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Beyond The Shelf

David Feinleib

This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.

David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.

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  • 22 episodes
  • Avg 16 min
  • English

Episodes 22

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  • #130
    May 26 · 25 min

    Always Be Optimizing - with Ferrero's Helen Makri

    This week, Dave speaks with Helen Makri, Sr. Manager of eCommerce Digital Content at Ferrero. Helen shares how Ferrero has evolved its ecommerce content capabilities — from repurposing brand assets for digital to building a more strategic, optimized approach across a large and growing portfolio of brands. In this episode, Helen breaks down why ecommerce content needs to do more than look good. It has to address shopper barriers, support conversion, and be tailored to the needs of each retailer and audience. The conversation also explores Ferrero’s partnership with It’sRapid, including how the team uses It’sRapid Optix™ to test content, uncover clearer insights, customize audience inputs, and optimize PDP visuals earlier in the development process. Connect with Helen on LinkedIn Follow Beyond the Shelf on LinkedIn Learn More about It'sRapid Get the It’sRapid Creative Automation Playbook Take It’sRapid’s Creative Workflow Automation with AI survey Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker

  • #129
    May 19 · 28 min

    How AI Agents Are Rewriting Enterprise Workflows - with Field Materials AI's Eldar Sadikov

    This week, Dave speaks with Eldar Sadikov, co-founder and CEO of Field Materials AI. Eldar has spent his career building AI companies — first in retail and ecommerce personalization with Jetlore, and now in commercial construction procurement with Field Materials AI. In this episode, Eldar shares how AI has changed from classical machine learning to modern LLMs and agents, why vertical AI companies need to start with deep industry pain points, and how AI-native software changes the way teams think about workflows, user interfaces, and automation. He also shares practical advice for anyone trying to move beyond basic AI use cases and start using AI agents to automate real work. Connect with Eldar on LinkedIn Follow Beyond the Shelf on LinkedIn Learn More about It'sRapid Get the It’sRapid Creative Automation Playbook Take It’sRapid’s Creative Workflow Automation with AI survey Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker

Showing 21–22 of 22 episodes