #chiropracticadjustment #chiropracticworks #chiropracticmarketing #chiropracticassistant #ChiropracticCares #chiropractichealth #chiropractics #chiropracticneurology #chiropracticcollege #chiropracticdubai #chiropracticlifestyle #chiropracticforlife #chiropracticajustment #chiropracticforkids #chiropracticrocks #chiropracticphotos #chiropractictreatment #chiropracticforeveryone #chiropracticadjustments #chiropracticbenefits #chiropracticfirst #chiropracticseminar #chiropracticinstrument #chiropracticbiophysics #chiropracticstudent #chiropracticcampbelltown #chiropractichealthmonth
S2025 · E674
Jun 19, 2025 · 51 min
Talking TIC and Inspiring the Profession with Dr Carlos Selles DC - Chiro Hustle Podcast 674
INTRODUCING DR CARLOS SELLES DC In Episode 674 of the Chiro Hustle Podcast, James Chester reconnects with Dr. Carlos Selles DC—a true pioneer of chiropractic in Puerto Rico and a global voice for Spanish-speaking DCs. This powerful conversation dives deep into the timeless philosophy of chiropractic, the unexpected joys of returning to hands-on patient care, and the strategic insights that every chiropractor, especially those feeling burned out or disconnected from their purpose, needs to hear. HIGHLIGHTS ● Dr. Selles shares how stepping back into practice after a 15-year break reignited his passion. ● He opens up about the unique challenges and joys of managing associate-driven practices. ● Dr. Selles distinguishes between a technician’s and a professional’s approach to chiropractic. ● Valuable guidance is given for chiropractic students seeking mentorship and experience. ● Grassroots marketing strategies and patient connection tactics are laid out in detail. ● He explains why Latin America might be the next epicenter of principled chiropractic growth. ● Insightful commentary on why forgetting the "bathroom tile" might just save your practice launch. ABOUT DR CARLOS SELLES DC Dr. Carlos Selles, DC is the General Director of QuiroHealth Centers in Puerto Rico and a widely respected consultant, speaker, and mentor to Spanish-speaking chiropractors. His impact spans decades, and his return to adjusting has only deepened his commitment to the chiropractic mission. DIVING INTO... Returning to Practice: A Rediscovery of Purpose After stepping away from the adjusting table for 15 years to manage and grow his clinics, Dr. Selles was thrust back into care when several associates left unexpectedly. What began as a necessity turned into a reawakening of love for direct patient interaction. His emotional recount of coming home smiling for the first time in years reveals the soul of principled chiropractic. Mentorship, Coaching, and the Real Meaning of Professionalism Dr. Selles breaks down the difference between mentors, coaches, and bosses with clarity and conviction. For students and new DCs, his advice is gold: seek out experienced, approachable chiropractors and adopt a "professional mindset" even during school. Your approach now defines your trajectory. The Latin American Surge in Subluxation-Based Chiropractic From Mexico to Colombia, chiropractic is blossoming in Latin America with a vibrancy and purity often diluted in other markets. Dr. Selles points out the freedom from debt, the passion for learning, and the unified community spirit as catalysts for this growth. He believes Latin America may lead the next chiropractic wave. Grassroots Growth & Strategic Practice Launching Marketing doesn't start on opening day. Dr. Selles details exactly how to prep 90 days out, why mall screenings work, and how "door knocking" can lead to unexpected partnerships. His most memorable quote? "Forget the bathroom tile." Focus on your future patients, not the paint colors.

Showing 121–140 of 807 episodes