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Beauty Business School

Kimberley Haworth

Welcome to the Beauty Business School Podcast
 
Beauty Business School is proving beauty therapy is more than ‘just’ a hobby. We’re your beauty business besties, your partners in crime, your ride-or-die crew with a sprinkle of Regina George’s confidence (But none of the drama).  


Picture us as your personal cheerleaders, the BFFs you’ve always wished for, as we tackle the beauty industry together.


Beauty training taught you how to be really good at treatments, Beauty Business School podcast will teach you how to attract your dream clients by creating a beauty business that stands out in a busy industry, navigate salon owner life and talk about the mindset shifts needed to thrive in the beauty industry. 


It’s time to be the CEO everyone is trying to marry.. let’s get into the podcast with me your host Kimberley Haworth.

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  • 25 episodes
  • weekly
  • Avg 40 min
  • English
Counted on this page — what you have heard stays on this device, so it is not something the list can be paged by.
  • S1 · E96
    September 12 · 32 min

    E96. You Have 5 Seconds To Convince A Client You're Worth It - Client Journey

    Send us Fan Mail Getting clients through the door is the easy part. Keeping them is where most beauty businesses lose money. If your clients stay for two or three appointments and then go quiet, that is not bad luck and it is not the economy. It is a gap in your client journey and it is showing up at the same point every single time. In part two of the client journey series, Kimberley breaks down the 10 areas that decide whether a client stays with you for years or leaves at the seven month mark without telling you why. This is the same review she runs on her own businesses every three to six months, straight off the back of a Beauty Expo panel with Emily (The Cosmetic Industry Coach) and Kelly (The Skin Queen) that sent her back to her own gaps. Inside this episode: The 5 second rule: what someone decides about your brand before they ever message you What people say about you when you are not in the room, and how to control it Why "who is this for" is a business decision, not a marketing exercise The identity your clients are actually buying (it is rarely the treatment) Greeting and entry: why hugging a corporate client was the right call The nervous system moment that makes someone feel safe enough to spend money with you How you speak to clients, and why second-guessing yourself out loud kills your authority Educating at the start, not the checkout, so you never feel like a salesperson The feeling they came in for, and what happens when you miss it The details that carry the brand: colours, music, scent, snacks, robes Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

  • S1 · E95
    September 8 · 32 min

    E95. Half Booked to Booked Out - Client Optimisation

    Send us Fan Mail This is the FREE RESOURCE I promised "I need more clients" is the number one thing beauty business owners say to Kimberley. It is almost never the actual problem. Most of the businesses she works with sit at 50 to 60% booked. That gap is not a marketing problem. It is an optimisation problem, and it is far cheaper to fix than finding new people. Katie added $10,000 a month to her business without a single piece of external marketing, purely by looking at the clients she already had. In this episode Kimberley walks through the five numbers that move a beauty business from 50 to 60% booked up to 80 to 90%: your rebooking rate, your retention rate, your average client spend, your visit frequency and your retail percentage. She covers what to do before you touch any of them, which is pricing, and finishes on the client journey, which decides whether any of it sticks. If you are constantly chasing new clients, this is the episode that tells you why. Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

    • Transcript
  • S1 · E94
    September 6 · 35 min

    E94. Bonus Episode - Post Beauty Expo Debrief

    Send us Fan Mail This one was meant to be about optimising the client journey. It turned into a full debrief instead. Kimberley is a week off the back of Beauty Expo, still tired, still processing, and she recorded this one exactly as it came out. What travelling every two to four weeks for a year actually costs. Why she was nervous going into Sydney again, and what made this year completely different. The students who walked into expo, got overwhelmed and went home. Then it turns into something else. A woman walked up to her at the Circadia awards and said she joined Beauty Business School four weeks ago, binged the content, put her prices up, moved into a new clinic and is now booked four weeks in advance. Kimberley pulls up the number she says most coaches will never show you. The industry average completion rate for an online course sits at 12 to 15%. Beauty Business School sits at 31%. She talks through what that number does to her head, why she ties her worth to it, and what the students who finish have actually gone on to do. If you have ever paid for an event and left feeling worse than when you arrived or bought a course that is still sitting in your logins, this is the one. Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

    • Transcript
  • S1 · E93
    August 30 · 23 min

    E93. 38 Bookings in 3 Days: How Rhiannon Launched a Salon in a Town of 1400

    Send us Fan Mail Rhiannon Davis packed up her Queensland salon, moved her family to East Gippsland, and opened Skin Bar by Rhiannon in a town of 1400 people. She took 38 bookings in the first three days. She did not arrive with a client base. She did not know a single person there. She built the demand months before she unlocked the door. In this episode we pull the whole launch apart. The waitlist she opened on a whim that hit 11 signups on day one and 92 by launch. The local Facebook groups she posted into three times a week. The emails she sent to strangers about who she is, before she ever asked them to book. Changing her location and SEO while she was still trading in Queensland. And the decision most people get wrong: she did not run an opening special. She raised her prices. Three weeks in, her book runs into October and her clients are rebooking. If you have ever told yourself your town is too small, this one is for you. You can find Rhi on instagram HERE Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

  • S1 · E92
    August 23 · 39 min

    E92. How I Doubled My Price And Signed 2 Clients In 48 Hours

    Send us Fan Mail This one was by request, and there was no plan. I had a tarot reading at a castle in Ballarat with a woman who did not know my name, could not have looked me up and proceeded to describe the exact thing I had not been able to put words to for six months. Then I had a second reading in Bali four days later and she said almost the same thing word for word. So this is the full debrief. What was said, what I have actually done about it and the business decisions that came out of it. I talk about the comparison spiral I have been stuck in, the trap of believing I have to keep giving more value to be valuable, why I doubled the price of Beauty Business School after teetering on it for far too long and the decision I made to stop travelling to speak unless I am paid. What we cover The comparison spiral and why comparing yourself to someone 11 years ahead of you is a trap Starting over in a new field still means putting in the reps. It does not accelerate just because you have experience elsewhere "The universe has put you in a waiting room and you're not allowed to leave" Why simplicity is the thing standing between where you are and where you want to be The value trap: constantly adding more so you feel worthy of the money How over-delivering robs your clients of proving to themselves that they can do it Why 600 members was the wrong goal and 200 engaged members is the right one Doubling the price of BBS, and the two aligned clients who signed up within 48 hours Redesigning the ideal client by looking at the best people already inside the community Releasing control, and why controlling every outcome was the thing keeping her stuck The decision to stop speaking for free The one filter she now runs every business decision through: will this add more work for me? Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

  • S1 · E89
    August 16 · 45 min

    E91. The Client Complaint That Built A Waxing Empire With Lilliane Caron

    Send us Fan Mail I have never sat across from a guest and forgotten my interview questions before. This episode did that to me. Lilliane Caron has run the same salon for 45 years. Not a franchise, not multiple locations, one salon that now has 16 rooms and sees around 2,000 clients a week. She's waxing third generations of the same families. Then at the same time build one of the biggest waxing supply businesses in Australia (which is also in the UK and USA) In this episode she tells me how it actually happened. Buying the business with money her family trusted her with. Making sugar wax at the back of the salon at night. Driving to massage parlours to teach the girls how to wax because she needed a bigger audience than one front door at a time, then coming home at 4am with wads of cash to fund her product development. Getting her products into pharmacies and supermarkets, then getting deleted after five years and learning the hard way what retail loyalty really looks like. She also shares the client complaint that could have ended everything and instead became the reason her clients now fall asleep during Brazilians. That story alone is worth the listen. We talk staff retention (she keeps her team for 10 years in an industry that struggles to get three), why she runs her salon like McDonald's, what she'd tell anyone starting a product line today and the part nobody posts about: how lonely building something really is. If you've ever felt like you're too far behind, too unqualified or too unsupported to build something that lasts, this is your episode. You can find Lilliane's incredible products here: https://caronlab.com.au/ Stalk the Smooth and Tan salon here: https://smoothandtan.com.au/ Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

  • S1 · E90
    August 9 · 36 min

    E90. Doubling Her Income in 4.5 Months From a Home Studio (with Rebecca MacArthur)

    Send us Fan Mail Rebecca MacArthur is a solo therapist specialising in Brazilian waxing from a studio behind her house in Helena Valley. Two kids, eight and a half years of working from home and a business that had gone from busy to boring. Four and a half months after joining Beauty Business School she is on track to double her income, she has a minimum of five people on her waitlist and she has not added a single hour to her week. In this episode Rebecca walks through the whole thing: failing business class in year 12, winning State Therapist of the Year twice, burning out in a high pressure salon, learning connection in a salon she still gets emotional about and finally sticking a sign up across the road from a school. What's covered Why a home-based business is not the lesser option (lower overheads, more control, better wage) What "ticking along" actually looks like, and why steady is a warning sign Getting specific about the ideal client, and why that was the single biggest lever in her business How to market an intimate service like Brazilian waxing without putting vaginas all over your feed Two Brazilian specialists, two completely opposite marketing directions, both working Rebooking, retail, and the client journey lessons she carried out of two very different salons Trusting the process before you have proof it works Why the goal does not have to be a team, a second location, or education Rebecca is what I call a silent assassin. No live calls, no noise, just implementation. You can fine Rebecca here: https://www.instagram.com/rebeccamacarthur.wax/ Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

    • Transcript
  • S1 · E89
    August 2 · 28 min

    E89. How To Get 30 New Clients From Your Next Offer

    Send us Fan Mail My students are getting 30 to 60 new clients within days or months, at full price, with no discounting. In this episode I pull back the curtain on exactly how we do it inside Beauty Business School. You'll hear the real numbers behind three students: Rhi, who moved to a town of 1400 people, put her prices up and booked 38 clients in three days with a 90% retention rate. Kayla, who consistently brings in 30 to 60 new clients from her offers. And Shanna, who built her audience before she ever opened and hit 69 bookings in her first three months. Then I break down what they all have in common: visibility, community and multi-channel marketing. Plus the ideal client work that has to happen first, how to build an offer that solves a real problem and why your email list will out-convert your Instagram every time. This one comes with a warning. If you have to go and find 30 new clients every single month, something is broken in your retention, not your marketing. Sort the client experience and the rebooking first. There is no get-booked-quick scheme. There is a plan. This is it. What's covered: Why "I'm for everyone" is the reason you're struggling to fill your books The three student case studies and the exact numbers Visibility, community and multi-channel marketing (the pattern behind every result) Why small town does not mean small prices Building an offer that solves a real problem instead of discounting Optimising the clients you already have before chasing new ones Signature premium service as the starting point for every new client Social media is visibility. Email is conversion. Ads are volume. The 3 emails a week structure: social proof, education, community Posting in Facebook groups to educate, not sell The seven days of my own launch where nobody bought Why gratitude for one new client changes your energy and your referrals Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

  • S1 · E88
    July 19 · 26 min

    E88. How I Made $3,600 In A Week Without Posting Once With Email Marketing

    Send us Fan Mail Email marketing outsells social media 3 to 5 times over, and most beauty businesses are barely using it. In this episode I break down exactly how I get 28 to 45% of my list opening every email (the industry average is 12%) and how email made me $3,600 in one week while I was in Bali not posting a single thing. What's inside: Why "I don't want to be spammy" is costing you sales, and the real reason people unsubscribe The 3 emails to send every single week: social proof, education, connection How to turn a client story into an email people actually want to open Me-centric vs you-centric content, and why community is the thing that sells Why your email list is business insurance if you ever lose your Instagram The lead magnet that got 90 downloads and booked out brow tattooing with zero discounts If your booking system is collecting emails and you're doing nothing with them, this episode is your kick up the ass. Want the exact email templates I use? They're inside Beauty Business School. Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

  • S1 · E87
    July 12 · 45 min

    E87. How to Hire Your Dream Salon Team Member (Plus a Bali Debrief)

    Send us Fan Mail The wrong hire will cost you more than no hire. A team member who talks behind your back, ignores your processes or treats your business like "just a job" does damage you'll spend months undoing. So the vetting happens before they walk in, not after. If a team member is anywhere on your radar this year, even 12 months away, listen to this one first. In the episode I break down: 💋 Why skill set is the worst reason to hire someone 💋 The pre-screening questions that filter out ChatGPT applicants before you waste a single interview. 💋 My random phone call test, and what being greeted with "What?" tells you in the first second. 💋 The new Australian law that makes it harder than ever to remove the wrong person. 💋 Why you should never hire at 100% capacity. Remember If it's not a full body yes, it's a no. That rule alone will save you thousands. Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

  • S1 · E86
    July 5 · 55 min

    E86. How Rachael Kitto Turned A Collapsed Business Into Salon Snack Co

    Send us Fan Mail Rachel Kitto built a product business, sold 10,000 units and then watched it collapse when her manufacturer swapped ingredients and went into receivership. She rebuilt it. It collapsed again. What she created from the wreckage is Salon Snack Co, a snack brand made exclusively for the beauty and hair industry that has never been done anywhere in the world. In this episode, Rachel and I sit down in person to unpack the whole story: 17 years as a hairdresser, quitting the industry for three months, going mobile, building The Nourishing Bodyco and killing it twice before landing on the idea that changed everything. We get into: The toxic salon culture that made her quit and why we lose amazing people from this industry Killing the same business twice and how she knew when to stop pushing and pivot The gap in the market nobody else saw and why niching down made Salon Snack Co explode Her first viral post, the troll comment with 1,000 likes and how the beauty industry rallied behind her Why client experience matters more than ever in a world full of AI The mindset rule she lives by: the faster you can fail, the better If you're in the messy middle of building something right now, this one is proof that the collapse is not the ending. Find Rachel: Instagram: @salonsnackco Website: salonsnackco.com.au Join the Salon Insiders broadcast channel on Instagram for behind-the-scenes co-creation Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

  • S1 · E85
    June 28 · 29 min

    E85. How To Make More Money Doing Less

    Send us Fan Mail How do you grow a beauty business without burning out? After my ADHD episode blew up my DMs, the question I got most was how I manage it all without medication. This is the answer. I used to think the 2am spiral was why my business worked. The anxiety, the can't-switch-off, the hyperfixation. I called it ambition. It wasn't. It was burnout, and I hit it twice. The full breakdown kind, not the tired-on-a-Sunday kind that takes a long time to come back from. In this episode: What burnout and adrenal fatigue actually do to your body: brain fog, getting sick constantly, numbness, never feeling present in the room The nervous system work that pulled me out, built up slowly: yoga, breathwork, then journaling Simple habits that changed everything: phone outside the bedroom door, tech off before bed, app blockers, seven to nine hours sleep, magnesium, a nightly brain dump How slowing down took me from $10k a month to $30k, then steady at $20k for two years Why the pace was never the success, it was the thing quietly costing me everything You can work less and earn more, even as a solo beauty business owner. You just have to slow down to speed up. If you run a lash, brow, skin, hair, or nails business and you're running on empty, this one is for you. Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

  • S1 · E84
    June 21 · 1 hr 31 min

    E84. Gry Tomte, HÜD: Building a multimillion dollar salon and navigating the hardest 12 months of your life

    Send us Fan Mail Gry Tomte has run HÜD for eleven years and has two clinics that are booked out six months deep. She looks like she has always had it figured out and she is the first to tell you she hasn't. Gry is one of THE most grounded people I have had the pleasure of interviewing. This interview will rewire your brain. I had a mindset of what a multimillion dollar business owner would be but Gry shook me to my core. Gry told me about how she hit a million in revenue and felt flat. She was sitting on a call crying, sure the business was sinking because the books had gone quiet. It looked like a win on paper and felt like nothing. The number was never the point. This woman is beyond words. She shares moments that will stop you in your tracks. This year Gry lost her husband Zed, killed in a home invasion. The way she talked about him wrecked me. He was the man who fed her, watered her, told her he would live in a tent with her if it all fell apart. When she lost him she nearly sold the whole thing, but you will have to listen to hear the rest of Gry's story. This is Gry, all of it. The brains, beauty and heartbreak. You can find Gry on Instagram HERE. Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

  • S1 · E83
    June 14 · 24 min

    E83. How To Launch A Premium Service Without Slashing The Price

    Send us Fan Mail Want to sell more expensive services without slashing the price to get bookings? If you've got a $500+ package sitting on your price list that nobody's booking, the price isn't the problem. The launch is. High ticket services convert slower than a $60 brow dye. That's normal. The mistake is launching it the same way you'd launch a flash sale, then deciding it doesn't work for your business. In this episode, Kimberley breaks down: Why high ticket packages need a longer runway before they sell The self belief check before you put a price on anything How to seed a new service for weeks before launch so clients are already asking about it Early bird bonuses that build demand without discounting What to say when a client goes quiet on price If you've got a premium package, a series treatment or an in-house course you've been too scared to put a number on... buckle up babe!! Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

  • S1 · E82
    June 7 · 1 hr 3 min

    E82. How to Be Visible, Unshakeable & AI-Ready Online With Renee Andrews From Salon Society

    Send us Fan Mail Renee Andrews has seen the behind the scenes of over 120 salons. She's managed social media accounts, watched what converts and what doesn't and built her own business to the point where she was flown to Budapest to keynote for Kevin Murphy with under 4,000 followers. Renee is the founder of Salon Society and one of the most practical, data-backed social media educators in the beauty industry. In this episode, she brings the kind of clarity that most salon owners desperately need but rarely get, and she does it with warmth, zero fluff, and a lot of real talk. We cover: Why vanity metrics are ruining your marketing mindset, and what to track instead The one question to ask every new client that will tell you exactly where your bookings are coming from Why AI search is already sending clients to salons, and how to make sure yours is one of them How to make content that attracts your ideal client without reinventing the wheel every week Why fully booked salons still need to keep showing up online How Renee turned a publicly difficult moment into one of the most defining chapters of her business journey, and what emotional resilience actually looks like for a business owner Renee is the kind of guest who makes you want to open your booking system and your notes app at the same time. This episode is equal parts strategy and soul. Find Renee at @salonsocietyaus on Instagram or on her website . Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

    • Transcript
  • S1 · E81
    May 31 · 24 min

    E81. Before You Run That Giveaway, Listen to This

    Send us Fan Mail Everyone's got an opinion on giveaways. Half the industry says they attract the wrong clients and don't convert. The other half keeps doing them anyway and wondering why nothing sticks. In this episode, Kimberley cuts through the noise and breaks down exactly why most giveaways fail. Spoiler: it's not the giveaway. It's the lack of strategy around it. Covered in this episode: Why visibility, not bookings, should be your actual goal How to design a giveaway that filters in your ideal client and naturally filters out everyone else Choosing collaboration partners who actually share your audience What a real follow-up plan looks like, including how to convert people who didn't win Building a retention plan so new clients from the giveaway actually stick around Whether you've done a giveaway before and felt like it went nowhere, or you've been too scared to try one, this episode gives you the full picture so you can do it right. Retention Ebook: https://beautybusinessschool.com.au/ebook-rebooking/ Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

  • S1 · E80
    May 24 · 33 min

    E80. Why Discounting Is Killing Your Beauty Business (And Why Strangers Pay What Your Family Won't)

    Send us Fan Mail Why Discounting Is Killing Your Beauty Business (And Why Strangers Pay What Your Family Won't) My daughter started doing press-on nails. She is gentle, she is talented and she told me she wants to charge full price for her services once she is trained. I told her to do exactly that. Then she asked if she could charge me. And I hesitated. That hesitation is exactly what this episode is about. I have spent years telling beauty business owners to stop discounting, to charge their worth, to hold the line with family and friends. And the second my own daughter picked up a nail file and started practicing on me, I felt that same pull that I know you feel. The "but she's my kid" justification. The "I'm paying for her course, so surely..." logic. The very thing I coach against, sitting right in my chest. In this episode, I am owning it completely and using it to show you why this pattern is so much deeper than pricing. It is a self-worth issue, and it is costing your business more than you realise. In this episode we cover: The real dollar figure you are giving away each year when you discount even one client by $20 a week (spoiler: it is over $10,000 if five people are getting it). Why gratitude for your early loyal clients very quickly turns into resentment, and what to do before you get there. The specific messaging problem that happens when friends and family refer you at your discounted rate, and why it builds the wrong kind of clientele. Why the stranger who finds you on the internet and books without question is the most important evidence you have that you are worth your prices. How to have the conversation with friends, family, and long-term clients when you are ready to stop discounting. The friends and family policy that actually protects you, and the script to make the transition without drama. The question that changed how I look at this: Would you walk into your friend's workplace and ask them to stay back late, earn half their wage, and not be able to afford their groceries this week? Of course not. So why do we let people do that to us, and why do we do it to ourselves? If you are sitting on a roster right now where some clients pay full price and others pay what you were charging three years ago, today is the day that changes. Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

  • S1 · E79
    May 18 · 41 min

    E79. Fear Is Making Your Business Decisions For You With Sherri Ponisi

    Send us Fan Mail Your nervous system is running your business. And not in a good way. If you've ever made a decision from a place of panic, said yes to the wrong client because you were scared of the quiet, or doom scrolled for an hour and felt worse after, this episode is going to hit close to home. Kimberley sits down with Sherri Ponisi, breathwork facilitator, former hairdresser of 20 years and ex-salon owner, to talk about what's actually going on in your body when you're stressed, burnt out and still trying to run a business. In this episode: Why fear is just an emotion stored in your body (and what to actually do with it) The difference between burnout and needing to slow down (they are not the same thing) Why doomscrolling is making your anxiety worse, not better What breathwork actually is, explained simply with zero intimidation A grounding exercise you can do in your car after a horrible phone call How to audit the people around you the same way you audit your business Why the decisions you make when your nervous system is dysregulated are almost always the wrong ones If you've been running at 100 miles an hour and wondering why nothing feels right, this episode will make a lot of things click. Find Sherri at @connectedbeingco on Instagram and her podcast Connected Combos wherever you listen. www.connectedbeingco.com Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

  • S1 · E78
    May 10 · 41 min

    E78. ADHD & Autism In Your Beauty Business

    Send us Fan Mail What if the thing you’ve spent your whole life trying to “fix” is actually your superpower? In this deeply personal episode, Kimberley opens up about something she’s never fully shared before being diagnosed with ADHD and autism as an adult while navigating motherhood, business, burnout, perfectionism and the pressure to keep it all together. From feeling “different” as a child… to struggling with self-worth, hyper-fixation, comparison, relationships, and running multiple successful businesses this episode is an unfiltered look inside the mind of a beauty business owner with a “spicy brain.” Kim shares: The emotional moment that led to her diagnosis How ADHD + autism actually show up in women The business superpowers no one talks about Why she chose not to medicate The hidden battle between hyper-productivity and burnout The mindset shifts helping her stop fighting herself This episode will either deeply trigger you, deeply heal you… or both. And if you’ve ever felt “too much,” “too emotional,” “too disorganised,” “too intense,” or like your brain works differently to everyone around you this conversation might change the way you see yourself forever. Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

  • S1 · E77
    May 3 · 36 min

    E77. Keeping Clients Long Term In Your Salon

    Send us Fan Mail If you are always looking for clients.. You have a retention problem. It costs five to seven times more to find a new client than to keep the one already sitting in your chair. And if you're aiming for a 70% rebooking rate, you're losing two thirds of your clients within three months. The maths doesn't lie. In this episode, Kimberly gets real about what's actually keeping beauty business owners on the hamster wheel and it's not the economy, it's not the algorithm, it's not the slow season. It's the fact that most salons are not building the kind of experience that makes a client genuinely unable to imagine going anywhere else. This one is practical, honest and a little bit feral recorded live from the caravan with a dog, a cat and zero apologies. If your books aren't as full as you need them to be, start here. Are you looking to level up your salon in 2026? Every beauty business owner needs Beauty Business Foundation, this is the KEY areas you need to have a successful beauty business. Want to learn more? https://beautybusinessschool.com.au/beauty-business-foundations-2025/ Loved it? Leave a five-star review, it helps more beauty business owners find the show.

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