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Chiro Hustle

Jim Chester and Luke Millett

Chiro Hustle Podcast is a business, mindset, and marketing podcast for chiropractors who want more—from their practices, their profession, and themselves.


Hosted by James Chester and produced by Luke Millett, Chiro Hustle delivers real conversations with chiropractors, entrepreneurs, and industry leaders who are actively building successful, principled practices. This is not theory or recycled advice. It’s practical insight from people who have done the work and continue to push chiropractic forward.

Each episode explores what it actually takes to succeed in today’s chiropractic landscape—practice growth, branding, leadership, systems, patient communication, and personal development. Just as important, Chiro Hustle tackles the mindset behind success: discipline, consistency, accountability, and the willingness to stand for chiropractic without apology.


The podcast respects chiropractic’s roots while addressing modern business realities. Whether you’re straight, mixer, cash-based, insurance-based, or somewhere in between, the mission is the same: help chiropractors build influence, impact, and long-term sustainability without compromising their values.


Guests share their wins, failures, and lessons learned—openly and honestly—so listeners can avoid common pitfalls and accelerate their own growth. Students, associates, and seasoned doctors alike will find perspective, motivation, and actionable ideas they can apply immediately.


Chiro Hustle is more than a podcast. It’s a mindset and a movement—encouraging chiropractors to take ownership of their outcomes, lead with integrity, and hustle with purpose.


If you’re serious about chiropractic and committed to building a practice that reflects your values and vision, this podcast is for you.


Welcome to Chiro Hustle. 

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  • 809 episodes
  • a few times a week
  • Avg 43 min
  • English

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  • #294
    Oct 25, 2021 · 34 min

    The Chiropractic Dream Adjusting Professional Athletes w Dr Brad Barez DC – Chiro Hustle Podcast 294

    I’m a 51-year-old native of the South Bay of Los Angeles California. I have two kids. Brian who’s 21 years of age, and my daughter Victoria who is 20. Schools: Cleveland Chiropractic College, Los Angeles. Graduated in 1994 (27 years in practice) Azusa Pacific University Arizona State University Certifications: Certified Chiropractic Sports Practitioner Athletic Trainer EMT QME Accomplishments: Successful Practice for 27 years Work 8 hours per week on patients Practice sees over 1000 patient visits per week Ran 3 marathons I have worked for the United States Olympic Committee for the last 4 years. Team Doctor US National Team/ Indoor Team Handball Team Doctor Professional Handball Team. National Champions 2019 Past Doctor LA Raiders 1995-96 Past Medical Director California Beach Volleyball Association. Hobbies: Everything at the beach. Hiking, surfing, biking Golfing, Beekeeping, Gardening, and Winemaking. The Future: Keeping adding value to people we influence. Training Chiropractors with good hands and hearts to be the best versions of themselves. Opening 7 more offices in Los Angeles in the next 5 years.

  • #293
    Oct 21, 2021 · 33 min

    How to Leave a Legacy in Chiropractic with Dr Bob Rakowski DC – Chiro Hustle Podcast 293

    I’m often asked about my history and career as a functional medicine doctor, so I thought that I would share that with you here… After 27 years as a functional medicine doctor, the lessons that I have learned and the strategies that I have developed and discovered allow me to help my patients to create results faster than they ever thought possible and to avoid costly mistakes in the process. Post Graduate Instructor: Dr. Bob has taught over 10,000 seminars to natural and medical practitioners around the world. He is known for his in-depth understanding of physiology and biochemistry as well as for creating programs that are both safe and effective. Chiropractic and Kinesiology: Dr. Bob loves understanding optimal balance and creating programs to achieve it FAST. Ancient wisdom understand and taught that spinal balance was critical to health. Kinesiology is the study of muscles and motion. Moving the spine creates an instant change. Addressing the muscles creates a lasting change. BSEE: Engineers are taught to SOLVE PROBLEMS. As a chiropractor and Kinesiologist, I look for the cause of the patient’s imbalance. Yes, I can make immediate changes in your structural balance but my goal is to make a lasting difference. Lasting benefits require identifying and addressing the cause. CCN: As a Certified Clinical Nutritionist, I use the highest quality nutritional supplements that are both safe and effective. Programs are custom designed after a thorough history, physical exam, and biochemical evaluation that includes both standardized lab values and functional bio terrain markers.* Acupuncture: Acupuncture is a time-proven system for moving energy. This is one more powerful strategy often employed to help patients to achieve their health goals fast! BSRN: Studying Nursing and completing over 600 hours of hospital internship helps me to understand both the power and limitations of modern medicine. This helps me to work with medical professionals in a way that optimizes your recovery.

  • #292
    Oct 18, 2021 · 35 min

    What if we Mandated the Chiropractic Adjustment w/ Dr Elizabeth Hoefer DC – Chiro Hustle Podcast 292

    Dr. Elizabeth S. Hoefer (Hay-fer) earned her Doctor of Chiropractic degree, Bachelor of Science, and Associate of Science in Chiropractic Technology at Palmer College of Chiropractic in Davenport, Iowa (the birthplace of Chiropractic). She is currently a candidate for a 3-year post-graduate training in upper cervical procedures called the Diplomate in Craniocervical Junction Procedures, D.C.C.J.P. She currently serves as the Chair of the House of Delegates for the California Chiropractic Association (CalChiro). Dr. Hoefer is adjunct faculty at Southern California University of Health Sciences and Life College of Chiropractic West, where she trains current students of chiropractic in her office. Dr. Hoefer is also a certified advanced instructor through the Blair Upper Cervical Chiropractic Society and educates other chiropractors and students on the Blair Upper Cervical Chiropractic Technique nationwide. In 2015, Dr. Hoefer was awarded Blair Chiropractor of the Year. Dr. Hoefer was voted New Chiropractor of the Year 2013 by the California Chiropractic Association for the State of California. With such extensive and advanced training in chiropractic, Dr. Hoefer offers patients a wealth of knowledge and a passion to serve. Having personally experienced the healing power of Blair Upper Cervical Chiropractic, she is dedicated to the advancement of this work and committed to educating the public about the vast benefits Blair Chiropractic has to offer. Dr. Hoefer and her husband have three lovely daughters. In her free time, Dr. Hoefer enjoys being involved with her church and volunteering to advance the Blair Chiropractic message through regular speaking engagements.

  • #290
    Oct 11, 2021 · 37 min

    The POWER of Chiropractic with Dr Peter Goldman DC – Chiro Hustle Podcast 290

    Born and raised in Brooklyn, NY. Founder, Zone School of Healing. Zone school has over one thousand members worldwide. Patients fly in to see him from literally all over the world. Has over 100 patients who drive 4 hours each way to see him. 80%+ of his patients come with non-musculoskeletal chief complaints. Many of the best pro athletes in the world are his patients. Black belts in Brazilian Jiu-Jitsu and Kyokushin. Varsity athlete in college and international full-contact karate competitor in 1990s featured in several magazines and newspapers, including the San Francisco Chronicle, Black Belt Magazine, and Massage & Bodywork Magazine.

  • #289
    Oct 7, 2021 · 35 min

    The HARDCORE TRUTH of Chiropractic with Dr Lou Edwards DC – Chiro Hustle Podcast Episode 289

    Dr. Lou Edwards wanted to be a Chiropractor for the majority of her life, she discovered it at the age of 13 after a horse-riding accident which resulted in a serious neck injury in which she saw a Chiropractor and found great benefits. She had also always been a horse rider and a great lover of animals and had also been fortunate to see the miracles of Chiropractic in animals, that is when she decided to be a Chiropractor! Dr. Lou went to study Chiropractic straight out of college and then further trained in animal Chiropractic, she now does a combination of the two and sees amazing miracles every day. She runs a successful Chiropractic clinic in Oxford called Results Align where her team is always looking for ways to reach out more to the local community and spread the Chiropractic word. Outside of clinic hours she spends a lot of time with animals, she has two dogs; Ziggy and Isla and enjoys walking them, exercising, reading, and generally seeing friends.

  • #288
    Oct 4, 2021 · 33 min

    A True Chiropractic Odyssey Story with Dr Austin Lawrence DC – Chiro Hustle Podcast 288

    Dr. Austin works at Results Align Chiropractic in Abingdon, South Oxfordshire - a high volume vitalistic open-plan practice. Dr. Austin graduated from the McTimoney College of Chiropractic, Abingdon in 2008. What started off as a 4-year plan ended up being an 18-year journey of ups & downs and twists & turns to become a Chiropractor. In a previous life, Dr. Austin was a gym manager, personal trainer, and sports injury therapist. Dr. Austin is passionate about impacting as many lives as possible and spreading the message about a vitalistic Chiropractic. Husband and father of 2 boys the oldest of which he inspired to train as a Chiropractor.

  • #287
    Sep 29, 2021 · 35 min

    What it Means to have a Subluxation Cleared with Dr Jodi Dinnerman DC – Chiro Hustle Podcast 287

    Dr. Jodi Dinnerman is the founder and creator of SEWP School, an online finishing school for the Staffless Entrepreneurial Wellness Practitioner seeking automation and marketing solutions. She has been a family wellness chiropractor in NJ for over 20 years, has two boys (Kai and Quinn), and is married to her best friend, Jim. Dr. Jodi is on a mission to serve practice management solutions that are implementable, joy-based, and relevant to today’s practice climate.

  • S1 · E286
    Sep 27, 2021 · 34 min

    Look Better, Move Better, Feel Better with Dr Krista Burns DC – Chiro Hustle Podcast 286

    Dr. Krista Burns is the founder of the American Posture Institute, author of the textbook The Posture Principles, and TEDx Speaker. Dr. Krista has two doctorate degrees and is leading the charge against postural decline. She has been featured on media including ABC, CBS, NBC, Fox News Radio, and Global Woman Magazine, and prestigious stages including the World Congress of Neurology and Neurological Disorders and the World Congress of Falls and Postural Stability.

  • #285
    Sep 23, 2021 · 39 min

    The Future of Technology in Chiropractic with Dr Dwayne Hoskins DC – Chiro Hustle Episode 285

    ~The Master of Living~ – James A. Michener The master in the art of living draws no sharp distinction between his labor and his leisure, his mind and his body, his work and his play, his education and his recreation. He simply pursues his vision of excellence through whatever he is doing and leaves others to determine whether he is working or playing. To himself, he is always doing both. ================= Past: 1992 - Graduate from Logan College of Chiropractic (Pediatric training) 1993-2001 - Hoskins Family Chiropractic, Danville, IL 2001-2015 - Hoskins Chiropractic, Lafayette, IN 2015-2016 - Dean of Clinic Operations and Outreach, Sherman College of Chiropractic Current: 2008 - Pres/Founder pureCHIROnotes electronic notes for DCs 2016 - Executive Director, Palmetto State Chiropractic Association 2016 - pureCHIROnow, Inman, SC 2017 - Dir of Sales and Marketing, Titronics Research and Development 2018 - ChiroHustle Podcast Tech Passions: Chiropractic Biblical Christianity and Counselling Motorcycling Gaming ================= “my ultimate goal, my only desire, is to finish the race at the finish line (not earlier) fully used up, and wore out and stand (or lay prone) at my Savior’s Feet and hear those sweet sweet words ‘Well done, My good and faithful servant, enter here unto your rest.’ “ =================

  • S1 · E284
    Sep 20, 2021 · 40 min

    Chiropractic is in Safe Hands with Dr Howard Cohn DC – Chiro Hustle Podcast 284

    Since 1990, Dr. Howard Cohn has been President and Founder of the Cohn Health Institute. Dr. Cohn has lectured and taught internationally on the subjects of diet, nutrition, and natural and alternative health care for over two decades. During that time, he has acted as a product trainer within the Direct Sales and Network Marketing industry and has been intimately involved in product development and the testing of thousands of nutritional and health products since 1990. His professional training and education spans more than three decades. Dr. Cohn has treated over 50,000 patients and personally trained over 50 doctors. Dr. Cohn believes the body was designed to heal itself as long as it's given the correct basic building blocks in order to do so and is allowed to function free of interference.

  • #282
    Sep 13, 2021 · 37 min

    Freedom of Speech IN Chiropractic and the Truth with Dr Eric Plasker DC – Chiro Hustle Podcast 282

    Dr. Plasker is a 1985 graduate of Life University and has been a practicing chiropractor for over 30 years. He and his team have helped tens of thousands of patients from all over the world improve their health and quality of life through the chiropractic care and 100 Year Lifestyle information provided at Plasker Chiropractic. Dr. Plasker is the international bestselling author of The 100 Year Lifestyle, The 100 Year Lifestyle Workout, and The 100 Year Lifestyle Second Edition. His books have been translated into multiple languages and he has been featured on media, corporate, and health care platforms worldwide. Dr. Plasker believes that “everyone deserves to be healthy from the time they are born through their last breath of life. This includes you!” We look forward to working with you and your family to help you reach your health goals and live your ideal 100 Year Lifestyle. He has been married to Lisa for 29 years and their three children have chosen to be chiropractors.

  • #281
    Sep 9, 2021 · 31 min

    Merging Technology & Chiropractic for Ultimate LIFE w/ Dr Erik Kowalke DC – Chiro Hustle Podcast 281

    Dr. Erik grew up in Arbor Vitae, WI. From a very young age, he had the mind and heart of an engineer, so it was only natural for him to attend Michigan Technological University to pursue a degree in Mechanical Engineering. When he experienced relief from chronic allergies through chiropractic care, he became intrigued with how the body works. It was then he realized that true health comes from the inside out, not the other way around with over-the-counter medications and prescription drugs. The human body is the greatest machine ever built; no man has yet to make or duplicate a human cell! This is exactly what drove Dr. Erik to become a Chiropractic Doctor. He says “The human body is amazing; now as a ‘spinal engineer’ it is my mission to help people realize their God-given health potential through specific, scientific, chiropractic care.”

  • #280
    Sep 6, 2021 · 41 min

    Making Sense about the Brain-Body Connection with Steve Sanborn – Chiro Hustle Podcast 280

    Steve Sanborn is descended from a long line of people who were Americans even before it was cool to be an American, with a family history that started in New England in 1632. Steve has moved, traveled, and worked all over the country, (he even walked across it in 1995), but he has been in Kansas City for most of the last 17 years. Professional Steve began his career founding a successful nonprofit organization. After two decades of director-level leadership in for-profit/nonprofit marketing, communications, and public relations roles, Steve maintains a passion for communication precision and great results. Especially around brain health. His need to know “why” has always fueled his goal to teach value and action through content creation, externally with target audiences and internally in team leadership. Steve created Midwest Brain Health Technology to bring EEG tech to a whole level of healthcare and medical best practice. Steve spent the last several years of his career growing MBHT but also providing consulting healthcare, nonprofit, manufacturing, and logistics organizations, gathering difficult, complex, and harrowing facts, data, and research, and distilling it down to consumable communication that fits with brand and style. This activity led him to predictive behavior research and analysis as well as the creation of MBHT to provide EEG technology to practitioners everywhere. Some companies Steve has worked with include: Sioux Chief Manufacturing - Tribal Mfg. - Spunstrand Mfg. - Quartermaster Marketing - Upfront Mortgage Brokers Association (UMBA) - The Health Insurance Advocate - se2 (service.end2end) - The Missouri Center for Patient Safety (MOCPS) - LifeFlight Eagle - Missouri EMS Association Off the Clock Steve’s interests include his six kids, a life-long piano playing habit, writing poetry, some previous attempts at hobby-farming, and cleaning up after his six kids.

  • S1 · E278
    Aug 30, 2021 · 42 min

    Learn about the Wisdom of 33 in Chiropractic with Dr Donald Francis DC – Chiro Hustle Podcast 278

    Dr. Donald Francis practices in the beautiful Scottish Borderlands. Originally from Zimbabwe Donald came to chiropractic late, after a career serving as an officer in the British Army. He saw service in many parts of the world including Kosovo and Iraq. After Palmer College Davenport Donald opened a practice in Scotland near where his wife’s family farmed. He now owns two largely referral-based practices where five busy chiropractors see thousands of practice members. Donald has studied SOT to the highest level and now teaches the technique across Europe. He is the Vice President of The Scottish Chiropractic Association, Vice President of SOTO Europe, and the director of his chiropractic promotion company, Veritas Curat. He is the lead editor and compiler of the book “The Wisdom of 33” and has spoken on large and small stages about chiropractic. He has a passion for philosophy, including Chiropractic Philosophy, and the promotion of Chiropractic throughout the world, in its natural form. Donald is married to Katie and between them, they raise their 3 children on their sheep and cattle farm in Scotland. Donald is a founding supporter of The Scotland College of Chiropractic

  • S1 · E277
    Aug 26, 2021 · 36 min

    To XRay or Not To XRay in Chiropractic with Dr Cliff Tao DC DACBR – Chiro Hustle Podcast 277

    Dr. Tao was born in Ottawa, Canada, and has been in private radiology practice for 15 years in Orange County, California, serving chiropractors throughout the United States and beyond. Following graduation from National in Chicago, Dr. Tao completed his 3-year full-time radiology residency at LACC and then did full-time musculoskeletal radiology research fellowship training at UCI Medical Center in Orange, California. He is an internationally sought-after speaker and is published, both in chiropractic and medical peer-reviewed literature, on the topic of chiropractic, spine, and musculoskeletal radiology. Dr. Tao is part-time voluntary faculty at LACC and a former voluntary instructor of radiology at the UCI Medical Center. He is married with a toddler and enjoys the outdoors.

  • S1 · E276
    Aug 23, 2021 · 37 min

    Protecting Chiropractic Subluxation & XRay in Canada w/Dr Craig Hazel DC – Chiro Hustle Podcast 276

    Dr. Craig Hazel’s mission is to help families THRIVE. After graduating from Queen’s University with a Bachelor of Science and a Bachelor of Physical and Health Education, he went on to earn a Doctor of Chiropractic degree and a Bachelor of Science in Anatomy from Parker College of Chiropractic in Dallas Texas. He is passionate about seeing children and families in his private practice at Synergy Chiropractic in Kanata Ontario. A sought-after speaker, he has been featured regularly on TSN Team 1200, CTV, and Rogers TV. He is also the Chairman of the Alliance for Chiropractic of Ontario.

  • #275
    Aug 19, 2021 · 34 min

    The Tone of LIFE with Dr Taylor Stoecklin DC – Chiro Hustle Podcast 275

    Dr. Taylor began his healthcare journey in his undergraduate studies at Saint Louis University, where he studied Biology with a Pre-Med focus. During his tenure, he quickly realized that he aligned more with making an impact through prevention and optimization of our well-being, not with treating symptoms and disease. Dr. Taylor's journey led him to discover Chiropractic. He attended Chiropractic school at Logan University in St. Louis, MO. It was there, and at a local chiropractor's office, that he learned the true magnificence of Chiropractic, and its ability to change people's lives. His life was completely transformed with Chiropractic, including the resolution of seasonal allergies and chronic migraines. Dr. Taylor believes that, for true healing to take place, it must come from within. By optimizing the body's nervous system through specific and gentle chiropractic adjustments, the body's innate wisdom is able to properly coordinate its functions. Health and vibrancy are the results. Dr. Taylor believe that regardless of the health issue, each and every one of us benefits from a more coherent brain-body connection and an optimally functioning nervous system. Chiropractic in its underlying principles has allowed Dr. Taylor to create massive changes in his health, in his relationships, in his business, and in his entire life. Chiropractic has allowed him to see the world through a lens of unlimited potential.

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