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Beyond The Shelf

David Feinleib

This show is an open exploration of the people and process behind E-Commerce. Through conversations with innovators in the space, we learn the stories of these leaders and their strategies for E-Commerce success. You can join our mailing list and access more content at itsrapid.ai.

David's past guests have included: Bryan Gildenberg from the CPG Guys, Todd Hassenfelt from Colgate-Palmolive, Anne Zybowski from Circana, Randy Mercer from 1WorldSync, Jared Taitel from PepsiCo, David Novak from Salsify, Harvey Ma from Albertsons Media Collective, Carter Jensen from General Mills, Pam Perino from Ghirardelli Chocolate, and many more.

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  • 21 episodes
  • Avg 17 min
  • English

Episodes 21

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  • Tuesday · 10 min

    BTS Live from Groceyshop: Sam Canavan (Stacked Farm)

    What if your next bunch of basil was grown by robots? At Groceryshop 2026, Dave Feinleib spoke up with Sam Canavan, COO of Stacked Farm, to explore the future of automated indoor farming. Stacked Farm grows leafy greens and herbs in highly controlled environments, using robotics, software, and AI to produce fresh greens without pesticides. Sam shares the story behind the business, the company's plans to expand in the U.S., and how AI-powered cameras can spot potential crop problems before they're visible to the human eye. Plus, why does he think the taste is so good—and the produce can last twice as long? Connect with Sam on LinkedIn Follow Beyond the Shelf on LinkedIn Learn More about It'sRapid Get the It’sRapid Creative Automation Playbook Take It’sRapid’s Creative Workflow Automation with AI survey Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker

  • October 15 · 5 min

    BTS Live from the Retail Club AI Festival: Luke Roberts (Bynder)

    Beyond the Shelf Live heads to the Bynder booth at the Retail Club AI in Festival sunny Huntington Beach, where Dave catches up with Luke Roberts, Global Director Digital Strategies & Growth. AI is making content easier to create—but is all that extra content pulling its weight? Luke talks about conquering content chaos and shares a lesson from nearly 18 years at Mazda: technology only helps when people put it to work. He also shares what excites him about Bynder’s partnership with It’sRapid and how the two platforms can help customers get more from their content. Connect with Luke on LinkedIn Follow Beyond the Shelf on LinkedIn Learn More about It'sRapid Get the It’sRapid Creative Automation Playbook Take It’sRapid’s Creative Workflow Automation with AI survey Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker

  • October 13 · 6 min

    BTS Live from Groceryshop: Julie Clifford (Church & Dwight)

    Julie Clifford from Church & Dwight returns to Beyond the Shelf after her 2025 appearance - this time live from Groceryshop 2026! Julie shares her takeaways on AI and social media, plus an update on Church & Dwight’s partnership with It’sRapid—from localizing content for global markets to using It’sRapid Optix™ for PDP optimization and retail media creative. She also looks ahead to bringing content insights together with sales and market share data, with a goal that sums up the conversation: bigger impact with less work. Connect with Julie on LinkedIn Follow Beyond the Shelf on LinkedIn Learn More about It'sRapid Get the It’sRapid Creative Automation Playbook Take It’sRapid’s Creative Workflow Automation with AI survey Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker

  • October 8 · 5 min

    BTS Live from the RetailClub AI Festival: Shannon Flanagan (Retail Women in Tech)

    We've got another mini episode recorded live at the RetailClub AI Festival in Huntington Beach, this time with Shannon Flanagan, Founder and CEO of Retail Women in Tech. Becoming a nonprofit founder wasn’t on Shannon’s bingo card. She shares how one conversation changed that, introduces the Women to Watch collective and AI Pulse Report, and explains why a "signal swap" became one of her event highlights. Learn more about Retail Women in Tech Connect with Shannon on LinkedIn Follow Beyond the Shelf on LinkedIn Learn More about It'sRapid Get the It’sRapid Creative Automation Playbook Take It’sRapid’s Creative Workflow Automation with AI survey Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker

  • October 6 · 5 min

    BTS Live from Groceryshop: Andrea Leigh (Allume Group)

    Andrea Leigh from Allume Group returns to Beyond the Shelf after her 2024 appearance, catching up with Dave at Groceryshop 2026. The conversation goes beyond the PDP—literally. Andrea shares how AI-driven discovery is expanding the digital shelf to places like Reddit and YouTube, and why brands need accurate product information and a compelling story wherever shoppers find them. Connect with Andrea on LinkedIn Follow Beyond the Shelf on LinkedIn Learn More about It'sRapid Get the It’sRapid Creative Automation Playbook Take It’sRapid’s Creative Workflow Automation with AI survey Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker

  • October 1 · 4 min

    BTS Live from the RetailClub AI Festival: Nate Moran (Snowflake)

    Beyond the Shelf Live heads to Huntington Beach, where Dave Feinleib catches up with Nate Moran from Snowflake at the RetailClub AI Festival. Nate has gone from using retail technology on the brand side to working with the companies behind it. He shares what that switch has been like—and what caught his attention at the event. Agentic shopping is part of the story, but what about making life easier for the teams running the business? Nate sees plenty of opportunity there, too. Connect with Nate on LinkedIn Follow Beyond the Shelf on LinkedIn Learn More about It'sRapid Get the It’sRapid Creative Automation Playbook Take It’sRapid’s Creative Workflow Automation with AI survey Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker

  • September 29 · 9 min

    BTS Live from Groceryshop: Rohan Jetley (California Pizza Kitchen)

    Recorded live at Groceryshop 2026, Dave Feinleib speaks with Rohan Jetley from California Pizza Kitchen. Rohan shares how CPK is expanding beyond the traditional restaurant through frozen CPG, ghost kitchens, and automated pizza kiosks. He also discusses how AI is moving from buzzword to practical use cases that improve operations and the customer experience. Connect with Rohan on LinkedIn Follow Beyond the Shelf on LinkedIn Learn More about It'sRapid Get the It’sRapid Creative Automation Playbook Take It’sRapid’s Creative Workflow Automation with AI survey Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker

  • September 22 · 4 min

    BTS Live from Groceryshop: Courtney Owumi (Shipt)

    We’re live from Groceryshop 2026! Dave Feinleib catches up with Courtney Owumi of Shipt to talk same-day delivery, online grocery, and Shipt’s latest AI features. Courtney shares how Shipt is using AI agents, including its own Ask Shipt feature, to reduce the mental load of grocery shopping while keeping the human element at the center. Connect with Courtney on LinkedIn Follow Beyond the Shelf on LinkedIn Learn More about It'sRapid Get the It’sRapid Creative Automation Playbook Take It’sRapid’s Creative Workflow Automation with AI survey Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker

  • September 8 · 17 min

    "No-Regret Work" for the AI Shopping Era - with Syndigo's Leah Allen

    This week, Dave speaks with Leah Allen, Chief Marketing Officer at Syndigo. Leah shares insights from Syndigo’s recently-published report, "The State of Product Experience 2026" - including how AI agents, reviews, product data, and PDP content are changing the way products get discovered and chosen. The conversation covers why brands need complete, structured, and consistent product content for both human shoppers and AI-driven discovery - and why Leah describes this as “no regret work.” Topics covered: Key findings from The State of Product Experience 2026 Why AI agents are changing product discovery Why reviews and PDP content matter more than ever How product data needs to work for humans and machines What brands should be doing now to prepare Download "The State of Product Experience 2026" report Connect with Leah on LinkedIn Follow Beyond the Shelf on LinkedIn Learn More about It'sRapid Get the It’sRapid Creative Automation Playbook Take It’sRapid’s Creative Workflow Automation with AI survey Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker

  • August 25 · 27 min

    From Customer Data to Customer Context - with MetaRouter & Women in Commerce Media's Ana Laura Zain

    This week, Dave speaks with Ana Laura Zain, Chief Marketing Officer at MetaRouter and Co-Founder of Women in Commerce Media. Ana shares how her background in analytics, ad tech, and commerce media shaped her approach to marketing, customer data, and community. The conversation covers real-time customer context, AI’s role in personalization and creative workflows, and why strong relationships still matter in B2B marketing. Topics covered: Customer context infrastructure Real-time data and personalization AI, creative, and marketing operations Community building in commerce media Women in Commerce Media Connect with Ana on LinkedIn Follow Beyond the Shelf on LinkedIn Learn More about It'sRapid Get the It’sRapid Creative Automation Playbook Take It’sRapid’s Creative Workflow Automation with AI survey Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker

  • August 11 · 28 min

    The Funnel Is a Pinball Machine - with Perdue Farms' Jack Kneuper

    This week, Dave speaks with Jack Kneuper, Senior Digital Performance Marketing Manager at Perdue Farms. Jack discusses how the shopper journey has become less like a funnel and more like a series of connected moments across creator content, search, retail media, product pages, reviews, promotions, and in-store experiences. He also shares how Perdue is thinking about retail media measurement, AI-assisted reporting, campaign automation, and scaling creator-led content without losing authenticity. Topics covered: Why the funnel now looks more like a pinball machine Evaluating retail media beyond ROAS Using AI to improve reporting and signal detection Automating repetitive campaign workflows Scaling creator-led content authentically Connect with Jack on LinkedIn Follow Beyond the Shelf on LinkedIn Learn More about It'sRapid Get the It’sRapid Creative Automation Playbook Take It’sRapid’s Creative Workflow Automation with AI survey Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker

  • #143
    July 28 · 25 min

    REWIND: Always Be Optimizing - with Ferrero's Helen Makri

    This episode originally aired 5/26/26. Dave speaks with Helen Makri, Sr. Manager of eCommerce Digital Content at Ferrero. Helen shares how Ferrero has evolved its ecommerce content capabilities — from repurposing brand assets for digital to building a more strategic, optimized approach across a large and growing portfolio of brands. In this episode, Helen breaks down why ecommerce content needs to do more than look good. It has to address shopper barriers, support conversion, and be tailored to the needs of each retailer and audience. The conversation also explores Ferrero’s partnership with It’sRapid, including how the team uses It’sRapid Optix™ to test content, uncover clearer insights, customize audience inputs, and optimize PDP visuals earlier in the development process. Connect with Helen on LinkedIn Follow Beyond the Shelf on LinkedIn Learn More about It'sRapid Get the It’sRapid Creative Automation Playbook Take It’sRapid’s Creative Workflow Automation with AI survey Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker

  • #142
    July 14 · 30 min

    Building a Smarter Beverage Business - with Waiākea's Daniel Kleinkopf

    This week, Dave speaks with Daniel Kleinkopf, VP of Marketing & Technology at Waiākea Hawaiian Volcanic Beverages. Daniel shares how Waiākea is growing across ecommerce, retail, Amazon, international expansion, and brand marketing — while staying grounded in its core pillars of health, sustainability, and ethical impact. The conversation covers how Waiākea thinks about content by channel, why the brand leans on authentic Hawaiian creators and athlete ambassadors, and how the team is using AI across the organization — from everyday productivity to supply chain and inventory decisions. Topics covered: Waiākea’s brand story and sustainability mission Ecommerce, Amazon, and DTC strategy for beverage Content creation across retail, ecommerce, and social channels The Japan launch and adapting messaging for local markets Athlete ambassadors and creator partnerships Practical AI use cases across marketing, operations, and supply chain Connect with Daniel on LinkedIn Learn More about Waiākea Follow Beyond the Shelf on LinkedIn Learn More about It'sRapid Get the It’sRapid Creative Automation Playbook Take It’sRapid’s Creative Workflow Automation with AI survey Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker

  • #141
    July 7 · 9 min

    BTS Live from Retail Media Summit: Marlow Nickell (Grocery TV)

    This Beyond the Shelf Live episode was recorded at the P2PI Retail Media Summit in Chicago, where Dave Feinleib caught up with Marlow Nickell, Co-Founder & CEO of Grocery TV. Marlow shares how in-store retail media has evolved, why regional grocers are leaning in, and how Grocery TV has grown to 6,700 stores. He also discusses why the store remains such a valuable media environment, how brands should think about creative built for in-store, and what Grocery TV’s In-Store Perception Report reveals about shopper receptivity and purchase influence. Connect with Marlow on LinkedIn Follow Beyond the Shelf on LinkedIn Learn More about It'sRapid Get the It’sRapid Creative Automation Playbook Take It’sRapid’s Creative Workflow Automation with AI survey Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker

  • #135
    June 30 · 26 min

    REWIND: The New Rules of Retail Media Creative - with Walmart Connect's Garima Ahuja

    This week we're repeating Dave's insightful discussion with Garima Ahuja, Sr. Partner Development Manager, Creative Partnerships at Walmart Connect. This episode originally aired 6/2/26. Garima shares how Walmart Connect is helping brands connect with shoppers across the full funnel — from discovery to purchase — using Walmart’s scale, solutions, and first-party signals. She also breaks down why creative has become one of the biggest opportunities in retail media, but also one of the biggest operational challenges. As brands activate across more placements and formats, they need more creative variations, more customization, and faster workflows. Garima and Dave also discuss the partnership between Walmart Connect and It’sRapid, including It’sRapid Optix™️ is helping brands streamline creative production, optimize before launch, connect performance data, and publish creative more efficiently. Connect with Garima on LinkedIn Follow Beyond the Shelf on LinkedIn Learn More about It'sRapid Get the It’sRapid Creative Automation Playbook Take It’sRapid’s Creative Workflow Automation with AI survey Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker

  • #134
    June 23 · 5 min

    BTS Live from the Digital Shelf Summit: Dawn Powell (Kids2)

    Recorded in April at Digital Shelf Summit 2026, this Beyond the Shelf Live "minisode" features Dave's conversation with Dawn Powell from Kids2. Dawn shares what stood out at the event, including the pace of innovation around AI and how teams are finding more practical ways to bring new capabilities into their day-to-day workflows. She also discusses Kids2’s partnership with It’sRapid around image translation, and how the team is using the solution to move faster across languages and markets while still preserving brand fonts, creative standards, and human review. Dawn also reflects on Kids2 winning the Digital Shelf Transformer Award, and why successful AI adoption is not just about the technology itself, but about scaling it in a way that fits naturally into existing processes. Connect with Dawn on LinkedIn Follow Beyond the Shelf on LinkedIn Learn More about It'sRapid Get the It’sRapid Creative Automation Playbook Take It’sRapid’s Creative Workflow Automation with AI survey Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker

  • #133
    June 16 · 28 min

    The New In-Store Media Playbook - with LG's Tom Bingham

    This week, Dave speaks with Tom Bingham, Director of Vertical Market Sales at LG Electronics. Tom shares how digital display technology is evolving from reliable screens into broader customer experience platforms across retail, QSR, grocery, C-store, stadiums, venues, and transportation environments. In this episode, Tom breaks down why in-store retail media is moving so quickly, how retailers are thinking about new surfaces and form factors, and why physical spaces now need to deliver connected, measurable, and meaningful customer experiences. The conversation also explores how AI, analytics, and data attribution are shaping the next phase of in-store content, advertising, and operations. Connect with Tom on LinkedIn Follow Beyond the Shelf on LinkedIn Learn More about It'sRapid Get the It’sRapid Creative Automation Playbook Take It’sRapid’s Creative Workflow Automation with AI survey Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker

  • #132
    June 9 · 31 min

    Why Complex Categories Need Smarter Content - with Dean McElwee

    This week, Dave speaks with Dean McElwee, ecommerce and digital transformation leader and author of Ecommerce for CEOs. Dean shares what he’s learned working across global brands, complex categories, and digital shelf transformation — including why DIY and home improvement require a very different ecommerce content playbook. In this episode, Dean breaks down the challenges of managing SKU complexity, spec data, mobile legibility, B2B and B2C shopper needs, and content workflows across retailers. He also shares his perspective on It’sRapid Optix, and why analytics should help teams understand not just what needs to be fixed, but why those fixes matter in the shopper decision process. The conversation also explores how AI and creative automation are helping ecommerce teams refresh content more efficiently, reduce manual work, and focus on doing the digital shelf basics brilliantly. Connect with Dean on LinkedIn Follow Beyond the Shelf on LinkedIn Learn More about It'sRapid Get the It’sRapid Creative Automation Playbook Take It’sRapid’s Creative Workflow Automation with AI survey Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker

  • #131
    June 2 · 26 min

    The New Rules of Retail Media Creative - with Walmart Connect's Garima Ahuja

    This week, Dave speaks with Garima Ahuja, Sr. Partner Development Manager, Creative Partnerships at Walmart Connect. Garima shares how Walmart Connect is helping brands connect with shoppers across the full funnel — from discovery to purchase — using Walmart’s scale, solutions, and first-party signals. She also breaks down why creative has become one of the biggest opportunities in retail media, but also one of the biggest operational challenges. As brands activate across more placements and formats, they need more creative variations, more customization, and faster workflows. Garima and Dave also discuss the partnership between Walmart Connect and It’sRapid, including It’sRapid Optix™️ is helping brands streamline creative production, optimize before launch, connect performance data, and publish creative more efficiently. Connect with Garima on LinkedIn Follow Beyond the Shelf on LinkedIn Learn More about It'sRapid Get the It’sRapid Creative Automation Playbook Take It’sRapid’s Creative Workflow Automation with AI survey Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker

  • #130
    May 26 · 25 min

    Always Be Optimizing - with Ferrero's Helen Makri

    This week, Dave speaks with Helen Makri, Sr. Manager of eCommerce Digital Content at Ferrero. Helen shares how Ferrero has evolved its ecommerce content capabilities — from repurposing brand assets for digital to building a more strategic, optimized approach across a large and growing portfolio of brands. In this episode, Helen breaks down why ecommerce content needs to do more than look good. It has to address shopper barriers, support conversion, and be tailored to the needs of each retailer and audience. The conversation also explores Ferrero’s partnership with It’sRapid, including how the team uses It’sRapid Optix™ to test content, uncover clearer insights, customize audience inputs, and optimize PDP visuals earlier in the development process. Connect with Helen on LinkedIn Follow Beyond the Shelf on LinkedIn Learn More about It'sRapid Get the It’sRapid Creative Automation Playbook Take It’sRapid’s Creative Workflow Automation with AI survey Email us at sales@itsrapid.io to find out how to get your free AI Image Audit Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com Producer: Jake Musiker

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